Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and tra
Also listed in Social Media Suites, Social Media Listening Tools, Social Media Analytics, Social Media Advertising, AI Agents For Business Operations

I use Hootsuite every day as a social media manager at Averill, small insurance agency. I work remotely, having everything in one place makes my job much easier. I manage multiple social media accounts. Scheduling feature saves me a lot of time because I plan posts in advance. I also rely on analytics reports to see which content performs well and improve our social media strategy. It made my job easier. Review collected by and hosted on G2.com.
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publis
Also listed in Social Media Listening Tools, Social Media Management, Social Media Analytics, Social Customer Service
I like how easy it is to use for basic tasks and scheduling posts, I think there's a wide variety of features and I love the sproutlink option and how easy it is to mass schedule and differentiate similar posts. Sometimes there are some odd errors with saying things didn't post, but it ends up posting anyway. Previously I'd had issues linking accounts but recently it's seemed to be better. Support team is also great and responsive to our questions and concerns. I think the AI features and trellis specifically could use some work and wasn't my favorite to usee at all. Review collected by and hosted on G2.com.
AI-powered marketing solutions for multi-location businesses.
Also listed in AI Content Creation Platforms, Multi-Location Marketing Platforms, Store Locator, Local Listing Management, Chatbots

Soci makes it simple to post on multiple platforms across the entire business portfolio. We are able to schedule and monitor content for locations nation wide all in one easy to navigate scheduler page.
Their support team is also top notch and always quick to reply. Review collected by and hosted on G2.com.
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness t
Also listed in SEO Tools, Chatbots, Social Media Suites, AI Agents For Business Operations, Marketing Automation

I love that Birdeye allows you to go into as much detail as you want. The dashboards provide a clear overall picture of the digital reputation, helping me understand the reputation we have. If I need more detailed insights, I can delve deeper using social AI and other tools that Birdeye offers, which let me analyze from top to bottom. The dashboards guide us on how we're performing in digital markets, and the social AI is invaluable for understanding interaction and engagement with customers worldwide. Also, the customer success manager has been great with us, making the setup experience smooth. Review collected by and hosted on G2.com.
Online Visibility and Content Marketing SaaS Platform
Also listed in Answer Engine Optimization (AEO), AI Search Visibility Optimization Tools, Paid Search Intelligence, Proofreading, Marketing Calendar

The biggest thing I like about Semrush is its ability to generate data so fast. Doing it by hand would take so many hours, but now I just rely on this technology to find new things. So far it's been unmatched, no other software can synthesize so much data. There are so many places to look like Google Analytics and Google Search Console, and you'd have to do analysis with your own hands one by one, so Semrush is a big thing for me. I use it as my third analytical tool that kind of closes the loop. I use Claude with MCP and Semrush, which lets me monitor things much easier. Semrush is that little cap I need to fill to make sure things are connecting. Its reputation played a big part in our decision since so many companies use it, and it has the ability to cater to enterprise level companies, which we were looking for. We wanted something holistic that could analyze our whole web and make sure we're in line with other industry websites where we operate. The initial setup was quite straightforward, I just used any of their products, typed in my domain, and it got all the data. It was quite simple, and I can also do competitor analysis. The UI is pretty classic, not some new white coat look, so it's kind of easy to navigate because you've seen things like that before. Review collected by and hosted on G2.com.
Vista Social is a modern all-in-one social management solution that empowers agencies and brand owners to do more with their social media strategy. Feature include a best-in-
Also listed in Employee Advocacy, Social Media Analytics, Social Media Management, Social Media Listening Tools, Social Media Advertising

I was really impressed by how easily all the accounts connected to the platform. The customer support was really helpful in navigating a new tool, very responsive, and helpful with best practices. I really like how the dashboard looks overall. Being able to see all the platforms' comments and messages in one place is helpful to not have to jump back and forth from platform to platform in order to respond and engage on posts properly. It saves a lot of time and is way more efficient. The DM automations are super cool as well. Being able to perform everything under one platform is imperative to my time. And so far, I have had no issues with lagging or not getting messages; it stays on top of everything new, coming and going. Overall, it's a well-rounded platform with thoughtful features, excellent support, and pricing that makes advanced social media management so much more accessible. Review collected by and hosted on G2.com.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one
Also listed in AI Marketing Agents, Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics

I love the visibility we get from HubSpot in terms of how're engaging different segments of our market (customers, churned customers, net new prospects, etc.). The integrations with other tools in our stack are immensely valuable. And the automations/workflows capabilities are super robust and easy to work with. Review collected by and hosted on G2.com.
Is your way to dig every corner of the internet to find all the relevant mentions about anyone or anything.
Also listed in Brand Intelligence

BrandMentions is an absolute powerhouse in this new landscape. It isn’t just a listening tool for social media; it acts as a high-precision radar. It allows us to track exactly where our brand citations are originating across the web in real-time. By capturing these mentions comprehensively, it gives us the actionable data we need to strengthen our digital footprint and ensure that our brand is the one AI models pull from when generating answers. The interface is intuitive, the data is deep, and the alerting system is incredibly fast. Review collected by and hosted on G2.com.
Schedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.
Also listed in Social Media Analytics, Social Media Suites

I like Zoho Social the most for its ability to integrate with all social media platforms, such as Threads, Google My Business, Instagram, TikTok, and Meta. It easily accommodates all the posting restrictions across these platforms, whether it requires a media file for Instagram and TikTok or no media for Threads and Facebook. This flexibility really stands out to me. Also, I find the scheduling feature very helpful as it allows me to schedule posts in advance and automatically post them on all of my media platforms, so I don't have to be on my computer all the time. The initial setup was very easy, which is a great plus. Review collected by and hosted on G2.com.
Planable is where social media teams actually collaborate—not just pass feedback around. Get instant input, approvals in one click, and a dedicated space to build, discuss, an

i love how easy it is to collaborate, add posts, and get things planned/scheduled at the most appropriate times
I also love how planable gives me the best times, allows me to write seperate copy for each post, and the recent claude mcp connector is beautiful and so insanely helpful.
pricepoint is fantastic for the service, and it is extremely user friendly, where i've been able to give clients access to the platform and be good to go! Review collected by and hosted on G2.com.
StoryChief is an online tool that lets pushing any content to different publishing channels.
Also listed in Content Distribution, Content Analytics, Social Media Management
First of all, the product is a great product. The very best I have found for this type of program. As well as having a great product, the customer service is second to none. I purchase several years ago and for some unknown reason I deleted the account. I must have been on drugs, but I never used drugs. When I got in touch with Story Chief support and gave them a copy of my receipt, they immediately sent me a link to register again. This is the very first time I have ever had something like this happen. They do not make companies like this anymore, more companies should take their lead. Review collected by and hosted on G2.com.
Kontentino is an intuitive social media content tool tailored for agencies, social media managers and their clients. Plan, assign, comment on and approve posts easily.
Also listed in Social Media Suites, Online Proofing, Content Creation, Client Portal, Content Distribution
Kontentino is the ultimate tool for our social media agency. Its UI/UX is incredibly intuitive, making both internal teamwork and client approvals flawless. Only when the client is also using the tool, its a bit more complicated. The seamless integrations and performance ensure our multi-channel campaigns go live without a hitch, while the built-in AI features are a game-changer for quick copywriting inspiration.
Onboarding our team and clients was a breeze, backed by a lightning-fast support team. Considering the massive amount of time we save on back-and-forth communication, the pricing/ROI is unbeatable. It’s reliable, efficient, and has significantly improved our client relationships. Review collected by and hosted on G2.com.
Determ is a media monitoring solution that helps inform better business decisions based on real-time consumer, competitor, and market insights gathered across 100 million onli
Also listed in Media Monitoring
I was initially skeptical about trying another social media tool—so many overpromise and underdeliver—but Determ quickly became a game-changer for me. The ease of use is what hooked me. I’m not a fan of complicated setups, and Determ made it so simple that I was up and running within a day. Everything is clearly laid out, and even someone new to social media analytics would find it easy to navigate.
The ease of implementation was another standout for me. I didn’t need IT support or hours of tutorials. Within just a couple of clicks, I had it integrated with our existing tools, and it fit seamlessly into our workflow.
What I love most is the number of features it offers. From tracking mentions and analyzing sentiment to keeping tabs on competitors, it’s like having a Swiss Army knife for social media listening. And the cherry on top? Their customer support team. They’re not just responsive—they’re genuinely helpful and make you feel like a priority, even for smaller issues. Review collected by and hosted on G2.com.
Publer is your social media Superhero that helps you schedule everything including Multi-Photo posts, Albums, Videos and Offers everywhere on Facebook.

Everything just works. I've tried a dozen of apps that did not do what they promised they do. Publer is smooth! Publer is snappy, fast UI and all the features it provides are just vital. The support including the founder is very easy to reach and helpful. I use it every day. I intend to not look at social media apps separately and plan everything in it. Dashboard is great and clear and intuitive. I've thought a friend how to use it in 3 minutes. It is very easy to integrate a social media account. And the planning of the posts for the next weeks is very easily implemented. Review collected by and hosted on G2.com.
Statusbrew is a social media management platform for businesses, agencies, brands and organisations that combines the power of internet and technology to empower and drive gro
Also listed in Social Customer Service, Social Media Analytics, Social Media Management, Social Media Listening Tools

Statusbrew is a powerful and flexible social media management platform. It helps me efficiently manage over 35 social media pages without feeling overwhelmed. I especially love the content planning features, which allow me to organize posts. I was able to set up different content calendars by network and progress to share with my clients. The reporting tools are another standout—whenever I need to pull metrics or insights, I can generate a detailed report with a couple of clicks. Review collected by and hosted on G2.com.
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Also listed in Audience Intelligence Platforms, Social Media Analytics, Social Media Suites, Social Media Management, Answer Engine Optimization (AEO)

I really like that Meltwater is user-friendly. We have a really good communication line open with our customer success team, which is different than other vendors we've used in the past where it's been hard to track down a contact. I have found that they value our input on product features and are committed to continuing to improve the platform, ensuring it's fully functional and serving its clients in the best way possible. Review collected by and hosted on G2.com.
Brand Analytics is a Social Media Monitoring and Analysis System. - Data acquisition from all sources, namely social networking sites, video hostings, map services, public ch
Also listed in Social Media Analytics, Media Monitoring
Brand Analytics is an excellent tool for social media listening. It helps to fulfill tasks of various teams and departments. The interface is user-friendly and well organized. Cool modern-looking diagrams are worth mentioning as well. The system has a variety of functions for the search and selection of messages you need, useful filters, and tools for segmentation of authors and commentators in social media according to socio-demographics and location.
A WOM (Word of mouth) filter is a helpful tool worth mentioning. It helps to differentiate posts of real users containing useful information.
In addition to this, Brand Analytics has beautiful auto-renewable dashboards, valuable for the top management, and are very easy to set up. You also can export any data or diagram you need in any format. Triggered alerts and scheduled e-mail reports come in handy as well.
Client Support is always ready to answer any questions, help with system settings and provide training for the client's team. So great! Review collected by and hosted on G2.com.
Synup is a top white-label platform built for agencies that manage their clients’ local presence. It offers an all-in-one suite for local listings, reputation management, soci
Also listed in Local SEO, Online Reputation Management, Multi-Location Marketing Platforms, Social Media Management, Store Locator

Very easy to use. Once it's set up, it runs on auto-pilot. T
-The AI review responder sounds very natural and friendly, and even responds to details from the review itself (IE: if a client's pet name is mentioned, the review response mentions the pet name).
- Directory Listings have been very easy to manage and review
- Keyword heat map is great
- Customer support is responsive & helpful
- AI generated content is easy to use
- One dashboard for social posting & GBP posts are very easy to use
- I can check our statistics as often as I like and see a quick overview and it's easy to swap between profiles and generate reports Review collected by and hosted on G2.com.
Inbound Marketing Platform
Also listed in Customer Advocacy, Social Media Management, Social Media Analytics

I use NiceJob as a marketing agency for our local service clients. My favorite part about NiceJob is the scalability of the tool in review generation solutions for our clients. We don't need to purchase multiple licenses at one time and then hope to sell the review generation services to clients. We can sign a client up and add NiceJob to the tech stack one client at a time. The UI is really easy to navigate as well jumping from client to client. Review collected by and hosted on G2.com.
Sociality.io is an all-in-one social media management platform.
Also listed in Social Media Listening Tools, Social Media Analytics, Social Media Management

What stands out most about Sociality.io is the analytics. The data is presented clearly and is easy to follow, and it helps us understand what’s really happening beyond the headline numbers. When we pair those insights with our creative ideas, it improves how we work internally and also how we explain our thinking to clients. The reports look clean and well structured as well, which genuinely makes a difference when we’re presenting strategies.
The platform is also straightforward to use. We switched over from another third-party tool, and our workflow immediately felt smoother and more efficient. The weekly industry newsletters are helpful since they keep us up to date on trends and learnings, and we often bring those takeaways into both client work and internal discussions. Review collected by and hosted on G2.com.