Determ Reviews & Product Details

Determ, previously known as Mediatoolkit, is an AI-powered online media monitoring platform designed to help you make smarter business decisions with real-time insights into consumer behavior, competitor strategies, and market trends. Track keywords, phrases, or brand names across 100+ million online sources, in any language or location, and identify the mentions that matter most. With Determ, you can view, filter, and analyze all your media mentions in a single feed. Save time with Synthia, Determ’s AI assistant, which instantly summarizes any monitored topic and provides actionable recommendations, helping you respond faster and smarter. Stay informed with real-time notifications when your brand, campaigns, or competitors are mentioned online. Correlate media coverage with public sentiment, demographics, and brand reputation, and create easy-to-understand reports that engage your team and stakeholders. With Determ, you gain clear visibility into your media landscape, empowering you to act on key insights and boost your brand’s visibility and performance. The Internet is constantly talking about your brand. Determ makes it easy to listen, analyze, and act.

Seller

Determ

Discussions

Determ Community

Languages Supported

German, English, French, Croatian, Italian, Polish, Portuguese, Russian, Slovenian, Spanish, Serbian, Swedish

Solution Type

Best-of-Breed

Overview by

Iva Anušić

Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

6 months

View More Pricing Information

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User Insights

Average based on 44 real user reviews.

Implementation Time

<1 month

Perceived Cost

$$$$$

Determ Integrations

(2)

Integration information sourced from real user reviews.

Determ Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Determ, and what problem is it built to solve?

Determ is used to monitor online and social media for keywords, brand mentions, and relevant topics. It helps teams keep track of what is being said and respond to coverage or emerging issues more quickly.

What languages does Determ support?

Determ supports 12 languages, including Croatian, English, French, German, Italian, and others.

What company sizes and industries is Determ the best fit for?

Determ’s strongest fit in actual use spans small businesses, mid-market teams, and enterprises, with users especially concentrated in PR and marketing-related work.

Company sizes: Small Business (50 or fewer employees), Mid-Market (51–1,000 employees), and Enterprise (more than 1,000 employees).
Industries: Public Relations and Communications and Marketing and Advertising are the clearest clusters; users also come from telecommunications, computer software, and information technology and services.

How long does it take to implement Determ across a team?

Teams can often get Determ live in under a day, though some setups take longer. The reported implementation ranges break down this way:

Time to go live	Relative frequency
Under a day	Most common
Under a month	Less common
One to three months	Less common

What customer support options does Determ provide, and how do users find the overall support experience?

Determ provides support through options including a knowledge base, email/help desk, and 24/7 live-rep support, along with chat and phone support. The support experience is often described as helpful, knowledgeable, and quick to resolve issues, although follow-through can be frustrating when a problem persists.

What features or capabilities could make Determ even more useful?

Determ could be more useful with broader coverage and more flexible ways to work with results, particularly in reporting and on mobile.

Extend historical data access so teams can analyze mentions over a longer period.
Expand source coverage, including additional social networks and offline media such as print, radio, and television.
Make reports more customizable and give teams more flexibility in the analytics they can access.
Improve mobile filtering and report access, and make it easier to manage searches from a phone.

G2 reviews are authentic and verified.

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Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

8/11/2026

"Straightforward API with easy Implementation"

4.5/5

What do you like best about Determ?

We used their API which is straightforward and was easily implemented. Review collected by and hosted on G2.com.

What do you dislike about Determ?

We did not find any specific issue. In the future it might be usefull to add more social networks Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Telecommunications

Enterprise (> 1000 emp.)

Updated 11/25/2024

Originally submitted 11/4/2024

"Comprehensive and User-Friendly Social Media Listening Tool"

5/5

What do you like best about Determ?

I was initially skeptical about trying another social media tool—so many overpromise and underdeliver—but Determ quickly became a game-changer for me. The ease of use is what hooked me. I’m not a fan of complicated setups, and Determ made it so simple that I was up and running within a day. Everything is clearly laid out, and even someone new to social media analytics would find it easy to navigate.

The ease of implementation was another standout for me. I didn’t need IT support or hours of tutorials. Within just a couple of clicks, I had it integrated with our existing tools, and it fit seamlessly into our workflow.

What I love most is the number of features it offers. From tracking mentions and analyzing sentiment to keeping tabs on competitors, it’s like having a Swiss Army knife for social media listening. And the cherry on top? Their customer support team. They’re not just responsive—they’re genuinely helpful and make you feel like a priority, even for smaller issues. Review collected by and hosted on G2.com.

What do you dislike about Determ?

If I had to nitpick, I’d say that it sometimes misses a few niche mentions when I use very specific keywords. For example, during one of my recent campaigns, I had to fine-tune my searches to get the results I needed. It’s not a major issue, and honestly, most tools in this space have similar challenges.

I’d also love to see more integrations with other platforms we use regularly. While it’s already great in terms of ease of integration, expanding the options would make it unbeatable. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

Determ has made a huge difference in how I monitor brand sentiment, competitors, and audience engagement. Before using it, I spent hours manually searching for trends and mentions, and I still worried I was missing something. Now, Determ does all of that for me in real time.

One specific example: During a product launch earlier this year, Determ alerted me to a surge of mentions about a feature we hadn’t emphasized enough in our campaign. Thanks to those insights, we were able to adjust our messaging on the same day, leading to better engagement and more positive feedback from customers.

In terms of frequency of use, I use Determ multiple times a day—it’s an essential part of my daily workflow. Whether I’m checking on campaign performance, tracking competitor activity, or just staying updated on social trends, it’s always open on my screen. I honestly can’t imagine doing my job without it now. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

2/28/2024

"Better than nothing. But only just"

0.5/5

What do you like best about Determ?

The interface is very nice and easy to use Review collected by and hosted on G2.com.

What do you dislike about Determ?

Since trialling another service, I discovered that Determ was missing 9/10 mentions. At first they said they had sorted it out; next time it happened, it turned out they hadn't made the necessary changes. Then, as it continued, they stopped answering emails. When you're using it, it all looks fine, but once you compare with another product it is a big scam. AVOID!! Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Edwin C.

Media Relations

Small-Business (50 or fewer emp.)

11/28/2022

"Great platform"

5/5

What do you like best about Determ?

I like that you can provide your client with a data-driven and objective report which I generate from Mediatoolkit Review collected by and hosted on G2.com.

What do you dislike about Determ?

It would be great if the platform can provide limitless mention-capturing. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Government Relations

Small-Business (50 or fewer emp.)

11/17/2021

"Mediatoolkit user review"

5/5

What do you like best about Determ?

First ability to have a free account, what makes it it possible to tase a bit of it; automatization; various reports Review collected by and hosted on G2.com.

What do you dislike about Determ?

This is mostly my fault, but I feel that I do not use all possibilities. Reading is time-consuming and often does not lead to what I want. I would be happy to see good examples of effects that could be achieved and see how it looks like: examples of good Boolean, good tagging, etc. Looking at them like looking at computer code, I can learn faster than watching videos or reading many things. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Nagarjuna K.

Digital Marketing Executive

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/12/2022

"Best real time mentions alerts and social media analytics software"

4/5

What do you like best about Determ?

Best real-time mentions monitoring, influencer tracking, Dashboard, and analytics. We can track the competitor analysis. We can track the brand easily across over millions of websites. Review collected by and hosted on G2.com.

What do you dislike about Determ?

Navigation is more difficult when we need to search broadly. Insights are not as much expected. Only 90 days of data can we get from the tool. Multi-account management is complex. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Mile .

Head Of Content

Small-Business (50 or fewer emp.)

Updated 4/19/2023

Originally submitted 10/19/2021

"Great for agencies and small businesses"

5/5

What do you like best about Determ?

The fact that it monitors keywords across different channels and that it's super easy to set up filters and get reports. Review collected by and hosted on G2.com.

What do you dislike about Determ?

The pricing isn't ideal, especially if you don't have a large marketing budget. Review collected by and hosted on G2.com.

Recommendations to others considering Determ:

Check out the competition to see if you find something with a better pricing model, especially if you're a small business with a limited marketing budget. However, after a free trial, you're sure to fall in love and become a user. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

Media monitoring and finding out who mentions both us and our competitors. The biggest benefit is knowing when a crisis is about to happen and knowing what people think about our immediate competitors. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

11/26/2020

"Excellent monitoring tool"

5/5

What do you like best about Determ?

Great tool, helps understand and monitor all relevant sources mentions. Very user friendly. Mediatoolkit's data is very useful when doing media analysis and overview. Also, can help plan future activities for the clients. What is also great – a very professional and cooperative team from Mediatoolkit resolve issues very fast and very effective. Review collected by and hosted on G2.com.

What do you dislike about Determ?

Not monitoring print, radio, and TV. If that maybe will be able in the future (fingers crossed), Mediatoolkit will be no. 1 tool for PR, media, and marketing professionals. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Laura B.

Project Manager

Mid-Market (51-1000 emp.)

2/6/2020

"MediaToolkit one of the best softwares out there"

5/5

What do you like best about Determ?

It gives you a complete 13 days trial, it is very easy to use and you can get personal assistance whenever you need it. you will get advanced reports and real-time alerts of your brand mentions and the reports include a very accurate sentiment analysis. Review collected by and hosted on G2.com.

What do you dislike about Determ?

It does not show data or alerts from Facebook unless you generate a report. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Saba R.

Marketing And Public Relations Specialist

Mid-Market (51-1000 emp.)

12/3/2019

"Nice people, nice product"

4.5/5

What do you like best about Determ?

People at Mediatoolkit are very kind and always happy to help. Review collected by and hosted on G2.com.

What do you dislike about Determ?

So far I like everything. I am not an advanced user, so I can't say much. Review collected by and hosted on G2.com.

Recommendations to others considering Determ:

Give it a try, you might like it. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

Every morning I get an email from Mediatoolkit letting me know who wrote about our brand, what they wrote, and where. This way I can quickly and effectively go through the content and if needed reply to the comments or like/share the content. Review collected by and hosted on G2.com.