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marketing attribution
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Solitics is an AI-powered, real-time customer engagement platform that helps iGaming, fintech, trading and banking brands deliver hyper-personalised experiences at scale. By unifying all your customer data across systems, Solitics empowers marketers to launch automated journeys that respond to every interaction in just 1.8 seconds. With built-in Visitor Activation, Customer Retention, Targeted Gamification and Performance Analytics, you can manage the entire lifecycle - from first deposit to lon

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Asva AI is Answer Engine Optimization (AEO) software that helps brands measure and improve visibility across AI-driven search and chat experiences such as ChatGPT, Gemini, and Perplexity. The platform runs structured prompt testing to track brand mentions, citations, recommendations, and share of voice across topics and competitors. It captures source attribution, sentiment, and response patterns to explain why a brand appears (or doesn’t) in AI answers. For eCommerce teams, Asva AI also tracks

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Lebesgue is an all-in-one digital marketing solution that helps e-commerce stores of all sizes boost their ROI by providing actionable insights, predictions, and recommendations on their digital marketing performance.

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The system captures all marketing touchpoints and calculates the actual profitability of each campaign through big data technology and AI. By reporting the results in one simple dashboard Adtriba massively reduces cross-channel complexity and allows for an optimization of marketing performance.

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Atlas is an advanced call tracking and analytics platform designed to help businesses and marketers optimize their inbound and pay-per-call campaigns. By providing real-time insights into call performance, Atlas enables users to enhance marketing strategies, improve customer interactions, and maximize return on investment (ROI). Key Features and Functionality: - Enhanced Customer Insights: Gain a comprehensive understanding of customer behavior through detailed call analytics, facilitating mor

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Brings the power and benefits of Advanced Business Analytics to medium sized corporations. ORM delivers an easy to use cloud-based solution that leverages ORM's deep expertise in Optimization and Statistical Analytics.

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Channel99 is a B2B performance marketing platform that unites marketing and finance teams to more effectively improve the value of marketing investment. By measuring the performance of vendors and channels driving high-quality website traffic, Channel99 helps B2B companies gain more meaningful and accurate insights into which investments reduce dollar inefficiencies, lower customer acquisition cost, and more predictably exceed sales pipeline numbers. Pioneering the next wave of B2B marketing, Ch

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PromoteIQ is a retail media platform that empowers brands to enhance their visibility and drive product sales by connecting with shoppers across leading retailers' digital properties. Acquired by Microsoft in 2019, PromoteIQ integrates advanced AI and machine learning technologies to deliver targeted advertising solutions, enabling brands to effectively reach in-market customers through both onsite and offsite channels. Key Features and Functionality: - AI-Powered Self-Service Platform: Facil

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UTMMind is a comprehensive UTM management and link tracking platform designed for marketing teams and agencies. It helps users standardize tracking parameters, UTM Link Management, and ensure data consistency across multi-channel campaigns. With features like team collaboration, custom templates, and automated link building, UTMMind eliminates spreadsheet chaos and improves marketing attribution accuracy.

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Reaktion helps agencies and eCommerce businesses grow by providing accurate, server-side tracking and bringing all your eCommerce, marketing, automation, and analytics data into one place. Our platform makes it easy to see the full picture, find new growth opportunities, and increase profits. Boost your tracking up to 40% compared to your pixel setup. The result is better campaign performance and thereby increased profits. Discover the true profits of all your channels, campaigns and ads with

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Foursquare Attribution is the leading omnichannel measurement solution that shows how your campaigns drive real-world outcomes like in-store visits and sales. Measure performance across 550+ partner networks and nearly every channel, including digital, mobile, TV, CTV, OOH, and audio. Get clear, actionable insights in a single unified dashboard to optimize campaigns in-flight, reduce wasted spend, and maximize ROI.

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Founded in 2020, QFlow.ai is the machine learning platform that unifies data, orchestrates intelligent behavior across revenue-generating teams, and delivers out-of-the-box attribution & actionable analytics. Integrations unify your data across Salesforce.com, Marketo, Pardot, Hubspot, Google Ads, and more. QFlow.ai sets up in minutes and addresses edge cases and idiosyncrasies in your business data. Multi-Touch Attribution works retroactively and gives sales, marketing, operations, and f

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Future-proof Tracking & AI-powered Click & View Attribution for eCommerce shops. Enable your marketing team to optimize the entire funnel for customer acquisition cost (CAC), customer lifetime value (CLTV), or profitability on ad spend. Leveraged by leading eCommerce companies like AG1, Ankerkraut and Kess Berlin

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Clear Ring is the ultimate lead-tracking software for marketing agencies and their clients. It allows marketers to automatically measure and evaluate the success of their marketing efforts with call tracking, form tracking, and direct chat tracking. For PPC ads in particular, Clear Ring offers keyword call tracking which reveals which campaigns are providing the best results. With these insights marketers can gain a better understanding of what happened before leads made calls and take meanin

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InMarket is the outcome intelligence platform built for marketers who demand results over proxy metrics. By combining purchase, location, and behavioral signals from more than 200M consumers, alongside thousands of retail data points, InMarket powers smarter activation, faster measurement, and more advanced audience targeting across every screen. Accountable to outcomes — not media ownership — and verified by Forrester, InMarket closes the loop between media investment and real-world business gr

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ROI Brain is a real-time marketing landscape that has a mission control dashboard, impact based budget planning software, practice engine, marketing calendar, marketing materials library, and approval workflow.

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UniFida is a cloud based customer data platform designed to appeal to larger SMEs who are looking for a functionally rich but moderately priced solution. Developed over the last six years the platform ingests data from multiple online and offline sources, undertakes customer identity resolution, provides dashboards and Power BI data visualisation, builds audiences for batch and trigger campaigns, provides customer and campaign performance metrics, undertakes AI based marketing mix attribution, a

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Apptrove empowers mobile marketers to conquer every stage of the user journey. We're your one-stop mobile measurement partner, providing the data and insights you need to optimize user acquisition and engagement. Unleash the power of deep linking to seamlessly connect users to your app, and leverage customizable fraud prevention to ensure your marketing budget is invested towards real users. Go beyond basic attribution with our SKAN analytics, and gain a granular understanding of your audience w

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ObserviX is the AI-powered marketing attribution platform that shows you exactly which channels drive revenue, not just clicks. We solve the biggest problem in marketing: knowing which marketing dollars actually generate profit. The Problem We Solve: Most businesses spend thousands on Google Ads, Facebook, LinkedIn, and email marketing without knowing which efforts truly drive sales. Traditional analytics only show the last click, missing 80% of the customer journey. Teams waste 30% of their ma

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Octanist connects your lead-gen campaigns to closed revenue. Paid teams stop optimizing on lead volume and start scaling what drives sales.