
UniFida is a data-driven marketing technology company based in the UK. They specialize in providing customer data platform (CDP) solutions that help businesses unify, analyze, and utilize their customer data effectively. By integrating data from various sources, UniFida enables organizations to gain deep insights into customer behavior, optimize marketing strategies, and enhance customer engagement. Their platform offers features such as customer journey analytics, marketing attribution, and predictive modeling. UniFida's solutions are designed to support businesses in making informed decisions and driving growth through improved customer understanding and targeted marketing efforts.