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Marketing Evolution

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4.5 out of 5 stars
3 reviews
  • 2 profiles
  • 3 categories
Average star rating
4.5
Serving customers since
2000

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Star Rating

2
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Marketing Evolution Reviews

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Profile Name
Star Rating
2
1
0
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Verified User in Telecommunications
UT
Verified User in Telecommunications
02/08/2022
Validated Reviewer
Review source: Organic

ME Feedback

|Mevo Decision Engine
The Scenario Planner capability is one of the best features as it helps us plan our media efficiently.
Verified User in Automotive
AA
Verified User in Automotive
01/28/2022
Validated Reviewer
Verified Current User
Review source: Organic

Intelligent Software that Provides Optimal Media Guidance

|Mevo Decision Engine
The ME software integrates easily into our planning process. We are able to allocate our spending across channel/touchpoint/tier based on our marketing objective. It is highly intuitive and the reporting is easy to understand and implement. Most other solutions use antiquated Bayesian algorithms that are particularly poor at picking up lower spending levels. They are typically backward looking. ME utilizes consumer-based attribution models that can examine recent spending and inform future results at required granular levels. We are incredibly pleased with our partnership with Marketing Evolution. Their technology is state-of-the-art and continuously evolving and improving. Highly recommended!
Larry G.
LG
Larry G.
Brand Strategy and Communications Leader
12/12/2017
Validated Reviewer
Review source: Organic

Right Time Marketing Decisions that Drive Real World Results

|Mevo Decision Engine
Marketing Evolution and the ROI Brain help answer questions such as the optimal reach and frequency within and between channels, and which messages are best for which audiences. They deliver more granular insights in terms of message sequencing, and next-best message decisions based on different audiences and different stages of the consumer journey. The platform includes external and environmental factors such as weather, traffic patterns and more. What’s more, the insights are delivered while campaigns are still live to drive massive performance improvements, rather than waiting for weeks or months to see results.

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HQ Location:
New York, New York, United States

Social

@MktgEvolution

What is Marketing Evolution?

Mevo is the AI Operating System for modern marketing. Built by marketers for marketers, it unifies fragmented marketing data into a clean, analytics- and AI-ready foundation—powering dashboards, business intelligence tools, and AI agents at scale. Mevo helps marketers make smarter, faster decisions with real-time insights, person-level journey data, and continuous measurement and optimization recommendations.

Details

Year Founded
2000