--- title: ORM Technologies Reviews meta_title: 'ORM Technologies Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 27 reviews by the users' company size, role or industry to find out how ORM Technologies works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 27 scale: '5' date_modified: '2026-06-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ORM Technologies Reviews **Vendor:** ORM Technologies **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.6/5.0 **Total Reviews:** 27 ## About ORM Technologies ORM Technologies delivers advanced analytics to sales and marketing organizations. The three pillars of Advanced Analytics are: 1. Analyze - Report and measure your historical sales and marketing performance. 2. Predict - Use machine learning and AI to make predictions about where your business is headed based on your current sales and marketing strategy. 3. Optimize - Determine how to invest in sales and marketing to achieve your company's growing revenue goals. ORM Technologies' cloud-based software natively integrates with your marketing automation and customer relationship management platforms to provide key insights and recommendations for your business. 4 Solutions: 1. ORM Marketing Analytics 2. ORM Sales Analytics 3. ORM SaaS Metrics 4. ORM Account Targeting ## ORM Technologies Reviews ### 1. Data Driven Insights for Modern Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Olivia P. | Director, Revenue Marketing, SMB, Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about ORM Technologies?** One thing modern revenue/demand marketing teams can agree on is they want to understand the role their programs play in driving revenue and how they can then do more of the things that are making an impact. ORM helps you do exactly that (and more). You can use their technology to report at a high level on MQL's, SQL's and revenue and dig deep into program and channel performance (down the keywords, ad campaigns, etc). They take away any reliance on sales teams to correctly update fields in SFDC and use their own technology to look across your marketing tech stack to see how marketing really did influence a deal. It is great insights for a marketer! **What do you dislike about ORM Technologies?** We have been a customer of ORM since 2016 and have seen the platform grow exponentially. This isn't a dislike at all but there is just SO much information available to consume. It can get overwhelming but the team is great at pointing you to key data points for your business and helping you distill what is important for you, your team and your leadership. **What problems is ORM Technologies solving and how is that benefiting you?** Like many businesses our team is moving fast and moves from execution of one program to the other without spending nearly enough time on optimizing and program analysis. ORM has given us the power to understand the impact of our programs without a lot of work AND their reports direct us on where we should focus our efforts in the future. We want to be spending time and resource on programs that drive revenue and ORM allows us to do exactly that. We harness the power of their insights during quarterly business reviews, annual planning cycles, sales and marketing alignment meetings and campaign wrap ups. It helps us know what digital programs are working, where we should spend, what is creating demand and what is converting. We also used their account-based insights to understand buyer behavior and which accounts are most likely to buy. And I can get it all in one spot. ### 2. A 360 view of business and marketing within a single platform **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro B. | Coordenador de marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about ORM Technologies?** If you are looking for a tool that will help you analyze and manage your marketing and sales strategies more effectively, the ORM tool might be just what you need. I had the opportunity to work with the ORM tool and was impressed with the quality of their services. The ORM tool is the best marketing and sales analysis tool I have ever used, for several reasons. First, the team at ORM Tool is highly qualified and was always available to answer my questions and provide technical support whenever I needed it. This highly qualified team has helped me get into technical sales and marketing details I did not know before. In addition, the ORM tool provides customized dashboards to answer all of my 360 marketing questions very effectively. These dashboards have not only helped me improve the efficiency of my social media strategies, but also in demand generation, events and highly complex analytics. In summary, the ORM tool is a highly recommended marketing and sales analysis tool for companies that want to improve their marketing and sales strategies. If you want to work with a highly qualified team that offers quality technical support and customized dashboards, the ORM tool is the right choice for you. **What do you dislike about ORM Technologies?** There is absolutely nothing that I can complain of. They are really the best on what they do. Fascinating work by all the ORM team. Thank you guys for everything! **What problems is ORM Technologies solving and how is that benefiting you?** ORM Technologies is an exceptional tool for marketing and sales analytics. You have a comprehensive solution that can solve all the problems that arise in this area. One of the main features of ORM Technologies is its highly complex and user-friendly dashboards. They can handle different types of data very efficiently and deliver added value in real time. It is impressive how the tool manages to simplify complex information and present it in a clear and easy-to-understand way. With ORM Technologies, you can gain actionable insights and make informed strategic decisions in real time. The platform offers a wide range of analytics that allow users to dive into specific details and find answers to important questions. In summary, ORM Technologies is an amazing tool that offers a comprehensive approach to marketing and sales analytics. ### 3. Great Partners **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about ORM Technologies?** ORM Employees are very invested in your success. They are truly partners, that work to help you build a reporting platform that enables success for your organization. **What do you dislike about ORM Technologies?** The product is very customizable, so you need to be clear on your requirements. Most changes need to go through the ORM engineering team, so would love for the platform to be more self-service in the future. **What problems is ORM Technologies solving and how is that benefiting you?** Building and implementing an attribution model to gain insights as to which marketing campaigns are driving the most pipeline ### 4. Marketing Operations Lead **Rating:** 5.0/5.0 stars **Reviewed by:** Jean Marie B. | Marketing Operations Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about ORM Technologies?** ORM has completely transformed how we can track attribution at Jellyvision. Now have increased confidence in our attribution model and know EXACTLY how much our efforts contribute to the Sales team. The ORM team is simply fantastic. From onboarding to continued bi-weekly analytics chats, we are constantly partnering to improve our model, identify opportunities and adjust our marketing plans based on data (not just gut feelings). **What do you dislike about ORM Technologies?** I cannot think of anything - honest! The entire ORM team is fantastic and we have had an immense amount of support in terms of implementation and ongoing adoption of our new attribution tool. We have been able to get insights into pipeline data like never before. We are so happy we left Bizible to come to ORM! **What problems is ORM Technologies solving and how is that benefiting you?** Primarily attribution as it relates to campaigns contribution to marketing and sales pipeline development. We struggled with knowing which campaigns and channels were driving value - now we have those answers. ### 5. Great platform for visualizing the effectiveness of our sales and marketing efforts. **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew S. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about ORM Technologies?** ORM is a powerful platform that can take in data from multiple sources, and their staff are very helpful every step of the way. **What do you dislike about ORM Technologies?** The interface is a little complicated until you get familiar with it. **What problems is ORM Technologies solving and how is that benefiting you?** We used ORM Tech to calculate multi-touch attribution for our sales and marketing efforts. They helped us validate where we should spend our money, and where we should cut. ### 6. Outstanding Tech/Outstanding Team **Rating:** 5.0/5.0 stars **Reviewed by:** Jamille E. | Strategic Channel Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2022 **What do you like best about ORM Technologies?** The customizability of the data and the platform to meet our needs. **What do you dislike about ORM Technologies?** Nothing. Both the product and the team's willingness to customize and deliver were awesome. **Recommendations to others considering ORM Technologies:** I couldn't not more highly recommend this product and this team. You will gain tremendously valuable insight and visibility into your business. **What problems is ORM Technologies solving and how is that benefiting you?** The ORM Tech gave our team visibility into our books of business in an easily digestible platform. This tech changed, or rather, upgraded our entire game. ### 7. ORM is a must in the Internet era, without monitoring all data no one may build a successful brand. **Rating:** 4.0/5.0 stars **Reviewed by:** Максим . | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2021 **What do you like best about ORM Technologies?** These systems are very important to the brand. Processing and analytical reports allow evaluating the media field and its changes after some actions of the brand in the public field in a concise way. **What do you dislike about ORM Technologies?** Some platforms had mot very clear design and unfriendly user interface. Also, some of them work bot very clear and can't check the tonality of messages, which they receive. **What problems is ORM Technologies solving and how is that benefiting you?** Processing and analytical reports allow evaluating the media field and its changes after some actions of the brand in the public field in a concise way. ### 8. Worried about your brand...Invest in an ORM Tech **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about ORM Technologies?** Can identify and keep a tab on all the pain points of our client's customers and provide solutions to solve these issues to ensure a great brand experience. **What do you dislike about ORM Technologies?** Integration with internal tech systems/CRM is a painful experience. **Recommendations to others considering ORM Technologies:** If you are worried about your brand and want genuine feedback from actual users, you need ORM tech to help you with this. Some of the feedback can be depressing but it is the truth from users and solving their problems will build brand and loyalty for the brand. I would give more weightage to ORM tech compared to panel-based market research **What problems is ORM Technologies solving and how is that benefiting you?** Track complaints and solve them. Track brand sentiments Keep track of negative comments Feedback/Comments of actual users of paid advertising campaigns- Not a panel used by research agencies ### 9. ORM - makes your life easier **Rating:** 5.0/5.0 stars **Reviewed by:** ANKIT B. | System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about ORM Technologies?** It gives accurate analysis o. algorithms designed, Unparalleled insights into your sales and marketing data with a powerful reporting platform. It also predicts and optimises the great revenue goals set and the responsible time **What do you dislike about ORM Technologies?** There is not much to dislike about actually but the latency is more and it takes some mere time to get the communication and output **Recommendations to others considering ORM Technologies:** If there is data to be processed and have an easy and feasible outcome along with great flexibility, ORM it is !! Whshfbedjfjrjfjrj ejejcjrjciri djrjfurjciricirifieidiei rifnrjfjejdiejfieirufufurufufuf djrjfirjcjr rjrjfjrjeir fieirifi **What problems is ORM Technologies solving and how is that benefiting you?** Resource Planning,the whole optimistic and robust approach of saving time and getting things done in a better manner, the report generation and there's a lot more to it ### 10. They're data scientists first, which is super useful for a data-based tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Michael W. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2020 **What do you like best about ORM Technologies?** ORM was able to work with our highly customized CRM and marketing automation to help us develop a unique attribution method. Of the many companies that we worked with to try to pull this off, they were the only ones that were able to do it. They built out our custom attribution method in their platform, visualized it, and continue - months after initial implementation - to work with us to help us get additional information out of it, build additional visualizations, facets, and functionality. I'm consistently impressed by their capabilities and methods. **What do you dislike about ORM Technologies?** I'm unsure if it's that they're data scientists first and visualization second, or if it's a matter of the platform being built for customization, or something else entirely, but it did take us a little while to get all the visualizations we want in place that are pretty common with competitors. However, it does seem that once they build out a visualization, it's available for all customers (as we also got some benefits of new functionality we didn't ask for, but are useful), so I imagine that's no longer an issue at this point. **What problems is ORM Technologies solving and how is that benefiting you?** Our systems are highly customized to the point of not being able to integrate with most out-of-the-box tools. However, this customization is necessary, as our business functions thoroughly atypically from your standard B2C or B2B. ORM was able to easily work with our systems and our thoroughly different attribution necessities. We now have a much better idea so to the kinds of interactions and marketing influences that drive our revenue. This has already saved us from making some potentially grave errors in marketing efforts, as some profitable initiatives were set not to be renewed, and we also discovered some sales benefits of internal initiatives that we tracked. **Official Response from Pete Furseth:** > Thanks for the great feedback Michael! I'll take "data scientists first" and a high compliment to the ORM team, thank you. You all have a unique implementation of Salesforce and Marketo which made it a lot of fun to build out your custom attribution model. ORM focuses on building a solution around your data rather than making you fit your data to our solution. We are glad to hear it is working well for you and your team. One of the great parts about software is when we build a new feature, analysis, or visualization for one customer everyone gets it. It is awesome to hear that you got benefit from some of the new functionality. ### 11. Great tool, even better company **Rating:** 5.0/5.0 stars **Reviewed by:** Brad C. | Sr. Business Support Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about ORM Technologies?** Customer service is hands down the best feature when dealing with ORM. When I say customer service, not only do I mean it in the standard definition, but also in a technical way. ORM has had many unique challenges thrown at them by myself and my company, and they have not only been there to help us with each step of these updates/changes, but they are always willing to push their system further to get you what you need. **What do you dislike about ORM Technologies?** There are very few complaints I have with this organization. If I need to be critical, there are times where some deliverables are slightly behind. However, there is a strong caveat needed here. Often the delivery issues are actually not from ORM, but in my case, AWS was crashing due to the Big Data being used. And again, these are unique challenges, where timelines are difficult, to begin with. **Recommendations to others considering ORM Technologies:** Consider data processing size and ability to customize when making comparisons along with the standard features. **What problems is ORM Technologies solving and how is that benefiting you?** We have a huge amount of data that needs to be cleaned, sorts, analyzed, and then have ML-based algorithms applied to this data. ORM has been able to do this not only above expectations in what we ask of them, but often give us more than we thought possible. I now have quicker, more accurate reports and data at my fingertips with significantly larger data sources than ever before, and this would not be possible without ORM. **Official Response from Pete Furseth:** > Brad, thanks for your great feedback. It is awesome to hear that you think, "Customer service is hands down the best feature when dealing with ORM." We strive to exceed our customers' expectations by giving them access to quicker and more accurate reports that have been created by analyzing your data with our machine learning algorithm. We are glad to hear how important this is to you. ORM has done some innovative work with your team (as you noted) that doesn't always fit into a standard project timeline. We are excited to continue to innovate and push the envelope to see what other unique challenges we can tackle together. ### 12. ProPath Salesforce via ORM Technologies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2020 **What do you like best about ORM Technologies?** Ease of use and access to online support as well as direct support from our reps. The tools provided allow me to view my pipeline and review my accounts listed by type like Gynecology and Urology which helps me determine which new business I need to target. All my open opportunities are listed as well as the close date which helps me plan my days, weeks and months and focus on the accounts that are going to bring in the highest revenue. **What do you dislike about ORM Technologies?** Nothing! Everything works great and the website is easy to use and navigate! I would like to learn more about running custom reports. **Recommendations to others considering ORM Technologies:** Great solution for sales planning purposes including monitoring revenue and open opportunities. **What problems is ORM Technologies solving and how is that benefiting you?** I am directly involved in solving problems with ORM Technologies via Salesforce data. I use the tools within the "Data" tab to review open pipelines and opportunities by quarter including but not limited to: new business, won amount, lost amounts which allows me to keep an eye on potential and lost revenue. This helps me gauge the amount of new business I have to bring in and keep in order to meet my sales goals for each month as well as annually. ### 13. ORM's analytical abilites **Rating:** 5.0/5.0 stars **Reviewed by:** Brad T. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2020 **What do you like best about ORM Technologies?** At ProPath, we have a ton of data sitting in SalesForce waiting for us to come up with the a solution. ORM was able to take our client data, and forecast our future sales. On a weekly basis they scrub our data and compute detailed reports for each territory. **What do you dislike about ORM Technologies?** Nothing, they continue to train you throughout the process. **Recommendations to others considering ORM Technologies:** Ensure that everyone is available for the training. ORM does an excellent job training throughout the process. **What problems is ORM Technologies solving and how is that benefiting you?** ORM is able to create weekly/monthly reports for each rep so they can understand where they are with their quotas and where they will be 12 months down the road. ### 14. ORM a tool every field marketer needs **Rating:** 4.0/5.0 stars **Reviewed by:** Caley D. | Field Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2020 **What do you like best about ORM Technologies?** I appreciate the overview of an account and being able to see all the touchpoints that happened throughout the selected time period. It shows how many touchpoints are necessary and which ones were instrumental in closing deals. **What do you dislike about ORM Technologies?** It can be a tricky tool. It takes a little bit of time to learn and I am sure there are benefits to ORM I have not discovered yet. Sometimes the reporting time frames can be confusing and take a while to load. **What problems is ORM Technologies solving and how is that benefiting you?** Tracking ROI, showing an overview of an account and where they engaged. It is helpful for also removing costs from the ROI ### 15. Robust Insights into Marketing Campaign Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Ashleigh F. | Senior Marketing Manager, Marketing Operations & Demand Gen, Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2020 **What do you like best about ORM Technologies?** The ability to customize reports is wonderful. From SFDC fields across the Account and Opportunity object, to specific Marketo Program tags, we are able to drill in to regions, campaigns, subsets of campaigns, etc. This makes building custom reports for individual teams and stakeholders much easier. **What do you dislike about ORM Technologies?** The platform does load a little slow. We have a TON of data being processed behind our reports and dashboards, and it can take some time to crunch that data and refresh the views. **What problems is ORM Technologies solving and how is that benefiting you?** I can quickly respond to my VP with detailed data and reports. In the past, it was cumbersome to pull data such as number of Opportunities influenced, or to answer questions of whether an activity was simply acquiring awarenss or actually generated revenue. ### 16. OSM the team **Rating:** 5.0/5.0 stars **Reviewed by:** dalton s. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2020 **What do you like best about ORM Technologies?** I like how hands on the team is to tailor the tool to the business needs. I also love how they bring in new insights and new ways to change our current reporting structure. **What do you dislike about ORM Technologies?** I do wish the tool was a little bit user friendly , sometimes it feels like the site was created by a data scientist and makes it harder for our stakeholders to use the tool reliably. **Recommendations to others considering ORM Technologies:** if they do not have the solution they will find a way to make it happen **What problems is ORM Technologies solving and how is that benefiting you?** it is bringing in a metric that we have never reporting on that is multi touch attribution. this allows us to allocate to programs with weightings we decide on. ### 17. Quality Product Made by Quality People **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2020 **What do you like best about ORM Technologies?** - Integrations with Marketo, Salesforce, HubSpot, Microsoft Dynamics, and Eloqua. - Predict pipeline value - Improve return on advertising costs - Powerful reporting capabilities **What do you dislike about ORM Technologies?** Your company must be bought in to the process of helping ORM optimize their solution for your business because it will require training and often change in processes. **What problems is ORM Technologies solving and how is that benefiting you?** We are using ORM for a variety of reasons including sales and marketing resource planning, predicting pipeline value, performing analysis on sales and marketing data, forecasting and improving advertising spend, reporting. Reduced spending on advertising methods that aren't converting and improved closure rate of renewal and expansion deals. ### 18. Powerful Sales and Marketing Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about ORM Technologies?** ORM has created an extremely powerful platform that gives our team the insight we need to prioritize sales and marketing activities. Not only have they created a great tool, they also have a phenomenal team dedicated to ensuring we're successful with their technology. **What do you dislike about ORM Technologies?** I wouldn't say there is anything I particularly dislike about ORM. When we have had suggestions for improvement, the team has been quick to work with us. **What problems is ORM Technologies solving and how is that benefiting you?** Our organization was looking for a way to improve decision making using the data in our sales and marketing systems. ### 19. ORM - Reporting & Attribution with Confidence **Rating:** 5.0/5.0 stars **Reviewed by:** Vladlena M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about ORM Technologies?** The team at ORM is incredibly flexible, available to support analysis, projects, reporting, and build new features to benefit the needs of their clients. You can be confident you will have the support you need when working with ORM. **What do you dislike about ORM Technologies?** Like any reporting or attribution technology, you need to have internal resourcing to support leveraging their tools to their full potential. However, many strong out of the box capabilities means that a modern marketer can easily jump in and benefit from their OSM platform. **What problems is ORM Technologies solving and how is that benefiting you?** Marketing reporting, and attribution have been made significantly easier, however we've also realized many operation benefits of having a team like ORM available to provide support and guidance. ### 20. Great company to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Scott S. | Director of Product Management, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about ORM Technologies?** Their technology just makes our lives easier. **What do you dislike about ORM Technologies?** Nothing really...if I complain it would be 1st world problems (make it faster?)... **What problems is ORM Technologies solving and how is that benefiting you?** We take a massive amount of data and use it to help our sales team find new sales opportunities ### 21. ORM is a great sales tool to help me figure out what accounts I should focus on **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2020 **What do you like best about ORM Technologies?** I like how ORM shows the customers who are most likely to buy an additional product with my company. The probability is very cool to look at. **What do you dislike about ORM Technologies?** Sometimes ORM can be a little tricky to navigate **What problems is ORM Technologies solving and how is that benefiting you?** ORM helps me focus on customers/prospects that are more likely to purchase a solution from my company. Helps me focus my time better. It has also helped me out with forecasting ### 22. ORM helpful in fine tuning sales forecasting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about ORM Technologies?** Lays out how to base forecasting on existing and projected data. **What do you dislike about ORM Technologies?** All the numbers are somewhat overwhelming but I think the more you use it the easier it will get. **What problems is ORM Technologies solving and how is that benefiting you?** Fine tuning where my strongest opportunities are and determining if they are enough to hit my personal goals. ### 23. ORM provides easily understandable and accessible data. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about ORM Technologies?** ORM provides easily accessible data and insightful graphics. The staff provides incredible service. **What do you dislike about ORM Technologies?** ORM satisfies all of the requirements for my current position. **What problems is ORM Technologies solving and how is that benefiting you?** ORM helps me gain into regional market analysis and my company's position within the competitive landscape. ### 24. A lot to be desired **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2020 **What do you like best about ORM Technologies?** Being able to roll up programs for a singular view of campaign **What do you dislike about ORM Technologies?** - Not being able to customize touchpoints based on position - Very poor understanding of organic traffic - SEO, social, referral - Reports/dashboards only update once per week - Clunky workflow to make dashboards - can't get full funnel (leads + opportunities) in one view **What problems is ORM Technologies solving and how is that benefiting you?** - Multi-touch attribution based on campaign performance **Official Response from Pete Furseth:** > We are glad you to hear you are using ORM technologies' software for measuring campaign performance and marketing ROI with multi-touch attribution. The marketing program roll-up (Marketing Initiatives) is a great way to understand and measure campaign performance -- happy to hear you like it! Thank you for your additional feedback, it was constructive for our team. Based on your feedback we updated our dashboard to give you a full-funnel view on both attributed leads and opportunities. We also updated them to dynamically filter for your quarterly reports. Each customer has the option to update their analytics and dashboards on either a weekly or a daily basis. Please let us know if you'd like to move to daily syncs. Social and referral traffic is captured and measured in the Custom Campaigns section of ORM's software. You are able to appropriately attribute value to these by setting the channel attribution weights for Custom Campaigns. Your feedback on position-based attribution is appreciated and well understood. ORM's philosophy is to use weighted attribution based on how a specific engagement moved a prospect towards a purchase. Rather than only counting in the first and the last touch, ORM counts all touches and calculates attribution based on weights customized for your business. For example, if a prospect attends your event that shows more intent to buy than simply clicking through an email and should be counted accordingly. ORM strives to meet all of our customers' expectations by providing actionable insights. If you have other specific feedback please reach out to your solution architect or to me directly. Thank you again for your great feedback. ### 25. ABM Specialist **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about ORM Technologies?** How easy ORM is to create Marketing Initiatives **What do you dislike about ORM Technologies?** Could be better attribution weights per channel and area of the customer journey **What problems is ORM Technologies solving and how is that benefiting you?** Seeing a ton of data on specific campaigns ### 26. Brilliant insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2020 **What do you like best about ORM Technologies?** The team is very responsive and the product provides extreme insights into your business. **What do you dislike about ORM Technologies?** The team was easy to work with and available to promptly answer questions. No negatives to mention. **What problems is ORM Technologies solving and how is that benefiting you?** Predictive analytics help see where the business is headed and enable strategical changes in business plans. ### 27. OSM User here, decent experience so far **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2020 **What do you like best about ORM Technologies?** Organized top accounts by ARR, and most likely prospects to buy our services **What do you dislike about ORM Technologies?** It can be hard to find certain data sets **What problems is ORM Technologies solving and how is that benefiting you?** we use it for forecasting and it tends to be very accurate, making predictability easier ## ORM Technologies Discussions - [What are the different ORM tools?](https://www.g2.com/discussions/what-are-the-different-orm-tools) - [What does an ORM do?](https://www.g2.com/discussions/what-does-an-orm-do) - [What are examples of ORM?](https://www.g2.com/discussions/what-are-examples-of-orm) - [How to optimise when there are numerous reports at stake](https://www.g2.com/discussions/how-to-optimise-when-there-are-numerous-reports-at-stake) - 1 upvote - [View ORM Technologies pricing details and edition comparison](https://www.g2.com/products/orm-technologies/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+06%3A51%3A27+-0500&secure%5Bsession_id%5D=eb02a425-057e-472d-aae6-314caa37c0f0&secure%5Btoken%5D=372ce21c59e994832067e912dac6784f19cf53161829adc465a348bc1edc9fb6&format=llm_user) ## ORM Technologies Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Facilitation** - Lead Qualification **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Sales Performance Management** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Lead Intelligence** - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Incentives** - Badges - Triggers - Commission Calculator - Leaderboards **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Personalization** - Custom Reports - Dashboards - Goal Setting **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Administrative** - Integration - Employee Structure - Behavior Monitoring **Sales Analysis** - ROI Forecasting - Sales Forecasting **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top ORM Technologies Alternatives - 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