Response from Pete Furseth of ORM Technologies
We are glad you to hear you are using ORM technologies' software for measuring campaign performance and marketing ROI with multi-touch attribution.
The marketing program roll-up (Marketing Initiatives) is a great way to understand and measure campaign performance -- happy to hear you like it!
Thank you for your additional feedback, it was constructive for our team.
Based on your feedback we updated our dashboard to give you a full-funnel view on both attributed leads and opportunities. We also updated them to dynamically filter for your quarterly reports.
Each customer has the option to update their analytics and dashboards on either a weekly or a daily basis. Please let us know if you'd like to move to daily syncs.
Social and referral traffic is captured and measured in the Custom Campaigns section of ORM's software. You are able to appropriately attribute value to these by setting the channel attribution weights for Custom Campaigns.
Your feedback on position-based attribution is appreciated and well understood. ORM's philosophy is to use weighted attribution based on how a specific engagement moved a prospect towards a purchase.
Rather than only counting in the first and the last touch, ORM counts all touches and calculates attribution based on weights customized for your business. For example, if a prospect attends your event that shows more intent to buy than simply clicking through an email and should be counted accordingly.
ORM strives to meet all of our customers' expectations by providing actionable insights. If you have other specific feedback please reach out to your solution architect or to me directly.
Thank you again for your great feedback.