# ChannelMix Reviews **Vendor:** InMarket **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 46 ## About ChannelMix With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response. ## ChannelMix Reviews ### 1. One of the best tools I have used to integrate all data sources. **Rating:** 4.0/5.0 stars **Reviewed by:** Carl G. | Sr. Full Stack Developer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2024 **What do you like best about ChannelMix?** ChannelMix provides a user-friendly experience, making it a breeze to navigate and utilize its features. The platform's support team stands out for their excellence and responsiveness, ensuring a smooth experience for users seeking assistance. **What do you dislike about ChannelMix?** While ChannelMix boasts user-friendly features, there are some areas within the control center that could benefit from UI enhancements to further improve ease of use. Making a few changes in the control center's interface would significantly enhance the overall user experience, streamlining navigation and functionality. **What problems is ChannelMix solving and how is that benefiting you?** ChannelMix effectively amalgamates data from various sources, enabling us to create a unified and coherent dashboard for comprehensive viewing. As an agency managing diverse clients, ChannelMix simplifies the process of handling their data. The convenience of utilizing pre-existing dashboards that seamlessly adapt to all our clients' needs is truly remarkable. ### 2. An incredible solution with even greater support. **Rating:** 5.0/5.0 stars **Reviewed by:** Meredith W. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about ChannelMix?** ChannelMix is the perfect blend between an out of the box solution that can be customized and tailored to your business's needs in a price range that makes MMM and attribution attainable for businesses of most small(ish) - mid ranges. The customer support is unmatched. I lean on my account team all the time to help me brainstorm how to answer questions I get from leadership with their tools and reports. And, if it can't be answered with the way the tool stands, they are happy to jump in and make edits to get us the answer. Another huge selling point for me was that the reports are extremely user friendly and as self explantory as you can get for the type of material it is. The implementation was super easy and I love that these reports are always up to date, unlike when we were working with our past MMM vendor. **What do you dislike about ChannelMix?** There are some area of opportunity to improve the user interface of the Control Center where users can connect and reconnect data sources. However, I know the team has this on their roadmap and will be improved sooner rather than later. **What problems is ChannelMix solving and how is that benefiting you?** We are leaning on ChannelMix to help us understand how our marketing dollars are working together on both a national and local level to make decisions on our marketing mix. We use it to forecast our media plans and adjust according to what it is recommending. Additionally, we use ChannelMix to see our entire pipeline performance and our conversion rates through the funnel down to marketing channels. ### 3. Best all-in-one ETL platform **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about ChannelMix?** ChannelMix offered all of the features that we desired when we looked into ETL platforms. Many platforms limit the number of connections you can use--ChannelMix does not. ChannelMix comes with a comprehensive collection of dashboards which was lacking from some other platforms. And we have been able to customize some connections through their customer support team. Overall, ChannelMix has been able to fulfill all of our tracking needs for the diverse group of clients we work with. **What do you dislike about ChannelMix?** There is a somewhat steep learning curve, which is to be expected with any full-featured platform. **What problems is ChannelMix solving and how is that benefiting you?** The hardest part of running campaigns on multiple platforms is being to track the totals: Total spend, impressions, clicks, etc. ChannelMix allows us to connect multiple data sources, including offline sources, so that we can track these totals. But their dashboards also allow us to break everthing down by marketing channel and campaign. In addition, there are other dashboards that allow us to look at just Social Media, digital, and traditional media. This lets us drill-down into each channel to look at performance in one place instead of logging into multiple platforms. And because the dashboards are all in Tableau, we can customize them or build new ones to satisfy any custom requirements a client might have. ### 4. Brilliant people, intuitive solutions, collaborative success! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about ChannelMix?** ChannelMix helps me feel confident in my data across all my clients. Their logic behind their normalization creates ease of use in the CM platform as well as the client facing dashboards me and my team create on a weekly basis. My team is able to focus on tailored dashboard solutions for our client using creative freedom because the datasets CM helps create are fluid and able to match most solutions we're trying to achieve. **What do you dislike about ChannelMix?** Honestly, many of my pain points with CM have been addressed and solved over the years of our partnership. They are a very aware organization that is on the frontline of best practices and industry leading know-how. Typically any pain points we find are on my end and CM is always keen to help. i'd say at a minimum for a negative, sometimes rolling out new features there are some bugs but never anything significant that hault my day-to-day. **What problems is ChannelMix solving and how is that benefiting you?** My Agency uses tons of platforms, vendors, tagging and attritubtion models and in the past we would manually collect, pivot, report and analyze the data which would be a very length process. To simply put it, we partnered with CM to automate as much of our data and analytics as we could to ultimately save time & money and providing more value to clients retainers. ### 5. Great Outsourced Analytics Solution **Rating:** 4.5/5.0 stars **Reviewed by:** David S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about ChannelMix?** The ability to have a reliable outsourced analytics platform, team, and quality reporting for a reasonable value is why we've stayed with ChannelMix for many years. **What do you dislike about ChannelMix?** The only challenge we've encountered is our need for more consulting services since we do not have an in-house analytics team. The other item is getting alerted on broken data feeds, but I believe that is in the 2024 roadmap to correct. **What problems is ChannelMix solving and how is that benefiting you?** The ability to consolidate multiple data sources from media, to website, to business data gives us the ability to tell the complete value of our agency efforts to our client ### 6. Channelmix has developed our Knowledge of Marketing Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about ChannelMix?** Dedicated team of professionals at your service to handle a variety of problems. The ticketing system allows for a quick and organized work. They provide custom solutions per client to build a personalized dashboard and marketing model. **What do you dislike about ChannelMix?** My only concern at the start would be paying for Level 1 and 2 Dashboards when we really only needed Level 3 and 4. **What problems is ChannelMix solving and how is that benefiting you?** Providing the neccesarily data science that my team lacks (Connecting to data sources, Coding, Predictive Modeling). ### 7. ChannelMix is a great, user-friendly tool for aggregating and viewing pre-made dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas L. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about ChannelMix?** The data aggregation is simple and is done mostly by support staff, making it easy for anyone to do. The pre-made dashboards also make it so anyone can view their data without needing to build anything complicated in Tableau. **What do you dislike about ChannelMix?** When activating data and when QAing data it can be difficult since so much relies on ChannelMix support, waiting for them to respond when you are on a time crunch is not ideal. This can be avoided by setting aside enough time to get everything working properly. **What problems is ChannelMix solving and how is that benefiting you?** ChannelMix helps us combine all of our data from multiple sources and harmonize it so we can view it in one cohesive dashboard. As an agency, we have many different clients and being able to manage all of their data in ChannelMix makes it so simple. Having pre-built dashboards that we can plug and play for all of our clients is amazing. ### 8. Great way to offload API management **Rating:** 5.0/5.0 stars **Reviewed by:** Austin S. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about ChannelMix?** Channelmix takes a very complicated set of tasks and fully manages them. Our agency uses them across our clients to aggregate all relevant media data and manage our data warehouse. They make the entire processs quick and easy for us! **What do you dislike about ChannelMix?** There aren't a ton of cons we've experienced directly. However, one thing we dislike is that occasionally we are charged support hours for issues we believe are on their end rather than us requesting additional assistance beyond the scope of our contract. Those hours in our opinion, should not be charged to the client as they're fundamental to ChannelMix's operations. **What problems is ChannelMix solving and how is that benefiting you?** They aggregate media data across our entire marketing mix and manage our data warehouse. We then handle the visualization and analysis on our end, but it wouldn't be possible without their expertise! ### 9. I enjoy working with channelmix and am satisfied with their services **Rating:** 3.5/5.0 stars **Reviewed by:** Josiah P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about ChannelMix?** I find channelmixes quick and helpful responses to be a great value add for our company. **What do you dislike about ChannelMix?** There are a few UI changes that need be made to the control center that would help with ease of use **What problems is ChannelMix solving and how is that benefiting you?** ChannelMix allows us the capability to union and join all of our datasets and provides a quick and convenient api connection to many of our utilized platforms ### 10. Data Analyst **Rating:** 3.5/5.0 stars **Reviewed by:** Micah I. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about ChannelMix?** The way ChannelMix creates their datasets makes it easy to replicate dashboards once everything is standardized. It also allows us to focus on things things that are not the ETL process. **What do you dislike about ChannelMix?** Sometimes response time can be a little slow. **What problems is ChannelMix solving and how is that benefiting you?** Mainly the aggregation and storage of data. We do not have our own IT department, so it makes things simpler for us to use ChannelMix. ### 11. Robust reporting software for online media **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2023 **What do you like best about ChannelMix?** The software contains integrations with most major online marketing and analytics platforms, and the team has been helpful in developing integrations or workarounds for those not yet built in. Dashboards are highly customizable to be able both monitor PPC spend and to show data to internal stakeholders and clients. **What do you dislike about ChannelMix?** The logistics of the onboarding process can take a while to get fully set up and running. Dashboards refresh by default once a day, so it can be difficult to see changes in real time unless a manual refresh is requested. **What problems is ChannelMix solving and how is that benefiting you?** ChannelMix has allowed us to be able to monitor spend pacing and performance data across multiple platforms, in addition to being able to have quick, easy-to-read reports to share. ### 12. wide variety of connectors and good support system **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about ChannelMix?** ability to create lightning datasets and activate and backfill quickly and at the same time have the option to customize any dataset if the data is available **What do you dislike about ChannelMix?** not able to backfill far enough without involving their support team and not a good view to their scheduling system and data freshness **What problems is ChannelMix solving and how is that benefiting you?** performance marketing ### 13. Fantastic platform, extremely useful. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about ChannelMix?** The blend of automation with a support ticket system makes Channelmix a powerful and flexible platform and partner. It allows us to get the exact views we need with our data. **What do you dislike about ChannelMix?** Sometimes support tickets (even simple ones) run two weeks to completion. Not always the case though, sometimes they are finished within a day or two. When it does happen it can push deadlines out further. **What problems is ChannelMix solving and how is that benefiting you?** Our organization wants a closed loop view of how the marketing and sales ecosystems are performing. Channelmix allowed us to consolidate all of our datapoints into meaningful views we can make decisions on. ### 14. A valuable data partnership **Rating:** 4.5/5.0 stars **Reviewed by:** Johnathan S. | Consumer & Brand Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about ChannelMix?** Working alongside their teams makes setting up dashboards for our clients easy. ChannelMix is truly able to provide a one-stop shop for data solutions that we are then able to sell to our clients. **What do you dislike about ChannelMix?** The team is always communicative but in our time working with them, we have seen turnover on our projects. This has been fine though, because every new person seems to know what works and what needs to get done. **What problems is ChannelMix solving and how is that benefiting you?** Prior to ChannelMix, our data solutions were scattered and varied greatly by client. ChannelMix allows us to have one single place to provide data solutions for our clients. ### 15. Solid Platform, Better People **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2023 **What do you like best about ChannelMix?** ChannelMix meets our needs and comes with great partnership to help us evaluate and elevate our analytics capabilities and offerings. **What do you dislike about ChannelMix?** Set up can take awhile and the process for establishing data normalization can be rather lengthy depending on input sources. **What problems is ChannelMix solving and how is that benefiting you?** Aggregates and normalizes data across sources to make data visualization more efficient. ### 16. Channelmix Review **Rating:** 4.0/5.0 stars **Reviewed by:** Matt K. | Data Engineering Managr, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about ChannelMix?** The way it aggregates all of the data from a variety of disparate sources together in a cohesive fashion. **What do you dislike about ChannelMix?** While the greatest strength, mentioned above, is that it mixes the results together very well, it doesn't have all available data when necessary. For example, in some platforms, you have multiple types of "clicks" and all of them are- by default - turned into a single column. Ideally, all sources would be merged when appropriate but at times when a data source has other similar metrics available, it would be best if those columns were also available all the time. **What problems is ChannelMix solving and how is that benefiting you?** We've automated our reporting such that we can focus on content rather than manually pulling data. The biggest hurdle we faced was we had tons of custom reports and channelmix has largely allowed us to move away from that tmodel. ### 17. Alight Analytics from a Digital Media Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Cara M. | Digital Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about ChannelMix?** Alight is a fantastic tool to upload and analyze data. Users can compile big data sets into dashboards. This is very helpful for when clients want to know how an ad is performing but don't necessarily want to get deep into the details. **What do you dislike about ChannelMix?** I do want Alight to find a way to target specific demographics. In this era of marketing, it is so essential advertisements get to the correct user who needs the product or service. Without this capability, we're shooting in the dark. **What problems is ChannelMix solving and how is that benefiting you?** We are trying to figure out how else we can get our advertisements to our target audience. The benefits are thorough and detailed reporting, but we need to figure out targeting. ### 18. Gamechanger and differentiator **Rating:** 5.0/5.0 stars **Reviewed by:** Meghan F. | Director of Analytics & Insights, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about ChannelMix?** We have been able to completely transform our analytics processes and create standardizations and consistencies where we would have never been able to otherwise. Having the ability to automate all of our digital reporting and solve internal challenges like pacing has been a gamechanger for us, as the teams can now spend more time actually generating insights and making optimizations that are meaningful. It has allowed us to offer analytics services to our clients that have been a differentiator for us. **What do you dislike about ChannelMix?** I haven't run into any downsides with ChannelMix at this time. We were able to automate over 600 dashboard views in 1/2 the amount of time originally anticipated due to increased efficiencies. **Recommendations to others considering ChannelMix:** Don't be afraid to take the leap! It has been the best decision my organization has made to partner with ChannelMix. They have dedicated support that tackles issues and requests quickly, and the product is above any other that I have used in the past. They're a leader in the space and they serve as an extension of your internal analytics/BI team. **What problems is ChannelMix solving and how is that benefiting you?** We solved problems around internal efficiencies by partnering with ChannelMix to handle the aggregation for us. It allowed for us to have automated refreshes of our data and to roll out dashboards that would not have been sustainable otherwise. Additionally, we now are less concerned with data integrity since we have removed the human component of aggregation across platforms. The benefits are shown in revenue, with over 200% increase in revenue the first year for analytics alone, and in time spent, with the teams now shifting to spend 85% of time on insights and optimizations vs. manual aggregation. ### 19. One of the best tool to integrate all the data sources **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about ChannelMix?** The best part is their customer support—interactive dashboards. The data engineers who work on dashboards are very patience on work and are ready to fulfill every requirement. **What do you dislike about ChannelMix?** I don't find any dislikes as of now. Very satisfied with the service **What problems is ChannelMix solving and how is that benefiting you?** Our problem was to integrate different data sources like Salesforce, google analytics, Ads data, social media data and to see all the dashboards at one platform. Channel mix is one of the best platform for data integration ### 20. Very good experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about ChannelMix?** How easy it is to use for my colleagues and myself. I appreciate how much simpler it has made our reporting. We report on social media, radio, digital, television. **What do you dislike about ChannelMix?** Sometimes, living in Alaska makes data collection difficult. Everything works properly. The product could not be much better, but it would be nice to not be in a rural area. **What problems is ChannelMix solving and how is that benefiting you?** How best to target my campaigns, get results and fulfill the needs of my clients. Yes, I am more productive. ### 21. ChannelMix Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2020 **What do you like best about ChannelMix?** The UI is relatively intuitive and makes the data connection process easy as can be. **What do you dislike about ChannelMix?** After the connections are made, there are a lot of tickets that need to be manually created. Having a way to auto-create and submit tickets inside C3 would be ideal. **Recommendations to others considering ChannelMix:** Highly recommend using this product if you want to save yourself the hassle of implementing and managing a database on your own. **What problems is ChannelMix solving and how is that benefiting you?** We're now able to look at our marketing data in a unified view and that is creating value and efficiencies. ### 22. The process for getting things stood up has been very challenging and slow w/ data point limitations **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about ChannelMix?** The visualizations and dashboards are nice. **What do you dislike about ChannelMix?** The slow process to get reports and data populated. There are no demographics available to access which is challenging for what we need for our client.s **What problems is ChannelMix solving and how is that benefiting you?** None yet ### 23. Intuitive software with even better support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about ChannelMix?** The userface is very intuitive and the simplicity makes it very easy to accomplish goals. **What do you dislike about ChannelMix?** The library layout of rows and columns can be a little difficult to use because the scroll is only top to bottom rather than allowing for left to right navigation as well. It also can take a little bit of time to swap rows and columns and sometimes I'll have to restart my sessions due to freezing pages and occasional errors. **Recommendations to others considering ChannelMix:** When getting started have thorough discussions about all reporting requirements with the ChannelMix support teams to make sure they can establish proper connections and pull the right metrics and dimensions needed. They are great and working with you to solve problems and will often propose solutions to questions that you have trouble solving yourself and are really thoughtful and can guide you. **What problems is ChannelMix solving and how is that benefiting you?** We're able to connect our clients' data very easily to create holistic views of their marketing efforts and we've gained speed to insights when before we were trapped in manual processes that slowed us down and made it harder to look ahead. ### 24. A great agency solution for essential database needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about ChannelMix?** We appreciate the dependability of data connections. Blake and Kayla are also fantastic to work with. **What do you dislike about ChannelMix?** The ChannelMix user interface is my least favorite part of the service. I also wish users had the ability to query on top of the data. Without this ability, we are at the mercy of Alight support to customize datasets, which adds time to process improvement and limits what we can make possible with our data. **Recommendations to others considering ChannelMix:** ChannelMix is a wonderful solution if you have limited engineering and server resources in house. This is not a fully custom solution out of the box, and does not come with an ability to query data within the platform itself. **What problems is ChannelMix solving and how is that benefiting you?** API connection maintenance and establishing connections with data sources we've not previously used. The service allows us to have a single invoice per month no matter how many data connections we have established at a given time. ### 25. Very organized platform to submit tickets and manage datasets. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2021 **What do you like best about ChannelMix?** Easy to submit tickets and get timely responses. You can also see all the historic tickets on the platform so I can get the contexts from the tickets submitted by other data analysts in my company. Furthermore, it's a good platform to handle data for all clients by data sources. So I can review the data not only for my own clients but also get access to data from other clients if I need to use them. **What do you dislike about ChannelMix?** Cannot see the data refresh time for each dataset on channel mix so I had to go to the alight dashboard to see the actual refresh time. I think it'll be much more convenient if we can see the data refresh time for each dataset. Furthermore, sometimes I had to re-authenticate some platforms but there is no reminder on the website for me to re-authenticate so sometimes there will be disconnection for the data on some platforms such as Linkedin. It would be great if we can have that in channelmix. **What problems is ChannelMix solving and how is that benefiting you?** Data management problems. I've got to manage all clients' data in one place on channelmix. Also, other people in my organization got to use channelmix to submit their tickets as well so they wouldn't come to me directly for data issues. Instead, they reach out to the data team on channelmix to get the problem solved, which saved me a lot of time. in the meantime, they can also get prompt responses from channelmix instead of me being the contact to do that. ### 26. ChannelMix Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about ChannelMix?** It's the only solution of it's kind that I've found that can bring in the data sets we need and get into the Tableau dashboards. The templated reports are good. But once the data is in place the options are limitless. **What do you dislike about ChannelMix?** The user interface and experience for connecting data is clunky. However, what ChannelMix lacks on that end, they more than make up for with personal support with onboarding. **Recommendations to others considering ChannelMix:** Absolutely do your own research but this was clearly the best solution that we could find. **What problems is ChannelMix solving and how is that benefiting you?** Our first core problem was getting automated Google Analytics data into Tableau. From there, we have worked to start developing a true 360 degree view of our clients' marketing; including offline marketing data. ### 27. Alight Analytics: A vital part of my analytics toolbox. **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle K. | Senior Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about ChannelMix?** Alight Analytics Channel Mix product allows me to efficiently do my job without worrying about how I'm going to manage and aggregate data from hundreds of data connector APIs. **What do you dislike about ChannelMix?** The onboarding was more intense that I anticipated. Alight's staff was awesome when communicating to me during the process of onboarding, and that helped quite a bit. However, it does take some time and patience to get things going on your first client. Every client I've added after that has been much easier. **Recommendations to others considering ChannelMix:** ChannelMix has a bit of a learning curve when you are first onboarded. However, it is worth the time to really learn how to use ChannelMix. The Alight team is ready to help and answer your data questions. Their support is truly excellent. **What problems is ChannelMix solving and how is that benefiting you?** The time savings and data fidelity has been a huge bonus! If I need to add a new data set or modify a data set, I don't need to worry about how the data is being pulled. Being able to easily bring in hundreds of digital data feeds and even upload data that comes via a physical file has been a lifesaver. I would not be able to do my job in the same way without Channel Mix. ### 28. Excellent service and product **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley D. | D, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about ChannelMix?** ChannelMix is easy to use and integrate for different brands. We have used this for 2 years and its become valuable for both new pitches and current clients. **What do you dislike about ChannelMix?** I haven't seen any negative aspects of ChannelMix after being a user for 2 years. **What problems is ChannelMix solving and how is that benefiting you?** Pulling together metrics across traditional and digital spaces has been very valuable for our team. ### 29. CMX Data Mapping and Standards **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about ChannelMix?** Standards are setup with good intention. Support is always very kind. **What do you dislike about ChannelMix?** Slow turnaround times. Lack of thorough communication. Promises not kept and deadlines missed too often. Not having the right people in the conversation. **Recommendations to others considering ChannelMix:** At a smaller scale, this is a good solution, for agencies it still needs some work. **What problems is ChannelMix solving and how is that benefiting you?** ETL of data at scale. Resources to manage the data and look into any issues with extraction. ### 30. ChannelMix by Alight Analytics provides a 360 view of all our digital analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Tracy H. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2020 **What do you like best about ChannelMix?** I have one dashboard that integrates all of our digital media analytics - paid search, display, paid social media and website performance. Channelmix makes Marketing time and spending more efficient. It has been a great tool for reporting upward with Executives and proving out the value of Marketing. **What do you dislike about ChannelMix?** There is a little bit of set-up time needed to hook all the pipes but the team are experts to help you through it. **What problems is ChannelMix solving and how is that benefiting you?** Marketers by nature are not analytics experts. We can spend a lot of time gathering data to present the value of Marketing. I do not have to piece part reports and analysis from different digital media platforms. I now have one place to view performance and optimize spend. ### 31. Good solution for individuals establshing reporting automation at their organization. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2019 **What do you like best about ChannelMix?** Plug in and play approach for many common digital data sources. **What do you dislike about ChannelMix?** The lack of flexibility and ability to customize the data warehouse and connect to it directly. **What problems is ChannelMix solving and how is that benefiting you?** As much as anything, it feeds clean Google Analytics data into our automated Tableau reports and allows us to initiate the creation of new data feeds/updates. ### 32. Channel mix data review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about ChannelMix?** The data is organised and easy to understand. All the field help in better understanding of data and create insights **What do you dislike about ChannelMix?** The data of channel mix is sometime not clean and contains null or irregular marking. Some field explanation page would also be helpful **Recommendations to others considering ChannelMix:** It is a good platform, contains data of all needs but will need some help from team to understand data better **What problems is ChannelMix solving and how is that benefiting you?** I have created many insights using the channel mix data which has helped in gaining clients and give context. ### 33. Great analytics option for smaller-to-mid-sized agencies **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2021 **What do you like best about ChannelMix?** Templated dashboards and the ability to customize based on needs. **What do you dislike about ChannelMix?** Some of our requirements require customized elements, which can take some time to implement. **What problems is ChannelMix solving and how is that benefiting you?** Inefficiencies with reporting on multi-channel data resources ### 34. ChannelMix is a Dream **Rating:** 5.0/5.0 stars **Reviewed by:** Maggie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about ChannelMix?** Lightning data sets are fast to stand up and help get our deliverables together quickly. CMX folks are always willing to answer any/all questions. **What do you dislike about ChannelMix?** I've been using google search trends a lot. It would be great if there was a form that generates the search trends urls based on keyword, geo, and date for quicker connections. **What problems is ChannelMix solving and how is that benefiting you?** Aggregating client data inherently means there are a lot of moving pieces. Channelmix helps keep everything organized and easy to analyze. ### 35. First Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2020 **What do you like best about ChannelMix?** I like the option to include several different platforms into 1 single roll up. Google ads, google analytics, facebook organic or ads, semrush...the list goes on. All in one. **What do you dislike about ChannelMix?** Nothing comes to mind so far in with my experiences with ChannelMix. **What problems is ChannelMix solving and how is that benefiting you?** We are solving the issue of data discrepencies in channelmix. Anytime data is missing in google analytics, we have the option to add that missing data so our clients can see the most accurate data. ### 36. Service Issues **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2020 **What do you like best about ChannelMix?** Easy steps for connections. The mapping views between platforms help too. **What do you dislike about ChannelMix?** Most of our issues resolve around the service times Alight takes to perform needed tasks as well as the lack of communication on projects and time used. **Recommendations to others considering ChannelMix:** There are many other options to consider if you have database team members or are not able to wait weeks for items to be completely by Alight. **What problems is ChannelMix solving and how is that benefiting you?** We are in process of moving to oneview in hopes that will help with many of the issues and updates Alight was not taking care of previously. Again, benefits for Channelmix are quick connections and data mapping. ### 37. Platform continues to get better **Rating:** 4.5/5.0 stars **Reviewed by:** Travis M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2020 **What do you like best about ChannelMix?** The versatility of the connections the Alight team has built to various platforms. **What do you dislike about ChannelMix?** They've changed their model to mitigate a lot of the issues we had early on. The product keeps changing for the better. **What problems is ChannelMix solving and how is that benefiting you?** We've optimized how we ingest data from our different marketing platforms reducing staff time and decreasing the turnaround time required to complete reporting. ### 38. Great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2020 **What do you like best about ChannelMix?** It is helpful and important that they allow onboarding for each project. Once they are on boarded, I appreciate their speedy responses. **What do you dislike about ChannelMix?** If you want customization options it costs more. **Recommendations to others considering ChannelMix:** Use the trial version first. **What problems is ChannelMix solving and how is that benefiting you?** It allows data integration across channels helping our clients see up to date data that is refreshed daily. ### 39. ChannelMix has revolutionized our marketing analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Chris S. | Senior Data Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about ChannelMix?** The team at Alight is amazing to work with. They are fast, friendly, and knowledgeable. The ChannelMix platform itself is a game changer but it's the whole Alight team that really makes it shine. **What do you dislike about ChannelMix?** We sometimes run into performance issues in the ChannelMix Library due to the size of our data ecosystem. This is only a minor inconvenience though. **Recommendations to others considering ChannelMix:** When I first came across ChannelMix I knew it was the direction our agency needed to go in and they have exceeded all of my expectations. They continue to roll out exciting enhancements to their platform and have truly been amazing partners. If you are an agency that wants to take your marketing analytics to the next level you need to get on board with ChannelMix. **What problems is ChannelMix solving and how is that benefiting you?** We now have more time to work on the things that provide the most value to our clients - building out dashboards, generating insights, and making optimizations to improve campaign performance. We now have all of this information at our fingertips rather than having to spend time collecting and cleaning the data. ### 40. It does everything it advertises- but that is it **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about ChannelMix?** Provide non technical people the opportunity to have access to aggregated data in an easy way and able to visualize it. The aggregation of data and the maintenance of APIs is extremely helpful. **What do you dislike about ChannelMix?** It is product that does everything it boasts, but there tends to be some limit in what out of the box things you may want to do that require greater sophistication. The control over data sources and transparency seems to be lacking. The team does most of the heavy lifting which again is very beneficial with a non technical audience- but as organizations grow will they be able to provide the resources that we need? **What problems is ChannelMix solving and how is that benefiting you?** Maintenance of APIS and easy data set up. ### 41. Great Experience So Far **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about ChannelMix?** The best part that I like about ChannelMix is simply having unsampled data from GA. That alone provides value that can not be touched! **What do you dislike about ChannelMix?** I've just been having some troubles with the visualization tool that I use (GDS), and it doesn't reflect the ChannelMix software, I think it's primarily the visualization tool that you use so choose your BI tool wisely **What problems is ChannelMix solving and how is that benefiting you?** Getting access to unsampled GA data, having a single source of truth, and being able to create reports well ### 42. Cohesive digital report **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about ChannelMix?** The aggregation of multiple clients' data into one dashboard. The specifics within the organic tab as well as the specifics within the device specific tab. **What do you dislike about ChannelMix?** The turn around time for custom updates. **What problems is ChannelMix solving and how is that benefiting you?** It's an easy way to find average performance across a variety of clients. ### 43. It's been refreshing to see the technology **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about ChannelMix?** That there's always a way to find a solution **What do you dislike about ChannelMix?** Not because of CM, but it has taken a long time to finalize the implementation **What problems is ChannelMix solving and how is that benefiting you?** To gather all data in one place! The hours I've spent trying to do this manually have been a lot! ### 44. One-of-a-kind **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about ChannelMix?** We've done a lot of research in this market, and channelmix is the one tool with all the major connections that we need to report on market channels. **What do you dislike about ChannelMix?** We have been really happy. I think our data engineer would like more visibility into the data structure so we can QA or make adjustments **What problems is ChannelMix solving and how is that benefiting you?** we are able to layer our major marketing channel data effectively and quickly for our clients. We have been able to scale reasonably well because of this. ### 45. A great way to consolidate all of your data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about ChannelMix?** ChannelMix is a great platform for consolidating all of your data, whether it be from an API, Google Sheet, Excel file, or data lake. **What do you dislike about ChannelMix?** ChannelMix is not running the most current version of Tableau Server, but it isn't far behind. **Recommendations to others considering ChannelMix:** Talk to the team at ChannelMix if you aren't sure what steps to take to consolidate your data. **What problems is ChannelMix solving and how is that benefiting you?** We are able to bring together diverse data sources, present cross-channel reporting, and provide accurate data to our clients. ### 46. Helpful for what it does **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about ChannelMix?** I liked how neatly it sorted out the data. I always knew exactly the source. **What do you dislike about ChannelMix?** I felt that sometimes there were too many options. **What problems is ChannelMix solving and how is that benefiting you?** We were trying to find an easier way to compile data. ## ChannelMix Discussions - [What is ChannelMix used for?](https://www.g2.com/discussions/what-is-channelmix-used-for) - [View ChannelMix pricing details and edition comparison](https://www.g2.com/products/channelmix/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+07%3A11%3A16+-0500&secure%5Bsession_id%5D=9ec4ab3b-669f-4905-8c77-219d06be7383&secure%5Btoken%5D=dfaa59077daa30b3ec94679ef001369043aabe565326997c756cdb1014e2fa53&format=llm_user) ## ChannelMix Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Social Analytics** - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Content Creation** - Content Management **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Optimization** - Dashboards & Reporting - ROI Reporting **Statistical Tool** - Data Mining - Algorithms **Marketing Distribution** - Segmentation **Tools** - Contact Collection - Audience Insights **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Administration** - Data Storage - A/B Testing - Integrations **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Other** - User Data - Site Search Reporting - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Integrations & APIs - User, Role, and Access Management **Data Analysis** - Analysis - Data Interaction **Campaign Planning** - Strategy Mapping - Prioritized Accounts **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Mobile** - Mobile dashboard - Mobile application **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Additional Functionality** - Cloud - On-Premise **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - CRM Integration **Integration ** - Marketplace - Retail POS - Other software **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top ChannelMix Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,063 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,332 reviews) - [Looker](https://www.g2.com/products/looker/reviews) - 4.4/5.0 (1,570 reviews)