We chose this tool to accurately track revenues across various channels. It allows us to analyze how each channel and campaign performs, enabling targeted adjustments to our marketing strategy. The clear visibility into successful campaigns and the ease of switching between attribution models have significantly enhanced our decision-making process.

I wanted to have a single source of truth for the performance of our online marketing channels. The ability to see both click and view conversions has transformed how we evaluate upper-funnel channels, making it clear that platforms like Facebook and TikTok Ads are indeed effective. Additionally, having detailed insights at all campaign levels has allowed me to improve our ROAS by at least 20%, which is a significant boost.

New interface. Very good, personal support. Transparency. Pricing model.