Mevo Decision Engine Reviews & Product Details

We are an agency that has been using Mevo for several years across a variety of companies/industries. It has been a game changer for planning and optimization. It integrates with any available marketing data; online/offline. Mevo provides the visibility and insights needed to identify and recommend valuable program and spend adjustments. Mevo's intelligent AI, made even smarter through its augmented data, gives us confidence that our recommendations and plans will succeed. All of this is delivered in a fraction of the time that traditional methods would take. The realignment of ineffective spend, meaningfully improved results, and substantial time savings add up to significant ROI. Additionally, Mevo answers questions that were once nearly impossible to answer--can you really measure your brand's impact? Mevo can. When you first see Mevo, it is easy to underestimate its power because Marketing Evolution has removed all complexity and has built a tool that is simple to use and consistently performs. And somehow, they still manage to improve it every year. Insightful tech paired with a responsive team who genuinely cares about your success...highly recommended. Review collected by and hosted on G2.com.

I wouldn’t call it a dislike, but rather a required shift in mindset. Identifying results and spotting trends often takes hours of collecting, understanding, manipulating, and analyzing data before you can make confident recommendations. With Mevo, you simply ask a question and receive an answer. At first, it felt almost too simple. Review collected by and hosted on G2.com.

DE helps us make more strategic decisions. It cleans up our client's data and allow us to use a probabilistic view of marketing to test and scale optimizations across all of our digital, broadcast, and offline campaigns Review collected by and hosted on G2.com.

An MMM feature would be helpful for more traditional clients who rely on it to make planning decisions and test the model's accuracy Review collected by and hosted on G2.com.

The ME software integrates easily into our planning process. We are able to allocate our spending across channel/touchpoint/tier based on our marketing objective. It is highly intuitive and the reporting is easy to understand and implement.

Most other solutions use antiquated Bayesian algorithms that are particularly poor at picking up lower spending levels. They are typically backward looking. ME utilizes consumer-based attribution models that can examine recent spending and inform future results at required granular levels.

We are incredibly pleased with our partnership with Marketing Evolution. Their technology is state-of-the-art and continuously evolving and improving. Highly recommended! Review collected by and hosted on G2.com.

There are no real cons. We just look forward to continuing to improve upon media data onboarding & model build times. (which are incredibly fast today) Review collected by and hosted on G2.com.

The Scenario Planner capability is one of the best features as it helps us plan our media efficiently. Review collected by and hosted on G2.com.

A little more work is required in the 'middle touch' are in the customer journey piece. Currently its too broad ! Review collected by and hosted on G2.com.

Marketing Evolution and the ROI Brain help answer questions such as the optimal reach and frequency within and between channels, and which messages are best for which audiences. They deliver more granular insights in terms of message sequencing, and next-best message decisions based on different audiences and different stages of the consumer journey. The platform includes external and environmental factors such as weather, traffic patterns and more. What’s more, the insights are delivered while campaigns are still live to drive massive performance improvements, rather than waiting for weeks or months to see results. Review collected by and hosted on G2.com.

There's always a fair amount of work getting up on a platform, but we were getting insights from the ROI Brain within the first 60 days - Far better than others were able to promise. Review collected by and hosted on G2.com.