# Foursquare Attribution Reviews **Vendor:** Foursquare **Category:** [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing) **Average Rating:** 4.8/5.0 **Total Reviews:** 10 ## About Foursquare Attribution Foursquare Attribution is the most accurate omnichannel measurement solution for marketers, offering granular insights into how well your campaigns are driving in-store visits and purchases. Directly tie ad spend to real-world outcomes, like incremental visits and sales lift, across 550+ partner networks and nearly every channel and screen including digital, mobile, TV, CTV, OOH, Audio, and more. Access all of your reports in one unified UI for quick insights that enable you to optimize campaigns in-flight, avoid wasted ad spend, and drive ROI. ## Foursquare Attribution Reviews ### 1. Foursquare Review **Rating:** 5.0/5.0 stars **Reviewed by:** Mecha S. | Owner and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Foursquare Attribution?** I love the several products that Foursquare offers, which is easy to use. I enjoy having access to census and maps from the past. We use the tool for marketing purposes as we are trying to grow our audience. **What do you dislike about Foursquare Attribution?** I can't think of anything that I dislike about Foursquare. **What problems is Foursquare Attribution solving and how is that benefiting you?** I enjoy reaching customers in real time and the ability to measure our numbers. I love the look of the maps too. It's nice to have access to other maps, which gives us ideas on content creation and measurement ideas. ### 2. Best Mobile Location Audience Builder **Rating:** 5.0/5.0 stars **Reviewed by:** Joe K. | Digital Camapign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2022 **What do you like best about Foursquare Attribution?** Building any mobile location audience, either real-time/precise or as a lookback is incredibly easy and efficient. The ability to have the audience automatically imported into my ad platform's account is essential. **What do you dislike about Foursquare Attribution?** The only downside of using Factual is a decent amount of the time a business address does not show up initially and takes some revision to appear. If a unit number or highway is included in the address, this makes it increasingly difficult to show up in the search result. **What problems is Foursquare Attribution solving and how is that benefiting you?** Building mobile location-specific audience to use for targeting programmatic display ads for client's based on the user's device location, either in real-time or in the past. ### 3. Preferred Mobile Location Building Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph K. | Associate Director of Fulfillment, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Foursquare Attribution?** The detailed ability to easily build high-quality mobile location (lookback and real-time/precise) audiences is the sole reason we use Factual/Foursquare at our company. **What do you dislike about Foursquare Attribution?** The only downside I've found so far is this platform isn't very search-friendly when it comes to addresses. Sometimes, if the address is not perfect, the location will not show up. **What problems is Foursquare Attribution solving and how is that benefiting you?** We use Factual/Foursquare for their mobile device data to provide mobile location lookback and real-time/precise audiences for our clients to run programmatic advertisements. ### 4. Effective Measurement Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2022 **What do you like best about Foursquare Attribution?** Easy to measure foot traffic attribution solutions for enterprise clients **What do you dislike about Foursquare Attribution?** It can take some time for the lookback window to garner enough data. Not an issue perse, but it needs to be communicated up to facilitate client expectations. **What problems is Foursquare Attribution solving and how is that benefiting you?** We're learning how effective our digital media campaigns are at driving real life product usage. ### 5. Great Location Data **Rating:** 4.5/5.0 stars **Reviewed by:** Joel R. | Vice President of Sales and Operations, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Foursquare Attribution?** The data is accurate and the geofences are customizable. **What do you dislike about Foursquare Attribution?** Wish it had an option to draw polygons, also would like to be able to have Geo-frame look back windows less than 30 days. Other than that, I like everything else about the technology **What problems is Foursquare Attribution solving and how is that benefiting you?** We are able to better engage our customers with their geofencing & geoframing data solutions. It's versatile, accurate, and overall very scalable. ### 6. Awesome location based targetting **Rating:** 4.5/5.0 stars **Reviewed by:** Rahul D. | Faculty, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2020 **What do you like best about Foursquare Attribution?** Setup process and implementation support was tremendous. Support staff was very nice. **What do you dislike about Foursquare Attribution?** Platform could be a bit daunting in navigation, nothing much to dislike though. **Recommendations to others considering Foursquare Attribution:** Worth every penny you spend on it. You will be far ahead of your competitors and you can find more about it by trying it out once. I would definitely suggest to go for it! **What problems is Foursquare Attribution solving and how is that benefiting you?** Audience segment and foot step attribution is tremendously good. ### 7. Great way to target **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Foursquare Attribution?** Allows me to get very specific about location I am looking to target **What do you dislike about Foursquare Attribution?** Platform can be a little clunky to navigate. Take a while to figure out. **What problems is Foursquare Attribution solving and how is that benefiting you?** We have been able to target audiences based on foot traffic of competitors ### 8. Great for data and location based services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2019 **What do you like best about Foursquare Attribution?** They can grant you access to their platform to look around and build your own audiences **What do you dislike about Foursquare Attribution?** Nothing so far they are a great partner **Recommendations to others considering Foursquare Attribution:** Use your rep they are very helpful! **What problems is Foursquare Attribution solving and how is that benefiting you?** Foot traffic attribution ### 9. Very helpful, great tech **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2019 **What do you like best about Foursquare Attribution?** They were very helpful in explaining the set up process and implementation into our other campaigns. **What do you dislike about Foursquare Attribution?** Took a few tries to get in touch with the right people. **Recommendations to others considering Foursquare Attribution:** I feel like it was a lot easier because I came to them through Basis by Centro. Without the recommendation, they were putting me through a more difficult questionnaire before taking my questions. **What problems is Foursquare Attribution solving and how is that benefiting you?** Building audience segments. ### 10. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2018 **What do you like best about Foursquare Attribution?** How easy and simple it is to use. I find the system to be relevant and it makes doing any work so much easier **What do you dislike about Foursquare Attribution?** That it is not exactly free. If it was free I think everyone would use it **Recommendations to others considering Foursquare Attribution:** Definitely use it. It's worth the money and then some. You'll never experience something that has this kind of value because there is none to compare it to. Your business associates will be jealous, they won't even know why. **What problems is Foursquare Attribution solving and how is that benefiting you?** I solve a lot of different business issues that typically would take me hours to figure out where this makes it easy and fast. ## Foursquare Attribution Discussions - [What is Foursquare Attribution used for?](https://www.g2.com/discussions/what-is-foursquare-attribution-used-for) - [View Foursquare Attribution pricing details and edition comparison](https://www.g2.com/products/foursquare-attribution/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+03%3A43%3A23+-0500&secure%5Bsession_id%5D=61b67daa-8ed5-42b9-8ac6-2fb45bfb3443&secure%5Btoken%5D=d08f10a688d44cfc57503fb3cdd9b612e0c518fb2103f0a44f6617f5e47e7460&format=llm_user) ## Foursquare Attribution Features **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Location Intelligence** - Store Locators - Location Fraud Detection - Location Verification - In-App Location Based Experiences - Location-Based Marketing **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Transportation** - Curbside Operations - Fleet Tracking & Logistics Management - Delivery Services - Order-Ahead & Pickup - Workforce Management **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Foursquare Attribution Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,066 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,137 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,219 reviews)