
I wanted to have a single source of truth for the performance of our online marketing channels. The ability to see both click and view conversions has transformed how we evaluate upper-funnel channels, making it clear that platforms like Facebook and TikTok Ads are indeed effective. Additionally, having detailed insights at all campaign levels has allowed me to improve our ROAS by at least 20%, which is a significant boost. Review collected by and hosted on G2.com.
While I appreciate many features, there’s no way to create more custom reports tailored for quarterly or yearly analyses. This limitation makes it challenging when trying to compare key performance indicators over time in a table format. Furthermore, the attribution comparison feature could be enhanced; currently, it only shows absolute numbers without context against costs or impressions. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

