# PromoteIQ Reviews **Vendor:** Microsoft **Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) **Average Rating:** 4.0/5.0 **Total Reviews:** 11 ## About PromoteIQ PromoteIQ is a retail media platform that empowers brands to enhance their visibility and drive product sales by connecting with shoppers across leading retailers' digital properties. Acquired by Microsoft in 2019, PromoteIQ integrates advanced AI and machine learning technologies to deliver targeted advertising solutions, enabling brands to effectively reach in-market customers through both onsite and offsite channels. Key Features and Functionality: - AI-Powered Self-Service Platform: Facilitates the creation and management of advertising campaigns with AI-driven tools that simplify campaign setup, creative generation, and performance optimization. - Omnichannel Attribution and Reporting: Provides comprehensive reporting with over 100 metrics in near real-time, allowing brands to analyze campaign performance across various channels. - Diverse Ad Formats: Offers multiple advertising options, including Product Listing Ads , banner ads, sponsored brands, and offsite ads, enabling brands to engage shoppers throughout their purchasing journey. - Advanced Targeting Capabilities: Utilizes machine learning algorithms to enhance ad relevance, ensuring that advertisements are tailored to the interests and behaviors of individual shoppers. Primary Value and Solutions Provided: PromoteIQ addresses the challenge brands face in effectively reaching and converting shoppers within the digital retail environment. By leveraging retailers' first-party shopper data and integrating AI-driven insights, PromoteIQ enables brands to deliver personalized and relevant advertising experiences. This approach not only boosts brand awareness and product sales but also enhances the overall shopping experience, leading to increased customer satisfaction and loyalty. Additionally, the platform's robust analytics and reporting tools empower brands to make data-driven decisions, optimizing their marketing strategies for maximum return on investment. ## PromoteIQ Reviews ### 1. Simplifying the monotonous process of campaign creation **Rating:** 4.0/5.0 stars **Reviewed by:** Rakesh S. | Junior Engineer, Food & Beverages, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about PromoteIQ?** Through PromoteIQ, I can easily set campaign objectives, upload creatives and even budgets within a few minutes. It also helps me to evaluate how the campaign is doing with regard to impression, clicks and conversions, thus guiding me on the best way to optimise it. **What do you dislike about PromoteIQ?** I have a problem with the targeting in PromoteIQ and that is the main reason for my dissatisfaction. I am unable to segment consumers by previous purchasing behaviour or online activity thereby incurring cost on advertising to irrelevant leads. **What problems is PromoteIQ solving and how is that benefiting you?** PromoteIQ make the process easier by providing a single interface for creating, managing and optimising the campaigns. This has led to time saving for my team and thereby we dedicate our time to other important activities. ### 2. Getting property promoted to the world **Rating:** 5.0/5.0 stars **Reviewed by:** James S. | General manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2025 **What do you like best about PromoteIQ?** PromoteIQ is a retail media platform that helped retailers monetize their digital assets. **What do you dislike about PromoteIQ?** Everything working in a write dimension for the fact that some consumers have lost trust in them **What problems is PromoteIQ solving and how is that benefiting you?** Needing PromoteIQ to compete with Amazon's advertising business ### 3. Greatful **Rating:** 4.5/5.0 stars **Reviewed by:** Kajal G. | Social Media Manager and Executive Management , Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about PromoteIQ?** This is one of the very cool apps I have found where it has really helped one of my clients who is in retails. Thank you so much for making this **What do you dislike about PromoteIQ?** So far nothing is there in my mind which does not go well for me **What problems is PromoteIQ solving and how is that benefiting you?** Most of my question of promoting my clients business is being helped. ### 4. Useful Tool for Vendor Product Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Raman M. | SDE, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2025 **What do you like best about PromoteIQ?** I loved the UI, easy of use of the product and the documentation **What do you dislike about PromoteIQ?** Customer support and procing could have been better **What problems is PromoteIQ solving and how is that benefiting you?** We have been using PromoteIq for the retail customer marketing and it has helped us in growing our customer base ### 5. Limited Audience Targeting **Rating:** 3.0/5.0 stars **Reviewed by:** Ossie S. | Senior Data Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2024 **What do you like best about PromoteIQ?** PromoteIQ advertising setup is as easy as counting from one to three. User interface of their service is user friendly and you can easily start using get started in a few minutes. It is a perfect choice for newbies or smaller businesses which have no elaborate skills for spearheading the ad campaigns. **What do you dislike about PromoteIQ?** They are comparably inefficient in their audiences' segmentation compared to other platforms. I can't be specific with whom I want to reach, which can make things tough when I make the effort to pick on a relatively small audience. **What problems is PromoteIQ solving and how is that benefiting you?** From PromoteIQ, the challenge of running an ad campaign is not a big thing even for newbie ad campaigners. On one hand, this will save me time on setup and can direct all of my efforts at making an ad copy that stands out. This has really cut down the time for our operations to get systems running thereby helping us campaign faster. ### 6. Where small scale business can adapt to achieve success. **Rating:** 2.5/5.0 stars **Reviewed by:** Marie B. | Virtural Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2022 **What do you like best about PromoteIQ?** As far as new products are concerned, promotions are one of the strategies. E-commerce businesses can use this software. you can easily adapt this software, unlike the others. **What do you dislike about PromoteIQ?** when you missed learning about this product, you missed the proper e-commerce industry. Let every online business try this software. when it comes to sales. yes. **Recommendations to others considering PromoteIQ:** It is a must to use this software for the growth of the company. **What problems is PromoteIQ solving and how is that benefiting you?** Solutions are in place every step. in a short period, you can see the difference. it will give more income. I am still productive. Oh yes. the performance increase. ### 7. Love it **Rating:** 5.0/5.0 stars **Reviewed by:** Lia C. | Clinical Counseling Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2021 **What do you like best about PromoteIQ?** I think I value the minimal infrastructure of the company. I think the company's ability to stay small has given its quality something unique to its other competitors. **What do you dislike about PromoteIQ?** I don't particularly appreciate that there is a lack of evidence for the guaranteed revenue increase. I also think money back guaranteed implementation would be beneficial. **Recommendations to others considering PromoteIQ:** Check around for company's similar to yours in their users to see how successful the business has become since using this software. **What problems is PromoteIQ solving and how is that benefiting you?** I have increased the volume of customers for my company. I have realized that through this technology, I have saved a lot of manpower and a more direct and accurate target for my customers. ### 8. Solid User Interface to Help Retailers Compete vs. Amazon **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2021 **What do you like best about PromoteIQ?** PromoteIQ leverages its technology to help retailers appear that their ad buying capabilities are from this decade. The easy to use campaign setup and dashboards allow me to monitor campaigns and optimize with ease. **What do you dislike about PromoteIQ?** There are a lot more cuts to the data I would like to see. Being able to negate certain keywords, better conquest and drive total incrementality are all important features that lag Amazon Advertising. **Recommendations to others considering PromoteIQ:** If you want to be on sponsored products with Kohls, this is a must. **What problems is PromoteIQ solving and how is that benefiting you?** I am able to reach hand-raisers who are shopping in my category with the precision needed to serve relevant ads. ### 9. The leading vendor marketing for ecommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Gopi K. | Senior Search Engine Optimization Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2021 **What do you like best about PromoteIQ?** 1. complements Microsoft's present retail advertising 2. We can enable the business retailers. 3. Delivers targeted promoted products to in-market shoppers **What do you dislike about PromoteIQ?** I doesnt see any cons in this and moreover, PromoteIQ helps retailers to increase there revenue through ads **What problems is PromoteIQ solving and how is that benefiting you?** Previously, I tried several applications & finally found this platform as a trusted technology partner. It made me easy to promote my company's brand and provided an extensive customer database ### 10. Awesome site **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2021 **What do you like best about PromoteIQ?** I love you can directly connect with your vendors! This helps promote products on a website **What do you dislike about PromoteIQ?** I don't know if I would change or say I dislike anything about the software itself **What problems is PromoteIQ solving and how is that benefiting you?** I am pretty new to the sight so I haven't had a chance to play around with it just yet ### 11. Helped really scale the marketing programs and generate interest among customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about PromoteIQ?** Product visibility and real time insights **What do you dislike about PromoteIQ?** Achieved strong sales return, but came at a cost **What problems is PromoteIQ solving and how is that benefiting you?** Able to conveniently and quickly reach shoppers with relevant ads ## PromoteIQ Discussions - [How does PromoteIQ work?](https://www.g2.com/discussions/how-does-promoteiq-work) - 2 comments, 1 upvote - [View PromoteIQ pricing details and edition comparison](https://www.g2.com/products/promoteiq/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+06%3A44%3A51+-0500&secure%5Bsession_id%5D=a0a38dbc-b1cf-40c3-8cdc-d6c518ff3dc2&secure%5Btoken%5D=7273942a4a41a3bf429a8f3d42497fe1d48d85886aff3c4b170aa1105fb72234&format=llm_user) ## PromoteIQ Features **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top PromoteIQ Alternatives - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Stackline](https://www.g2.com/products/stackline/reviews) - 4.4/5.0 (245 reviews)