Best Loyalty Management Software
Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).
If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with email marketing software or marketing automation software, making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with e-commerce platforms and POS software.
To qualify for inclusion in the Loyalty Management category, a product must:
Best Loyalty Management Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into
Smile.io is a loyalty program management tool that integrates with Shopify to encourage repeat purchases and customer engagement. Reviewers like the ease of use, seamless integration with Shopify, and the ability to customize reward points and tiers, which has led to increased customer engagement and repeat purchases. Reviewers noted limitations in customization options, occasional lagging with the Shopify POS app, and the need for higher-tier plans for access to advanced features and API, which can be costly for small businesses.
4,523 Twitter followers
LoyaltyLion helps Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience — not just another discount. With 12+ years of loyalty innovation working with
LoyaltyLion is a platform used for managing loyalty programs and includes basic integrations and a dashboard for monitoring program performance. Users frequently mention the ease of use, the variety of ways to incentivize customers, and the excellent customer service and support from the LoyaltyLion team. Users mentioned limitations in terms of advanced customization and flexibility, limited integrations, and issues with multi-store and multi-currency support.
1,742 Twitter followers
AdvantageClub.ai is a global employee engagement platform driving workplace experience and well-being with features like rewards, recognition, perks, flexible employee benefits, and community building
AdvantageClub.ai is a platform that provides employee benefits and rewards, and facilitates recognition and engagement initiatives within a corporate setting. Reviewers frequently mention the platform's user-friendly interface, the variety of rewards and benefits offered, and the AI-driven personalization that enhances the overall user experience. Reviewers mentioned issues such as delays in customer support, occasional performance problems, limited customization in certain areas, and difficulties in navigation for first-time users.
305 Twitter followers
Mastercard Offers is a comprehensive solution designed to help merchants achieve their business objectives by managing merchant-funded offers with exceptional ease and efficiency. By leveraging Master
Mastercard Offers is a rewards program that provides discounts and special offers based on the user's location and spending habits. Reviewers appreciate the wide variety of curated discounts across dining, shopping, and travel, the ease of accessing offers, the flexibility of redeeming reward points for vouchers, cashback or merchant discounts, and the personalized nature of the offers. Reviewers noted issues with the speed of sending rewards or coupons after the terms of the offer have been met, the lack of notifications or email reminders for unredeemed rewards, high interest rates, annual fees on some cards, hidden charges, and limited rewards compared to other cards.
487,067 Twitter followers
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the
SAP Emarsys is a marketing automation platform that offers customer segmentation tools, multi-channel management, and automation workflows. Users frequently mention the platform's strong automation capabilities, efficient multi-channel management, and the ability to create targeted campaigns quickly and efficiently. Users mentioned that the platform can feel complex and not very intuitive for new users, and some processes require multiple steps that could be streamlined.
297,265 Twitter followers
Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize
Okendo is a platform that offers features including review collection, loyalty programs, quizzes, and surveys to streamline integrations on site. Users frequently mention the platform's user-friendly interface, responsive customer support, and the ability to streamline various tasks such as review collection and customer engagement. Reviewers experienced issues with limited design flexibility in certain features, difficulties in capturing more reviews, and challenges with certain integrations and customizations.
1,264 Twitter followers
Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yot
Yotpo is a platform that manages customer reviews, images, loyalty programs, and SMS marketing, and integrates these elements within a single ecosystem. Reviewers frequently mention the ease of use, the ability to quickly set up and customize the platform, the seamless integration with other systems, and the valuable support from the Yotpo team. Users reported issues with the platform being expensive and overly complex, limitations in customization and visual options, and dissatisfaction with the support received from Yotpo.
19,294 Twitter followers
Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advan
Voyado is a platform designed to manage membership clubs, allowing for easy collection of member information and communication through newsletters. Reviewers like the user-friendly interface, the efficient support team, and the platform's ability to simplify complex tasks, enhance communication, and foster efficient interactions with customers. Users reported issues with the platform's reporting structure, frequent changes in the pricing model, data discrepancies, and a need for improvement in API documentation and certain integrations.
Drive customer loyalty and growth with Kangaroo Rewards, a leading omnichannel loyalty engine trusted by thousands of SMBs and Fortune 500 companies. Craft hyper-personalized engagement with targeted
Kangaroo Rewards is a user-friendly platform that allows businesses to connect with their customers and build loyalty through rewards and email marketing. Users like the seamless initial setup, the ability to customize discounts, and the excellent customer service, with many noting increased sales and improved customer retention. Reviewers experienced difficulties with setting up email templates, wished for more granular data in the dashboards, and suggested improvements such as adjustable floating buttons and built-in WhatsApp messaging.
778 Twitter followers
Joy is a customer loyalty platform for Shopify merchants that helps businesses increase customer retention through points-based rewards programs and social engagement features. The software enables e-
Joy Loyalty is a program that helps businesses collect email addresses and set up loyalty programs for their customers. Users frequently mention the ease of setup, the intuitive interface, and the excellent customer service, particularly praising the responsiveness and helpfulness of the support team. Reviewers mentioned some difficulties in navigating the program, a lack of advanced customization options, and issues with the referral function not retracking promotions after order cancellations.
Establishing an emotional connection between your brand and customers is the height of marketing success. But achieving it requires a complex, dynamic orchestration of activities and behaviors between
16,221 Twitter followers
Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and
Impact.com is a platform that allows users to manage affiliate and brand partnerships, track performance, and discover new opportunities. Users frequently mention the ease of use, detailed reporting, and the wide variety of partnerships available on the platform. Users mentioned that the platform can feel complex for new users, there are occasional bugs, and the support quality isn’t great.
7,738 Twitter followers
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empower
Talon,one is a rule engine that handles complex promotions and loyalty programs through a clean dashboard and requires connection to BI tools. Users like the intuitive and user-friendly interface, the flexibility of the platform, the quick and helpful support team, and the ability to handle multiple campaigns simultaneously. Reviewers experienced some complexity in setting up campaign rules, lack of depth in dashboard analytics, and some hidden logic in the interface that requires time to learn and clarify.
282 Twitter followers
PAR Punchh, the established leader in loyalty solutions, empowers over 30% of the top restaurant brands with tools to nurture customer relationships and boost revenue, seamlessly integrating in-store
4,797 Twitter followers
Loyalty isn’t a strategy or a program — it’s earned through experience. TrueLoyal helps brands turn consumer engagement into loyalty and measurable business growth. The platform enables brands t
