Best Media Monitoring Software

How Many Media Monitoring Software Products Does G2 Track?

Total Products under this Category: 193

Category Stats (Sep 2026)

  • Average Rating: 4.47/5 (↓0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: eMedia Monitor (+2.14%) - Among all products in this category, eMedia Monitor recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Media Monitoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 17,900+ Authentic Reviews
  • 193+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Media Monitoring Software

G2 Grid® for Media Monitoring Software plotting products by satisfaction and market presence

Highlighted products: Meltwater, Muck Rack, AlphaSense, TVEyes, Semrush, CisionOne, YouScan, and Brand24.

Underlying data: [Grid® JSON](https://www.g2.com/categories/media-monitoring/grids.json?focus%5B%5D=meltwater&focus%5B%5D=muck-rack&focus%5B%5D=alphasense&focus%5B%5D=tveyes&focus%5B%5D=semrush&focus%5B%5D=cisionone&focus%5B%5D=youscan&focus%5B%5D=brand24)

Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.

Average Rating: 4.1/5.0

Total Reviews: 2,642

How Do G2 Users Rate Meltwater?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 8.1/10 (Category avg: 8.6/10)
  • Custom Reports: 7.9/10 (Category avg: 8.5/10)
  • Keyword Targeting: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Meltwater?

  • Seller: Meltwater
  • Company Website:
  • Year Founded: 2001
  • HQ Location: San Francisco, CA
  • Twitter: @Meltwater
    24,840 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,640 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 41% Small, 37% Medium

What Do G2 Reviewers Say About Meltwater?

AI-generated summary from verified user reviews

Pros
  • Users find Meltwater extremely easy to use, enjoying its intuitive interface and helpful onboarding support for new members.
  • Users value the easy filtering settings in Meltwater, allowing them to find relevant information efficiently.
  • Users value Meltwater for its outstanding customer support and robust search functions, enhancing media monitoring and sentiment analysis.
  • Users commend the exceptional customer support from Meltwater, highlighting responsiveness and helpfulness in urgent situations.
  • Users find Meltwater's helpfulness invaluable, praising its responsive support and insightful reporting features.
Cons
  • Users express a need for improvements in flexibility regarding licenses and report accuracy, affecting overall satisfaction.
  • Users find the learning curve challenging, noting that the interface is not intuitive and requires training.
  • Users find the interface of Meltwater to be not intuitive, complicating their search process and experience.
  • Users face technical issues with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties.
  • Users find Meltwater's complexity challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency.

What Are Recent G2 Reviews of Meltwater?

What Are G2 Users Discussing About Meltwater?

Muck Rack

Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.

Average Rating: 4.5/5.0

Total Reviews: 520

How Do G2 Users Rate Muck Rack?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 8.1/10 (Category avg: 8.6/10)
  • Custom Reports: 7.9/10 (Category avg: 8.5/10)
  • Keyword Targeting: 8.4/10 (Category avg: 8.6/10)

Who Is the Company Behind Muck Rack?

  • Seller: Muck Rack
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Miami, FL
  • Twitter: @muckrack
    58,367 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    462 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Senior Account Executive
  • Top Industries: Public Relations and Communications, Marketing and Advertising
  • Company Size: 56% Small, 30% Medium

What Do G2 Reviewers Say About Muck Rack?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Muck Rack, celebrating its quick setup and efficient information tracking.
  • Users appreciate the database quality of Muck Rack, enabling effective PR management and personalized journalist engagement.
  • Users value Muck Rack for its robust reporter database, enhancing outreach precision and streamlining the pitching process.
  • Users praise the quick response time and excellent customer support of Muck Rack, making onboarding seamless and efficient.
  • Users find Muck Rack extremely helpful for its accessibility and robust reporter database, enhancing outreach efficiency.
Cons
  • Users find Muck Rack's limited functionality frustrating, often requiring additional searches to ensure comprehensive coverage.
  • Users face issues with data inaccuracy, including outdated journalist details and poor international content coverage.
  • Users find the incomplete media coverage occasionally leads to missing key publications and frequent junk results.
  • Users find the media report analysis and mobile support lacking, impacting their overall experience with Muck Rack.
  • Users find Muck Rack's limited coverage problematic, especially for publications in Latin America and the Middle East.

What Are Recent G2 Reviews of Muck Rack?

What Are G2 Users Discussing About Muck Rack?

TVEyes

Global audio and video intelligence for data-driven decision makers. TVEyes offers powerful tools and applications that turn audio and video content into actionable intelligence. With global coverage and rich data assets, TVEyes leverages its expertise and technology to deliver valuable solutions enabling users to search, view, report on, analyze and archive content from a variety of sources – television, radio, podcasts and online video. With 25 years of experience and more than 2 million hours of global broadcast content captured per month, TVEyes has been named one of the number one trusted media intelligence company. For more information about the company, please visit: www.tveyes.com

Average Rating: 4.2/5.0

Total Reviews: 1,321

How Do G2 Users Rate TVEyes?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 7.7/10 (Category avg: 8.6/10)
  • Custom Reports: 7.1/10 (Category avg: 8.5/10)
  • Keyword Targeting: 7.8/10 (Category avg: 8.6/10)

Who Is the Company Behind TVEyes?

  • Seller: TVEyes
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Fairfield, CT
  • Twitter: @TVEyesInc
    5,262 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Communications Director
  • Top Industries: Public Relations and Communications, Non-Profit Organization Management
  • Company Size: 49% Small, 30% Medium

What Do G2 Reviewers Say About TVEyes?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of TVEyes, finding setup straightforward and search functionality efficient.
  • Users appreciate the easy video clipping feature, finding it user-friendly and efficient for capturing important footage.
  • Users value the mentions tracking feature for keeping them informed and aiding in reporting effectively.
  • Users value the search efficiency of TVEyes, allowing for quick access to specific broadcast segments effortlessly.
  • Users value the extensive coverage of TVEyes, which captures local and national media, enhancing media tracking significantly.
Cons
  • Users express frustration over clip issues, particularly with limited access to certain outlets and quality concerns.
  • Users find the difficult navigation of TVEyes challenging, hindering ease of use despite the interface update.
  • Users find the interface outdated and clunky, wishing for a modern refresh to enhance usability.
  • Users find the search functionality lacking, often struggling to locate clips due to inaccurate keyword recognition.
  • Users find the interface outdated and clunky, struggling with ease of use and report functionalities.

What Are Recent G2 Reviews of TVEyes?

What Are G2 Users Discussing About TVEyes?

AlphaSense

Meet AlphaSense: the world's leading market intelligence and search platform. AlphaSense is a market intelligence platform used by the world’s top companies and financial institutions to help professionals make better business decisions with confidence and speed. Since 2011, our AI-based technology has delivered insights from an extensive universe of public and private content—including realtime and aftermarket broker research, expert calls, private company data, SEC filings, earnings transcripts, regulatory content, news and trade journals. Our platform is trusted by over 4,000 enterprise customers, including a majority of the S&P 500. For more information, please visit www.alpha-sense.com.

Average Rating: 4.6/5.0

Total Reviews: 344

How Do G2 Users Rate AlphaSense?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 9.2/10 (Category avg: 8.6/10)
  • Custom Reports: 8.9/10 (Category avg: 8.5/10)
  • Keyword Targeting: 9.2/10 (Category avg: 8.6/10)

Who Is the Company Behind AlphaSense?

  • Seller: AlphaSense
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York
  • Twitter: @AlphaSenseInc
    34,479 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,341 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Analyst, Associate
  • Top Industries: Financial Services, Pharmaceuticals
  • Company Size: 46% Large, 33% Small

What Do G2 Reviewers Say About AlphaSense?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AlphaSense, enjoying efficient access to valuable insights and time-saving summaries.
  • Users value the search functionality of AlphaSense, enabling access to unique presentations and timely data easily.
  • Users appreciate the intuitive generative AI search of AlphaSense, which enhances efficiency in market intelligence and data analysis.
  • Users find AlphaSense's intuitive AI search invaluable for quickly generating insights and summaries, enhancing market intelligence efficiency.
  • Users value the advanced AI capabilities of AlphaSense for efficient competitive monitoring and insightful data summaries.
Cons
  • Users find the learning difficulty of AlphaSense frustrating, often needing to rely on others for assistance.
  • Users find the difficult learning curve of AlphaSense challenging, often requiring more time and familiarity to use effectively.
  • Users find the platform overwhelming for new users, as the extensive features and data can be intimidating.
  • Users find the search functionality lacking, struggling to filter for high-quality articles and avoid irrelevant results.
  • Users express frustration over insufficient information, particularly the need for more structured industry reports and documentation.

What Are Recent G2 Reviews of AlphaSense?

What Are G2 Users Discussing About AlphaSense?

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Average Rating: 4.4/5.0

Total Reviews: 3,930

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 8.1/10 (Category avg: 8.6/10)
  • Custom Reports: 8.9/10 (Category avg: 8.5/10)
  • Keyword Targeting: 9.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users value the powerful position tracking and diverse tools of Semrush, enhancing their SEO insights and strategies.
  • Users find Semrush to be exceptionally easy to use, especially for tracking SEO and social media analytics.
  • Users value the keyword research capabilities of Semrush, enhancing SEO strategies and optimizing content effectively.
  • Users value the keyword insights from Semrush, enhancing their content optimization and SEO performance effectively.
  • Users value the position tracking in Semrush for effectively monitoring search term performance and strategy development.
Cons
  • Users feel that Semrush is expensive, particularly for small businesses and individual proprietors with limited budgets.
  • Users find the high pricing of Semrush challenging, especially for small businesses and independent professionals.
  • Users find Semrush to be expensive, especially for small businesses and independent consultants with limited budgets.
  • Users find the pricing issues of Semrush frustrating due to complex payment processes and additional costly add-ons.
  • Users find the steep learning curve of Semrush challenging, especially for beginners navigating its complex features.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

CisionOne

CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and social listening capabilities. An industry-leading tool for finding and connecting with the right journalists, market experts, and relevant media influencers. Track mentions of your brand, enhance media outreach, and instantly summarize coverage with authentic AI implementation. Measure the effectiveness of your PR campaigns through comprehensive analytics, analyze trends in media coverage, and use data insights to guide future PR decisions. Built for PR professionals, CisionOne transforms how you work with AI assistance across desktop, tablet, and mobile.

Average Rating: 3.9/5.0

Total Reviews: 1,322

How Do G2 Users Rate CisionOne?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 7.9/10 (Category avg: 8.6/10)
  • Custom Reports: 7.7/10 (Category avg: 8.5/10)
  • Keyword Targeting: 7.6/10 (Category avg: 8.6/10)

Who Is the Company Behind CisionOne?

  • Seller: Cision
  • Company Website:
  • Year Founded: 1867
  • HQ Location: Chicago, IL
  • Twitter: @Cision
    48,654 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,868 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Coordinator
  • Top Industries: Public Relations and Communications, Marketing and Advertising
  • Company Size: 43% Small, 34% Medium

What Do G2 Reviewers Say About CisionOne?

AI-generated summary from verified user reviews

Pros
  • Users find CisionOne to be incredibly easy to use, with helpful search functionality and simple setup process.
  • Users find CisionOne's intuitive media monitoring and tagging features incredibly helpful for tracking coverage effectively.
  • Users appreciate the effective media monitoring features of CisionOne, simplifying coverage analysis and engagement.
  • Users value the coverage quality of CisionOne, highlighting its effectiveness in tracking media mentions and running reports.
  • Users value the versatile reporting features of CisionOne, enhancing campaign tracking and media management effectively.
Cons
  • Users experience significant data inaccuracy, as searches often yield irrelevant articles and missed coverage.
  • Users find CisionOne not intuitive, as it presents a steep learning curve and complicates user experience significantly.
  • Users find a steep learning curve with CisionOne, making initial setup and functionality challenging for new users.
  • Users report incomplete media coverage with CisionOne, requiring manual checks for missed articles and irrelevant content.
  • Users often face missed key articles and irrelevant shares, requiring manual searches for better results.

What Are Recent G2 Reviews of CisionOne?

What Are G2 Users Discussing About CisionOne?

YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

Average Rating: 4.7/5.0

Total Reviews: 305

How Do G2 Users Rate YouScan?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 9.2/10 (Category avg: 8.6/10)
  • Custom Reports: 9.1/10 (Category avg: 8.5/10)
  • Keyword Targeting: 9.5/10 (Category avg: 8.6/10)

Who Is the Company Behind YouScan?

  • Seller: YouScan
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Kyiv, Kyiv City
  • Twitter: @YouScan_io
    441 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    102 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 47% Small, 35% Medium

What Do G2 Reviewers Say About YouScan?

AI-generated summary from verified user reviews

Pros
  • Users praise YouScan's exceptional customer support for prompt assistance and comprehensive onboarding, enhancing their overall experience.
  • Users appreciate the helpful customer support of YouScan, promptly addressing questions and enhancing user experience.
  • Users find YouScan to be a user-friendly platform with an intuitive interface and excellent support for social media monitoring.
  • Users value the powerful analytics capabilities of YouScan, enabling data-driven decisions and insightful trend identification.
  • Users find YouScan's interface exceptionally intuitive, enabling quick mastery of features and enhancing overall user experience.
Cons
  • Users find the learning curve steep and the interface not user-friendly, complicating the overall experience.
  • Users find the difficult learning curve of YouScan challenging, requiring time to master its many features effectively.
  • Users find the limited features of YouScan restrictive, hindering its effectiveness for medium to large operations.
  • Users express concern about data inaccuracy, particularly due to limited queries and difficulty in cleaning irrelevant data.
  • Users experience slow performance when analyzing large data sets, impacting efficiency and satisfaction with YouScan.

What Are Recent G2 Reviews of YouScan?

What Are G2 Users Discussing About YouScan?

Brand24

Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

Average Rating: 4.6/5.0

Total Reviews: 359

How Do G2 Users Rate Brand24?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 8.8/10 (Category avg: 8.6/10)
  • Custom Reports: 8.8/10 (Category avg: 8.5/10)
  • Keyword Targeting: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Brand24?

  • Seller: Brand24
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Wrocław, Poland
  • Twitter: @brand24
    23,583 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    100 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 65% Small, 29% Medium

What Do G2 Reviewers Say About Brand24?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brand24, noting its intuitive design and accessibility for all technical levels.
  • Users appreciate the comprehensive platform of Brand24, finding it user-friendly and effective for tracking online mentions.
  • Users value Brand Monitoring with Brand24 for its clarity and efficiency in tracking brand mentions and online conversations.
  • Users love the clean and intuitive dashboard of Brand24, enhancing their real-time mention tracking experience.
  • Users highlight the efficient reporting and monitoring capabilities of Brand24, significantly saving time and enhancing productivity.
Cons
  • Users experience inconsistent filtering in Brand24, often finding it challenging to manage alert volumes effectively.
  • Users find Brand24's limited features frustrating, particularly lacking in historical data and customization options for projects.
  • Users experience data inaccuracy in sentiment analysis, particularly with sarcasm and irrelevant information, causing confusion.
  • Users find that Brand24 occasionally includes irrelevant content, complicating the clarity of their online monitoring efforts.
  • Users experience slow loading times, particularly when searching for mentions and setting up projects with Brand24.

What Are Recent G2 Reviews of Brand24?

Brandwatch Consumer Intelligence

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Average Rating: 4.4/5.0

Total Reviews: 709

How Do G2 Users Rate Brandwatch Consumer Intelligence?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 8.4/10 (Category avg: 8.6/10)
  • Custom Reports: 7.9/10 (Category avg: 8.5/10)
  • Keyword Targeting: 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Brandwatch Consumer Intelligence?

  • Seller: Brandwatch
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Brighton, East Sussex
  • Twitter: @Brandwatch
    34,219 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    801 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Analyst, Consultant
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 35% Large, 34% Medium

What Do G2 Reviewers Say About Brandwatch Consumer Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brandwatch Consumer Intelligence, highlighting its intuitive design and user-friendly interface.
  • Users appreciate the actionable insights provided by Brandwatch Consumer Intelligence, enhancing understanding of consumer behavior and market trends.
  • Users appreciate the intuitive interface of Brandwatch, making data analysis and navigation seamless and efficient.
  • Users appreciate the intuitive user interface of Brandwatch Consumer Intelligence, which enhances understanding of consumer behavior.
  • Users appreciate the intuitive and well-designed dashboards of Brandwatch, enhancing clarity and communication of insights.
Cons
  • Users find the limited features of Brandwatch Consumer Intelligence restrict their experience and lead to frustration.
  • Users have noted a significant learning curve with Brandwatch Consumer Intelligence, requiring time to master its advanced features.
  • Users report data inaccuracy in sentiment analysis and limitations in niche data, impacting overall reporting effectiveness.
  • Users find the platform not intuitive, particularly during the setup process and when navigating the interface.
  • Users face platform limitations with Brandwatch, struggling with restricted data access and challenging export processes.

What Are Recent G2 Reviews of Brandwatch Consumer Intelligence?

What Are G2 Users Discussing About Brandwatch Consumer Intelligence?

Notified GlobeNewswire

GlobeNewswire by Notified helps organizations reach the right audiences, maximize the visibility of their news, and improve discoverability across media, search engines, and AI-powered answer platforms. GlobeNewswire Distribution Getting a press release published is easy. Making sure it's seen, trusted, and acted on is what matters. GlobeNewswire combines global distribution, editorial expertise, AI-powered optimization, multimedia content, and performance analytics to help organizations increase visibility, earn media coverage, and reach the audiences that matter most. Whether sharing financial results, corporate news, or industry insights, communicators gain the tools to amplify impact and measure outcomes. Media Contacts Database Connect with the right journalists and influencers faster. Access an extensive, regularly updated media contacts database to identify relevant reporters, build targeted outreach lists, and manage media relationships more effectively. Social Media Listening Monitor conversations that matter to your brand. Track brand mentions, industry trends, competitor activity, and audience sentiment across social channels to uncover insights and respond in real time. PR Measurement & Analytics Measure the impact of your communications efforts. Monitor media coverage, analyze campaign performance, track audience engagement, and demonstrate the business value of PR with comprehensive reporting and analytics. Online Newsroom Create a centralized hub for your corporate storytelling. Publish company news, press releases, multimedia assets, and executive information in a branded online newsroom that makes it easy for media and stakeholders to access your latest updates.

Average Rating: 4.4/5.0

Total Reviews: 362

How Do G2 Users Rate Notified GlobeNewswire?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 8.5/10 (Category avg: 8.6/10)
  • Custom Reports: 7.7/10 (Category avg: 8.5/10)
  • Keyword Targeting: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Notified GlobeNewswire?

  • Seller: Notified
  • Company Website:
  • Year Founded: 2004
  • HQ Location: New York, New York
  • Twitter: @Notified
    5,526 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,169 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, President
  • Top Industries: Public Relations and Communications, Financial Services
  • Company Size: 53% Small, 33% Medium

What Do G2 Reviewers Say About Notified GlobeNewswire?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of GlobeNewswire, highlighting its seamless scheduling and distribution of press releases.
  • Users praise the outstanding customer support of GlobeNewswire, emphasizing responsiveness and helpfulness in addressing their needs.
  • Users value the exceptional client service from Notified GlobeNewswire, highlighting responsiveness and knowledgeable support available around the clock.
  • Users commend the responsive support team and editors, enhancing their upload experience and overall satisfaction.
  • Users appreciate the swift response time of Notified GlobeNewswire, emphasizing the platform's ease of use and support.
Cons
  • Users express frustration over the limited functionality in analytics and database management, impacting their overall experience.
  • Users find the pricing to be quite high, especially with significant costs for exceeding character limits.
  • Users find navigation difficult, especially in the trade selection section, impacting the overall user experience.
  • Users find the platform not intuitive, often struggling with navigation and image uploads during their experience.
  • Users report experiencing poor customer support with Notified GlobeNewswire, especially regarding timely issue resolution and reporting clarity.

What Are Recent G2 Reviews of Notified GlobeNewswire?

What Are G2 Users Discussing About Notified GlobeNewswire?

Buzzmonitor

Buzzmonitor is an integrated solution for brands looking to optimize their digital presence and turn data into effective strategies. As an all-in-one platform, it combines social media monitoring, multichannel customer service, social media analytics, dashboards, post scheduling, and advanced data analysis—all powered by artificial intelligence.

Average Rating: 4.5/5.0

Total Reviews: 22

How Do G2 Users Rate Buzzmonitor?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)

Who Is the Company Behind Buzzmonitor?

Who Uses This Product?

  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About Buzzmonitor?

AI-generated summary from verified user reviews

Pros
  • Users love the customizable dashboards in Buzzmonitor, enhancing analysis and saving time with integrated insights.
  • Users love the intuitive design of Buzzmonitor, which simplifies complex analyses and saves valuable time.
  • Users commend the intuitive design and AI insights of Buzzmonitor, enhancing social listening and data analysis efficiency.
  • Users value the AI insights of Buzzmonitor, which simplifies report analysis and enhances efficiency significantly.
  • Users love the AI insights of Buzzmonitor, making data analysis simple and efficient with powerful summaries.

What Are Recent G2 Reviews of Buzzmonitor?

What Are G2 Users Discussing About Buzzmonitor?

Mentionlytics

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.

Average Rating: 4.9/5.0

Total Reviews: 110

How Do G2 Users Rate Mentionlytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 9.1/10 (Category avg: 8.6/10)
  • Custom Reports: 8.8/10 (Category avg: 8.5/10)
  • Keyword Targeting: 9.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Mentionlytics?

  • Seller: Mentionlytics Ltd
  • Year Founded: 2016
  • HQ Location: London, United Kingdom
  • Twitter: @mentionlytics
    10,639 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 23% Medium

What Do G2 Reviewers Say About Mentionlytics?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer service of Mentionlytics, appreciating the friendly and helpful support team.
  • Users love the ease of use of Mentionlytics, finding the dashboard intuitive and simple to navigate.
  • Users value the ease of navigation and excellent customer support of Mentionlytics, enhancing their overall experience.
  • Users find Mentionlytics to be affordable and reasonable, offering comprehensive features at great value for money.
  • Users value the excellent coverage and filtering options of Mentionlytics, enhancing their tracking efficiency and convenience.
Cons
  • Users find Mentionlytics a bit expensive, but believe it offers valuable features worth the investment.
  • Users find manual mentions management problematic, leading to delays and inconsistencies in updates and article tracking.
  • Users find Mentionlytics somewhat expensive, but believe its value justifies the higher cost compared to cheaper alternatives.
  • Users note a steep learning curve with Mentionlytics, requiring time and patience to fully utilize its features.
  • Users note the limited customization of dashboards, restricting tailored data visualizations for specific reporting needs.

What Are Recent G2 Reviews of Mentionlytics?

What Are G2 Users Discussing About Mentionlytics?

Ahrefs

Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share. Ahrefs in numbers: - #1 most active web crawler in the SEO industry and #2 worldwide (after Google) - #35 fastest supercomputer worldwide (Yep1) - Over 35 trillion external backlinks, the freshest backlink index in the industry - Over 110 billion keywords, and 28.7 billion have positive search volumes - Yep.com: our own privacy-first search engine

Average Rating: 4.5/5.0

Total Reviews: 670

How Do G2 Users Rate Ahrefs?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 8.7/10 (Category avg: 8.6/10)
  • Custom Reports: 8.2/10 (Category avg: 8.5/10)
  • Keyword Targeting: 9.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Ahrefs?

  • Seller: Ahrefs
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Singapore
  • Twitter: @ahrefs
    171,771 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    213 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 62% Small, 30% Medium

What Do G2 Reviewers Say About Ahrefs?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Ahrefs, with an intuitive design suitable for beginners and quick setup.
  • Users value Ahrefs for its valuable keyword research tools, providing essential metrics for effective SEO strategies.
  • Users appreciate the comprehensive toolset of Ahrefs, enabling efficient SEO work with reliable data and user-friendly navigation.
  • Users appreciate the depth and accuracy of Ahrefs for comprehensive SEO insights and competitive analysis.
  • Users value the accurate and comprehensive backlink data provided by Ahrefs, enhancing their SEO strategies effortlessly.
Cons
  • Users find Ahrefs to be expensive, especially for small teams and freelancers with limited budgets.
  • Users find that high costs of Ahrefs can limit access for small teams and freelancers, creating financial strain.
  • Users criticize the inaccuracy of PPC results and seek clearer guidance on optimizing for AI search.
  • Users find the limited features of Ahrefs frustrating, particularly regarding AI capabilities and pricing options.
  • Users find inaccurate data problematic, affecting trust and decision-making in their SEO strategies with Ahrefs.

What Are Recent G2 Reviews of Ahrefs?

What Are G2 Users Discussing About Ahrefs?

Newswire

Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The platform caters to organizations of all sizes, from startups to established brands, enabling them to secure media mentions, enhance search rankings, and achieve measurable business results through earned media. Unlike traditional vendors that merely distribute press releases, Newswire offers a comprehensive strategy, tools, and support to maximize the value of each announcement. The target audience for Newswire includes communications, marketing, and public relations professionals across various industries who are seeking cost-effective and impactful methods to boost brand awareness and credibility. Companies utilize Newswire to generate visibility through trusted media outlets, engage with journalists and influencers who shape public discourse, and optimize press releases for search engines to capture long-tail traffic. This diverse applicability makes Newswire a versatile solution for businesses looking to enhance their media presence and drive qualified leads and sales through enhanced visibility. Key features of Newswire include the Press Release Optimizer, which assists users in crafting compelling press releases with built-in search engine optimization (SEO) guidance. The platform also offers targeted distribution, ensuring that news reaches the most relevant outlets for specific industries and audiences. The Media Suite combines powerful tools for distribution, monitoring, and outreach into one cohesive platform, while analytics and reporting capabilities allow users to track the performance of their news, from online reach to earned media pickups. These features collectively empower users to create impactful communications that resonate with their target audiences. What distinguishes Newswire from other press release services is its integrated approach that combines distribution with pitching, monitoring, and SEO, transforming each announcement into a growth opportunity. The platform offers transparent pricing, DIY-friendly tools, and optional done-for-you campaign support, allowing businesses to scale their efforts at their own pace while achieving enterprise-level performance. This flexibility is particularly beneficial for companies looking to optimize their media strategies without incurring excessive costs. By utilizing Newswire.com, companies can save time, maximize their budgets, and establish media credibility more rapidly. Users consistently report improved visibility, stronger media coverage, and increased website traffic, translating communications into tangible results. In a competitive media landscape, Newswire equips businesses with the necessary technology, expertise, and distribution network to effectively connect with their audiences and foster growth.

Average Rating: 4.4/5.0

Total Reviews: 697

How Do G2 Users Rate Newswire?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 9.1/10 (Category avg: 8.6/10)
  • Custom Reports: 9.3/10 (Category avg: 8.5/10)
  • Keyword Targeting: 9.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Newswire?

  • Seller: ACCESS Newswire
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Raleigh, North Carolina, United States
  • LinkedIn® Page: www.linkedin.com
    111 employees on LinkedIn®
  • Ownership: ACCESS Newswire Inc. (ACCS)

Who Uses This Product?

  • Who Uses This: Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 69% Small, 28% Medium

What Do G2 Reviewers Say About Newswire?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Newswire, making press release creation and distribution straightforward and efficient.
  • Users value the distribution efficiency of Newswire, benefiting from its extensive network and strategic targeting capabilities.
  • Users commend Newswire for its comprehensive media coverage, enhancing brand visibility and credibility effectively.
  • Users value the extensive media coverage provided by Newswire, enhancing brand visibility and trust effortlessly.
  • Users value the effective distribution capabilities of Newswire, ensuring targeted outreach and optimal media coverage.
Cons
  • Users find Newswire to be expensive, especially for organizations with limited distribution needs, affecting ROI and accessibility.
  • Users find pricing issues with Newswire as it can be high, limiting access to key features for budget-conscious organizations.
  • Users criticize the incomplete media coverage of Newswire, as stories often lack meaningful engagement and relevant placements.
  • Users note the inconsistent distribution support of Newswire, leading to delays and limited reach for press releases.
  • Users report coverage issues with Newswire, noting limited engagement and delays in press release distribution.

What Are Recent G2 Reviews of Newswire?

What Are G2 Users Discussing About Newswire?

Launchmetrics

Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over a decade of expertise, its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI and benchmark brand performance. Their AI-driven and proprietary Media Impact Value® algorithm is the answer to modern measurement in a global world, making impact measurable. Launchmetrics brings a sharp focus to profitability, accountability and efficiency while enabling the type of quick decision-making required for agility. With tools for sample management, event organization, PR monitoring and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place. Founded in New York and with operating headquarters in Paris, Launchmetrics has 450+ employees in twelve markets worldwide and offers support in five languages. Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode. About Media Impact Value® (MIV®): Media Impact Value® (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. Recognized as the most comprehensive and modern measurement standard in the industry, MIV® lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The Launchmetrics methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.

Average Rating: 4.6/5.0

Total Reviews: 89

How Do G2 Users Rate Launchmetrics?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Custom Feeds and Alerts: 8.3/10 (Category avg: 8.6/10)
  • Custom Reports: 8.1/10 (Category avg: 8.5/10)
  • Keyword Targeting: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Launchmetrics?

  • Seller: Lectra
  • Year Founded: 1973
  • HQ Location: Paris Île-de-France, France
  • LinkedIn® Page: www.linkedin.com
    2,015 employees on LinkedIn®
  • Ownership: EPA: LSS

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Luxury Goods & Jewelry
  • Company Size: 48% Small, 35% Medium

What Do G2 Reviewers Say About Launchmetrics?

AI-generated summary from verified user reviews

Pros
  • Users find Launchmetrics to be intuitive and easy to use, significantly enhancing project management and saving time.
  • Users find Launchmetrics extremely helpful for streamlining workflows and providing excellent support for marketing needs.
  • Users value the responsive customer support of Launchmetrics, ensuring seamless navigation and effective issue resolution.
  • Users highlight the accuracy of Launchmetrics reports, making PR processes efficient and manageable for global outreach.
  • Users appreciate the comprehensive coverage from Launchmetrics, simplifying PR management and enhancing event and media tracking.
Cons
  • Users find Launchmetrics complicated with workspace management and seek improvements for automation and updated features.
  • Users find the missing features in Launchmetrics to be frustrating, particularly with automation and outdated processes.
  • Users find tagging issues frustrating, especially with manual entries and complications from multiple workspaces.
  • Users find the complexity of the interface challenging, particularly with multiple workspaces and event creation.
  • Users find data management cumbersome, dealing with outdated clippings and tedious manual uploads that consume valuable time.

What Are Recent G2 Reviews of Launchmetrics?

What Are G2 Users Discussing About Launchmetrics?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024

Media Monitoring Topics

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Learn More About Media Monitoring Software

Best Media Monitoring Software in 2025: Expert Picks, Comparisons & Tools

In a digital-first world, tracking media mentions is more than a PR necessity, it’s a business imperative. Whether you’re managing brand reputation, analyzing public sentiment, or benchmarking competitors, the right media monitoring software gives you the power to act quickly and strategically. But with dozens of platforms on the market, how do you choose the best one for your business?

This comprehensive guide ranks the best media monitoring software in 2025, fit for businesses of all sizes. From real-time alerts to multilingual support and sentiment tracking, we’ll compare features that matter, so you can find the tool that’s best aligned with your goals.

What Is Media Monitoring Software?

Media monitoring software helps you track and analyze mentions of your brand, competitors, or industry across a wide range of media channels. These may include:

  • Online news outlets and digital publications
  • Social media platforms like Twitter, LinkedIn, and TikTok
  • Forums and discussion boards like Reddit or Quora
  • Blogs and niche content platforms
  • Podcasts, radio, and even broadcast TV (in some cases)

The best platforms not only detect mentions but also organize data using AI-powered tools like sentiment analysis, image recognition, and natural language processing. This makes it easier to understand context and trends without combing through thousands of raw mentions manually.

Best Media Monitoring Software in 2025: Quick Comparison

Here’s a snapshot of the top tools available this year, comparing their best use cases, features, pricing, and ratings:

  1. Meltwater - Best for Enterprise media teams. Meltwater offers Global media reach, AI alerts, and in-depth intelligence. (Pricing: Custom Quote | G2 Rating: 4.2)
  2. Brand24 - Ideal for small businesses (SMBs). Brand24 is a budget-friendly option that offers affordable plans and real-time social and web tracking. (Pricing: From $79/month | G2 Rating: 4.6)
  3. Cision - A longtime favorite for PR professionals. Cision has a global press database, robust analytics, and extensive journalist outreach tools. (Pricing: Custom Quote | G2 Rating: 4.0)
  4. Mention - Best for real-time social monitoring. Mention is a lightweight tool that tracks online mentions influencer tracking, multilingual data, and trend alerts. (Pricing: From $49/month | G2 Rating: 4.5)
  5. Talkwater - Best for deep brand analytics. Talkwater is a consumer intelligence platform that offers visual recognition, sentiment insights, and customizable reports. (Pricing: Custom Quote || G2 Rating: 4.3)
  6. Sprout Social - Ideal favorite among social media managers. Sprout Social offers social listening, publishing, custom workflows, and team collaboration. (Pricing: From $249/month | G2 Rating: 4.4)

Why Businesses Use Media Monitoring Tools

Media monitoring isn’t just about tracking brand mentions, it’s a strategic function that impacts PR, marketing, customer service, and competitive intelligence.

  • Reputation Management: Immediate alerts on crisis mentions, customer complaints, or viral trends help teams act fast and prevent issues from escalating.
  • Campaign Performance: Measure earned media outcomes in terms of volume, reach, and tone to evaluate PR ROI.
  • Competitive Benchmarking: Understand where competitors are getting coverage and what’s resonating with their audience.
  • Content Ideation: Discover trending topics and recurring questions in your industry to inform blog and social strategy.

In short, media monitoring tools turn noisy conversations into actionable insights that keep your team informed and ahead of the curve.

Who Needs Media Monitoring Software?

Media monitoring tools are versatile and serve various departments and industries:

  • Public Relations teams use it to track campaign success and journalist engagement.
  • Marketing leaders use sentiment and brand share-of-voice to shape positioning.
  • Customer experience teams can monitor social media for real-time support signals.
  • Executives use dashboards to stay informed on brand performance and market perception.
  • Startups and solopreneurs can track niche mentions without hiring full PR agencies.

Whether you’re a Fortune 500 or a scrappy DTC brand, media monitoring has become table stakes for brand health and growth.

Key Features to Look For in Media Monitoring Software

When evaluating tools, don’t just compare pricing, look at the features that align with your specific needs:

  • Real-Time Alerts: Instant notifications on new mentions to react quickly.
  • Sentiment Analysis: Automated tagging of mentions as positive, negative, or neutral.
  • Multilingual Monitoring: Vital if your brand or customers operate globally.
  • Influencer Identification: Discover which voices are shaping your brand’s narrative.
  • AI-Powered Insights: Summarize, score, or flag mentions that need attention.
  • Custom Dashboards: Visualize coverage data in executive-friendly formats.
  • Historical Tracking: Compare month-over-month shifts in brand awareness or tone.
  • Exportable Reports: Essential for sharing wins with stakeholders.

Expert Tips for Choosing the Right Media Monitoring Tool

Selecting a media monitoring platform isn’t just about flashy dashboards. Consider these expert-backed criteria:

  • Industry Relevance: Some tools are better for tech, finance, or health sectors.
  • Scalability: Will the tool grow with your team or campaign volume?
  • Support and Training: Look for onboarding, account managers, and 24/7 chat.
  • Integration Options: Can you push alerts into Slack, Zapier, or your CRM?
  • Transparent Pricing: Avoid platforms that surprise you with overage charges.

A good tip is to request a trial and test real-world use cases, such as a product launch or a company announcement, to see if the platform captures your coverage effectively.

How G2 Helps You Find the Best Tool for Media Monitoring

G2 is your shortcut to software decisions backed by real users. Within the Media Monitoring category, you’ll find:

  • Peer-reviewed insights: Pros, cons, and features from similar teams
  • Visual comparison charts: Side-by-side feature breakdowns and pricing
  • Use case examples: How others in your industry apply these tools
  • Filters for customization: Narrow down by company size, location, and more

When trust and transparency matter, G2 delivers the data and confidence you need to make an informed software decision.

Summary: What’s the Best Media Monitoring Tool for You?

Let’s wrap up with recommendations based on your goals and team size:

  • For small teams or solopreneurs: Start with Brand24 or Mention—they’re affordable, easy to use, and get the job done.
  • For fast-scaling startups or agencies: Consider Cision or Sprout Social, especially if influencer outreach and report generation matter.
  • For global enterprises or regulated industries: Meltwater or Talkwalker provide unparalleled coverage and compliance.
  • Need a free solution to start?: Google Alerts won’t give insights, but it will notify you of basic mentions instantly.

No matter your budget or industry, platforms like G2 help ensure you’re investing in tools that actually deliver value.

FAQ: Media Monitoring Software in 2025

What is media monitoring software used for?

Media monitoring software is used to track mentions of your brand, competitors, or industry across digital platforms like news sites, social media, blogs, and forums. It helps businesses manage brand reputation, evaluate PR campaigns, and gather strategic insights.

Which media monitoring tools are best for small businesses?

Brand24 and Mention are highly rated for small businesses due to their affordable pricing, real-time tracking, and easy-to-use dashboards. Both platforms offer strong coverage of online and social channels with sentiment analysis and influencer tracking.

Can media monitoring tools track TV and radio?

Yes, some enterprise-level tools like Meltwater and Talkwalker offer monitoring across broadcast media, including TV and radio. These features often rely on voice-to-text conversion and are available in custom enterprise plans.

How does sentiment analysis work in media monitoring software?

Sentiment analysis uses AI to evaluate whether a mention is positive, negative, or neutral. It helps teams quickly gauge public perception and respond to PR risks or highlight favorable mentions.

What’s the best free tool for media monitoring?

Google Alerts is a good starting point for basic keyword monitoring. It sends email alerts when your search terms appear online but lacks sentiment analysis, reporting, or social media tracking.

What factors should I consider before choosing a media monitoring tool?

You should assess media channel coverage, real-time alerts, sentiment analysis, multilingual capabilities, pricing, customer support, and integrations with tools like Slack or Salesforce.

Last updated on June 18, 2025