Launchmetrics Reviews & Product Details

Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over a decade of expertise, its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI and benchmark brand performance. Their AI-driven and proprietary Media Impact Value® algorithm is the answer to modern measurement in a global world, making impact measurable. Launchmetrics brings a sharp focus to profitability, accountability and efficiency while enabling the type of quick decision-making required for agility. With tools for sample management, event organization, PR monitoring and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place. Founded in New York and with operating headquarters in Paris, Launchmetrics has 450+ employees in twelve markets worldwide and offers support in five languages. Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode. About Media Impact Value® (MIV®): Media Impact Value® (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. Recognized as the most comprehensive and modern measurement standard in the industry, MIV® lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The Launchmetrics methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.

Seller

Lectra

Discussions

Launchmetrics Community

Languages Supported

English, French, Italian, Japanese, Spanish, Chinese (Simplified)

Solution Type

All-in-One

Overview by

Gina Gulberti

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Perceived Cost

$$$$$

View More Pricing Information

Top-Rated Alternatives

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User Insights

Average based on 89 real user reviews.

Implementation Time

4 months

Perceived Cost

$$$$$

Launchmetrics Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Launchmetrics, and what problem is it built to solve?

Launchmetrics is used by communications and PR teams to bring work such as sample tracking, contact management, events, and media monitoring together. Teams use it to organize day-to-day workflows and track coverage, campaigns, and samples.

What languages does Launchmetrics support?

Launchmetrics supports 6 languages, including Chinese (Simplified), English, French, Italian, Japanese, and others.

What company sizes and industries is Launchmetrics the best fit for?

Launchmetrics serves teams from small businesses to large enterprises, with a strong fit among fashion and communications-related organizations.

Company size: Small businesses with 50 or fewer employees
Company size: Mid-market organizations with 51–1,000 employees
Company size: Enterprises with more than 1,000 employees
Industry: Apparel and fashion
Industry: Cosmetics, luxury goods and jewelry, and public relations and communications

What customer support options does Launchmetrics provide, and how do users find the overall support experience?

Launchmetrics support is described as responsive, accessible, and helpful, with knowledgeable team members who assist with questions and onboarding. Users also value the guidance they receive when learning the platform or resolving issues, though requested product improvements can take time to roll out.

What is the experience like for teams switching to Launchmetrics from another tool?

Switching to Launchmetrics has helped teams replace less user-friendly or less capable tools with workflows for sample management, media monitoring, and event coordination in one place. Teams moving from sample and inventory systems such as Made4net describe a more flexible, efficient experience with more responsive support; those moving from media-monitoring services such as Hypefactors or Burrelles/MyNewsDash cite stronger coverage, searchability, or scan quality. Onboarding and customer-success guidance have helped make the transition smoother.

What features or capabilities could make Launchmetrics even more useful?

Launchmetrics could be more useful with stronger media capture and more adaptable workflows, alongside simpler ways to handle reporting and routine tasks.

Broaden and improve media capture: Make social and online monitoring more complete, including coverage of stories and other missed content, and make it easier to add relevant outlets or sources.
Increase flexibility: Offer more customization for reports, fields, categories, email designs, and event registration pages so teams can adapt workflows to their needs.
Simplify repetitive work: Streamline bulk tagging, uploads, sample updates, and event processes, with clearer controls for steps such as printing queued barcodes.

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Simon C.

Mid-Market (51-1000 emp.)

2/14/2024

"In short my experience with LMS has been pleasing."

4/5

What do you like best about Launchmetrics?

What I like about LMS is that it has made us more efficient on the inbound side. Ulimated the manual entry of data and human error. The support we get from Sean and the rest of the team has been great. They are reachable and are continuesly supportin gus. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

Not much things I dislike about LMS and all the things i dislike, Sean and his team are looking into our request making the adjustments. Review collected by and hosted on G2.com.

What problems is Launchmetrics solving and how is that benefiting you?

A few problems LMS is solvng for example are

The unfuciencies on the inbound depratment to where we use to manually enter data for new product coming in. Now its more process driven to where by given us a road map to upload import into LMS it makes us more efficent and give us time to do other things.

Tracking efficiency reports before where not as detailed as LMS. Now we are using those details to keep track and creat efficiency reports and be able to monitor are our day to day business. Review collected by and hosted on G2.com.

Michael I.

Mid-Market (51-1000 emp.)

2/5/2024

"Launchmetrics Review"

5/5

What do you like best about Launchmetrics?

I like how the platform provides ease with sample management. It has helped improve sample processes within my company and it's amazing having a tool that helps keep track of very important sample information.

Our Customer Success Specialist Federica has played a huge and supportive role in my company's onboarding process with Launchmetrics and we are grateful to her for all the help. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

So far it has been a smooth experience.. Review collected by and hosted on G2.com.

Danny V.

Mid-Market (51-1000 emp.)

10/31/2023

"Great Support Team"

5/5

What do you like best about Launchmetrics?

Launchmetrics is really great allocation system that is easy to use. The team is also very helpful if we ever run into any issues. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

Things selected are added to a queue and remain on there even if you leave the page. The only issues I've run into when this happens are when I return to the sample manager and print barcodes and accidentally print 40 barcodes as opposed to my selection of 5. Maybe we can get an alert to review the queue prior to printing? Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

2/26/2024

"Cohesive, guided, available"

5/5

What do you like best about Launchmetrics?

I like that our consultant is always available to help us with anything that comes up. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

I would like to have more control over accounts. Like changing passwords, creating accounts, or making adjustments to peoples accesses on my time without having to send an email. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Enterprise (> 1000 emp.)

Originally submitted 4/19/2023

"You can have everything under control!"

4.5/5

What do you like best about Launchmetrics?

Launchmetrics is easy to navigate, user-friendly in most of its aspects, and has all the tools that allow you to keep track of samples in a very detailed way. However, it was essential for us the help and guidance received by our Customer Success Manager, Sean Lonergan! He really supported us in every step of the project and he's been such a point of reference, always available to solve our issues or answer our questions. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

Until now, I wouldn't say there are any disadvantages. Review collected by and hosted on G2.com.

Laura C.

Mid-Market (51-1000 emp.)

6/16/2023

"Good event management tool, great support team!"

4/5

What do you like best about Launchmetrics?

Once you get used to the platform, it's very easy to use. It has a lot of different options and ways to categorise our guests to keep track of them before and after the events which is very practical for us. Also the customisation of the mailings is very easy to do.

The support team is super fast to answer, and our main point of contact, Federica Gavagna, extremely helpful and always makes herself available if we have questions, requests, etc. That has been great, as it has helped a great deal to ensure that our first try-outs with the tool went smoothly. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

We would like to have the option to have completely customised rsvp landing pages, so that there would be a visually connecting thread from the email invite into the rsvp page. Review collected by and hosted on G2.com.

Camilla V.

Enterprise (> 1000 emp.)

10/25/2023

"Amazing software & team"

5/5

What do you like best about Launchmetrics?

We have been using Launchmetrics for our events: the software is very user-friendly, easy to learn and simple to use.

Amazing team, very attentive and supportive towards the client and ready to answer promptly and help in problem-solving throughout all phases and events, both in person and from remote. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

So far, nothing that we dislike – the team is very open about suggestions and implementing features that may need improvement. Review collected by and hosted on G2.com.

Rebeca C.

PR Officer International and VIP

Small-Business (50 or fewer emp.)

11/23/2023

"Very useful platform"

5/5

What do you like best about Launchmetrics?

very useful and timesaving platform for our fashion samples send outs Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

so far nothing to say, the platform is easy to use and the instructions from the customer team are always very clear and precise Review collected by and hosted on G2.com.

JULIA M.

Mid-Market (51-1000 emp.)

1/17/2024

"EXCELLENT TOOL FOR EVENTS"

5/5

What do you like best about Launchmetrics?

It is a very useful tool for managing databases related to events: send invitations, control guests, send communications, etc. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

Nothing. The tool is very comprehensive and the support team is very accessible and professional. Review collected by and hosted on G2.com.

John S.

Enterprise (> 1000 emp.)

4/24/2023

"Easy to use for our sample process"

4/5

What do you like best about Launchmetrics?

Launchmetrics allows us to barcode and track samples efficiently and effectively. Mark is always available to answer questions and provide help. Often going above and beyond, Mark helps us with different options that may be better for our operation. This improves our quality of use and simplifies the process. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

Launchmetrics uses a different vernacular than our company. Many of the processes have terms that mean something else and are locked or hard to change to our company's representation. This leads to us having to issue trainings for the terms that mean two completely different subjects. Mark is more than willing to help us or to try and fix what he can. Review collected by and hosted on G2.com.