--- title: Launchmetrics Reviews meta_title: 'Launchmetrics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 89 reviews by the users' company size, role or industry to find out how Launchmetrics works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 89 scale: '5' date_modified: '2026-08-07' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr --- # Launchmetrics Reviews **Vendor:** Lectra **Category:** [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting) **Average Rating:** 4.6/5.0 **Total Reviews:** 89 ## About Launchmetrics Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over a decade of expertise, its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI and benchmark brand performance. Their AI-driven and proprietary Media Impact Value® algorithm is the answer to modern measurement in a global world, making impact measurable. Launchmetrics brings a sharp focus to profitability, accountability and efficiency while enabling the type of quick decision-making required for agility. With tools for sample management, event organization, PR monitoring and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place. Founded in New York and with operating headquarters in Paris, Launchmetrics has 450+ employees in twelve markets worldwide and offers support in five languages. Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode. About Media Impact Value® (MIV®): Media Impact Value® (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. Recognized as the most comprehensive and modern measurement standard in the industry, MIV® lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The Launchmetrics methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape. ## Launchmetrics Pros & Cons **What users like:** - Users find Launchmetrics to be **intuitive and easy to use** , streamlining project management and saving time. (13 reviews) - Users find Launchmetrics very **helpful for streamlining workflows** , enhancing efficiency and offering superb support throughout. (10 reviews) - Users praise the **helpful customer support** of Launchmetrics, ensuring quick responses and effective issue resolution. (8 reviews) - Users value the **accuracy of reports** from Launchmetrics, enhancing efficiency in PR management and sample tracking. (5 reviews) - Users appreciate the **comprehensive coverage** by Launchmetrics, simplifying PR management with effortless reporting and monitoring. (5 reviews) - Efficiency Improvement (5 reviews) - Monitoring (5 reviews) - Time-saving (5 reviews) - Daily Use (4 reviews) - Efficiency (4 reviews) **What users dislike:** - Users find the **interface complicated** with multiple workspaces and suggest updates for better usability and automation. (4 reviews) - Users often find **missing features** like barcoding updates and automation complicate their tasks on Launchmetrics. (4 reviews) - Users find the **tagging issues** cumbersome, often requiring manual input and leading to potential errors in sample trafficking. (4 reviews) - Users find the **complexity** of Launchmetrics challenging, especially with managing workspaces and learning event creation. (3 reviews) - Users face **data management challenges** with outdated clippings and manual inputs, impacting efficiency and accuracy. (3 reviews) - Users note the **need for feature improvements** in Launchmetrics, particularly for capturing Instagram stories and streamlining processes. (3 reviews) - Media Monitoring (3 reviews) - Slow Performance (3 reviews) - Users find the **clip issues** frustrating, as manual uploads and outdated clippings hinder their workflow significantly. (2 reviews) - Complexity Issues (2 reviews) ## Launchmetrics Discussions - [What is Launchmetrics used for?](https://www.g2.com/discussions/what-is-launchmetrics-used-for) - [View Launchmetrics pricing details and edition comparison](https://www.g2.com/products/launchmetrics/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+14%3A02%3A06+-0500&secure%5Bsession_id%5D=9fcce721-f48d-4952-be6b-b862bb826ccc&secure%5Btoken%5D=40802e9eea15316a63c2c655cc63262b811cc99f556ebcbd3f8b535c0490c147&format=llm_user) ## Launchmetrics Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics - Reporting/Analytics **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Marketing and Communications** - Lead generation and retrieval - Social media promotion - Event website creation - Email customization - Contact list management - Campaign Management - Calendar Management - Event Management - Badge Management - Vendor Management - Website Management - Registration Management - Forms Management - Template Management - Employee Management - Attendance Management - Promotions Management - Meeting Management - Email Management - For Virtual Events **Multichannel inventory management** - Warehouse Inventory Transfer - Multichannel Inventory Syncing - Multi-Warehouse Routing **Media Channels** - Broadcast Media - Print Media - Online Media **Barcode support** - Symbologies - Serialization - Standard formatting - Printing - Integrations - Label Printing **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Event Planning** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Decision Making **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Database** - Media Database - Newsroom **Attendee Engagement** - Social media integrations - Attendee networking - Attendee surveys-attendee engagement **3PL inventory management** - Client management - Marketplace connections - 3PL inventory tracking - Returns Management - Order Management - Shipping Management - Discount Management - Fee Management - Consignment Management - Layaway Management - Gift Card Management - Manufacturing Inventory Management - Multi-Channel Management - eCommerce Management - Catalog Management - Retail Inventory Management - Reorder Management - Warehouse Management - Purchase Order Management - Barcode/Label Management - Shop Floor Management - Supplier Management - Inventory Management - Item Management - Pricing Management - Invoice Management - Sales Order Management **Geographic Coverage** - Local Media - National Media - International Media **Design** - Shipping Labels - WYSIWYG editor - Color editor - Graphics import - 1D and 2D barcodes - RFID Encoding - Barcoding/RFID - Receiving Labels **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API **Additional Functionality** - Barcode/Ticket Scanning - Multi-Channel Management - Supplier Management - Workflow Management - Customizable Fields - Purchasing & Receiving - Generative AI - Data Import/Export - Returns Management - Customizable Reports - Order Tracking - Historical Reporting - Shipping Management - Real-Time Data - Stock Management - Invoice Management - Order Processing - Asset Tracking - Labeling - Billing & Invoicing - API - Label Templates - Customizable Branding - Inventory Replenishment - Serial Number Tracking - Customizable Templates - Multi-Location - Inventory Optimization - Warehouse Management - Summary Reports - Sales Order Management - Mobile Access - Barcode Recognition - Reporting & Statistics - Audit Management - Cost Tracking - Inventory Management - Activity Tracking - Order Management - Status Tracking - AI Copilot - Customization - Inventory Tracking - Purchase Order Management - Location Tracking - Audit Trail **Media Types** - Video - Audio - Images **Outreach** - PR Planner **Registration** - Event creation - User registration process - Mobile check-in - Visitor Registration **Inventory Management** - Inventory Tracking - Inventory Costing - Product Master - Inventory Forecasting - Integrations - IoT Integration - Vendor Managed Inventory **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Social Media Integration **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Additional Functionality** - Data Import/Export - Check Printing - Price Optimization - Online Store Builder - Customizable Fields - Categorization/Grouping - Reporting & Statistics - Inventory Optimization - Shopping Cart - Customizable Reports - Sales Reports - Credit Card Processing - AI Copilot - Multi-Location - Mobile App - Generative AI - Automatic Backup - Label Printing - Point of Sale (POS) - Multi-Currency - Self Service Portal - Order Processing - Purchasing & Receiving - SKU/UPC Codes - Billing & Invoicing - Check-in/Check-out - Barcode/Ticket Scanning - Reporting/Analytics - Search/Filter - Collaboration Tools - Backup and Recovery - Data Synchronization - Product Identification - Kitting - Mobile Access - Predictive Analytics - Inventory Control - Inventory Auditing - API - Bill of Materials - Ordering Automation - Inventory Replenishment - Custom Pricing Rules **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software - CMS Integration - Document Management - Content Management - User Management - Metadata Management - Video Management - File Management - Configurable Workflow **Reporting** - Monitoring - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Multi-Channel Marketing - Approval Process Control - Reporting & Statistics - Data Visualization - Real-Time Data - Content Library - Press Release Builder - API - Monitoring - Multi-Channel Distribution - Data Import/Export - Press Monitoring - Email Distribution - Social Media Monitoring - Search/Filter - Media Monitoring - Auto Update - AI Copilot **User Rights/Roles** - Version Control - Team Collaboration **Agentic AI - Digital Asset Management** - Cross-system Integration **Additional Functionality** - Generative AI - File Conversion - Mobile App - API - Collaboration Tools - Search/Filter - Asset Sharing - Automatic Transcription - AI Copilot - Asset Library - Video Support - File Transfer - Asset Categorization - Image Recognition - Drag & Drop - Customizable Templates - Customizable Branding - Tagging - Watermarking - Commenting/Notes - Natural Language Processing - Document Storage - Access Controls/Permissions - Version Control - Image Library **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Event Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Customizable Templates - AI Copilot - Event Scheduling - Audience Targeting - Custom Domains - Email Marketing - Customizable Forms - Customizable Branding - Real-Time Notifications - Email Reminders - Lead Capture - Location-Based Marketing - CRM - Event Calendar - Surveys & Feedback - Reminders - Event Ticketing - Alerts/Notifications - Landing Pages/Web Forms - Engagement Tracking - Electronic Payments - API - Drag & Drop - Reporting/Analytics - Real-Time Analytics **Inventory Management Platform Features** - Centralized Inventory Database - Inventory Level Dashboards - Stock History Reporting - Low Stock Notifications - Bundles, Kits, & Variants - Asset Tracking - Inventory Forecasting - eCommerce Integrations - Accounting Integrations - Data Exporting / Importing - Customer Database - Activity Dashboard - Transaction History - Budget Tracking - Cost Tracking - Alerts/Notifications - Status Tracking - Demand Forecasting - Customer History - Serial Number Tracking - Status Tracking - Third-Party Integrations - Demand Forecasting - Activity Dashboard - Alerts/Notifications ## Top Launchmetrics Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,637 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,322 reviews) - [EZO](https://www.g2.com/products/ezo/reviews) - 4.4/5.0 (387 reviews)