Best Salesforce AppExchange Apps

Nana Serwah Nkrahene
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Researched and written by Nana Serwah Nkrahene

The Salesforce AppExchange is Salesforce.com's marketplace for everything cloud computing—this includes cloud applications and consulting services. End users use the Salesforce AppExchange to access, download, and install apps. The Salesforce AppExchange offers both free and paid apps for users. Apps and services are organized into collections within the marketplace, based on categories and industry solutions that encompass a variety of fields.

For an app or service to become publicly available to potential customers, the company that created the app or service must be a Salesforce partner. For software buyers browsing the Salesforce AppExchange, plenty of well-known software vendors offer apps and services accessible on the marketplace.

Any application or service listed on the Salesforce AppExchange should be represented in our Salesforce Appexchange Apps category. The products within this category represent software or services, listed in a variety of categories across our site, that offer solutions available on the Salesforce AppExchange itself.

To qualify for inclusion in the Salesforce AppExchange category, a product must:

Be listed on the Salesforce AppExchange
Integrate with Salesforce

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Featured Salesforce AppExchange Apps At A Glance

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Learn More About Salesforce AppExchange Apps

What is Salesforce Appexchange Apps Software?

The Salesforce AppExchange contains third-party apps and services that operate within the Salesforce platform. This means that every app developed for this marketplace is made specifically for Salesforce users. These apps extend usage of Salesforce by offering features the platform doesn’t already have. For example, a business may want to streamline their document signature process by having an electronic document signature feature within Salesforce, as opposed to purchasing a completely separate document signature product. Besides applications, the AppExchange offers several application components which are the building blocks to create an app without code. It also offers many different app templates and workflow solutions. The marketplace offers Salesforce Lab applications; these applications are built by Salesforce employees.

Through the Partner Program, the AppExchange gives developers or vendors a central place to publish apps for Salesforce. The process of creating an app for this marketplace starts with a developer or vendor creating a custom application that is helpful for businesses. From there, developers can share their applications with other Salesforce users by registering and publishing the app on the Salesforce AppExchange. Developers can create demos of their apps, allowing others to see what it can offer before installing the application. Throughout this entire process, the developer works with a Salesforce Partner administrator who helps build, distribute, and market the application. Salesforce Partner administrators help make sure the product performs as intended.

Key Benefits of Salesforce Appexchange Apps Software

  • Extends Salesforce features
  • Allows users to browse and download thousands of different applications for different use cases
  • Saves money for users that choose different applications or extensions over a full product

Why Use Salesforce Appexchange Apps Software?

Applications on the AppExchange are built for integration in Salesforce. Businesses that prefer to have most of their tools accessible in a single platform will find this more appealing than purchasing separate products. The AppExchange makes it easy to obtain the application or extension once downloaded by the user. Whether the app is free or paid, the user must download the product for it to appear on Salesforce. Third-party installations, consultations, or integration specialists are not required. However, the AppExchange offers easy access to services including Salesforce consultants. Using the AppExchange is a simple solution for businesses that already have Salesforce implemented.

The Salesforce AppExchange is appealing to users because of its marketplace. Users can browse thousands of applications at their leisure and reference reviews, recorded demos, case studies, white papers, and other useful information on the product’s AppExchange profile. Users can save products and reference their saved products on a single page to compare them. In addition, users trust the marketplace due to the lengthy application publishing process and access to real user reviews.

Who Uses Salesforce Appexchange Apps Software?

The general public can browse and demo AppExchange listings. However, to have permission to install AppExchange apps, Salesforce admins and other users need different permissions.

General public — The general public can use the Salesforce AppExchange to browse different tools and software. They can also demo different listings.

Developers — Developers need specific permissions to publish or upload their application to the Salesforce AppExchange. They might use the AppExchange to offer a demo of their application as well. This allows them to receive feedback about the application before it’s fully done.

Software buyers — Many software buyers that use Salesforce will use the Salesforce AppExchange to browse available tools and demo different integrations before they embed them within their business’s workflow.

Kinds of Salesforce Appexchange Apps Software

The Salesforce AppExchange holds thousands of applications—that number grows every day. There are several main categories each application and extension is under for organizational purposes.

Finance tools — Finance applications range from accounting applications to invoice processing tools. Corporate finance and accounting teams benefit from integrating finance tools within Salesforce, especially since the CRM data syncs seamlessly with the finance apps, making accounting and financial management workflows run smoothly.

HR tools — Applications in the marketplace that cater to the human resources industry offer many tools for different HR situations. Popular tools include organizational chart creators, recruitment trackers and employee onboarding tools.

Sales tools — Since Salesforce is a sales tool, sales applications from the Salesforce AppExchange Marketplace offer tools with niche abilities that integrate with the native platform. Tools including e-signature, sales territory assignment, and quote management tools are popular tools amongst sales teams.

Customer service tools — Customer service tools on the AppExchange help customer support teams expand the existing customer support features included in Salesforce. Tools that help customer service teams range from automatic dialers to survey tools and online form builders for efficient customer feedback.

IT and admin tools — IT and admin tools on the AppExchange cater to IT and administrative professionals. These tools streamline specific processes within Salesforce. This category usually offers feedback tools and product connectors that measure specific product issues, as well as tools that automate simple technological requests.

Marketing tools — Marketing tools on the AppExchange help streamline marketing workflows related to email marketing and product marketing. Tools that users benefit from include online form builders, surveys and email or SMS marketing workflow automation.

Integration tools — Integration tools help users easily integrate existing product features into Salesforce. These applications are often called connectors. For example, a business might want to sync data from one product to Salesforce. That business could find a marketplace application for that specific product and that specific task.

Potential Issues with Salesforce Appexchange Apps Software

Despite offering thousands of applications, it’s still possible for users to come up short when searching for an application to fit their needs. This could be because the product the user has in mind is too niche or isn’t available yet. Users that can’t find an application to suit their needs should consider that the marketplace is an ever-growing entity and new applications appear constantly.