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Best Buyer Intent Data Providers in 2026

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30 Analysts and Data Experts
42,300+ Authentic Reviews
74+ Products
Unbiased Rankings
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Featured Buyer Intent Data Providers At A Glance

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74 Listings in Buyer Intent Data Providers Available
Product Description
Pros and Cons

Users value the accurate and comprehensive contact information provided by ZoomInfo Sales, enhancing their marketing efforts.

Users value the data accuracy of ZoomInfo Sales, enhancing their sales prospecting efforts with reliable contact information.

Users appreciate the ease of use of ZoomInfo Sales, finding its interface intuitive and data reliable for outbound efforts.

Users experience inaccurate data issues with ZoomInfo, leading to challenges in relying on the information provided.

Users find the outdated data on ZoomInfo to be a significant concern, impacting their overall experience and efficiency.

Users often face issues with outdated contacts, leading to concerns about the accuracy of the provided data.

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Product Description
Pros and Cons

Users commend the excellent customer support from G2, facilitating smooth setup and effective campaign management.

Users value the easy-to-use platform of G2 Buyer Intent, enabling seamless feedback collection and competitor analysis.

Users find G2 Buyer Intent to be extremely easy to use, allowing effortless implementation without any learning curve.

Users find the cost prohibitively high for small enterprises and new start-ups, limiting accessibility and engagement.

Users find the pricing steep and feel it may not justify the value for less frequent users.

Users often face review collection challenges, which can hinder feedback and complicate the onboarding experience.

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Product Description
Pros and Cons

Users find Seamless.AI to be very easy to use, appreciating its seamless integration and efficiency in prospecting.

Users value the easy-to-use contact information features of Seamless.AI that enhance their prospecting efforts effectively.

Users commend the lead generation efficiency of Seamless.AI, simplifying contact retrieval and enhancing prospecting efforts daily.

Users report inaccurate data, noting issues with outdated contact information and missing smaller companies in searches.

Users find that outdated contacts hinder efficiency, as data accuracy and quality are often subpar.

Users note that contact information is often outdated, making it necessary to verify details before outreach.

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Product Description
Pros and Cons

Users find the real-time lead generation features of Sales Navigator highly effective and user-friendly for prospecting.

Users value the ease of use of LinkedIn Sales Navigator, finding it intuitive and essential for daily prospecting.

Users find the contact information features of LinkedIn Sales Navigator invaluable for reaching the right connections efficiently.

Users find LinkedIn Sales Navigator to be quite expensive, which can deter smaller businesses from using it effectively.

Users find the InMail limitations frustrating, hindering their ability to message extensively non-connections.

Users note a challenging learning curve for new users, finding the interface initially overwhelming and complex.

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Product Description
Pros and Cons

Users value the lead generation capabilities of 6sense Sales Intelligence, simplifying prospecting directly from CRM data.

Users find the detailed intent data of 6sense invaluable for targeting and prioritizing prospects effectively.

Users value the real-time visibility into buyer intent provided by 6sense Sales Intelligence, enhancing lead prioritization.

Users express disappointment with the inaccurate data, noting issues with bounced emails and unlinked contacts.

Users face issues with data quality, dealing with wrong numbers and missing information that hinder workflow efficiency.

Users face accuracy issues with contact information and intent data, leading to frustrating experiences and inefficiencies.

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Product Description
Pros and Cons

Users value the ease of use of Apollo.io, making lead management and data integration straightforward and efficient.

Users value Apollo.io for its ease of use and comprehensive features, making it a preferred tool for sales success.

Users highlight Apollo.io's comprehensive lead generation capabilities, making it an essential tool for sales efficiency.

Users find the missing features of Apollo.io, such as sequence editing and enhanced AI capabilities, limiting their experience.

Users report inaccurate data on Apollo.io, with outdated contact information affecting outreach effectiveness and reliability.

Users find the learning curve challenging due to a complex UI and issues with support response times.

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Product Description
Pros and Cons

Users value the insightful intent data from 6sense, enhancing their ability to tailor marketing strategies effectively.

Users value the insightful data and strategic support from 6sense, enhancing their go-to-market strategies effectively.

Users value the insights for lead generation from 6sense, enhancing targeting and efficiency in their marketing efforts.

Users face a steep learning curve with 6sense, often struggling to interpret the powerful data effectively.

Users find the learning curve steep, making it challenging to fully utilize 6sense Revenue Marketing's data effectively.

Users find the learning difficulty with 6sense Revenue Marketing to be overwhelming and intimidating for new team members.

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Product Description
Pros and Cons

Users praise the excellent customer support at Qualified, highlighting their knowledgeable and responsive success architects.

Users highlight the exceptional support from Success Architects which significantly enhances their experience with Qualified.

Users praise the exceptional customer support from Qualified, highlighting responsiveness and ongoing assistance from dedicated team members.

Users experience a challenging learning curve with Qualified, especially in navigating its interface and reporting tools.

Users find the missing features frustrating, as it hinders data usage and experience building within Qualified.

Users find the steep learning curve of Qualified intimidating, though support is available for effective navigation.

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Product Description
Pros and Cons

Users value the ease of use of Demandbase One, enhancing workflow and integration capabilities seamlessly.

Users value the effective lead generation capabilities of Demandbase One, enhancing targeted marketing and prospect engagement.

Users love the fast loading tools and intuitive dashboard design, enhancing efficiency and user experience.

Users find the learning curve challenging, feeling overwhelmed by the platform's extensive features and data complexity.

Users find the steep learning curve of Demandbase One frustrating, requiring constant effort to master its features.

Users find the setup complex and sometimes overwhelming, requiring additional learning to fully utilize Demandbase One.

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Product Description
Pros and Cons

Users value the effective lead generation capabilities of Lead Forensics, providing warm leads from website traffic insights.

Users find Lead Forensics to be incredibly user-friendly, enhancing lead generation with a simple interface and valuable insights.

Users find the helpful support from Lead Forensics invaluable, enhancing their experience and optimizing platform usage.

Users find that the lead quality could be improved, especially with missing contact person information and integration issues.

Users report incorrect information in Lead Forensics, leading to confusion and uncertainty about the data provided.

Users experience outdated contacts that lead to bounce-backs, causing minor inconveniences during outreach efforts.

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Product Description
Pros and Cons

Users rave about the fantastic customer support from Reo.Dev, enhancing their experience and product utilization.

Users find Reo.Dev to be super helpful, appreciating the great support and approachable founders.

Users commend the reliable intent data from Reo.Dev, enhancing their outreach strategies effortlessly and effectively.

Users find the pricing to be high, making it challenging to establish ROI without a free trial.

Users find a learning difficulty with Reo.Dev initially, but onboarding support helps improve understanding over time.

The steep learning curve may deter some users, requiring significant training to utilize Reo.Dev's deeper features effectively.

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Product Description
Pros and Cons

Users find accuracy of contact information in Priority Engine invaluable for gaining insights into targeted buyers and research activities.

Users find the ease of use of Informa TechTarget Portal (Priority Engine) makes daily access to accurate data effortless.

Users value the real-time intent-based insights from Priority Engine, enhancing outreach and aligning sales efforts effectively.

Users experience inaccurate data occasionally, with irrelevant contacts and unreliable project insights impacting their usage.

Users report incorrect information in contacts and project insights, impacting the reliability of the Informa TechTarget Portal.

Users report issues with outdated information that complicates identifying current prospects and their interests.

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Product Description
Pros and Cons

Users appreciate the ease of use of ZoomInfo Operations, simplifying enrichment and management of customer information effectively.

Users value the data accuracy of ZoomInfo Operations, which streamlines lead management and enhances outreach effectiveness.

Users value the powerful automation of ZoomInfo Operations, streamlining data management without manual effort.

Users face inaccuracy issues with ZoomInfo Operations, leading to wasted outreach efforts and inconsistent data quality.

Users face a notable learning curve with ZoomInfo Operations, requiring patience to master the platform and workflows.

Users find a learning difficulty with ZoomInfo Operations due to its complicated setup and inconsistent data quality.

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Product Description
Pros and Cons

Users praise the ease of use of Foundry ABM, enabling quick understanding and seamless integrations with other apps.

Users value the powerful analytics of Foundry ABM, enhancing strategies with real-time insights and seamless tool integration.

Users appreciate the seamless integration with common tools and comprehensive features, enhancing their account-based marketing efforts.

Users find the steep learning curve of Foundry ABM challenging, especially due to its overwhelming interface and complexity.

Users find the complexity of Foundry ABM daunting, often struggling with its overwhelming interface and steep learning curve.

Users find learning Foundry ABM can be difficult, often facing complexities that hinder their initial experience.

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Product Description
Pros and Cons

Users value the ease of use of Amplemarket, streamlining outreach and saving valuable time effortlessly.

Users appreciate the helpful customer support and seamless integrations of Amplemarket, enhancing their prospecting experience significantly.

Users appreciate Amplemarket's robust prospecting features and automation, making lead management seamless and effective.

Users find Amplemarket's missing features like A/B testing and CRM integration limiting and frustrating for usability.

Users find the learning curve steep, as initial navigation and configuration can be overwhelming and challenging.

Users find the sequence issues frustrating, particularly the inability to edit or customize emails once launched.

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Learn More About Buyer Intent Data Providers

What are Buyer Intent Data Providers?

Buyer intent data providers aggregate and deliver context around when prospects and customers are interacting with a brand. Buyer intent is the probability that a customer will purchase a product, and these types of tools capture research around actual buyer journeys and signs of their purchase intent. Rather than using search engines or outdated data sets as a lead feeder, intent signals are becoming the key to more efficient buyer journeys and lead generation. Organizations leverage buyer intent data tools to target companies with account-based marketing (ABM) campaigns, personalize website experiences for online visitors, and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data and their intent signals to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses better understand their products and integrations, and encourage marketing efforts and strategy.

What are the Common Features of Buyer Intent Data Providers?

The following are some core features within buyer internet data providers that can help users identify if this software is right for them:

Intent data capturing: Most intent data is captured through content consumption, like website visitors, their engagement with an email, or even social media. These interactions with content like this create “signals” and are then aggregated to find the best segmentation of actionable potential customers. 

Outreach tools for prospects: When teams know exactly who they're reaching out to and what their pain points are, it creates a relevant opportunity right from the start. Buyer intent data software is equipped with not only the data but the tools to contact potential customers as well. 

Detailed contact profiles: Having intent data from the start creates the basis for in-depth and accurate contact data. This can include verified phone numbers, emails, and other crucial prospect information. That way, a customer journey can begin on the right foot.

What are the Benefits of Buyer Intent Data Providers?

Lead generation: A big part of finding the person that will buy from your business is having the correct lead. Buyer intent data is essential to finding target personas or accounts that turn into quality leads, making it an excellent lead generation option. With the specific data these tools provide, deeper insights are available to optimize a pipeline of potential buyers. 

Lower churn rate: Reading the behavior signals provided by intent data helps better identify a consistent target audience. This is also a key indicator of getting ahead of churn. Even after getting new customers through intent data, that same data can be actioned into outreach to prevent those customers from leaving. 

Personalized communication: By understanding what's important to a customer demographic, their needs can be outlined and actioned from the first communication. When buyers have the impression that their needs are being met, their trust only grows. Users can think of it as more than contact information; it’s a relationship that can make potential customers.

Who Uses Buyer Intent Data Providers?

Marketing teams: Campaigns that capture the interest of potential leads are created by marketers using intent data. This data helps put into perspective what is interesting to a demographic of high-quality leads. This makes it an ideal marketing tool for B2B companies in marketing campaigns. 

Sales teams: B2B sales teams will use it daily to find and act on qualified leads. They are the ones that prioritize outreach to then get a feel for purchase intent. All leads are founded within a data-driven framework making an ideal sales pipeline. 

Challenges with Buyer Intent Data Providers

Software solutions can come with their own set of challenges. Below are the top concerns with buyer intent data providers. 

Identifying the correct data approach: With the segmentation of the data provided, there can be difficulty in understanding the appropriate one for a user's target market. Understanding the accounts and the appropriate mapping to campaigns is crucial. 

Potential blocks in lead flow: Sometimes, even when one has the intent data, there can be a bottleneck in which opportunities are lead ready. This requires a consistent review of the process of reporting for sales reps. That way, they can understand if the data available is ready to be acted upon.

How to Buy Buyer Intent Data Providers

Requirements Gathering (RFI/RFP) for Buyer Intent Data Providers

For buyer intent data products, the requirement should be that the software offers the ability to aggregate and deliver context around when prospects and customers are interacting with a particular product or company. When dealing with B2B marketing data, there must be a standard of security, so ideally, users should look for ones that are GDPR-compliant. 

Compare Buyer Intent Data Providers

Create a long list

Buyers must start from the beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the buyer intent data features that would be essential, such as actual buyer journeys and signs of their purchase intent. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes. This is where online research can come into play. 

Create a short list

Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews, their impact on current workflows, and objective third-party analysis. Software buyers must include options that are GDPR-compliant, as that’s key for B2B customers. 

Conduct demos

There may be an option to take part in a free trial, usually ranging from a week to a month of use, to help make the decision. Often after the trial period, most buyer intent data vendors will include a tiered pricing plan that best suits the needs and size of a business. It’s essential during the demo period to make a list of questions that are crucial to the buyer's purchase decisions so that one can review them with the sales contact.

Selection of Buyer Intent Data Providers

Choose a selection team

Unless the decision is made to use the free version of a product, internal stakeholders, such as immediate managers or department heads, must be included in this purchase. These decision makers will direct the strategy, and to collaborate effectively, they will need visibility over cost and implementation. Buyers should also consider the cost of buyer intent data and the time of the implementation. 

Negotiation

Most of these products won’t require negotiation, but that doesn’t mean buyers should compromise on features, add-ons, or services. If a specific feature might cost extra but garner better results, buyers should consider it and try to include it in a package for the basic cost. 

Final decision

This purchase decision should be made with business goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical.