# Best Buyer Intent Data Providers - Page 5 *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Buyer intent data providers aggregate and deliver signals that indicate when prospects and customers interact with a brand. Buyer intent is the likelihood that a customer will purchase a product, and these tools capture the research around actual buyer journeys and signs of their purchase intent. Buyer intent data providers use a combination of first, second, and third-party data. It is important to note that first-party data alone is primarily used for [visitor identification software](https://www.g2.com/categories/visitor-identification). What sets buyer intent data apart is its integration of first-party data with second or third-party sources to provide deeper insights. Organizations leverage buyer intent data tools to target companies with a variety of campaign strategies to personalize website experiences for online visitors and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses understand what other products or integrations could be helpful to their customers to preemptively meet their needs. These tools are primarily used by sales, marketing, and customer success teams. Buyer intent data enables salespeople to reach out to and engage with the right prospects at the right time. Marketers utilize intent data to plan and create effective account-based marketing (ABM) campaigns. Finally, customer success teams can use this type of data to proactively contact current customers who may be about to churn. Buyer intent data providers often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), a variety of [account-based marketing (ABM) software](https://www.g2.com/categories/account-based-marketing), and [marketing account intelligence software](https://www.g2.com/categories/marketing-account-intelligence). To qualify for inclusion in the Buyer Intent Data Providers category, a product must: - Capture online research of actual buyer journeys to determine purchase intent signals using a combination of second and third-party intent data - Provide intent signals that enable companies to proactively market to and prioritize accounts that show active buying intent - Leverage buyer intent data to personalize marketing or sales efforts with tailored insights, content, or products --- ## What Are the Most Common Questions About Buyer Intent Data Providers? *AI-generated · Last updated: May 26, 2026* ### What Buyer intent data providers most relied on by Account Executives for finding prospect phone numbers and enriching lead data? Based on G2 reviews, Account Executives most often describe Buyer Intent Data Providers as valuable when they combine prospect phone numbers, email details, and account signals in one workflow. According to verified users, GTM Workspace - Powered by ZoomInfo is frequently cited for helping teams find decision-makers, direct contact details, buying groups, and company insights faster. G2 reviewers mention that 6sense Sales Intelligence and LinkedIn Sales Navigator are also used to prioritize outreach, surface account activity, and support prospect research, though some users still verify data before contacting prospects. Across the category, buyers consistently value tools that reduce manual research, enrich lead records, and help sales teams focus on warmer opportunities with stronger context. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – used for prospect phone numbers, buying groups, lead enrichment, and intent-driven outreach - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – helps teams find stakeholders, track activity, and support targeted prospecting research - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – supports contact discovery and account prioritization with intent and activity insights ### Which Buyer intent data providers integrate seamlessly with CRM systems and offer advanced account-based marketing capabilities? Based on G2 reviews, 6sense Revenue Marketing stands out most clearly for CRM integration and account-based marketing use cases. According to verified users, it helps teams identify in-market accounts, align sales and marketing around shared account insights, and connect with CRM and marketing systems for campaign orchestration. G2 reviewers mention that users rely on it for account targeting, predictive insights, segmentation, and coordinated outreach across teams. Reviews also note a learning curve and the need for strong setup, but the recurring theme is that buyers choose it when they want a platform that supports ABM execution, pipeline focus, and more structured account prioritization inside existing go-to-market workflows. ### What best Buyer intent data providers for Account Executives targeting warm leads with accurate contact details? Based on G2 reviews, the best fit for Account Executives targeting warm leads is usually a platform that combines intent visibility with usable contact data. G2 reviewers mention GTM Workspace - Powered by ZoomInfo for surfacing website activity, buying groups, and direct contact information that helps reps engage warmer accounts faster. According to verified users, 6sense Sales Intelligence is valued for showing buyer activity and helping prioritize in-market accounts, while LinkedIn Sales Navigator is often used to identify the right stakeholders and follow real-time signals. Across reviews, buyers repeatedly highlight the need for accurate emails, phone numbers, and account context, while also noting that some records may still need manual verification before outreach. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – helps reps target warm leads with contact details, website signals, and buying group insights - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – used to prioritize in-market accounts and time outreach around buyer activity - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – supports warm outreach with stakeholder tracking, alerts, and targeted lead discovery ### Which Buyer intent data providers show measurable improvements in conversion rates and campaign ROI for sales teams? Based on G2 reviews, buyers report measurable impact when Buyer Intent Data Providers help teams focus on active accounts instead of broad outreach. According to verified users, 6sense Revenue Marketing is associated with better pipeline efficiency, more targeted campaigns, and improved conversion outcomes because teams can prioritize in-market accounts. G2 reviewers mention that G2 Marketing Solutions helps teams identify prospects researching their category and use that information for more focused outreach. Reviews for Lead Forensics also describe stronger follow-up on website engagement and improved visibility into warmer opportunities. Across the category, the clearest performance gains come from better lead prioritization, faster follow-up, and more relevant messaging rather than broad-volume prospecting. ### Which Buyer intent data providers avoid high pricing barriers that limit adoption for small teams and startups? Based on G2 reviews, pricing sensitivity is a common concern in this category, especially for startups and smaller sales teams. According to verified users, Apollo.io is often highlighted as a better-value option because it combines prospecting, sequencing, and contact data in one platform, reducing the need for several tools. G2 reviewers mention that Seamless (formally Seamless.AI) is viewed by some users as competitively priced for lead generation, while SalesIntel is also described as useful for prospecting and enrichment without requiring constant credit management in some workflows. Reviews across larger enterprise platforms frequently mention cost as a barrier, so buyers focused on affordability often prioritize simpler tools with practical outreach features and acceptable data quality. **Here are some of the top-rated products on G2:** - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – combines lead sourcing, enrichment, and outreach in one platform for smaller teams - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) – used for affordable prospecting, contact lookup, and list building - [SalesIntel](https://www.g2.com/products/salesintel/reviews) – supports prospecting and enrichment with human-verified data and strong CRM workflows ### What highest rated Buyer intent data providers for improving lead quality and targeting the right audience? Based on G2 reviews, buyers improve lead quality most when platforms help them focus on accounts already showing relevant interest. G2 reviewers mention 6sense Revenue Marketing for identifying in-market accounts, aligning sales and marketing, and reducing wasted outreach. According to verified users, Demandbase One is valued for helping teams prioritize accounts with intent and engagement signals, while GTM Workspace - Powered by ZoomInfo is often used to refine targeting through filters, company data, and buying signals. Reviews across these products repeatedly emphasize better audience targeting, stronger prioritization, and more relevant outreach. Buyers also note that strong results depend on setup quality and internal adoption, especially when using more advanced account-based workflows. **Here are some of the top-rated products on G2:** - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – helps teams improve lead quality by prioritizing in-market accounts and better audience fit - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) – supports account prioritization and audience targeting with intent and engagement signals - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – used to improve targeting with filters, contact data, and buyer intent signals ### What most trusted Buyer intent data providers by Account Executives for accurate prospect research based on user reviews? Based on G2 reviews, trust in this category usually comes from how dependable the research workflow feels in daily prospecting. According to verified users, LinkedIn Sales Navigator is widely trusted for identifying stakeholders, filtering by role and company criteria, and tracking updates that support timely outreach. G2 reviewers mention GTM Workspace - Powered by ZoomInfo as a trusted source for company research, contact discovery, and buying group visibility, even though some users still validate records. Reviews also show that 6sense Sales Intelligence is trusted for surfacing account-level activity and prioritizing outreach with stronger context. Across all three, Account Executives consistently value tools that reduce guesswork and help them prepare more relevant conversations. **Here are some of the top-rated products on G2:** - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – trusted for stakeholder research, activity tracking, and targeted prospect filtering - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – relied on for company research, buying groups, and contact discovery - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – valued for account-level research and identifying stronger outreach priorities ### What should sales teams evaluate when choosing Buyer intent data providers for identifying decision makers? Based on G2 reviews, sales teams should evaluate whether a provider consistently helps them identify the right people, not just the right accounts. According to verified users, key factors include contact accuracy, the ability to map buying groups or stakeholders, CRM integration, and intent signals that show when outreach should happen. G2 reviewers mention that account-level intent alone is not always enough, especially when contact details are outdated or the exact persona is unclear. Reviews also highlight ease of use, workflow integration, and visibility into company activity as practical buying criteria. In short, teams should prioritize tools that connect intent, contact data, and account context in a way reps can act on quickly. ### What Buyer intent data providers that deliver accurate B2B data with verified contacts and powerful intent signal filters? Based on G2 reviews, buyers looking for accurate B2B data and strong filters often focus on platforms that combine verified contacts with usable intent cues. According to verified users, GTM Workspace - Powered by ZoomInfo is frequently used for accurate company and contact research, advanced filters, and intent-driven targeting. G2 reviewers mention SalesIntel for human-verified contact data and practical prospecting support, while Apollo.io is often praised for bringing lead sourcing, enrichment, and outreach together with helpful filtering options. Reviews across these products also note that no platform is perfect on data freshness, but buyers repeatedly value tools that reduce manual research and make it easier to focus on accounts showing relevant interest. ### What Buyer intent data providers that maintain data quality past initial deployment and onboarding? Based on G2 reviews, buyers care less about a smooth launch alone and more about whether data stays useful after teams begin using the platform at scale. G2 reviewers mention SalesIntel positively for ongoing human-verified data workflows and responsive support, while users of Explorium highlight reliable enrichment and strong data quality over time. According to verified users, several platforms in this category deliver early value but still require periodic validation, especially in niche markets or outside major regions. Reviews consistently show that lasting data quality depends on refresh frequency, enrichment reliability, CRM sync, and support responsiveness. Buyers should look for products where reviewers specifically describe continued accuracy, not just strong onboarding experiences. ## How Many Buyer Intent Data Providers Products Does G2 Track? **Total Products under this Category:** 92 ### Category Stats (Jun 2026) - **Average Rating**: 4.55/5 (↑0.02 vs May 2026) The average rating of products in this category, based on all submitted ratings - **New Reviews This Quarter**: 320 - **Buyer Segments**: Mid-Market 42% │ Small-Business 34% │ Enterprise 23% Represents the distribution of reviewers across all products in this category. - **Top Trending Product**: Salesgenie by Data Axle (+0.007) - Among all products in this category, Salesgenie by Data Axle recorded the largest rating increase compared to last month *Last updated: June 01, 2026* ## How Does G2 Rank Buyer Intent Data Providers Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 51,600+ Authentic Reviews - 92+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top Buyer Intent Data Providers at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,869 reviews) | Intent-triggered B2B prospecting with CRM enrichment | "[A Powerful AI Tool for Inside Sales Success](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)" | | 2 | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | 4.6/5.0 (5,284 reviews) | First-party intent signals with CRM-integrated outreach | "[Honest platform to compare software without wasting hours](https://www.g2.com/survey_responses/g2-marketing-solutions-review-12927354)" | | 3 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,414 reviews) | Dark-funnel account prioritization with Salesforce-native intent orchestration | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" | | 4 | [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) | 4.4/5.0 (2,165 reviews) | LinkedIn-native buyer intent and decision-maker prospecting | "[Easy Company Targeting and Persona Filters to Reach Decision Makers Faster](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12783346)" | | 5 | [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) | 4.0/5.0 (941 reviews) | Dark-funnel intent signals inside Salesforce prospecting | "[Great way to capitalize on warm leads](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748)" | | 6 | [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) | 4.4/5.0 (5,330 reviews) | Real-time contact discovery with Bombora intent signals | "[Seamless.ai:- The one tool for all your data requirements!](https://www.g2.com/survey_responses/seamless-review-11648665)" | | 7 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,334 reviews) | Intent-triggered outbound prospecting with consolidated sequencing | "[Best value B2B prospecting tool on the market today](https://www.g2.com/survey_responses/apollo-io-review-12700971)" | | 8 | [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) | 4.4/5.0 (1,109 reviews) | IP-based website visitor deanonymization with contact lookup | "[Simple Solution for a Complex Problem](https://www.g2.com/survey_responses/lead-forensics-review-6841380)" | | 9 | [Qualified](https://www.g2.com/products/qualified/reviews) | 4.9/5.0 (1,477 reviews) | Salesforce-native website intent-to-pipeline conversion | "[Powerful tool for faster speed-to-lead & clear ROI tracking](https://www.g2.com/survey_responses/qualified-review-12849779)" | | 10 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,909 reviews) | Account-level intent activation inside GTM workflows | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | ## Which Buyer Intent Data Providers Is Best for Your Use Case? - **Leader:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - **Highest Performer:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Easiest to Use:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Top Trending:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Best Free Software:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) ## Which Type of Buyer Intent Data Providers Tools Are You Looking For? - [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) *(current)* - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) --- **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1990&secure%5Bdisplayable_resource_id%5D=1990&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1990&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=1990&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fbuyer-intent-data-providers%2Fsmall-business&secure%5Btoken%5D=bbd9cc89df4076a7c66bd9bdb0ad388e56f5da8d9ba594cf6f233451aa88cd21&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Dbuyerintentdataproviders&secure%5Burl_type%5D=custom_url) --- ## What Is Buyer Intent Data Providers? [Account-Based Data Software](https://www.g2.com/categories/account-based-data) ## What Software Categories Are Similar to Buyer Intent Data Providers? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) --- ## How Do You Choose the Right Buyer Intent Data Providers? ### What You Should Know About Buyer Intent Data Providers ### What are Buyer Intent Data Providers? Buyer intent data providers aggregate and deliver context around when prospects and customers are interacting with a brand. Buyer intent is the probability that a customer will purchase a product, and these types of tools capture research around actual buyer journeys and signs of their purchase intent. Rather than using search engines or outdated data sets as a lead feeder, intent signals are becoming the key to more efficient buyer journeys and lead generation. Organizations leverage buyer intent data tools to target companies with account-based marketing (ABM) campaigns, personalize website experiences for online visitors, and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data and their intent signals to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses better understand their products and integrations, and encourage marketing efforts and strategy. ### What are the Common Features of Buyer Intent Data Providers? The following are some core features within buyer internet data providers that can help users identify if this software is right for them: **Intent data capturing:** Most intent data is captured through content consumption, like website visitors, their engagement with an email, or even social media. These interactions with content like this create “signals” and are then aggregated to find the best segmentation of actionable potential customers.  **Outreach tools for prospects:** When teams know exactly who they're reaching out to and what their pain points are, it creates a relevant opportunity right from the start. Buyer intent data software is equipped with not only the data but the tools to contact potential customers as well.  **Detailed contact profiles:** Having intent data from the start creates the basis for in-depth and accurate contact data. This can include verified phone numbers, emails, and other crucial prospect information. That way, a customer journey can begin on the right foot. ### What are the Benefits of Buyer Intent Data Providers? **Lead generation:** A big part of finding the person that will buy from your business is having the correct lead. Buyer intent data is essential to finding target personas or accounts that turn into quality leads, making it an excellent lead generation option. With the specific data these tools provide, deeper insights are available to optimize a pipeline of potential buyers. ** ** **Lower churn rate:** Reading the behavior signals provided by intent data helps better identify a consistent target audience. This is also a key indicator of getting ahead of churn. Even after getting new customers through intent data, that same data can be actioned into outreach to prevent those customers from leaving. ** ** **Personalized communication:** By understanding what's important to a customer demographic, their needs can be outlined and actioned from the first communication. When buyers have the impression that their needs are being met, their trust only grows. Users can think of it as more than contact information; it’s a relationship that can make potential customers. ### Who Uses Buyer Intent Data Providers? **Marketing teams:** Campaigns that capture the interest of potential leads are created by marketers using intent data. This data helps put into perspective what is interesting to a demographic of high-quality leads. This makes it an ideal marketing tool for B2B companies in marketing campaigns. ** ** **Sales teams:** B2B sales teams will use it daily to find and act on qualified leads. They are the ones that prioritize outreach to then get a feel for purchase intent. All leads are founded within a data-driven framework making an ideal sales pipeline.  ### Challenges with Buyer Intent Data Providers Software solutions can come with their own set of challenges. Below are the top concerns with buyer intent data providers.  **Identifying the correct data approach:** With the segmentation of the data provided, there can be difficulty in understanding the appropriate one for a user's target market. Understanding the accounts and the appropriate mapping to campaigns is crucial.  **Potential blocks in lead flow:** Sometimes, even when one has the intent data, there can be a bottleneck in which opportunities are lead ready. This requires a consistent review of the process of reporting for sales reps. That way, they can understand if the data available is ready to be acted upon. ### How to Buy Buyer Intent Data Providers #### Requirements Gathering (RFI/RFP) for Buyer Intent Data Providers For buyer intent data products, the requirement should be that the software offers the ability to aggregate and deliver context around when prospects and customers are interacting with a particular product or company. When dealing with B2B marketing data, there must be a standard of security, so ideally, users should look for ones that are GDPR-compliant.  #### Compare Buyer Intent Data Providers **Create a long list** Buyers must start from the beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the buyer intent data features that would be essential, such as actual buyer journeys and signs of their purchase intent. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes. This is where online research can come into play.  **Create a short list** Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews, their impact on current workflows, and objective third-party analysis. Software buyers must include options that are GDPR-compliant, as that’s key for B2B customers.  **Conduct demos** There may be an option to take part in a free trial, usually ranging from a week to a month of use, to help make the decision. Often after the trial period, most buyer intent data vendors will include a tiered pricing plan that best suits the needs and size of a business. It’s essential during the demo period to make a list of questions that are crucial to the buyer's purchase decisions so that one can review them with the sales contact. #### Selection of Buyer Intent Data Providers **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders, such as immediate managers or department heads, must be included in this purchase. These decision makers will direct the strategy, and to collaborate effectively, they will need visibility over cost and implementation. Buyers should also consider the cost of buyer intent data and the time of the implementation.  **Negotiation** Most of these products won’t require negotiation, but that doesn’t mean buyers should compromise on features, add-ons, or services. If a specific feature might cost extra but garner better results, buyers should consider it and try to include it in a package for the basic cost.  **Final decision** This purchase decision should be made with business goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical.