Dovetail
Dovetail is the customer context layer that turns every sales call, support ticket, and user interview into evidence-backed intelligence for teams and agents to act on. Key capabilities • Build your customer context layer: From support tickets to call center conversations, Dovetail runs pre-inference on every customer interaction and pulls it into a live, context-rich system of record. Connect 30+ sources including Gong, Salesforce Service Cloud, Qualtrics, Google Play Store, G2 reviews, and more. • Turn raw data into rich context: Dovetail’s multimodal engine automatically turns millions of pieces of raw feedback, from text and documents to audio and video, into structured customer context ready for your next prompt. • Put customer insights in every prompt: Keep customer insights at the center of decisions and coding prompts. Test ideas against a Digital Twin, get cited answers with Agents, and bring context into your AI tools. • Make your software self-improving: Compress the time between customer feedback and shipped code. Dovetail Agents monitor feedback, draft requirements docs, and send work to Jira, Linear, Claude, or Cursor. • Govern customer context at scale: Scale agent adoption without compromising on security and compliance. Set up reusable skills, and control access down to individual users. Automate redaction to protect PII, and give admins a full audit log, token spend tracking, and a kill switch. Backed by SOC 2 Type II, ISO 27001, and ISO 42001 certifications, GDPR compliance, and HIPAA-ready workspaces.
Average Rating: 4.5/5.0
Total Reviews: 177
How Do G2 Users Rate Dovetail?
- Ease of Use: 8.5/10 (Category avg: 8.9/10)
- Team Collaboration: 8.3/10 (Category avg: 8.4/10)
- Data Security: 8.6/10 (Category avg: 8.6/10)
- Note Taking: 8.5/10 (Category avg: 8.3/10)
Who Is the Company Behind Dovetail?
- Seller: Dovetail Research Pty. Ltd.
- Company Website:
- Year Founded: 2017
- HQ Location: Sydney, Australia
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LinkedIn® Page: au.linkedin.com
167 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Senior UX Researcher, Product Designer
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 46% Medium, 27% Large
What Do G2 Reviewers Say About Dovetail?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Dovetail, enabling seamless access and organization of customer research across the team.
- Users love the centralized storage for customer research in Dovetail, enhancing access and collaboration across teams.
- Users find Dovetail incredibly valuable for streamlining customer insights, saving time, and enhancing overall research efficiency.
- Users value Dovetail for its streamlined process, boosting efficiency in extracting insights from customer interviews.
- Users value Dovetail for its streamlined insight extraction and seamless integration with tools, enhancing efficiency and effectiveness.
Cons
- Users struggle with missing features in Dovetail, particularly concerning data handling and reporting capabilities.
- Users note the limited reporting and formatting options in Dovetail, leading to a less efficient research process.
- Users find the inefficient tagging system of Dovetail cumbersome, complicating project organization and data management.
- Users find the complexity of Dovetail's features challenging, requiring significant time to learn and effectively utilize.
- Users note feature limitations in Dovetail, particularly in AI tools and tagging accuracy, hindering overall effectiveness.
What Are Recent G2 Reviews of Dovetail?
"Centralizes Customer Insights"
Rating: 5.0/5.0 stars
— Marlana C.
"Scaling the impact of research with Dovetail"
Rating: 4.5/5.0 stars
— Lizz C.











