G2

SM

Salome M.

UX research lead

Enterprise (> 1000 emp.)

9/4/2026

"Best-in-Class Tree Testing and Card Sorting—So User-Friendly"

5/5

Describe the project or task Optimal helped with:

As a UX Research Lead, I rely heavily on remote research techniques, where tools like Optimal Workshop, user surveys, and tree testing/navigation testing instruments are my biggest assets. Review collected by and hosted on G2.com.

What do you like best about Optimal?

Optimal has the best Tree Testing and card sorting tools. I often need to use these functions, and Optimal is the most user-friendly. While Optimal Workshop is on the higher end of pricing compared to basic survey tools, the ROI is high for dedicated UX research teams. The depth of quantitative data you get from Treejack (tree testing) and OptimalSort (card sorting), paired with automated visualizations, saves hours of manual analysis. It pays for itself quickly if you regularly validate information architecture and navigation flows for large-scale digital products. Review collected by and hosted on G2.com.

What do you dislike about Optimal?

Frequently struggles to open the company's shared Figma prototype, and it rarely experiences technical issues. Review collected by and hosted on G2.com.

Recommendations to others considering Optimal:

As a UX Research Lead, I rely heavily on remote research techniques, where tools like Optimal Workshop, user surveys, and tree testing/navigation testing instruments are my biggest assets. Review collected by and hosted on G2.com.

What problems is Optimal solving and how is that benefiting you?

As a UX Research Lead, I rely heavily on remote research techniques, where tools like Optimal Workshop, user surveys, and tree testing/navigation testing instruments are my biggest assets. Review collected by and hosted on G2.com.