Contentools Reviews & Product Details


What is Contentools?

Contentools help business plan, create, distribute and analyze content at scale through an intuitive and integrated content marketing automation platform and a database of talented content professionals (writers, designers, editors, managers, translators). With the cloud-based Contentools CMP, companies and marketing agencies can brainstorm and approve their editorial lines, create content for blogs, social media, and emails, organize and publish through an integrated drag-and-drop editorial calendar, keep track of their production and analyze its results from an SEO and social media perspective after publication. In addition to the user-friendly interface, Contentools offers a marketplace of content professionals, segmented by expertise, roles and language available to all customers on the go.

Write a Review

Contentools Screenshots


Contentools Profile Details

Contentools Profile Details

Related Links
Q&A
Languages Supported
English, Portuguese, Spanish
Vendor
Contentools
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
170
Twitter
@contentools
Twitter Followers
2,527
Show moreShow fewer

Companies Using Contentools

Zendesk
HubSpot
ReachLocal
ClickSoftware
NowSecure
Refer.com
ThinkSmart
Mandarina Soft
Vianetplc
Bloomingbeautyring
Vilaj Coworking
Grupo Stannis

Contentools Reviews

Filter Reviews
Filter Reviews
Sort by
Ratings
Company Size
User Role
For Category
All Industries
Write a Review
1-15 of 15 total Contentools reviews

Contentools Reviews

Write a Review
Filter By
Connections
Show reviews that mention
1-15 of 15 total Contentools reviews
Copy Review URL
Estagiário de CRM/Inbound
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Excelente plataforma de conteúdo"

What do you like best?

Utilizo a plataforma desde fevereiro de 2019 para contratação de redatores e designs. O que eu mais gosto dentro da plataforma é a facilidade de visualizar todos as produções de cada projeto de maneira simples e intuitiva.

What do you dislike?

Utilizo a plataforma desde fevereiro de 2019 para contratação de redatores e designs. O que eu menos gosto dentro da plataforma é a forma de encontrar os profissionais. Acredito que exista uma maneira melhor de classificar do que com as "tags de habilidade".

Recommendations to others considering the product:

Se você percebe que está perdendo muito tempo com tarefas operacionais que você percebe que não precisam ser feitas necessariamente por você, considere a Contentools como solução e parceira, pois pelo menos para mim, essa parceria resultou na eliminação de 50% do meu tempo útil que era utilizado de maneira operacional.

What problems are you solving with the product? What benefits have you realized?

Terceirizo a produção de conteúdo e utilizo meu tempo de forma mais estratégica, dessa maneira a Contentools me ajuda a eliminar o meu tempo com tarefas operacionais.

Copy Review URL
CEO
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Great platform to organize and manage your content"

What do you like best?

Using Contentools, all types of content, professionals and deadlines are located in a unique place. It helps saving time and rework, as well as gain scale.

What do you dislike?

Some technical issues could be solved, such as: duplicate similar content so you do not have to create one by one every month; possibility to edit the format of a content after you have already defined it. For example: if I chose blog post by mistake, I can not change it later. I need to archive the content and create a new one, now in the correct format.

What problems are you solving with the product? What benefits have you realized?

The briefings, professionals, content, notifications and approvals are all on the same platform. This saves me time. In addition, Contentools professionals are super-skilled and organized.

Copy Review URL
Diretor de marketing
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"evaluating contentools"

What do you like best?

The content produced is very good, the calls that are made with the Tales Sampaio Success Manager he always brings really useful news that are applied in our marketing such as SEO, rich content, and beyond the calls, Tales sends content regularly, new ideas, publications and relevant content related to marketing. This attention is the highest point of Contentools.

What do you dislike?

The amount of users is limited, which ends up limiting the team to access. More accesses available would be great, as in the basic already come with 5 accesses, I believe it would be great for the smaller client, and as it was growing there yes would add more users.

Recommendations to others considering the product:

Use Contentools, great team and intuitive product, makes marketing life easier.

What problems are you solving with the product? What benefits have you realized?

We have excellent content produced, where the correction is only to be sure, but the material already comes with great writing and formatting.

Response from Pedro Clivati of Contentools

Cleber, thank you for your feedback.

We are glad our support team (especially Tales) is providing everything you need in order to succeed with your content marketing strategy.

And we also agree with you that a pricing based on the number of users/seats ends up limiting your ability to grow. To fix that, we will soon launch a new pricing plan with unlimited users and integrations.

Keep counting on us! :)

Copy Review URL
Marketing
Building Materials
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Awesome! An indispensable tool for content marketing"

What do you like best?

For our company, the best part is that you can automatize the content production, with a very low cost and a very high quality!

Everything is simple, intuitive and easy to understand. With a few clicks you can run an entire content marketing strategy, since the idea to the publishing.

It is beeing a great experience, everyone that attende me, was perfectly clear about everthing, and I always talked to an expert!

What do you dislike?

I've changed my WordPress signature plan and the Contentools integration didn't work anymore. At least they're working to fix it... Just to explain, the guilt of this problem is on WordPress, beacause they have changed the way that the integration works on the business plan that I've signed. Off course, I only could upgrade my plan because my blog was growing, and it only was growing this fast because of the fast content automatization I've made with Contentools...

Recommendations to others considering the product:

You should invest the right time and money to make it work 100%. Otherwise it will not worth it. Make it the right way, investing time on the onboarding and the strategy consulting. It will make a great difference on the ROI / ROA of your content strategy.

What problems are you solving with the product? What benefits have you realized?

My content marketng strategy is automatized with the Contentools. I'm very glad to have Contentools as a strategic partner of my business. Certainly some of the great differential of Contentools is that they are able to make a HUGE content strategy work with less costs than a single employee.

Copy Review URL
Founder/Brand Consultant
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
Copy Review URL

"Makes my small agency big"

What do you like best?

1 - Simple and straightforward

As a small branding/content agency, We always look for different platforms to help us with management, scheduling, analytics and other stuff. Most of this platforms are bloated, full of features that we have no ideia how to use and pay to use features that makes our experience frustrating.

Contentools is a rare exemple where we use every feature all the time, there is no overcomplicated or pay to use feature. We literally use everything, from the strategy to the analytics.

2 - Collective mindset that scales our production

Suddenly content marketing is not scary anymore! The platform centralizes and connects every stage of the content cycle ->Ideas -> Production -> Scheduling -> Analysis. Through the platform we build teams of talented writers and content managers that are experienced in generating content about my clients core business. Thanks to Contentools we can deliver faster and with more efficiency.

3 - Customer Success Team

They are great, Ricardo was able to solve every single problem I had. Thanks for the patience man.

Also i would like to point out the knowledge I obtained trough our meetings.

What do you dislike?

Most of the issues we had were efficiently solved by the support team.

The biggest issue we had is trouble to sell inbound marketing plans for our clients, maybe because our core business is branding. I would suggest that Contentools would invest more on content for partner agencies. This way their partners would sell more and they would get more clients.

Recommendations to others considering the product:

I recommend using Contentools, it is powerful and simple and complete.

What problems are you solving with the product? What benefits have you realized?

1 - Content Ideas and content approval - Our team works with the client inside Contentools to keep the content flow.

2 - Setup the content production and scheduling

3 - Building teams of content producers

4 - Analytics

Copy Review URL
AI
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Extreme power in time .."

What do you like best?

It saves us a great time, we can organize a week or even a month of tasks, without leaving exhausted of programming besides working with multichannels.

We work with various social channels that the tool covers, in addition to the availability of wordpress production, our company is currently dedicated to the exclusive production of websites and also blogs in wordpress.

A contentools, facilitates and much the availability of content and even the repetition of the same within the calendar. Having control is very good, retiring excel within Google Drive even better!

Now all our person briefings of each project are documented and organized within the tool, making it easier and safer to save time at the time of the consultation.

What do you dislike?

We have no complaints with the tool because we have a very close relationship with the development, helping solve quick problems and also participating in the development of new ideas to implement in the software.

The fact of having the close relationship, makes us have a record time to solve small bugs when they are found, thus avoiding being out of the air with our clients.

Recommendations to others considering the product:

Think enough about the organization of tasks, you will have all the facilities you have not found until now using google drive, excel or word documents scattered around.

There is no magic, just the precise organization that the tool provides you.

What problems are you solving with the product? What benefits have you realized?

Organization of time, I could not organize myself to be able to perform administrative tasks and also to create new contents, it was being very mechanical and not human.

After the arrival of Contentools in my company, we were able to organize our visiting and creative routines, much better than before, when using handmade tools, with no quality standards and wasting valuable time to schedule each action.

Copy Review URL
Portal Manager
Higher Education
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Three steps further at once"

What do you like best?

Content Marketing is a relatively new practice here at our university and the Content Tools plataform helped us to take it to new level. For this particular need we employ third party web writers. So we needed a tool that could allow us to document the strategy for each product along with the personas(1), the references for the writers (2) and also streamline the production process (3). The actual version of the Content Tools platform made it way more easy for me, the project manager, deal with the pre-production, the production itself, and then publish the content in a somehow automated way on our distance learning blog. Each project has its own team and keeping in touch what everyone is very easy, with comments and attachments for each task. The possibility of configuring a production flow for each kind of content differently for project with different teams and deadlines is great. Finally, the platform lets a hired editor assemble a content team for you, if your company does not want to handle the job of choosing among the community.

What do you dislike?

Sometimes, in some tasks, the attachments were gone. The support team solved it everytime. Also, it would be nice to customize the individual profiles with pictures, or connect a social media account to do so.

Recommendations to others considering the product:

If your company needs a tool to efficiently create a content strategy while assembling all the assets and validating all the ideas from the start, we recommend Content Tools. The team on the company uses the software themselves for operating along a wide community of content producers.

What problems are you solving with the product? What benefits have you realized?

The last time we had Content Tools as a parter We had 5 different projects. Using the platform helped a lot on keeping track of every piece of information and made possible to everyone involved work on a fluent way without endless e-mail forward trails. This time we also made the strategy more effective, because all the references and the content is on the same workspace.

Copy Review URL
Coordenador de Marketing de Conteúdo II
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"An easy way to connect with writers and build solid content strategies"

What do you like best?

Very easy to use, with a broad community of good (that's important) freelancers.

What do you dislike?

It's lacking some important reports such as freelancers payments.

Recommendations to others considering the product:

It's a great tool, but it doesn't do all the work by itself. If you already have a content strategy or mindset that works and brings results, go for it! Your content will be much richer and the process of obtaining it much easier.

What problems are you solving with the product? What benefits have you realized?

Contentools provides an easy way to find writers and produce good content for a variety of strategies and business goals. So far, we've been generating great results with the plataform.

Copy Review URL
Marketing Analyst
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

" talking about the good service I received"

What do you like best?

Contentools was very attentive to me, from the implementation of the product to the accompaniments being made, happy with the possible results that we can take.

What do you dislike?

Nothing, they did the job very well, very good company!

Recommendations to others considering the product:

Good service, good implementation, well, thats enough! :)

What problems are you solving with the product? What benefits have you realized?

well, we hired services to get more results on our blog, it's still early days to speak, but the beginning is exciting

Copy Review URL
Director of Content Development
Media Production
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Easily managing content"

What do you like best?

The platform allows to unite production team and client in an organized way, totally customizable in terms of permissions, workflow and content types.

What do you dislike?

I don`t have an overview of all projects. They do have a dashboard but it is for each project created.

Recommendations to others considering the product:

You need to build your process well. Doing so contentools will be a great tool for content managing

What problems are you solving with the product? What benefits have you realized?

Once we can concentrate and have a well defined workflow, including automatization of posts publication, Contentools solves 2 problems:

* Easier managing content in one place;

* Time optimization.

Copy Review URL
CMO
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
Copy Review URL

"Great for small companies with BIG inbound goals"

What do you like best?

Platform usability; contributor management; customer service; outsourcing content producers

What do you dislike?

There is not much I dislike at the moment

Recommendations to others considering the product:

This is a great product with an amazing team behind it. I recommend any startup, SMB or even large enterprise that manages a content team to get on board and start managing their team smoothly and easily.

What problems are you solving with the product? What benefits have you realized?

Outsourcing a content production team, and; managing internal resources that work remotely

Copy Review URL
U
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Together we can make your business grow even more"

What do you like best?

They provide us an incredible support and the platform has the most important tools required for a nice digital marketing strategy.

What do you dislike?

The platform is awesome. There is just a few bugs sometimes.

What problems are you solving with the product? What benefits have you realized?

Contentools is an awesome platform that allowed me to work for many companies around the country. I could write texts, blogposts and help some business to grow up with a well-planned inbound marketing strategy.

Copy Review URL
A
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Great way to save time"

What do you like best?

It's an amazing way to integrate blog and social media of our clients, because we can schedule posts for months.

This save us a lot of time.

What do you dislike?

Sometimes some things does not work as they should, for example, some Wordpress integrations stop working when there's some update

What problems are you solving with the product? What benefits have you realized?

Save us time since we can schedule posts for months. This allow us to work with much more clients.

Copy Review URL
Managing Director
Marketing and Advertising
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Ajuda tremendamente e salva nosso tempo"

What do you like best?

Automação e poder da comunicação da ferramenta

What do you dislike?

Poderia ter mais recursos para ajudar na gestão de redatores, como por exemplo listar textos para determinado redator, total de conteúdos por redatores no periodo, etc.

What problems are you solving with the product? What benefits have you realized?

Geração de artigos p/ clientes

Copy Review URL
A
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
Copy Review URL
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"A great partner company"

What do you like best?

The service is excellent, they are always very caring and attentive

What do you dislike?

I do not have anything to complain about, whenever I had problems I was quickly attended to.

What problems are you solving with the product? What benefits have you realized?

Currently I have a technical problem in the construction of a website, but the attendant Ricardo Corezola has given me all the support I need

Contentools Features

  • Content Creation Tools
  • Content Curation
  • Buyer Personas
  • SEO
  • Dashboards & Reporting
  • Audience Targeting

Contentools User Ratings

9.4
Ease of Use
Average: 8.7*
9.7
Quality of Support
Average: 8.9*
9.3
Ease of Setup
Average: 8.5*
* Content Creation Category
Do you work for Contentools?