--- title: BigCommerce Reviews meta_title: 'BigCommerce Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 595 reviews by the users' company size, role or industry to find out how BigCommerce works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 595 scale: '5' date_modified: '2026-11-12' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

BigCommerce Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find BigCommerce to be very user-friendly, making it easy to access and customize thousands of apps. (40 mentions)
Users appreciate the fast and effective customer support from BigCommerce, enhancing their online store management experience. (21 mentions)
Users appreciate the easy integration of BigCommerce, allowing for a swift and seamless store setup and management. (14 mentions)
Users appreciate the ease of use of BigCommerce, enabling smooth management of their online store effortlessly. (12 mentions)
Users appreciate the seamless app integration in BigCommerce, enhancing their store setup and management experience. (11 mentions)
Users find BigCommerce's limited customization options frustrating, especially for advanced features and theme requirements. (12 mentions)
Users feel that BigCommerce can be expensive, especially for small organizations and when needing advanced features. (11 mentions)
Users find difficult customization in BigCommerce challenging, as it limits design flexibility and requires additional expenses for advanced features. (9 mentions)
Users face customization difficulty with BigCommerce, often needing a developer for essential integrations and theme adjustments. (7 mentions)
Users find limited features in BigCommerce, often requiring extra apps or higher plans for desired functionality. (7 mentions)

5 Pros or Advantages of BigCommerce

5 Cons or Disadvantages of BigCommerce

BigCommerce Reviews (595)

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Reviews

BigCommerce Reviews (595)

View 2 Video Reviews
4.2
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Adam H.
AH
Adam H.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Quick, Easy UI with Wonderful Support"
5/5
What do you like best about BigCommerce?

I like the ease of use with the UI. It's very quick and easy to perform everyday tasks, whether it's updating customer information or editing product details.

The support is also wonderful. Our customer success manager reaches out to set up check-ins to make sure we have everything we need or to go over new features that may be helpful for our business. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

I don't know if I dislike anything that is within BigCommerce's control. We run multiple sites through BigCommerce and want to move to a multi-storefront for ease of use. So, running several individual sites isn't ideal without a multi-storefront. However, we're waiting for our ERP to be updated before upgrading with BigCommerce. Review collected by and hosted on G2.com.

Sushant S.
SS
Sushant S.
Small-Business (50 or fewer emp.)
"Reliable Multichannel Selling, with Design and Pricing Trade-Offs"
4/5
What do you like best about BigCommerce?

I like how easy it was to scale my store after setup. The site never let me down, and performance was really good during sale days. The multi-channel inventory is the feature I like most: it brings my Amazon, Google Shopping, and store inventory together, updates stock across them, saves me time every week, and helps prevent overselling. BigCommerce’s B2B features are genuinely helpful for wholesale, and I can run my main store and trade portal from one backend. The higher variant limit—600 SKUs compared with Shopify’s 100—mattered for my furniture catalog. Setup was easier than I expected; the dashboard is intuitive, and shipping zones and payments are quick to set up. I’d recommend BigCommerce especially to growing stores that need multi-channel selling and B2B features without stacking expensive apps. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

I wish BigCommerce gave me more design flexibility; customization can be limited, and I sometimes need a developer’s help. Setting up product variants, bulky-item shipping rates, and theme customization took patience. The pricing goes up as my revenue grows, so I have to keep an eye on costs. BigCommerce’s native integration for Amazon and Google Shopping is limited, and sometimes I have to wait a bit for support to respond. Review collected by and hosted on G2.com.

Mike Z.
MZ
Mike Z.
Marketing/Technical Specialist
Small-Business (50 or fewer emp.)
Originally submitted 10/10/2023
"Best Commerce must have already been taken."
5/5
What do you like best about BigCommerce?

The User-Friendly interface has been updated to be even more robust than it already was. Grouping customers, utilizing those groups for promotions, shipping and price lists has never been easier. This will come in handy on the B2B side as well so different price sheets can reflect for the customer groups. Promotions can now be targeted to help drive specials for groups. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Big Commerce does come with certain levels and is more geared towards enterprise or larger catalog stores. They have several integrations that help make add-ons easier in the App Store, but it seems like in smaller businesses might not have the resources to add these integration causing pricing to be higher than they maybe able to afford. Enterprise level comes with dedicated support specialists, but from what I can tell the smaller packages do not, which can be hard for people wanting to test the waters. Review collected by and hosted on G2.com.

Josh F.
JF
Josh F.
Lead Web/UX Designer, Lead Marketing Director
Small-Business (50 or fewer emp.)
Originally submitted 9/2/2022
"Solid out of the box, but less flexible as our needs grew"
3.5/5
What do you like best about BigCommerce?

BigCommerce handled the core ecommerce experience well and gave us many essential features out of the box. The checkout experience was reliable, and the platform integrated well with our fulfillment operations. It was a strong improvement over WooCommerce and served us well during that stage of our growth. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

As our business and team grew, we needed a more intuitive admin experience, greater flexibility, and a wider range of integrations and features. We ultimately moved to Shopify because it was easier for our team to manage, offered a larger app and partner ecosystem, and made it easier to find employees, freelancers, developers, and agencies who already knew the platform. That allowed us to launch updates and new initiatives faster without relying as heavily on specialized BigCommerce knowledge or custom development. The page builder and mobile-specific design controls could also be more flexible. Review collected by and hosted on G2.com.

AN
Verified User in Financial Services
Sales Support Specialist
Small-Business (50 or fewer emp.)
"Powerful Reports and Data, but a Busy Interface"
3.5/5
What do you like best about BigCommerce?

There is a lot of information that can be obtained while on this application. Sometimes too much in my opinion. I love the reports feature. It helps get the data that I am needing and can report to management with it. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

There is a lot going on in the application. I think the interface is tough for me personally. There is a lot going on when you have a particular order pulled up. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"BigCommerce Makes Store Management Easy with Reliable Performance and Flexible Customization"
4/5
What do you like best about BigCommerce?

What I like most about BigCommerce is how it makes managing an online store relatively straightforward. The UI/UX is easy to navigate, and having integrations with different business tools makes it easier to manage orders, products, and customers in one place. Its performance is reliable, even when handling a large product catalog and multiple orders. I also like the flexibility it offers when customizing the storefront and managing day-to-day operations. The platform provides good ROI by bringing several e-commerce functions together, and I think there is room to make the experience even better with more AI intelligence and smoother onboarding for new users. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Some parts of BigCommerce can be a little difficult to customize, especially when trying to make changes beyond the standard features. The UI/UX could be more intuitive in certain areas, and managing integrations with other business tools sometimes requires extra effort. I would also like to see better AI intelligence for automating routine tasks and providing useful business insights. Pricing can become a concern as the business grows, so getting more value for the cost would be beneficial. Better documentation and support during onboarding would also make it easier to troubleshoot issues and get the most out of the platform. Review collected by and hosted on G2.com.

Nicholas W.
NW
Nicholas W.
Marketing Director
Mid-Market (51-1000 emp.)
Originally submitted 4/7/2026
Business partner of the seller or seller's competitor, not included in G2 scores.
"A solid (if a little clunky) B2B Choice for smaller b2b organizations that require commerce"
4/5
What do you like best about BigCommerce?

BigCommerce is a bit hit or miss. It's got some excellent features, but is still under-developed in many ways. Which makes it an excellent buy if you only need the good parts, and can deal with the underdeveloped parts.

Pro’s

BigCommerce (as the name implies) is all about commerce. With a huge part of their pitch about their reliability on big shopping days. We specifically approached BC from a B2B point of view with a LOT of weird pricing rules.

Major Pro #1: BC does a lot of funky pricing out of the box (enterprise). Prices to control who gets what bulk discounts with individual lists, pricing with % off, fixed $ off, and fixed $. Ability for additional options to have per item $ or % increases, or a fixed amount. Discounts based on Category, BOGO, etc, etc. All possible and easy to do in BC. Fist bump from me, which after evaluating 4+ eCommerce systems couldn’t handle most of that list for this price range. The one *sigh* is that pricing for specific customers is kinda of a work around (you have to use price lists with 1 customer or build a custom solution outside of BC), but still possible.

Major Pro #2: There is a built in integration with our ERP, Acumatica. This integration is solid and works with many, many aspects of the ERP. It’s relatively easy for an advanced business user (without knowledge of how to code) to setup and modify. With help from a dev, they could easily setup a vast majority of the system by themselves (as I did). However, fair warning that the more your ERP is customized, the less its going to work with this default connector.

Major Pro #3: One of the big pros with BC (which I almost forgot because it simply fades into the background as it should) is the SaaS nature and robust infrastructure they provide. A good chunk of their whole pitch is “we will not go down (esp. on these 5 major sales days (e.g. Black Friday)).” I say that “you almost forget it” because its one of those services you just don’t think about. You just expect a website to stay up, all the time, that’s what it should do. Until, of course, it doesn’t. And if you’re the one responsible for the site, the last thing you want is a call from the exec team asking why the site isn’t working at whatever un-Godly hour. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

Con 1: It’s appears evident that BC is growing out of a more niche / homegrown system. Settings are mostly confined to one location (the settings area), but often must be located in strange out of the way locations. Examples:

•To create new field/property for customers, you don’t go to some property settings area. You instead go to the new customer and create a new question for the form??

•Daylight Savings Time is not a set-it-and-forget-it setting, but must be manually updated every time DST changes (like why?).

•If you upload an image to the page builder (and there is already a file with the same name) it simply gives you a generic error message. It doesn’t tell you there is a duplicate file name (and that is why your image isn’t uploading).

•Alternatively, if you upload an image to the category image tool that is over a certain size (about ~1mb), it will tell you it successfully uploaded, but the image will simply not appear in the list

Con 2: As someone who is used to WordPress, and its ability to customize almost anything and everything easily via the admin panel page builder, the lack of customization with BC feels like (and is) a downgrade. The page builder is basic with simple functionality. It’s okay if you just need to build a simple page but, most crucially, it does not have the ability to modify template pages (like all category pages).This is something that you can do easily with Divi in WordPress as an example. The default main menu customization (hint, there is basically none) is also a joke. I know there is a headless commerce option as well, we did not look into that seriously, but may work out given your circumstance.

Assuming you’re reasonably okay with code (basic stuff like HTML, CSS), a lot of changes are possible via directly editing the theme. However you are still writing code at that point.

This is where the BC apps and 3rd parties come to the rescue. Their are excellent options for adding back such functionality. There is an app for a Mega Menu, Advanced Product filter, Awesome Search which we use. Functionality that can turn your site from okay to great. Tools like BCTools.io are life savers when you’re staring down at 8 hours of manual changes vs. 1 upload sheet (shout out to Tory @ BCTools.io).

So definitely have a budget for apps. Depending on the size / complexity of your site, ball park between $50 min to $500. Review collected by and hosted on G2.com.

David M.
DM
David M.
ceo
Small-Business (50 or fewer emp.)
Originally submitted 6/19/2023
"Solid ecommerce platform, strong database, but not keeping up with the changes"
2.5/5
What do you like best about BigCommerce?

It's database structure is very robust. It handles product variants well. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

It really needs to keep up with the times. I recently migrated from Bigcommerce to Shopify and I built my entire store with Claude, something that BigCommerce, to the best of my knowledge, couldn't do. Have seen improvements roll out at a much slower pace than with Shopify. Review collected by and hosted on G2.com.

Rodrigo M.
RM
Rodrigo M.
Customer Service
Automotive
Small-Business (50 or fewer emp.)
"Fantastic for Orders and Sales Trends—An FAQ Menu Would Be a Nice Addition"
5/5
What do you like best about BigCommerce?

It lets me check current orders, understand sales trends and load new items to the website of the company. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

I don’t dislike anything, it works fantastic. Maybe there could be an FAQ menu to make things easier to find. Review collected by and hosted on G2.com.

PS
Phil S.
Ecommerce Director
Mid-Market (51-1000 emp.)
Originally submitted 12/16/2025
"Effortless App Integration on an Intuitive Platform"
4.5/5
What do you like best about BigCommerce?

This platform is very user-friendly and offers access to thousands of apps that you can easily download and use. Review collected by and hosted on G2.com.

What do you dislike about BigCommerce?

We find ourselves needing a BigCommerce developer more often than I think should be necessary. Some apps require custom integration, especially if your website has any custom development. Review collected by and hosted on G2.com.