# BigCommerce vs Shopify Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Shopify excels in user experience, with many praising its **intuitive setup** process. Users highlight how easy it is to launch a store, even with minimal technical skills, thanks to its built-in hosting and comprehensive templates.
- **Users say** that BigCommerce offers a solid foundation with its **robust native features** , which are not overly reliant on third-party apps. This can be appealing for those who prefer a more streamlined approach, although some users note that certain features feel underdeveloped.
- **Reviewers mention** that Shopify's extensive app marketplace and integration options create a **strong ecosystem** for businesses looking to scale. This flexibility allows users to customize their stores extensively, which is a significant advantage for growing brands.
- **According to verified reviews** , BigCommerce is recognized for its **excellent customer support** , particularly its US-based assistance. Users appreciate the reliability of the platform, noting that their sites experience minimal downtime, which is crucial for maintaining sales.
- **G2 reviewers highlight** that Shopify consistently receives higher ratings in areas like **ease of use** and **overall satisfaction**. Users often describe it as a comprehensive solution for managing all aspects of an online store, from promotions to sales data.
- **Users report** that while BigCommerce is a viable option for those who need specific features, it can be a **mixed bag** in terms of performance. Some users find it lacking in certain areas, which may require additional effort to work around, making it less appealing for those seeking a fully polished experience.



| | BigCommerce | Shopify | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 580 | 5,113 | 
| **Largest Market Segment** | Small-Business (77.1% of reviews) | Small-Business (79.9% of reviews) | 
| **Entry Level Price** | $29.00 Per Month | $29/ per month | 

---
## Top Pros & Cons

### BigCommerce

Pros:
- Ease of Use (38 reviews)
- Customer Support (20 reviews)

Cons:
- Limited Customization (11 reviews)
- Expensive (10 reviews)

### Shopify

Pros:
- Ease of Use (273 reviews)
- Easy Integration (101 reviews)

Cons:
- Expensive (153 reviews)
- Limited Customization (95 reviews)

---
## Ratings Comparison
| Rating | BigCommerce | Shopify | 
|---|---|---|
  | **Meets Requirements** | 8.3 (490 reviews) | 8.8 (4292 reviews) | 
  | **Ease of Use** | 8.4 (493 reviews) | 8.9 (4320 reviews) | 
  | **Ease of Setup** | 8.3 (311 reviews) | 8.8 (2607 reviews) | 
  | **Ease of Admin** | 8.4 (288 reviews) | 8.9 (2317 reviews) | 
  | **Quality of Support** | 8.3 (471 reviews) | 8.4 (4029 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (284 reviews) | 8.8 (2275 reviews) | 
  | **Product Direction (% positive)** | 7.9 (472 reviews) | 8.8 (4165 reviews) | 

---
## Pricing

### BigCommerce

#### Entry-Level Pricing

Plan: Core*

Price: $29.00 Per Month

Description: New businesses with up to $30K in annual sales. 
*per month, billed annually

Key Features:
- Up to $30K TTM GMV; plan auto-upgrades to Growth
- Zero fees with Embedded Payment Providers* 
- 24/7 chat & email support*

[Browse all 4 editions](https://www.g2.com/products/bigcommerce/pricing)

#### Free Trial

Yes

### Shopify

#### Entry-Level Pricing

Plan:  Basic

Price: $29 / per month


[Browse all 3 editions](https://www.g2.com/products/shopify/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 7.7/10 | 424 |
| **Shopify** | 8.4/10 | 3922 |

#### Headless Commerce

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Decoupling** | 7.4 (85 reviews) | 8.2 (456 reviews) | 
| **REST APIs** | 7.8 (93 reviews) | 8.4 (472 reviews) | 
| **Data Orchestration** | 7.6 (90 reviews) | 8.3 (491 reviews) | 
| **Customization** | 7.5 (103 reviews) | 8.3 (584 reviews) | 
| **Extensibility** | 7.5 (92 reviews) | 8.5 (535 reviews) | 

#### Generative AI

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **AI Text Generation** | 7.2 (53 reviews) | 8.0 (236 reviews) | 
| **AI Text Summarization** | 7.3 (52 reviews) | 7.9 (229 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | 7.8 (82 reviews) | 
| **Cross-system Integration** | 6.2 (11 reviews) | 8.0 (82 reviews) | 
| **Adaptive Learning** | 5.5 (11 reviews) | 7.9 (78 reviews) | 
| **Natural Language Interaction** | 5.2 (11 reviews) | 7.8 (79 reviews) | 
| **Proactive Assistance** | 5.3 (11 reviews) | 7.8 (78 reviews) | 
| **Decision Making** | 5.6 (11 reviews) | 8.0 (79 reviews) | 

#### Merchandising/Marketing

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Storefront Design Tools** | 7.9 (389 reviews) | 8.6 (3497 reviews) | 
| **Product Visualization** | 8.3 (387 reviews) | 8.6 (3494 reviews) | 
| **Recommendations / Personalization** | 7.7 (369 reviews) | 8.3 (3415 reviews) | 
| **Promotions and Discounts** | 7.9 (372 reviews) | 8.3 (3380 reviews) | 
| **Shopping Cart Abandonment** | 7.9 (351 reviews) | 8.4 (3200 reviews) | 
| **Product Reviews** | 7.7 (349 reviews) | 8.4 (3137 reviews) | 
| **SEO** | 7.9 (359 reviews) | 8.2 (3115 reviews) | 

#### Product Catalog

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Content Management** | 8.3 (387 reviews) | 8.6 (3408 reviews) | 
| **Product Configuration** | 8.2 (376 reviews) | 8.5 (3329 reviews) | 
| **Product Search and Filtering** | 8.0 (379 reviews) | 8.5 (3378 reviews) | 
| **Intangible Products** | 7.9 (266 reviews) | 8.4 (2742 reviews) | 

#### Order Process

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Checkout Process** | 8.5 (389 reviews) | 8.8 (3486 reviews) | 
| **Shipping Options** | 8.1 (379 reviews) | 8.6 (3394 reviews) | 
| **Tax Display and Processing** | 8.5 (363 reviews) | 8.6 (3330 reviews) | 
| **Payment Processing** | 8.8 (374 reviews) | 8.9 (3464 reviews) | 
| **Order Management** | 8.5 (387 reviews) | 8.8 (3435 reviews) | 
| **Returns / Refunds** | 8.2 (345 reviews) | 8.5 (3128 reviews) | 
| **Inventory Management** | 8.1 (332 reviews) | 8.6 (3224 reviews) | 
| **Multi-Channel Fulfillment** | 7.8 (261 reviews) | 8.5 (2806 reviews) | 

#### Multi-Channel Support

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Omnichannel** | 8.0 (320 reviews) | 8.5 (3006 reviews) | 
| **Mobile** | 8.0 (352 reviews) | 8.8 (3228 reviews) | 
| **Social Commerce** | 7.9 (304 reviews) | 8.7 (3027 reviews) | 
| **Customer Service** | 8.0 (341 reviews) | 8.5 (3154 reviews) | 
| **Store Locator** | 7.7 (231 reviews) | 8.3 (2447 reviews) | 
| **3rd-Party Store Integration** | 7.9 (245 reviews) | 8.4 (2507 reviews) | 
| **B2B** | 7.6 (198 reviews) | 8.2 (2327 reviews) | 

#### Platform

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **APIs** | 8.1 (296 reviews) | 8.3 (2532 reviews) | 
| **Customization** | 7.8 (367 reviews) | 8.4 (3263 reviews) | 
| **Integrations to Add-on Tools** | 7.8 (339 reviews) | 8.6 (3132 reviews) | 
| **User Management** | 8.4 (355 reviews) | 8.7 (3179 reviews) | 
| **Reporting / Analytics** | 7.9 (354 reviews) | 8.5 (3242 reviews) | 
| **Security** | 8.6 (361 reviews) | 8.9 (3197 reviews) | 
| **Multi-Site Management** | Feature Not Available | 8.4 (2493 reviews) | 
| **Admin Access Rights** | 8.6 (348 reviews) | 8.8 (3103 reviews) | 
| **Test-to-Product Migration** | Feature Not Available | 8.4 (2579 reviews) | 
| **Internationalization** | Feature Not Available | 8.5 (2558 reviews) | 
| **Cross Browser Support** | 8.5 (332 reviews) | 8.7 (2907 reviews) | 
| **Performance and Reliability** | 8.6 (377 reviews) | 8.9 (3238 reviews) | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | N/A | N/A |
| **Shopify** | 8.4/10 | 31 |

#### Payment processing - Merchant of Record

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Automation** | Not enough data | 8.6 (29 reviews) | 
| **Cross Border
** | Not enough data | 8.5 (28 reviews) | 
| **Payment Options** | Not enough data | 8.5 (28 reviews) | 
| **Multi-Currency** | Not enough data | 8.1 (28 reviews) | 
| **Reconciliation** | Not enough data | 8.3 (27 reviews) | 
| **Chargeback** | Not enough data | 7.9 (28 reviews) | 

#### Tax management - Merchant of Record

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Automated tax calculation** | Not enough data | 8.4 (26 reviews) | 
| **Standard compliance** | Not enough data | 8.4 (26 reviews) | 
| **Tax reporting** | Not enough data | 8.2 (26 reviews) | 

#### Security and Compliance - Merchant of Record

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **AML-KYC** | Not enough data | 8.3 (26 reviews) | 
| **Secure SLC** | Not enough data | 8.5 (26 reviews) | 
| **PCI-DSS** | Not enough data | 8.7 (26 reviews) | 
| **Encryption and tokenization** | Not enough data | 8.5 (26 reviews) | 

#### Administration - Merchant of Record

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **E-commerce Integration** | Not enough data | 8.3 (29 reviews) | 
| **Reporting & Analytics** | Not enough data | 8.4 (27 reviews) | 
| **Customer support** | Not enough data | 8.4 (27 reviews) | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 8.1/10 | 33 |
| **Shopify** | N/A | N/A |

#### Reporting

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Reports & Analytics** | 8.3 (32 reviews) | Not enough data | 
| **Data Transfer Tools** | 7.9 (32 reviews) | Not enough data | 

#### Omnichannel Features 

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Retail Management** | 7.9 (30 reviews) | Not enough data | 
| **POS Integration** | 7.7 (27 reviews) | Not enough data | 
| **Social Media Integration** | 7.8 (30 reviews) | Not enough data | 
| **Customer Service Integration** | 8.4 (29 reviews) | Not enough data | 
| **Marketing Tools** | 8.4 (31 reviews) | Not enough data | 
| **E-commerce Integration** | 8.1 (32 reviews) | Not enough data | 
| **ERP Integration** | 8.2 (27 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to BigCommerce (1):** [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)

**Unique to Shopify (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)


---
## Reviewer Demographics

### By Company Size

| Segment | BigCommerce | Shopify | 
|---|---|---|
| **Small-Business** | 77.1% | 79.9% | 
| **Mid-Market** | 18.8% | 15.3% | 
| **Enterprise** | 4.1% | 4.8% | 

### By Industry

#### BigCommerce

- **Retail:** 20.1%
- **Apparel & Fashion:** 6.0%
- **Marketing and Advertising:** 5.0%
- **Information Technology and Services:** 3.9%
- **Consumer Goods:** 3.7%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 3.2%
- **Sporting Goods:** 3.2%
- **Wholesale:** 2.5%
- **Consumer Electronics:** 2.3%
- **Other:** 46.7%

#### Shopify

- **Retail:** 26.1%
- **Apparel & Fashion:** 8.9%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 5.4%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.2%
- **Computer Software:** 2.6%
- **Health, Wellness and Fitness:** 2.5%
- **Food & Beverages:** 2.2%
- **Design:** 1.9%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to BigCommerce

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1278 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (620 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)

### Alternatives to Shopify

- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4845 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1882 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1278 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (620 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)

---
## Top Discussions

### BigCommerce

- Title: [Is BigCommerce like Shopify?](https://www.g2.com/discussions/is-bigcommerce-like-shopify) — 2 comments
  > **Top comment:** "No idea. I have never used shopify. What I do know is Big Commerce works. They are also making changes and upgrading the software.

I have seen many little..."
- Title: [Which is better Shopify or BigCommerce?](https://www.g2.com/discussions/which-is-better-shopify-or-bigcommerce) — 2 comments
  > **Top comment:** "Shopify"
- Title: [What software does BigCommerce integrate with?](https://www.g2.com/discussions/42165-what-software-does-bigcommerce-integrate-with) — 2 comments, 1 upvote
  > **Top comment:** "with many more with Google"
- Title: [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) — 1 comment, 1 upvote
  > **Top comment:** "We are migrating to BigCommerce and rebuiliding our entire e-commerce experience using the tools available in it."
- Title: [Big Commerce  Likes And Dislikes](https://www.g2.com/discussions/big-commerce-likes-and-dislikes) — 1 comment, 1 upvote
  > **Top comment:** "nice blog First, I appreciate your blog; I have read your article carefully, Your content is very valuable to me. I hope people like this blog too. I hope..."

### Shopify

- Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes
  > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns."
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote
  > **Top comment:** "Shuffle-style music"
- Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes
  > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..."
- Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments
  > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..."
- Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments
  > **Top comment:** "Shopify is the software. It is accessed via the web. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bigcommerce-vs-shopify)