# BigCommerce vs Shopify Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Shopify excels in user experience, with many praising its **intuitive setup** process. Users highlight how easy it is to launch a store, even with minimal technical skills, thanks to its built-in hosting and comprehensive templates.
- **Users say** that BigCommerce offers a solid foundation with its **robust native features** , which are not overly reliant on third-party apps. This can be appealing for those who prefer a more streamlined approach, although some users note that certain features feel underdeveloped.
- **Reviewers mention** that Shopify's extensive app marketplace and integration options create a **strong ecosystem** for businesses looking to scale. This flexibility allows users to customize their stores extensively, which is a significant advantage for growing brands.
- **According to verified reviews** , BigCommerce is recognized for its **excellent customer support** , particularly its US-based assistance. Users appreciate the reliability of the platform, noting that their sites experience minimal downtime, which is crucial for maintaining sales.
- **G2 reviewers highlight** that Shopify consistently receives higher ratings in areas like **ease of use** and **overall satisfaction**. Users often describe it as a comprehensive solution for managing all aspects of an online store, from promotions to sales data.
- **Users report** that while BigCommerce is a viable option for those who need specific features, it can be a **mixed bag** in terms of performance. Some users find it lacking in certain areas, which may require additional effort to work around, making it less appealing for those seeking a fully polished experience.



| | BigCommerce | Shopify | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 580 | 5,130 | 
| **Largest Market Segment** | Small-Business (77.1% of reviews) | Small-Business (79.8% of reviews) | 
| **Entry Level Price** | $29.00 Per Month | $29/ per month | 

---
## Top Pros & Cons

### BigCommerce

Pros:
- Ease of Use (38 reviews)
- Customer Support (20 reviews)

Cons:
- Limited Customization (11 reviews)
- Expensive (10 reviews)

### Shopify

Pros:
- Ease of Use (273 reviews)
- Easy Integration (101 reviews)

Cons:
- Expensive (153 reviews)
- Limited Customization (95 reviews)

---
## Ratings Comparison
| Rating | BigCommerce | Shopify | 
|---|---|---|
  | **Meets Requirements** | 8.3 (490 reviews) | 8.8 (4309 reviews) | 
  | **Ease of Use** | 8.4 (493 reviews) | 8.9 (4338 reviews) | 
  | **Ease of Setup** | 8.3 (312 reviews) | 8.8 (2625 reviews) | 
  | **Ease of Admin** | 8.4 (288 reviews) | 8.9 (2325 reviews) | 
  | **Quality of Support** | 8.3 (471 reviews) | 8.4 (4045 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (284 reviews) | 8.8 (2283 reviews) | 
  | **Product Direction (% positive)** | 7.9 (472 reviews) | 8.8 (4181 reviews) | 

---
## Pricing

### BigCommerce

#### Entry-Level Pricing

Plan: Core*

Price: $29.00 Per Month

Description: New businesses with up to $30K in annual sales. 
*per month, billed annually

Key Features:
- Up to $30K TTM GMV; plan auto-upgrades to Growth
- Zero fees with Embedded Payment Providers* 
- 24/7 chat & email support*

[Browse all 4 editions](https://www.g2.com/products/bigcommerce/pricing)

#### Free Trial

Yes

### Shopify

#### Entry-Level Pricing

Plan:  Basic

Price: $29 / per month


[Browse all 3 editions](https://www.g2.com/products/shopify/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 7.7/10 | 424 |
| **Shopify** | 8.4/10 | 3938 |

#### Headless Commerce

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Decoupling** | 7.5 (84 reviews) | 8.2 (456 reviews) | 
| **REST APIs** | 7.8 (92 reviews) | 8.4 (472 reviews) | 
| **Data Orchestration** | 7.7 (89 reviews) | 8.3 (491 reviews) | 
| **Customization** | 7.4 (102 reviews) | 8.3 (584 reviews) | 
| **Extensibility** | 7.6 (91 reviews) | 8.5 (535 reviews) | 

#### Generative AI

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **AI Text Generation** | 7.2 (52 reviews) | 8.0 (236 reviews) | 
| **AI Text Summarization** | 7.4 (51 reviews) | 7.9 (229 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | 7.8 (82 reviews) | 
| **Cross-system Integration** | 6.2 (11 reviews) | 8.0 (83 reviews) | 
| **Adaptive Learning** | 5.5 (11 reviews) | 7.9 (78 reviews) | 
| **Natural Language Interaction** | 5.2 (11 reviews) | 7.9 (80 reviews) | 
| **Proactive Assistance** | 5.3 (11 reviews) | 7.8 (78 reviews) | 
| **Decision Making** | 5.6 (11 reviews) | 8.0 (79 reviews) | 
| **Accounting Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Inventory Control** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reordering** | Not enough data | Not enough data | 
| **Bulk Ordering** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Customer Accounts** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Shopping Cart** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Order Tracking** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Inventory Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Kitting** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Web/Mobile App Development** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Inventory Optimization** | Not enough data | Not enough data | 
| **De-Coupled Front & Back Ends** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Product Configurator** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Inventory Auditing** | Not enough data | Not enough data | 
| **Quotes/Estimates** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Invoice Creation** | Not enough data | Not enough data | 
| **For Small Businesses** | Not enough data | Not enough data | 
| **Abandoned Cart Saver** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 

#### Merchandising/Marketing

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Storefront Design Tools** | 7.9 (388 reviews) | 8.6 (3505 reviews) | 
| **Product Visualization** | 8.3 (386 reviews) | 8.6 (3498 reviews) | 
| **Recommendations / Personalization** | 7.7 (368 reviews) | 8.3 (3419 reviews) | 
| **Promotions and Discounts** | 7.9 (371 reviews) | 8.3 (3383 reviews) | 
| **Shopping Cart Abandonment** | 7.9 (350 reviews) | 8.4 (3203 reviews) | 
| **Product Reviews** | 7.7 (348 reviews) | 8.4 (3140 reviews) | 
| **SEO** | 7.9 (358 reviews) | 8.2 (3119 reviews) | 

#### Product Catalog

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Content Management** | 8.3 (386 reviews) | 8.6 (3413 reviews) | 
| **Product Configuration** | 8.2 (375 reviews) | 8.5 (3330 reviews) | 
| **Product Search and Filtering** | 8.0 (378 reviews) | 8.5 (3378 reviews) | 
| **Intangible Products** | 7.9 (265 reviews) | 8.4 (2744 reviews) | 
| **Discount Management** | Not enough data | Not enough data | 

#### Order Process

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Checkout Process** | 8.5 (388 reviews) | 8.8 (3490 reviews) | 
| **Shipping Options** | 8.1 (378 reviews) | 8.6 (3397 reviews) | 
| **Tax Display and Processing** | 8.4 (362 reviews) | 8.6 (3330 reviews) | 
| **Payment Processing** | 8.8 (373 reviews) | 8.9 (3472 reviews) | 
| **Order Management** | 8.5 (386 reviews) | 8.8 (3443 reviews) | 
| **Returns / Refunds** | 8.2 (344 reviews) | 8.5 (3129 reviews) | 
| **Retail Inventory Management** | 8.0 (331 reviews) | 8.6 (3228 reviews) | 
| **Multi-Channel Fulfillment** | 7.8 (260 reviews) | 8.5 (2806 reviews) | 
| **Returns Management** | Not enough data | Not enough data | 
| **Order Processing** | Not enough data | Not enough data | 
| **Order Fulfillment** | Not enough data | Not enough data | 
| **Purchase Order Management** | Not enough data | Not enough data | 
| **Backorder Management** | Not enough data | Not enough data | 
| **Special Order Management** | Not enough data | Not enough data | 
| **Payment Options** | Not enough data | Not enough data | 
| **Sales Order Management** | Not enough data | Not enough data | 
| **Purchase Order Management** | Not enough data | Not enough data | 
| **Credit Card Processing** | Not enough data | Not enough data | 

#### Multi-Channel Support

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Omnichannel** | 8.0 (319 reviews) | 8.5 (3007 reviews) | 
| **Mobile** | 8.0 (351 reviews) | 8.8 (3230 reviews) | 
| **Social Commerce** | 7.9 (303 reviews) | 8.7 (3027 reviews) | 
| **Customer Service** | 8.0 (340 reviews) | 8.5 (3155 reviews) | 
| **Store Locator** | 7.7 (230 reviews) | 8.3 (2447 reviews) | 
| **3rd-Party Store Integration** | 7.9 (244 reviews) | 8.4 (2507 reviews) | 
| **B2B** | 7.6 (197 reviews) | 8.2 (2328 reviews) | 
| **Multi-Store** | Not enough data | Not enough data | 
| **Point of Sale (POS) Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Mobile Commerce** | Not enough data | Not enough data | 

#### Platform

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **APIs** | 8.1 (296 reviews) | 8.3 (2532 reviews) | 
| **Customization** | 7.8 (366 reviews) | 8.4 (3273 reviews) | 
| **Integrations to Add-on Tools** | 7.8 (339 reviews) | 8.6 (3144 reviews) | 
| **User Management** | 8.4 (354 reviews) | 8.7 (3179 reviews) | 
| **Reporting / Analytics** | 7.9 (353 reviews) | 8.5 (3245 reviews) | 
| **Security** | 8.6 (360 reviews) | 8.9 (3200 reviews) | 
| **Multi-Channel Management** | Feature Not Available | 8.4 (2493 reviews) | 
| **Admin Access Rights** | 8.6 (347 reviews) | 8.8 (3103 reviews) | 
| **Test-to-Product Migration** | Feature Not Available | 8.4 (2579 reviews) | 
| **Internationalization** | Feature Not Available | 8.5 (2559 reviews) | 
| **Cross Browser Support** | 8.5 (331 reviews) | 8.7 (2907 reviews) | 
| **Performance and Reliability** | 8.6 (376 reviews) | 8.9 (3244 reviews) | 
| **Mobile Access** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Shipping Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Reviews Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Price/Margin Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Invoice Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Warehouse Management** | Not enough data | Not enough data | 
| **Sales Tax Management** | Not enough data | Not enough data | 
| **Customer Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | N/A | N/A |
| **Shopify** | 8.4/10 | 31 |

#### Payment processing - Merchant of Record

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Automation** | Not enough data | 8.6 (29 reviews) | 
| **Cross Border
** | Not enough data | 8.5 (28 reviews) | 
| **Payment Options** | Not enough data | 8.5 (28 reviews) | 
| **Multi-Currency** | Not enough data | 8.1 (28 reviews) | 
| **Reconciliation** | Not enough data | 8.3 (27 reviews) | 
| **Chargeback** | Not enough data | 7.9 (28 reviews) | 

#### Tax management - Merchant of Record

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Automated tax calculation** | Not enough data | 8.4 (26 reviews) | 
| **Standard compliance** | Not enough data | 8.4 (26 reviews) | 
| **Tax reporting** | Not enough data | 8.2 (26 reviews) | 

#### Security and Compliance - Merchant of Record

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **AML-KYC** | Not enough data | 8.3 (26 reviews) | 
| **Secure SLC** | Not enough data | 8.5 (26 reviews) | 
| **PCI-DSS** | Not enough data | 8.7 (26 reviews) | 
| **Encryption and tokenization** | Not enough data | 8.5 (26 reviews) | 

#### Administration - Merchant of Record

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **E-commerce Integration** | Not enough data | 8.3 (29 reviews) | 
| **Reporting & Analytics** | Not enough data | 8.4 (27 reviews) | 
| **Customer support** | Not enough data | 8.4 (27 reviews) | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 8.1/10 | 33 |
| **Shopify** | N/A | N/A |

#### Reporting

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Reports & Analytics** | 8.3 (32 reviews) | Not enough data | 
| **Data Transfer Tools** | 7.9 (32 reviews) | Not enough data | 

#### Omnichannel Features 

| Feature | BigCommerce | Shopify | 
|---|---|---|
| **Retail Management** | 7.9 (30 reviews) | Not enough data | 
| **POS Integration** | 7.7 (27 reviews) | Not enough data | 
| **Social Media Integration** | 7.8 (30 reviews) | Not enough data | 
| **Customer Service Integration** | 8.4 (29 reviews) | Not enough data | 
| **Marketing Tools** | 8.4 (31 reviews) | Not enough data | 
| **E-commerce Integration** | 8.1 (32 reviews) | Not enough data | 
| **ERP Integration** | 8.2 (27 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to BigCommerce (1):** [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)

**Unique to Shopify (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)


---
## Reviewer Demographics

### By Company Size

| Segment | BigCommerce | Shopify | 
|---|---|---|
| **Small-Business** | 77.1% | 79.8% | 
| **Mid-Market** | 18.8% | 15.3% | 
| **Enterprise** | 4.1% | 4.8% | 

### By Industry

#### BigCommerce

- **Retail:** 19.9%
- **Apparel & Fashion:** 6.0%
- **Marketing and Advertising:** 5.0%
- **Information Technology and Services:** 3.9%
- **Consumer Goods:** 3.7%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 3.2%
- **Sporting Goods:** 3.2%
- **Wholesale:** 2.5%
- **Consumer Electronics:** 2.3%
- **Other:** 46.9%

#### Shopify

- **Retail:** 26.0%
- **Apparel & Fashion:** 8.9%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 5.4%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.2%
- **Computer Software:** 2.6%
- **Health, Wellness and Fitness:** 2.6%
- **Food & Beverages:** 2.2%
- **Design:** 1.9%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to BigCommerce

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (873 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (334 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (301 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1282 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (623 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (197 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)

### Alternatives to Shopify

- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (197 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4913 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1889 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1282 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (623 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (334 reviews)

---
## Top Discussions

### BigCommerce

- Title: [Which is better Shopify or BigCommerce?](https://www.g2.com/discussions/which-is-better-shopify-or-bigcommerce) — 3 comments
  > **Top comment:** "Shopify"
- Title: [Is BigCommerce like Shopify?](https://www.g2.com/discussions/is-bigcommerce-like-shopify) — 2 comments
  > **Top comment:** "No idea. I have never used shopify. What I do know is Big Commerce works. They are also making changes and upgrading the software.

I have seen many little..."
- Title: [What software does BigCommerce integrate with?](https://www.g2.com/discussions/42165-what-software-does-bigcommerce-integrate-with) — 2 comments, 1 upvote
  > **Top comment:** "with many more with Google"
- Title: [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) — 1 comment, 1 upvote
  > **Top comment:** "We are migrating to BigCommerce and rebuiliding our entire e-commerce experience using the tools available in it."
- Title: [Big Commerce  Likes And Dislikes](https://www.g2.com/discussions/big-commerce-likes-and-dislikes) — 1 comment, 1 upvote
  > **Top comment:** "nice blog First, I appreciate your blog; I have read your article carefully, Your content is very valuable to me. I hope people like this blog too. I hope..."

### Shopify

- Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes
  > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns."
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote
  > **Top comment:** "Shuffle-style music"
- Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes
  > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..."
- Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments
  > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..."
- Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments
  > **Top comment:** "Shopify is the software. It is accessed via the web. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bigcommerce-vs-shopify)