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At a Glance
Market Segments
Small-Business (60.7% of reviews)
Mid-Market (43.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Airbridge
Star Rating
(29)4.7 out of 5
Market Segments
Small-Business (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AirbridgeAppsFlyer
Star Rating
(683)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppsFlyer excels in Quality of Support with a score of 8.6, while Airbridge shines even brighter with a score of 9.7, indicating that users find Airbridge's support to be more responsive and helpful.
- Reviewers mention that AppsFlyer has a solid Ease of Use rating of 8.4, but Airbridge surpasses it with a score of 9.0, suggesting that users find Airbridge's interface more intuitive and user-friendly.
- G2 users highlight that AppsFlyer offers robust Attribution capabilities with a score of 8.9, while Airbridge also performs well in this area, but users report that AppsFlyer's features are more comprehensive for cross-platform attribution.
- Users on G2 note that AppsFlyer has a strong Custom Event Tracking feature with a score of 8.7, but Airbridge's tracking capabilities are perceived as more flexible and easier to implement, leading to a better user experience.
- Reviewers say that AppsFlyer provides good Retention Metrics with a score of 8.4, but Airbridge's metrics are often praised for being more detailed and actionable, helping businesses improve user retention more effectively.
- Users report that while both platforms offer Reporting features, AppsFlyer's Real-Time Insights score of 8.4 is competitive, but Airbridge's reporting tools are frequently mentioned as being more customizable and easier to navigate.
Pricing
Entry-Level Pricing
Airbridge
No pricing availableAppsFlyer
No pricing availableFree Trial
Airbridge
No trial information availableAppsFlyer
Free Trial is available
Ratings
Meets Requirements
9.2
20
8.7
439
Ease of Use
9.2
21
8.4
583
Ease of Setup
9.2
18
8.0
344
Ease of Admin
9.4
8
8.4
187
Quality of Support
9.5
20
8.6
416
Has the product been a good partner in doing business?
9.6
8
8.6
185
Product Direction (% positive)
9.3
17
9.3
432
Features by Category
Metrics
9.2
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.6
8
Not enough data
Reporting
9.6
8
Not enough data
9.4
8
Not enough data
9.5
7
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Other
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
User Identification
Not enough data
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Tracking & Reporting
Not enough data
8.7
288
Not enough data
8.4
277
Not enough data
8.9
292
Not enough data
8.4
296
Not enough data
8.3
269
Not enough data
8.2
268
Metrics
Not enough data
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Threat Detection
Not enough data
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Blocking
Not enough data
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.7
9
9.0
209
8.5
9
8.7
195
8.3
8
8.5
173
8.7
9
8.5
177
9.2
8
8.4
167
Feature Not Available
8.4
166
Platform Data
9.2
8
8.0
180
9.2
8
8.4
193
9.2
8
8.5
215
9.4
8
8.2
178
9.1
9
8.4
193
9.0
8
8.5
184
Agentic AI - Value Selling Tools
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Centralized computation
Not enough data
8.8
18
Localized computation
Not enough data
9.0
18
Analysis
9.1
9
9.0
210
9.1
9
8.8
215
|
Verified
8.9
9
8.1
164
9.2
8
8.4
178
Campaigns
8.5
8
Feature Not Available
7.4
7
7.7
116
6.0
7
7.0
101
6.0
7
7.1
97
6.0
7
7.7
108
8.1
8
8.6
141
Engagement
6.2
7
7.8
112
Platform
7.3
8
8.5
172
8.8
8
8.8
183
|
Verified
7.7
8
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Marketing Operations
8.8
12
Not enough data
9.2
12
Not enough data
8.9
11
Not enough data
9.0
12
Not enough data
7.7
11
Not enough data
7.1
11
Not enough data
Campaign Activity
8.6
11
Not enough data
9.4
11
Not enough data
9.2
10
Not enough data
9.3
12
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
Not enough data
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Variation Testing
Not enough data
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Reporting
Not enough data
8.3
164
Not enough data
8.5
189
Personalization
Not enough data
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Administration
Not enough data
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Categories
Categories
Shared Categories
Airbridge and AppsFlyer are categorized as Mobile Attribution, Click Fraud, Mobile Marketing, Mobile App Analytics, Mobile App Optimization, and Smart Link
Unique Categories
Airbridge is categorized as Marketing Analytics and Digital Analytics
AppsFlyer is categorized as Data Clean Room and Creative Management Platforms
Reviews
Reviewers' Company Size
Airbridge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.7%
Staffing and Recruiting
7.1%
Marketing and Advertising
7.1%
Health, Wellness and Fitness
7.1%
Computer Games
7.1%
Other
60.7%
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.0%
Discussions
Airbridge has no discussions with answers
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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