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At a Glance
Market Segments
Small-Business (60.7% of reviews)
Small-Business (42.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Airbridge
Star Rating
(29)4.7 out of 5
Market Segments
Small-Business (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AirbridgeBranch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Branch excels in "Custom Event Tracking," with a score of 8.3, allowing for detailed insights into user interactions, while Airbridge's tracking capabilities are less robust, leading to a lower user satisfaction in this area.
- Reviewers mention that Airbridge shines in "Quality of Support," achieving a high score of 9.7, indicating that users feel well-supported and valued, whereas Branch's support quality, rated at 8.1, does not meet the same level of user satisfaction.
- G2 users highlight that Branch has a strong performance in "Attribution," scoring 8.8, which is crucial for understanding marketing effectiveness, while Airbridge, despite its overall higher ratings, does not match this specific strength.
- Users on G2 report that Airbridge offers superior "Ease of Use" with a score of 9.0, making it more accessible for new users compared to Branch's score of 8.4, which indicates a steeper learning curve.
- Reviewers say that Branch's "User Path Tracking" feature, rated at 7.8, provides valuable insights into user journeys, but Airbridge's overall analytics capabilities are perceived as more comprehensive, leading to a better user experience in tracking and reporting.
- Users mention that while both platforms offer "Cross-platform attribution," Branch's score of 8.3 suggests a more reliable performance in tracking user interactions across different devices compared to Airbridge's offerings.
Pricing
Entry-Level Pricing
Airbridge
No pricing availableBranch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
Airbridge
No trial information availableBranch
Free Trial is available
Ratings
Meets Requirements
9.2
20
8.5
350
Ease of Use
9.2
21
8.4
354
Ease of Setup
9.2
18
7.9
185
Ease of Admin
9.4
8
8.5
171
Quality of Support
9.5
20
8.1
334
Has the product been a good partner in doing business?
9.6
8
8.5
170
Product Direction (% positive)
9.3
17
8.5
332
Features by Category
Metrics
9.2
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.6
8
Not enough data
Reporting
9.6
8
Not enough data
9.4
8
Not enough data
9.5
7
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Other
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
User Identification
Not enough data
7.4
117
Not enough data
7.8
149
Not enough data
7.8
115
Tracking & Reporting
Not enough data
8.2
163
Not enough data
8.1
157
Not enough data
8.7
165
Not enough data
8.1
165
Not enough data
7.8
150
Not enough data
7.4
149
Metrics
Not enough data
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.7
9
8.3
173
8.5
9
8.0
166
8.3
8
7.8
142
8.7
9
8.3
164
9.2
8
7.0
143
Feature Not Available
6.8
137
Platform Data
9.2
8
Feature Not Available
9.2
8
7.6
154
9.2
8
7.8
177
9.4
8
7.8
159
9.1
9
7.5
158
9.0
8
7.5
157
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.1
9
8.4
183
9.1
9
8.4
186
|
Verified
8.9
9
Feature Not Available
9.2
8
7.6
148
Campaigns
8.5
8
7.6
135
|
Verified
7.4
7
7.0
121
6.0
7
6.6
105
6.0
7
6.2
98
6.0
7
7.2
116
8.1
8
7.4
130
Engagement
6.2
7
6.8
110
Platform
7.3
8
8.2
157
8.8
8
8.4
164
|
Verified
7.7
8
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.8
12
Not enough data
9.2
12
Not enough data
8.9
11
Not enough data
9.0
12
Not enough data
7.7
11
Not enough data
7.1
11
Not enough data
Campaign Activity
8.6
11
Not enough data
9.4
11
Not enough data
9.2
10
Not enough data
9.3
12
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Airbridge and Branch are categorized as Mobile Attribution, Mobile Marketing, and Mobile App Analytics
Unique Categories
Airbridge is categorized as Click Fraud, Marketing Analytics, Digital Analytics, Mobile App Optimization, and Smart Link
Branch has no unique categories
Reviews
Reviewers' Company Size
Airbridge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.7%
Staffing and Recruiting
7.1%
Marketing and Advertising
7.1%
Health, Wellness and Fitness
7.1%
Computer Games
7.1%
Other
60.7%
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Discussions
Airbridge has no discussions with answers
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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