Best Donor Management Software

How Many Donor Management Software Products Does G2 Track?

Total Products under this Category: 220

Category Stats (Oct 2026)

  • Average Rating: 4.33/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Subsplash (+1.14%) - Among all products in this category, Subsplash recorded the largest rating increase compared to last month

Last updated: October 15, 2026

How Does G2 Rank Donor Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 19,600+ Authentic Reviews
  • 220+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Donor Management Software

G2 Grid® for Donor Management Software plotting products by satisfaction and market presence

Highlighted products: Givebutter, Zeffy, Donorbox, Salesforce Nonprofit Cloud, Bloomerang CRM, Blackbaud Raiser's Edge NXT, Bonterra Network for Good, and Fundraise Up.

Underlying data: [Grid® JSON](https://www.g2.com/categories/donor-management/grids.json?focus%5B%5D=givebutter&focus%5B%5D=zeffy&focus%5B%5D=donorbox&focus%5B%5D=agentforce-nonprofit-formerly-salesforce-nonprofit-cloud&focus%5B%5D=bloomerang-crm&focus%5B%5D=blackbaud-raiser-s-edge-nxt&focus%5B%5D=bonterra-network-for-good&focus%5B%5D=fundraise-up)

Givebutter

Givebutter is the most-loved nonprofit fundraising platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple categories of tools, including donation forms, fundraising campaigns, events, auctions, donor management (CRM), email, texting, and more—all for free, thanks to a 100% transparent tip-or-fee model. As the #1 rated nonprofit software company on G2 across multiple categories, Givebutter is on a mission to power the next billion changemakers. For more information on Givebutter, visit https://givebutter.com. Givebutter: Raise more. Pay less. Give better. 💛

Average Rating: 4.7/5.0

Total Reviews: 2,239

How Do G2 Users Rate Givebutter?

  • Reporting: 8.5/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Gift Tracking: 8.7/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 8.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Givebutter?

  • Seller: Givebutter
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Wilmington, DE
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, President
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 84% Small, 11% Medium

What Do G2 Reviewers Say About Givebutter?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Givebutter, allowing quick integration and efficient fundraising capabilities.
  • Users love the easy fundraising management of Givebutter, enhancing event experiences and streamlining donation tracking.
  • Users love the intuitive design of Givebutter, making fundraising and donor communication effortless and efficient.
  • Users value the easy setup of Givebutter, allowing quick and effective use for fundraising and communication.
  • Users highlight the easy setup of Givebutter, allowing quick navigation and smooth campaign creation for fundraising.
Cons
  • Users experience missing features like AI integration for text, an easier contact import, and membership options.
  • Users struggle with pledge management issues that complicate their donation experience and deter contributions.
  • Users are frustrated with the high fees on credit card transactions, feeling it affects their donation experiences negatively.
  • Users find limited customization for contact lists and donation pages frustrating, affecting overall effectiveness of campaigns.
  • Users experience tipping confusion with Givebutter, leading to frustration during the donation process.

What Are Recent G2 Reviews of Givebutter?

What Are G2 Users Discussing About Givebutter?

Zeffy

Zeffy is a nonprofit fundraising platform where every dollar raised stays with the mission. Unlike most fundraising tools, which charge 5% or more per transaction, Zeffy covers all credit card processing fees and platform costs — funded instead by optional tips donors leave at checkout. Development directors, fundraising coordinators, treasurers, and executive directors rely on Zeffy to run their entire fundraising operation from one place, whether they lead a small community organization or a national charity with thousands of donors. The fee problem is real: on a $100,000 campaign, transaction fees alone can redirect $5,000 or more away from programs before a single dollar reaches the cause. Zeffy eliminates this loss entirely. Nonprofits pay no platform fee, no monthly subscription, and no hidden charge — every processing cost is absorbed so the full amount raised goes to the mission. From one dashboard, organizations can create donation forms, sell event tickets, run raffles, manage online auctions, launch peer-to-peer campaigns, handle memberships with automatic renewal, and operate an online shop. In-person fundraising is handled through a tap-to-pay mobile app that accepts payments on the spot. For donor communications, Zeffy includes a built-in email and newsletter platform as well as a postmail service that sends physical letters and postcards directly to donors. Giving history, contact records, and automated tax receipts for eligible organizations are managed through a built-in CRM, with real-time reporting across all fundraising types. Zeffy connects with the tools nonprofits already use. Donation forms and campaign pages embed directly into WordPress, Wix, Squarespace websites and more! Donors can give through Apple Pay, Google Pay, PayPal, and Venmo alongside standard credit and debit cards. Teams that rely on Mailchimp, Constant Contact, or social outreach through Facebook, Instagram, and WhatsApp can continue using those channels alongside Zeffy. QuickBooks integration keeps financial records current without manual exports. More than 100,000 nonprofits — from Big Brothers Big Sisters chapters and local YMCAs to neighborhood food banks, faith communities, and grassroots advocacy groups — have raised over $2 billion through Zeffy, saving more than $100 million in fees that returned directly to programs. Organizations that switch to Zeffy typically eliminate platform fees on the first campaign — without changing how they fundraise.

Average Rating: 4.9/5.0

Total Reviews: 3,286

How Do G2 Users Rate Zeffy?

  • Reporting: 9.0/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)
  • Gift Tracking: 8.7/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 9.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Zeffy?

  • Seller: Zeffy
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Montreal, CA
  • LinkedIn® Page: www.linkedin.com
    60 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, President
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 68% Small, 4% Medium

What Do G2 Reviewers Say About Zeffy?

AI-generated summary from verified user reviews

Pros
  • Users find Zeffy to be a streamlined and user-friendly platform, making it easy to manage their nonprofit needs.
  • Users find Zeffy's easy setup incredibly beneficial, enhancing their fundraising experience effortlessly with no fees.
  • Users love Zeffy's no fees for non-profits, maximizing donations and simplifying fundraising efforts significantly.
  • Users find Zeffy exceptionally easy to set up, enjoying its seamless integration and user-friendly interface for fundraising.
  • Users appreciate Zeffy's effective fundraising capabilities, making events and donations seamlessly organized and user-friendly.
Cons
  • Users find Zeffy lacking in comprehensive donation management features, limiting its effectiveness as a complete donor CRM.
  • Users desire missing features like enhanced auction options and improved organizational categories for better overall experience.
  • Users feel limited by the restrictions on permissions and design tools, affecting campaign versatility and presentation.
  • Users express concern over payment issues with Zeffy, particularly regarding transparency and automatic fees affecting donations.
  • Users note the limited customization options in Zeffy, which may hinder advanced branding and complex workflows.

What Are Recent G2 Reviews of Zeffy?

Donorbox

Donorbox is an all-in-one fundraising platform designed to help nonprofits overcome key challenges like donor drop-off, limited resources, and the need for sustainable growth. With fast, easy-to-use donation forms, an AI-powered CRM, and seamless in-person giving options like Donorbox Live™ Kiosk, we empower organizations to maximize donations, build lasting donor relationships, and streamline their fundraising efforts – online and on-location. Join 100K+ nonprofits who trust Donorbox to grow their impact and sustain their mission.

Average Rating: 4.6/5.0

Total Reviews: 1,539

How Do G2 Users Rate Donorbox?

  • Reporting: 8.6/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Gift Tracking: 8.3/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 8.5/10 (Category avg: 8.3/10)

Who Is the Company Behind Donorbox?

  • Seller: Donorbox
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Arlington County, Virginia
  • Twitter: @Donorbox
    6,037 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    156 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Director
  • Top Industries: Non-Profit Organization Management, Religious Institutions
  • Company Size: 87% Small, 3% Medium

What Do G2 Reviewers Say About Donorbox?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of use of Donorbox, making online donations and setup quick and simple.
  • Users love the easy setup of Donorbox, allowing for quick and efficient fundraising campaign creation.
  • Users highlight the setup ease of Donorbox, enabling quick integration and efficient fundraising in minutes.
  • Users appreciate the easy setup and cost-effectiveness of Donorbox, making it ideal for volunteer-run organizations.
  • Users appreciate the low fees and quick setup of Donorbox, which simplifies fundraising and facilitates effective campaigns.
Cons
  • Users are frustrated with high fees that reduce the donations received by their nonprofits significantly.
  • Users express concern over transaction fees that reduce the impact of their donations, especially for smaller amounts.
  • Users feel that the pricing issues for integrations and premium features may be excessive for small-scale fundraisers.
  • Users express frustration with payment issues, citing fees and the need for multiple accounts for processing donations.
  • Users feel that the limited customization options hinder their ability to tailor Donorbox to their needs effectively.

What Are Recent G2 Reviews of Donorbox?

What Are G2 Users Discussing About Donorbox?

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Salesforce Nonprofit Cloud

1) At Salesforce.org, we believe technology when used for good can change the world. It is the most powerful equalizer of our time, providing access to data, knowledge, and above all, connections. Salesforce.org (http://salesforce.org/) offers solutions built on the Salesforce platform, designed for the needs of nonprofits, educational institutions, and foundations. As a social enterprise, the more missions our technology supports, the more we’re able to invest back into innovation and communities, creating an endless circle of good. 2) The Nonprofit Cloud offers nonprofits solutions in: * Fundraising * Reporting and Analytics * Income Management * Donor Engagement * Donation Management * Marketing Communications and Engagement * Personalized Journeys * Marketing Automation * Community Portals * Attribution & AI * Program Management and Service Delivery * Program Delivery * Grants Management * Impact Measurement * Volunteer Management * Advocacy * Hotline/Helpline Management * Case Management * Project Management * Salesforce.org (http://salesforce.org/) also offers Foundations and grantmaking nonprofits outbound grants management solutions. 3) The Nonprofit Cloud has solutions to help you manage and deliver your programs and services, raise more funds, engage more effectively with your stakeholders, and understand and share your impact all on a single technology platform. And you don't have to go it alone. Nonprofits have unique technology needs so Salesforce.org (http://salesforce.org/) offers Success Services for: * Always-on expertise: learn from the people who know Salesforce best * Data-driven insights: plan your strategic roadmap * Design-led innovation: create experiences that delight your constituents We also have an incredible ecosystem of implementation partners with subject matter expertise to help you get your system configured right the first time and up and running quickly and effectively. Nonprofits everywhere are choosing the #1 CRM platform over Salesforce competitors like never before. Join them. * 89% of Salesforce.org customers say Salesforce has helped improve their ability to achieve their mission * +49% faster response to constituents * +24% donor retention * -32% service and support costs * -17% cost per dollar raised

Average Rating: 4.1/5.0

Total Reviews: 82

How Do G2 Users Rate Salesforce Nonprofit Cloud?

  • Reporting: 8.0/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.9/10)
  • Gift Tracking: 8.6/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 7.1/10 (Category avg: 8.3/10)

Who Is the Company Behind Salesforce Nonprofit Cloud?

  • Seller: Salesforce
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management
  • Company Size: 62% Small, 34% Medium

What Do G2 Reviewers Say About Salesforce Nonprofit Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the customizable CRM integration of Agentforce Nonprofit, enhancing program management and transaction efficiency.
  • Users value the customizability of Agentforce Nonprofit, enhancing fundraising and program management with tailored features.
  • Users value the customization capabilities of Agentforce Nonprofit, enhancing fundraising and program management efficiency.
  • Users value the robust data storage of Agentforce Nonprofit, facilitating easy information retrieval and access.
  • Users value the effective tracking of donations and volunteers with Agentforce Nonprofit, enhancing their fundraising efforts.
Cons
  • Users find the confusing terminology challenging when managing data, though training improves their experience.
  • Users find it takes time to acclimate due to the difficult learning curve compared to other Salesforce products.
  • Users find the difficult learning curve challenging as it differs from other Salesforce products.
  • Users find the product expensive due to aggressive billing and subpar customer service and implementation issues.
  • Users find the high fees and aggressive billing process a significant drawback of Agentforce Nonprofit.

What Are Recent G2 Reviews of Salesforce Nonprofit Cloud?

What Are G2 Users Discussing About Salesforce Nonprofit Cloud?

Bloomerang CRM

Donors aren't one-dimensional. They show up for your cause in different ways, sending signs of commitment that are easy to miss unless something's watching for them. That's why Bloomerang CRM, donor management software built for nonprofits, is different: every morning starts with recommended actions, so your next appeal lands, the donor who's quietly drifting doesn't slip away, and you make the bigger ask with the confidence to land it. Behind every recommendation is a full picture of that donor: their giving history, their engagement, and where they stand right now. Built-in intelligence from Penny, Bloomerang's AI fundraising partner, helps you interpret insights and guide next steps, while Engagement and Generosity Scores surface the right supporters at the right time. You don't have to go looking for it. It's already on your dashboard or your phone, wherever you're working, so the right relationship is never buried under someone else's spreadsheet. Bloomerang CRM is the foundation of the Bloomerang Giving Platform, the intelligent giving platform that connects fundraising, donor management, and volunteer engagement in one easy-to-use place. Every gift, interaction, and volunteer hour comes together, so your whole team works from the same picture of every supporter, instead of piecing it together across systems. The payoff is more confidence in every ask and more momentum in every relationship. Segmentation and follow-up happen automatically, so building your year-end appeal starts from momentum, not from scratch. The results show up in the data: the top 20% of nonprofits using Bloomerang CRM see an average donor retention rate of 64%, which is 1.5x the industry average of 43%. Bloomerang CRM helps you move faster and raise more, backed by 17 years of fundraising data and results from more than 24,000 nonprofits.

Average Rating: 4.6/5.0

Total Reviews: 913

How Do G2 Users Rate Bloomerang CRM?

  • Reporting: 9.0/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Gift Tracking: 9.0/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 8.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Bloomerang CRM?

  • Seller: Bloomerang Giving Platform
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Indianapolis
  • Twitter: @bloomerangTech
    7,701 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    595 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Director of Development
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 82% Small, 18% Medium

What Do G2 Reviewers Say About Bloomerang CRM?

AI-generated summary from verified user reviews

Pros
  • Users find Bloomerang CRM to be incredibly easy to use, enhancing their overall experience from the start.
  • Users praise the report generation capabilities in Bloomerang CRM, highlighting its ease and accuracy for data retrieval.
  • Users commend Bloomerang's reporting features for providing essential, accurate data effortlessly for their fundraising needs.
  • Users find Bloomerang CRM intuitive and user-friendly, enhancing their experience with easy navigation and efficient donor management.
  • Users praise the exceptional customer support of Bloomerang CRM, highlighting their patience and training as outstanding.
Cons
  • Users find the limited customization of Bloomerang's email functionality restrictive and frustrating for their communication needs.
  • Users find the limited customization options frustrating, particularly in email communication and reporting features.
  • Users find Bloomerang CRM has limited features, particularly in customer support, email analytics, and survey customization.
  • Users express frustration with limited email management features in Bloomerang CRM, highlighting the need for better customization and filtering.
  • Users find the steep learning curve of Bloomerang CRM challenging, especially with infrequent usage and training limitations.

What Are Recent G2 Reviews of Bloomerang CRM?

What Are G2 Users Discussing About Bloomerang CRM?

Blackbaud Raiser's Edge NXT

On average, Raiser's Edge NXT customers experience: - 35% growth in number of donors - 48% growth in number of gifts - 44% growth in total dollars raised Blackbaud Raisers Edge NXT is a cloud-based fundraising and relationship management solution that's smart, fully integrated, and purpose-built exclusively for fundraising. Its advanced technology will streamline your data and reporting processes, increasing operational efficiency, and provide insight to every stage of the constituent lifecycle, helping you attract new supporters, engage them with the right communications according to their unique preferences, and grow their impact on your mission.

Average Rating: 3.9/5.0

Total Reviews: 643

How Do G2 Users Rate Blackbaud Raiser's Edge NXT?

  • Reporting: 7.4/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.9/10)
  • Gift Tracking: 8.2/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 6.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Blackbaud Raiser's Edge NXT?

  • Seller: Blackbaud
  • Company Website:
  • Year Founded: 1981
  • HQ Location: Charleston, South Carolina
  • Twitter: @blackbaud
    32,521 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,272 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Development Associate, Development Coordinator
  • Top Industries: Non-Profit Organization Management, Higher Education
  • Company Size: 48% Medium, 41% Small

What Do G2 Reviewers Say About Blackbaud Raiser's Edge NXT?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Blackbaud Raiser's Edge NXT, finding it user-friendly and efficient.
  • Users appreciate the intuitive design of Blackbaud Raiser's Edge NXT, making it accessible for all experience levels.
  • Users appreciate the user-friendly interface of Blackbaud Raiser's Edge NXT, making it easy for all skill levels.
  • Users appreciate the flexibility and extensive features of Raiser's Edge NXT, enhancing their fundraising effectiveness.
  • Users appreciate the flexibility and comprehensive features of Blackbaud Raiser's Edge NXT, enhancing their donor management capabilities.
Cons
  • Users express frustration over missing features, highlighting limitations in database functionalities and event form capabilities.
  • Users find the database issues frustrating, especially the lack of functionalities in WebView compared to Database View.
  • Users find the limited features of Blackbaud Raiser's Edge NXT frustrating, expressing a need for enhanced functionalities.
  • Users find the transfer differences and limitations between database and NXT frustrating, complicating task execution.
  • Users desire limited access to multiple donors simultaneously and more integrations for improved functionality and efficiency.

What Are Recent G2 Reviews of Blackbaud Raiser's Edge NXT?

What Are G2 Users Discussing About Blackbaud Raiser's Edge NXT?

Bonterra Network for Good

Network for Good is the only fundraising platform built coaching-first, giving small nonprofits the confidence to know what to do and the capacity to get it done. Powered by Bonterra Que, your always-on AI fundraising assistant, Network for Good combines step-by-step guidance with a full-featured platform for donor management, campaigns, events, grants, and more. Que is trained on 20+ years of small nonprofit coaching and 90,000+ real campaign examples. And it doesn't just advise, it acts. It builds donor segments, drafts emails, creates giving pages, and identifies grant opportunities, all in one place. Not sure the investment will pay off? We are. Our Year 1 Guarantee means that if you follow our best-practice playbook and don't raise enough to cover your subscription, we'll credit the difference. Nonprofits that use Network for Good see a 4.8x return on investment. Built for small nonprofits purchasing their first professional fundraising system — with onboarding, coaching, and AI-powered guidance designed to make that transition fast and worth it.

Average Rating: 4.6/5.0

Total Reviews: 417

How Do G2 Users Rate Bonterra Network for Good?

  • Reporting: 8.6/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Gift Tracking: 9.1/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 8.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Bonterra Network for Good?

  • Seller: Bonterra
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Austin, United States
  • Twitter: @BonterraTech
    922 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,329 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Development Director
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 87% Small, 11% Medium

What Do G2 Reviewers Say About Bonterra Network for Good?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Bonterra Network for Good, finding navigation and donation processes straightforward and intuitive.
  • Users highlight the comprehensive CRM and campaign management features of Bonterra Network for Good that streamline donor engagement.
  • Users value the efficient donor management features of Bonterra Network for Good, enhancing communication and tracking for better engagement.
  • Users commend Bonterra Network for Good's exceptional customer support, noting responsiveness and genuine investment in user success.
  • Users value the efficient donations management of Bonterra Network for Good, simplifying tracking and donor communication.
Cons
  • Users find the confusing features of Bonterra Network for Good hinder their ability to utilize the platform effectively.
  • Users feel that the limited customization of Bonterra Network for Good's templates restricts their creative options.
  • Users find the missing features of Bonterra restrictive, hindering their ability to effectively track and report on donors.
  • Users find the high fees for Bonterra Network for Good burdensome, especially for small organizations and non-profits.
  • Users face a difficult setup process for Bonterra, requiring extensive trial and error to customize effectively.

What Are Recent G2 Reviews of Bonterra Network for Good?

What Are G2 Users Discussing About Bonterra Network for Good?

Fundraise Up

Fundraise Up is a fundraising platform built to maximize donation revenue. It helps nonprofits increase conversion, grow recurring giving, and deliver a high-performing donor experience. Trusted by organizations like UNICEF USA, The Salvation Army UK, and American Heart Association, Fundraise Up combines AI-driven optimization, fast mobile-first donation experiences, modern payment methods, and real-time CRM integrations. The result: more donors, higher average gifts, and more revenue — with less manual work. Key Features Checkout Conversion-optimized donation forms designed to outperform industry benchmarks — delivering up to 3× higher conversion rates and 30% larger average gifts. Recurring Giving AI-driven prompts turn one-time donors into recurring supporters, helping build predictable revenue. Donors can easily manage their plans, receipts, and payment methods through a self-service Donor Portal. Donor Experience A seamless global experience with dozens of payment methods, 25+ languages, and 135+ currencies — optimized for speed, mobile, and ease of use. Built for enterprise nonprofits, Fundraise Up delivers best-in-class security and compliance, AI-powered optimization, and 99.99% uptime. Pricing is transparent, with no setup fees, annual subscription cost, or long-term contracts. Nonprofits get full access to the platform, white-glove onboarding, migration support, and ongoing guidance from day one.

Average Rating: 4.8/5.0

Total Reviews: 88

How Do G2 Users Rate Fundraise Up?

  • Reporting: 9.2/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.9/10)
  • Gift Tracking: 7.8/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 9.1/10 (Category avg: 8.3/10)

Who Is the Company Behind Fundraise Up?

  • Seller: Fundraise Up
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Brooklyn, US
  • LinkedIn® Page: www.linkedin.com
    378 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 66% Small, 31% Medium

What Do G2 Reviewers Say About Fundraise Up?

AI-generated summary from verified user reviews

Pros
  • Users praise the top-notch customer support from Fundraise Up, highlighting quick replies and clear assistance.
  • Users value the exceptional ease of use of Fundraise Up, praising its intuitive design and seamless CRM integration.
  • Users value the easy integrations of Fundraise Up, seamlessly connecting with platforms like Salesforce for optimal donor experiences.
  • Users appreciate the quick and helpful response time of Fundraise Up, enhancing their overall experience and support.
  • Users praise the seamless CRM integration of Fundraise Up, enhancing donation flow and simplifying management.
Cons
  • Users find limited customization frustrating, as some desired features and designs require developer support or are not available.
  • Users find the missing features in Fundraise Up limiting, especially regarding customization and integration options.
  • Users note the high fees of Fundraise Up, though some find long-term value despite the cost burden.
  • Users experience significant integration issues with Fundraise Up, particularly with Salesforce and digital advertising platforms.
  • Users find customization limitations in Fundraise Up hinder advanced setups, impacting flexibility and overall cost-effectiveness.

What Are Recent G2 Reviews of Fundraise Up?

Daxko Operations

Daxko Operations is a modern nonprofit management software platform that helps membership-based community organizations manage membership, programs, payments, reporting, and engagement in one secure, unified system. Built specifically for YMCAs, JCCs, Boys & Girls Clubs, and health and wellness organizations, it supports the operational and financial workflows required to run multi-location community centers at scale. Built to support the real-world complexity of nonprofit organizations, Daxko Operations handles high-volume check-ins, flexible program administration, recurring billing, and day-to-day staff workflows without relying on disconnected tools or manual workarounds. Core capabilities are live today and designed to work together out of the box, helping teams standardize processes and reduce operational friction across departments. Security, privacy, and compliance are foundational to the platform. Daxko Operations includes enterprise-grade security controls, role-based access, and strong data governance to help protect sensitive member and financial information. Integrated payments and financial workflows support accurate billing, and more reliable financial reporting, giving leadership teams confidence in operational performance. Built-in automation and intelligent insights help reduce administrative burden, improve accuracy, and give decision-makers clearer visibility into performance across the organization. With one source of truth for membership, programs, and financial activity, teams can operate more efficiently and focus more time on serving their communities. Key capabilities include: • Membership management and member account tools for community-based organizations • Program management software for registrations, schedules, events, and capacity-based offerings • Integrated payments that support revenue collection and reconciliation Dashboards and analytics for operational visibility and board-ready insights • Enterprise-grade data security, privacy protections, and role-based access controls • Automations and AI-powered insights that reduce manual effort and improve consistency Daxko Operations is trusted by nonprofit leaders who need software that works the way their organization works by delivering clarity, control, and reliability without depending on future feature promises.

Average Rating: 4.3/5.0

Total Reviews: 117

How Do G2 Users Rate Daxko Operations?

  • Reporting: 8.2/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.9/10)
  • Gift Tracking: 8.5/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Daxko Operations?

  • Seller: Daxko
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Birmingham, AL
  • Twitter: @Daxko
    2,161 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    893 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management, Health, Wellness and Fitness
  • Company Size: 63% Medium, 24% Small

What Do G2 Reviewers Say About Daxko Operations?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Daxko Operations, finding it quick and straightforward for daily tasks.
  • Users commend the efficiency of Daxko Operations, which simplifies tasks and enhances communication across departments.
  • Users value the efficiency improvement from Daxko Operations, allowing more focus on community service over administrative tasks.
  • Users value the navigation ease of Daxko Operations, praising its quick access to essential features and information.
  • Users value the user-friendly interface and robust features of Daxko Operations, enhancing operational efficiency effortlessly.
Cons
  • Users experience technical issues including crashes, configuration needs, and a steep learning curve for new employees.
  • Users desire additional missing features like credit applications and direct help options to enhance their experience.
  • Users find Daxko Operations to be not user-friendly, struggling with navigation and outdated features that complicate usage.
  • Users find the constant updates frustrating as they disrupt familiar workflows and complicate donor searches.
  • Users find accounting limitations in Daxko Operations, particularly in scheduling and tracking payments and attendance.

What Are Recent G2 Reviews of Daxko Operations?

What Are G2 Users Discussing About Daxko Operations?

GiveSmart

GiveSmart is the all-in-one fundraising, event, and donor management platform built for purpose-driven organizations ready to do more with less. In a world where nonprofits are stretched thin—juggling disconnected tools, limited resources, and rising expectations—GiveSmart helps you bring on better: - Connect more with donors through engaging auctions, events, and digital campaigns - all in one place. - Manage more with unlimited access to any type of campaign and a connected platform that simplifies operations. - Expect more from a trusted partner empowering thousands of nonprofits and associations to raise billions and deepen donor relationships. Whether you're hosting a gala, launching a giving day, or stewarding donors year-round, GiveSmart is your connected solution for maximizing impact. Bring on better giving. Bring on better outcomes. Bring on GiveSmart.

Average Rating: 4.5/5.0

Total Reviews: 156

How Do G2 Users Rate GiveSmart?

  • Reporting: 9.0/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Gift Tracking: 9.2/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind GiveSmart?

  • Seller: Momentive Software
  • Year Founded: 1992
  • HQ Location: St. Petersburg, FL
  • Twitter: @NimbleAMS
    957 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    987 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Development Director
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 66% Small, 28% Medium

What Do G2 Reviewers Say About GiveSmart?

AI-generated summary from verified user reviews

Cons
  • Users find the service expensive and inflexible for small nonprofits, leading to dissatisfaction and cancellation requests.
  • Users find the high fees of GiveSmart burdensome, especially for small organizations seeking flexibility and value.
  • Users report payment issues due to inflexible contract terms and challenges in communication, leading to dissatisfaction.
  • Users report poor customer support, finding communication about issues unpleasant and inflexible contract terms disappointing for nonprofits.
  • Users report poor support services from GiveSmart, making communication and contract management frustrating for small nonprofits.

What Are Recent G2 Reviews of GiveSmart?

What Are G2 Users Discussing About GiveSmart?

Subsplash

Subsplash has everything you need to engage your community and reach more people with the gospel through one centralized, easy-to-manage platform. Mobile and TV apps provide a distraction-free space for you to share your content and build community, with features like in-app groups and messaging, in-app volunteer schedule management, live streaming and on-demand media, integrated mobile giving, and more. Mobile, web, and text giving fuel your mission for $0/month – with no hidden fees and the best rates, negotiated automatically with GrowCurve™. Websites are your church’s digital doorstep, powered by the drag-and-drop website builder anyone can use. Subsplash websites are integrated with your app, media, events, and giving. Church management offers everything you need to manage your growing community, including child check-in, email and text messaging, volunteer management, and service planning. Media and live streaming amplify your message, with features like media tagging and personalized media recommendations, easy live stream trimming, automated podcasting, Bible reading plans, and so much more! Plus with Subsplash One, you’ll always have access to the latest and greatest innovations on the Subsplash Platform for no additional cost.

Average Rating: 4.2/5.0

Total Reviews: 32

How Do G2 Users Rate Subsplash?

  • Reporting: 8.3/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Gift Tracking: 7.2/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 7.5/10 (Category avg: 8.3/10)

Who Is the Company Behind Subsplash?

  • Seller: Subsplash
  • Year Founded: 2005
  • HQ Location: Austin, TX
  • Twitter: @Subsplash
    2,522 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    303 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Religious Institutions, Non-Profit Organization Management
  • Company Size: 88% Small, 9% Medium

What Do G2 Reviewers Say About Subsplash?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support and seamless integration of Subsplash, enhancing their church management experience.
  • Users value the effective content management of Subsplash, praising its safety and comprehensive features for churches.
  • Users commend Subsplash for their exceptional customer support, making the platform easy to navigate and use effectively.
  • Users find Subsplash to be very easy to use, bolstered by excellent customer support and continuous feature updates.
  • Users value the helpful support from Subsplash, enhancing their experience with seamless integration and ease of use.
Cons
  • Users find some customizable features limited and confusing, but appreciate the helpful support provided for alternatives.
  • Users find the customizable features confusing, but appreciate the helpful support for resolving issues and offering alternatives.
  • Users find the premium pricing of Subsplash steep, especially for non-profits needing tailored features.
  • Users express frustration over the high fees associated with Subsplash, which may overshadow its benefits for church apps.
  • Users find the steep learning curve daunting, as mastering all features can be quite time-consuming.

What Are Recent G2 Reviews of Subsplash?

What Are G2 Users Discussing About Subsplash?

Neon CRM

Neon CRM by Neon One, is the nonprofit platform that empowers small to midsize nonprofits to make and maintain the personal connections that drive growth. Instead of juggling disconnected tools and spreadsheets, your team can manage fundraising, communications, events, and supporter data in one intuitive, modern platform—giving you a complete view of every supporter relationship. With all your data and tools in one place, Neon One provides a true 360° view of your supporters. You can see how donors give over time, how volunteers engage, and how participants show up across campaigns and events. This insight makes it easier to spot opportunities, like turning a first-time donor into a monthly supporter or nurturing a long-time volunteer into a future major giver. Neon One's powerful fundraising tools inside Neon CRM help you raise more while building a stronger, more connected community. Create flexible, conversion-friendly donation forms, run targeted campaigns, and grow a sustainable recurring giving program. Engage supporters with built-in tools for peer-to-peer fundraising, volunteer management, memberships, and events—all fully connected to your donor data so every interaction deepens the relationship. As your organization grows, Neon One helps ensure you’re always communicating with purpose. You can easily set up automated welcome series, timely thank-you messages, and thoughtful re-engagement emails that feel personal and authentic. These automations save your team hours of manual work while ensuring supporters receive the right message at the right time—strengthening trust and increasing donor loyalty. Putting personal connections first leads to measurable results. Nonprofits using Neon CRM by Neon One see an average donation growth of 35% in their first year. By unifying data, reducing manual work, and enabling more meaningful engagement, your organization can grow without losing the human touch that makes your mission matter. Free live chat, email, and phone support are included with every plan! With a dedicated U.S.-based support hub, 24/7 intelligent troubleshooting, fast response times, and expanded weekend availability, Neon One now provides industry-leading customer support. At Neon One, we believe your technology should grow with you. That’s why we offer affordable pricing on a sliding scale based on your organization’s revenue, not the number of contacts in your database. You can focus on building relationships and increasing impact, confident that your platform is designed to support you at every stage of growth.

Average Rating: 4.2/5.0

Total Reviews: 441

How Do G2 Users Rate Neon CRM?

  • Reporting: 7.9/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Gift Tracking: 8.4/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Neon CRM?

  • Seller: Neon One, LLC
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Chicago, IL
  • Twitter: @NeonOneTech
    629 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    191 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Director of Development
  • Top Industries: Non-Profit Organization Management, Performing Arts
  • Company Size: 86% Small, 10% Medium

What Do G2 Reviewers Say About Neon CRM?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Neon CRM enhances efficiency and supports effective management of their donor database.
  • Users enjoy the user-friendly interface and comprehensive features of Neon CRM, enhancing their overall experience and management.
  • Users value the responsive customer support of Neon CRM, enhancing their experience and facilitating continual improvements.
  • Users appreciate the streamlined interface of Neon CRM, which efficiently integrates donor information and reporting.
  • Users value the all-in-one solution of Neon CRM, enjoying easy access to comprehensive information and event management.
Cons
  • Users experience a difficult learning curve with Neon CRM, especially when transitioning from simpler tools and onboarding.
  • Users often find Neon CRM not intuitive, facing a learning curve when transitioning from simpler tools.
  • Users find Neon CRM lacking essential features, as many functionalities require manual setup and have limitations.
  • Users express dissatisfaction with missing features in Neon CRM, particularly around form functionality and reporting limitations.
  • Users struggle with inefficient reporting in Neon CRM, finding it tedious and lacking intuitive guidance for creating tailored reports.

What Are Recent G2 Reviews of Neon CRM?

GoFundMe Pro

GoFundMe Pro (formerly Classy) is the next evolution in nonprofit fundraising – combining powerful, flexible software with the scale and intelligence of the world’s largest fundraising platform. Designed to help organizations fundraise in any way they want, wherever they want, GoFundMe Pro unlocks new opportunities to inspire giving, reach broader audiences, and drive greater impact. Backed by $40 billion in giving since 2010, GoFundMe Pro is helping drive innovation in the sector with intelligent, AI-powered tools built from unmatched data and insights. Learn more at pro.gofundme.com.

Average Rating: 4.3/5.0

Total Reviews: 145

How Do G2 Users Rate GoFundMe Pro?

  • Reporting: 9.1/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Gift Tracking: 9.0/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 8.9/10 (Category avg: 8.3/10)

Who Is the Company Behind GoFundMe Pro?

  • Seller: GoFundMe
  • Year Founded: 2010
  • HQ Location: Redwood City, CA
  • Twitter: @gofundme
    594,468 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,289 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Development Director
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 74% Small, 20% Medium

What Do G2 Reviewers Say About GoFundMe Pro?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive customer support of GoFundMe Pro, enhancing their overall experience with the platform.
  • Users value the customizability of GoFundMe Pro, allowing for a tailored experience unlike other platforms.
  • Users value the extensive customization options of GoFundMe Pro, setting it apart from similar products.
  • Users appreciate the visually appealing event page layout, especially enjoying the impact of big hero images.
Cons
  • Users find GoFundMe Pro's excessive fees burdensome due to high donor and annual costs.
  • Users find GoFundMe Pro to be quite expensive due to high donor fees and annual costs.
  • Users find the high donor fees and annual fees of GoFundMe Pro to be quite expensive and burdensome.
  • Users are frustrated with the limited customization, as it restricts flexibility in their fundraising campaigns.
  • Users are frustrated by the limited features of GoFundMe Pro, especially the lack of customization options.

What Are Recent G2 Reviews of GoFundMe Pro?

What Are G2 Users Discussing About GoFundMe Pro?

DonorPerfect

DonorPerfect is the nonprofit platform that makes it easy to do good. In a single system, development teams can make better decisions, build meaningful connections, and boost revenue by 25% in the first year. From solicitation to stewardship, DonorPerfect is known for its simple tools that drive community impact. Any size organization can manage contacts, automate tasks, analyze trends, measure progress, and share updates—all from one reliable source, and with top-rated support. Trusted by 75,000 nonprofit professionals, DonorPerfect makes it easy to do good. From sustaining your mission to simplifying daily tasks, DonorPerfect provides an all-in-one system for fundraising success, support, and sustainability. Out of the box, DonorPerfect includes powerful features like Constant Contact digital marketing, advanced custom reporting, and automated donor management, allowing nonprofits to make informed decisions and meaningful connections.

Average Rating: 4.4/5.0

Total Reviews: 569

How Do G2 Users Rate DonorPerfect?

  • Reporting: 8.1/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Gift Tracking: 8.7/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind DonorPerfect?

  • Seller: DonorPerfect
  • Company Website:
  • Year Founded: 1981
  • HQ Location: Fort Washington, PA
  • Twitter: @DonorPerfect
    6,877 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    278 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Executive Director, Director of Development
  • Top Industries: Non-Profit Organization Management, Fund-Raising
  • Company Size: 76% Small, 22% Medium

What Do G2 Reviewers Say About DonorPerfect?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support of DonorPerfect, recognizing it as timely, knowledgeable, and friendly.
  • Users find DonorPerfect to be very easy to use, simplifying donor management and team collaboration effectively.
  • Users praise the helpfulness of the staff, highlighting their timely, knowledgeable, and friendly support in every interaction.
  • Users highly value the ease of use of DonorPerfect, appreciating its intuitive design and seamless donation management.
  • Users value the user-friendly interface and robust reporting features of DonorPerfect, enhancing donor management and engagement.
Cons
  • Users find some missing features in DonorPerfect, impacting usability, integration, and overall efficiency.
  • Users express frustration over reporting limitations and lack of donor account management features in DonorPerfect.
  • Users find the steep learning curve challenging, feeling overwhelmed by the multitude of features and usability issues.
  • Users find the report generation challenging, struggling with accessibility and intuitiveness in data pulls.
  • Users find DonorPerfect not intuitive, with features spread out and difficult navigation leading to frustration.

What Are Recent G2 Reviews of DonorPerfect?

What Are G2 Users Discussing About DonorPerfect?

Funraise

Funraise is an all-in-one nonprofit fundraising platform. Built by nonprofiteers. Funraise was built by hardworking nonprofit workers like you—we know your stresses because they were ours. So we built an easy-to-use, innovative, effective fundraising platform that's loved by thousands of nonprofits. Our platform features include donor management, donations forms, campaign websites, peer-to-peer fundraising, recurring giving, data and reporting, events and ticketing, AI features to boost fundraising impact, and much more. Funraise is more than technology. Our experience and proven strategies are built into every part of the platform; whether it's donor retention or branding considerations, our team has been in your shoes. Funraise offers impactful fundraising tools for the growing nonprofit: 👉 Customizable donation forms 👉 Simplified recurring giving 👉 No-code campaign cites 👉 Industry-leading peer-to-peer fundraising 👉 Fundraising events and ticketing 👉 Intelligent data & reporting 👉 Automated task management 👉 Premium integrations

Average Rating: 4.4/5.0

Total Reviews: 32

How Do G2 Users Rate Funraise?

  • Reporting: 7.6/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Gift Tracking: 9.2/10 (Category avg: 8.3/10)
  • Acknowledgments & Communications: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Funraise?

  • Seller: Funraise
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Costa Mesa, California
  • Twitter: @Funraise
    1,535 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    37 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management
  • Company Size: 84% Small, 16% Medium

What Do G2 Reviewers Say About Funraise?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the great customer support provided by Funraise, enhancing their overall user experience and satisfaction.
  • Users appreciate the ease of use of Funraise, finding it simple to navigate with excellent customer support.
  • Users appreciate the extensive features of Funraise, finding it user-friendly with excellent customer support.
  • Users appreciate the abundance of features and great customer support, making Funraise easy to use.
Cons
  • Users wish for automated Year End Donation emails, as manual sending adds an extra step in donor communication.
  • Users find the lack of automated Year End Donations emails frustrating as manual sending is required.
  • Users express frustration over the insufficient automation for Year End Donations emails, requiring manual effort for sender tasks.

What Are Recent G2 Reviews of Funraise?

What Are G2 Users Discussing About Funraise?

Emma Stein
ES
Researched and written by Emma Stein
Updated October 3, 2024

Donor Management Topics

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Learn More About Donor Management Software

What is Donor Management Software?

Donor management software is used by organizations to manage every aspect of a nonprofit’s relationship with its donors. Nonprofit organizations use donor management solutions to control all donor-related information and grow their donor bases. Organizations also use donor management software to accept donations and track those contributions. Donor management solutions provide an end-to-end option for nonprofits to oversee the entire donations process, from running donor campaigns and boosting engagement to actually accepting donations and analyzing donation-related data. These solutions are a vital piece of a nonprofit organization’s fundraising arsenal and provide the potential to improve the efficiency and efficacy of donor management teams.

Key Benefits of Donor Management Software

  • Leverage current donor base to raise funds and hit goals
  • Strengthen donor and contact relationships by keeping in constant contact
  • Increase giving and new donations through email blasts, newsletters, and hub for donors
  • Track and target key donors with segmented analytics
  • Ensure the relevance of an outreach effort for respective recipients
  • Reduce costs by having automation within donor management

Why Use Donor Management Software?

Nonprofits use donor management software for many reasons. Primary objectives include increasing their reach, supporting fundraising efforts, engaging in online fundraising, managing donor information, soliciting donations, and accepting donations. Donor management solutions provide nonprofits with control over every aspect of the donation process and allow improved access and insight into the process. The robust features included in many donor management solutions make them attractive options for organizations looking for a single solution to take care of their entire donor process.

Donor communication — Communicating with donors is vital for maintaining strong donor relationships. Donor management solutions provide a direct communication channel to donors, allowing nonprofits to send follow-up communication via email after receiving a donation. There are multiple communication channels through which users can maintain contact with donors. Certain solutions contain mass messaging features, which allow multiple points of access to donors via email and text messaging. While the majority of solutions in this category contain emailing features, some also allow users to send mass text messages.

Make informed decisions – The control and insight that donor management software can lend to the donor management process help users make informed, strategic decisions. Instead of fumbling around with huge data sets that give little to no insight to those who aren’t extremely data-savvy, reporting features provide sensible and easily digestible representations of data. While detailed reporting and analytics features are not present in every donor management solution, they are found in a large number of tools. Users can leverage insights into trends and historical data toward more strategic and better-informed decision-making.

Manage donor information — Donor management software functions somewhat like a nonprofit constituent relationship management platform in that it allows nonprofits to organize donor information by providing donor profiles to complete. You can import existing contact data into your solution to easily access information such as donor addresses, contact information, giving history, and more.

Accept donations – Nonprofit organizations utilize donor management solutions to accept multiple types of donations. Donations can potentially be made online, via text, through direct bank transactions, or with credit or debit cards.

Donor campaign management — Running well-organized campaigns is vital to drumming up support and boosting donations. Donor management software contains campaign management tools to run campaigns and reporting tools to view the results of those campaigns. These campaigns primarily include email marketing, but may include social media marketing. Your organization can create specific donation pages for each campaign, giving each round of outreach a unique feel.

Donor retention — Nonprofits use donor management software to help with donor retention. Organizations can use these solutions to launch and run campaigns designed to engage donors and ideally gather more pledges. Creating more touchpoints between your organization and your donor base is key to ensuring your donors stay loyal and continually giving to your organization. For example, a one-time donor may forget about your organization and the work you do. Repeat messaging can get your name in front of that donor and make it more likely that they donate again instead lapsing.

Re-engage with lapsed donors – A key feature of donor management software is donor targeting. Nonprofits can use this feature to quickly sort their contacts by demographic, most recent donors, time of last contact, and more. Teams can utilize the built-in communication tools to send targeted messaging to certain groups, prompting them to donate again or engage with your organization in some other way. Marketing automation, reporting, built-in communication tools, and analytics features all contribute to the end goal of donor engagement and re-engagement.

Data management — Donor management software gathers vast amounts of data on your donors and their contributions. Users can structure the data in useful ways and gain insights that would typically not be immediately obvious with these solutions. Donation teams can generate custom reports and analyze them to gain more clarity into where resources need to be directed.

Who Uses Donor Management Software?

Nonprofit organizations are the users of donor management software, as a large portion of nonprofit funding comes via donations. Since donations are such an important source of funding for nonprofits, managing donors and donor activity properly is immensely important. For example, your nonprofit has lofty fundraising goals set by your board and strict deadlines to meet. Donor management software can improve your reach, track your team’s activities, and boost your chances of reaching those goals.

Donor Management Software Features

Donor management solutions may include, but are not limited to, the following features:

Dashboards – Many donor management solutions contain dashboard features, which present the user with an easily understandable interface for interacting with the software. The dashboard provides real-time access to all of your information, from donor information to fundraising activity.

Reporting – Certain donor management software offers a reporting feature, which can generate detailed activity reports. Organizations can use these reports to shape donor strategy going forward. You can create a report that pulls donation numbers week by week from the past three years, notice that donations are usually down during a certain week, and then use that information to boost outreach during that period.

Marketing automation – Marketing automation saves time and has the ability to make your organization more efficient by eliminating mistakes in the marketing process. You may utilize a separate marketing automation software, but some robust donor management tools provide access to marketing automation features directly within the application. One can use these features to set up automated thank-you email responses or to gently nudge your donor base when they haven’t contributed in a while. Automating these processes means that you free up time to focus on more value-adding tasks, such as strategy.

Email distribution – Email distribution and mail-merge (the automatic addition of email addresses and personalized emails to expedite the process of sending out tons of marketing material at once) are two features included in the majority of donor management solutions. These allow users to send donor-related emails directly from the application.

Messaging templates – Some donor management solutions may contain email templates so users can easily craft and send acknowledgment emails. These solutions may also contain direct mail templates to help craft and send direct mail messages within the donor management application.

Data integration – Integrating existing data sets, primarily in the form of donor information and past donation history, is important to ensuring a smooth transition to a new donor management system. With quality data integration built in to your new solution, users can be sure that the information they will be relying on is accurate.

Mobile-optimized: – Mobility is increasingly important for software of all types, and donor management is no exception. Software vendors in this category are offering mobile-ready solutions to make accepting donations easier. Certain software offers text-to-give options, through which donors can make donations via text. Removing barriers makes it easier to solicit more donations.

Task management – Donation management at larger nonprofits may require an entire team of employees. These solutions may include task management tools, which schedule and assign tasks to individuals on the team and monitor the status of these tasks. Nonprofits often have fundraising goals and donation deadlines to stick to, so having a tool to organize the team can play a huge role in meeting those deadlines and hitting those goals.

Mass messaging – Donor management software may offer mass text messaging features, allowing organizations to reach out directly to their donor base. The combination of mass messaging features and text-to-give functionalities creates an additional line of communication and an additional donation channel.

Donation pages – Some solutions can create custom donor campaign pages to accompany targeted outreach. These pages streamline the donation process and track activity on the page more closely.

Real-time activity monitor — Using a real-time activity monitor, users can keep track of all donor activity as it occurs. This ensures that your nonprofit is up to date with all donor activity. Changes can be monitored and trigger immediate action to alleviate any issues and ensure a smoothly run donor management process.

Additional Donor Management Features

Prospect research database –

Dashboards – Donor management tools may provide access to a prospect database so you can carry out prospect research more easily. Prospect research is vital to increasing your number of donors, raising additional funds, and hitting donation goals. There is dedicated donor prospect research software, but having those tools within a donor management solution streamlines the entire process. With this feature, users can research potential donors and carry out marketing and outreach tasks all within the same tool.

Custom reporting – Many donor management solutions offer reporting features, but some can create custom report filters so that you can get exactly the data you want in the format best suited to the task. You may be able to automate the reporting process as well, ensuring that you have weekly, auto-generated, custom reports on all of the information that your organization deems vital.

Dashboards – Some software in this category may contain the ability to create online forms. These may include sign-up forms, forms to track donor information changes, and more. Creating forms and distributing forms easily streamlines and standardizes the information collection process, which frees you up to focus on creative tasks