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Compare Ontraport and SAP Emarsys 
Featured Products
At a Glance
Market Segments
Small-Business (94.7% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
Starting at $29.00 Per Month
$
Ontraport
Star Rating
(222)4.5 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansSAP Emarsys
Star Rating
(545)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ontraport excels in customer support, with many users praising the quick and effective assistance they receive. One user highlighted how "Saif personally reached out to me when I needed help," showcasing the personalized attention that can make a significant difference for businesses.
- Users say that SAP Emarsys stands out for its personalization capabilities, allowing for seamless engagement across multiple channels. Reviewers appreciate how it "unifies customer data," which helps in creating more relevant campaigns and achieving better results.
- According to verified reviews, Ontraport's ease of use is frequently commended, with users noting the system is "slick and easy to navigate." This user-friendly interface can be particularly beneficial for small businesses looking to streamline their marketing efforts.
- Reviewers mention that SAP Emarsys offers flexible automation programs and rich segmentation options, making it easier for mid-market companies to tailor their marketing strategies. Users have expressed satisfaction with the platform's ability to create complex customer journeys.
- G2 reviewers highlight that Ontraport provides a variety of landing page options and extensive resources for users to optimize their marketing strategies. This feature is particularly appealing for small businesses that may not have dedicated marketing teams.
- Users report that while SAP Emarsys has a solid feature set, some find it less intuitive compared to Ontraport, particularly in terms of setup and administration. One user noted that while the platform is powerful, it can be challenging to configure initially, which may require a steeper learning curve.
Pricing
Entry-Level Pricing
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Ontraport
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.7
163
8.3
402
Ease of Use
8.1
166
8.2
407
Ease of Setup
8.0
92
7.1
214
Ease of Admin
8.4
89
8.2
172
Quality of Support
9.2
162
8.4
397
Has the product been a good partner in doing business?
9.0
87
8.5
173
Product Direction (% positive)
8.4
155
8.9
375
Features by Category
Sales Force Automation
8.9
46
|
Verified
Not enough data
7.8
31
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
7.7
40
|
Verified
Not enough data
7.2
22
|
Verified
Not enough data
7.5
32
|
Verified
Not enough data
7.6
32
|
Verified
Not enough data
7.1
22
|
Verified
Not enough data
8.0
23
|
Verified
Not enough data
Marketing Automation
9.0
49
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.8
40
|
Verified
Not enough data
8.1
31
|
Verified
Not enough data
Customer Support
8.2
31
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.8
45
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
8.0
28
|
Verified
Not enough data
Reporting & Analytics
7.9
43
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
6.9
25
|
Verified
Not enough data
Mobile & Social
8.1
22
|
Verified
Not enough data
7.9
23
|
Verified
Not enough data
7.6
24
|
Verified
Not enough data
Platform
8.5
34
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.8
35
|
Verified
Not enough data
7.0
16
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
8.1
28
|
Verified
Not enough data
8.9
35
|
Verified
Not enough data
8.0
23
|
Verified
Not enough data
Integration
8.5
32
|
Verified
Not enough data
8.8
35
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Generative AI
8.3
12
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.7
78
|
Verified
8.7
263
|
Verified
9.2
78
|
Verified
8.7
247
|
Verified
8.5
77
|
Verified
8.5
258
|
Verified
9.0
75
|
Verified
8.3
232
|
Verified
Online Marketing
8.8
75
|
Verified
7.0
158
|
Verified
8.6
65
|
Verified
8.0
191
|
Verified
8.7
50
|
Verified
8.1
218
|
Verified
8.3
59
|
Verified
8.0
215
|
Verified
7.9
47
|
Verified
7.8
158
Lead Management
8.9
65
|
Verified
7.9
174
|
Verified
8.6
54
|
Verified
7.8
192
|
Verified
8.8
63
|
Verified
8.5
240
|
Verified
8.6
49
|
Verified
7.8
161
|
Verified
8.8
66
|
Verified
8.0
158
|
Verified
8.7
50
|
Verified
8.2
183
|
Verified
8.8
54
|
Verified
7.8
146
|
Verified
8.5
59
|
Verified
8.2
144
|
Verified
Campaign Management
8.8
53
|
Verified
8.2
181
|
Verified
8.4
54
|
Verified
7.8
122
7.5
35
|
Verified
7.6
113
|
Verified
7.2
27
|
Verified
7.0
84
Social
7.6
28
|
Verified
7.3
93
8.0
33
|
Verified
7.5
103
|
Verified
7.8
27
|
Verified
7.4
101
|
Verified
7.7
27
|
Verified
7.4
93
|
Verified
7.5
29
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.4
66
|
Verified
8.0
236
|
Verified
8.1
46
|
Verified
7.8
176
|
Verified
7.8
40
|
Verified
7.6
165
|
Verified
8.2
41
|
Verified
7.4
173
|
Verified
7.4
32
|
Verified
7.4
109
Platform
9.0
37
|
Verified
7.5
153
|
Verified
9.0
35
|
Verified
8.1
135
|
Verified
8.9
44
|
Verified
8.5
152
|
Verified
8.7
25
|
Verified
7.9
106
|
Verified
8.7
23
|
Verified
6.8
107
|
Verified
9.1
40
|
Verified
8.5
137
|
Verified
8.9
25
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
8.9
43
|
Verified
7.8
158
|
Verified
8.6
46
|
Verified
7.6
151
|
Verified
8.3
36
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.9
38
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.6
32
|
Verified
Not enough data
8.3
33
|
Verified
Not enough data
Page Optimization
8.8
23
|
Verified
Not enough data
8.7
27
Not enough data
8.5
30
Not enough data
8.2
23
Not enough data
Integrations
9.0
25
Not enough data
9.2
41
|
Verified
Not enough data
9.1
36
|
Verified
Not enough data
Generative AI
8.5
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Customization
8.7
21
Not enough data
8.5
17
Not enough data
8.9
15
Not enough data
8.2
21
Not enough data
Additional Functionality
8.4
21
Not enough data
6.5
10
Not enough data
9.0
12
Not enough data
8.8
17
Not enough data
8.6
17
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ontraport and SAP Emarsys are categorized as SMS Marketing and Marketing Automation
Unique Categories
Ontraport is categorized as Shared Inbox, Sales Engagement, Online Form Builder, Landing Page Builders, Website Builder, CRM, Subscription Management, Web Content Management, and Lead Scoring
SAP Emarsys is categorized as Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Professional Training & Coaching
17.5%
Marketing and Advertising
12.3%
Health, Wellness and Fitness
9.0%
Management Consulting
4.7%
Education Management
4.7%
Other
51.9%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Alternatives
Discussions
How much does Ontraport cost?
2 Comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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