# Top 10 SAP Engagement Cloud (formerly SAP Emarsys) Alternatives &amp; Competitors
**Average Rating:** 4.3/5
**Total Number of Reviews:** 635
The Marketing Automation Software solutions below are the most common alternatives that users and reviewers compare with SAP Engagement Cloud (formerly SAP Emarsys). Marketing Automation Software is a widely used technology, and many people are seeking sophisticated, innovative software solutions with search tracking and optimization, event / webinar marketing, and budgeting. Other important factors to consider when researching alternatives to SAP Engagement Cloud (formerly SAP Emarsys) include marketing automation and data analytics. The best overall SAP Engagement Cloud (formerly SAP Emarsys) alternative is MoEngage. Other similar apps like SAP Engagement Cloud (formerly SAP Emarsys) are Dotdigital, Bloomreach, Agentforce Marketing (formerly Salesforce Marketing Cloud), and Braze. SAP Engagement Cloud (formerly SAP Emarsys) alternatives can be found in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) but may also be in [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) or [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents).


## Best Paid &amp; Free Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)
  - [MoEngage](https://www.g2.com/products/moengage/reviews)
  - [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
  - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  - [Braze](https://www.g2.com/products/braze/reviews)
  - [Insider One](https://www.g2.com/products/insider-one/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Iterable](https://www.g2.com/products/iterable/reviews)
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

## Top 10 Alternatives to SAP Engagement Cloud (formerly SAP Emarsys) Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how SAP Engagement Cloud (formerly SAP Emarsys) stacks up to the competition, check reviews from current &amp; previous users in industries like Retail, Marketing and Advertising, and Health, Wellness and Fitness, and find the best product for your business.


  ### 1. [MoEngage](https://www.g2.com/products/moengage/reviews)
By MoEngage
**Average Rating:** 4.5/5
**Total Reviews:** 524
With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning.


Reviewers say compared to SAP Engagement Cloud (formerly SAP Emarsys), MoEngage is:
- Easier to set up
- More usable
- Better at support
Categories in common with SAP Engagement Cloud (formerly SAP Emarsys): [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification](https://www.g2.com/categories/push-notification), [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)

**Compare:** [SAP Engagement Cloud (formerly SAP Emarsys) vs MoEngage](https://www.g2.com/compare/moengage-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare MoEngage with other alternatives:**
- [MoEngage vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-moengage)
- [MoEngage vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-moengage)
- [MoEngage vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-moengage)
- [MoEngage vs Braze](https://www.g2.com/compare/braze-vs-moengage)
- [MoEngage vs Insider One](https://www.g2.com/compare/insider-one-vs-moengage)
- [MoEngage vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-moengage)
- [MoEngage vs Iterable](https://www.g2.com/compare/iterable-vs-moengage)
- [MoEngage vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-moengage)
- [MoEngage vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-moengage)

  ### 2. [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
By Dotdigital
**Average Rating:** 4.4/5
**Total Reviews:** 1,219
Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.


Reviewers say compared to SAP Engagement Cloud (formerly SAP Emarsys), Dotdigital is:
- Easier to set up
- More usable
- Better at support
Categories in common with SAP Engagement Cloud (formerly SAP Emarsys): [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification](https://www.g2.com/categories/push-notification), [Email Deliverability](https://www.g2.com/categories/email-deliverability)

**Compare:** [SAP Engagement Cloud (formerly SAP Emarsys) vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare Dotdigital with other alternatives:**
- [Dotdigital vs MoEngage](https://www.g2.com/compare/dotdigital-vs-moengage)
- [Dotdigital vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital)
- [Dotdigital vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital)
- [Dotdigital vs Braze](https://www.g2.com/compare/braze-vs-dotdigital)
- [Dotdigital vs Insider One](https://www.g2.com/compare/dotdigital-vs-insider-one)
- [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo)
- [Dotdigital vs Iterable](https://www.g2.com/compare/dotdigital-vs-iterable)
- [Dotdigital vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-dotdigital)
- [Dotdigital vs HubSpot Marketing Hub](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub)

  ### 3. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
By Bloomreach
**Average Rating:** 4.6/5
**Total Reviews:** 770
Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.


Reviewers say compared to SAP Engagement Cloud (formerly SAP Emarsys), Bloomreach is:
- Better at support
- Easier to set up
- Better at meeting requirements
Categories in common with SAP Engagement Cloud (formerly SAP Emarsys): [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification](https://www.g2.com/categories/push-notification)

**Compare:** [SAP Engagement Cloud (formerly SAP Emarsys) vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare Bloomreach with other alternatives:**
- [Bloomreach vs MoEngage](https://www.g2.com/compare/bloomreach-bloomreach-vs-moengage)
- [Bloomreach vs Dotdigital](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital)
- [Bloomreach vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach)
- [Bloomreach vs Braze](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze)
- [Bloomreach vs Insider One](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one)
- [Bloomreach vs Klaviyo](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo)
- [Bloomreach vs Iterable](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable)
- [Bloomreach vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-bloomreach-bloomreach)
- [Bloomreach vs HubSpot Marketing Hub](https://www.g2.com/compare/bloomreach-bloomreach-vs-hubspot-marketing-hub)

  ### 4. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
By Salesforce
**Average Rating:** 4.0/5
**Total Reviews:** 4,627
Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.


Reviewers say compared to SAP Engagement Cloud (formerly SAP Emarsys), Agentforce Marketing (formerly Salesforce Marketing Cloud) is:
- Slower to reach roi
- More expensive
- Easier to set up
Categories in common with SAP Engagement Cloud (formerly SAP Emarsys): [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification](https://www.g2.com/categories/push-notification)

**Compare:** [SAP Engagement Cloud (formerly SAP Emarsys) vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:**
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs MoEngage](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-moengage)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Dotdigital](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Bloomreach](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-bloomreach-bloomreach)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Insider One](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Klaviyo](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Iterable](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs HubSpot Marketing Hub](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub)

  ### 5. [Braze](https://www.g2.com/products/braze/reviews)
By Braze
**Average Rating:** 4.5/5
**Total Reviews:** 1,685
Create powerful customer engagement with ease, at any scale


Reviewers say compared to SAP Engagement Cloud (formerly SAP Emarsys), Braze is:
- Easier to set up
- Easier to do business with
- More expensive
Categories in common with SAP Engagement Cloud (formerly SAP Emarsys): [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification](https://www.g2.com/categories/push-notification)

**Compare:** [SAP Engagement Cloud (formerly SAP Emarsys) vs Braze](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare Braze with other alternatives:**
- [Braze vs MoEngage](https://www.g2.com/compare/braze-vs-moengage)
- [Braze vs Dotdigital](https://www.g2.com/compare/braze-vs-dotdigital)
- [Braze vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze)
- [Braze vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze)
- [Braze vs Insider One](https://www.g2.com/compare/braze-vs-insider-one)
- [Braze vs Klaviyo](https://www.g2.com/compare/braze-vs-klaviyo)
- [Braze vs Iterable](https://www.g2.com/compare/braze-vs-iterable)
- [Braze vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-braze)
- [Braze vs HubSpot Marketing Hub](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub)

  ### 6. [Insider One](https://www.g2.com/products/insider-one/reviews)
By Insider One
**Average Rating:** 4.8/5
**Total Reviews:** 1,409
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.


Reviewers say compared to SAP Engagement Cloud (formerly SAP Emarsys), Insider One is:
- Easier to set up
- More usable
- Better at support
Categories in common with SAP Engagement Cloud (formerly SAP Emarsys): [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)

**Compare:** [SAP Engagement Cloud (formerly SAP Emarsys) vs Insider One](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare Insider One with other alternatives:**
- [Insider One vs MoEngage](https://www.g2.com/compare/insider-one-vs-moengage)
- [Insider One vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-insider-one)
- [Insider One vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one)
- [Insider One vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one)
- [Insider One vs Braze](https://www.g2.com/compare/braze-vs-insider-one)
- [Insider One vs Klaviyo](https://www.g2.com/compare/insider-one-vs-klaviyo)
- [Insider One vs Iterable](https://www.g2.com/compare/insider-one-vs-iterable)
- [Insider One vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-insider-one)
- [Insider One vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-insider-one)

  ### 7. [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
By Klaviyo
**Average Rating:** 4.6/5
**Total Reviews:** 1,356
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.


Reviewers say compared to SAP Engagement Cloud (formerly SAP Emarsys), Klaviyo is:
- Easier to set up
- Better at meeting requirements
- Easier to admin
Categories in common with SAP Engagement Cloud (formerly SAP Emarsys): [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Deliverability](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)

**Compare:** [SAP Engagement Cloud (formerly SAP Emarsys) vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare Klaviyo with other alternatives:**
- [Klaviyo vs MoEngage](https://www.g2.com/compare/klaviyo-vs-moengage)
- [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo)
- [Klaviyo vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo)
- [Klaviyo vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo)
- [Klaviyo vs Braze](https://www.g2.com/compare/braze-vs-klaviyo)
- [Klaviyo vs Insider One](https://www.g2.com/compare/insider-one-vs-klaviyo)
- [Klaviyo vs Iterable](https://www.g2.com/compare/iterable-vs-klaviyo)
- [Klaviyo vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-klaviyo)
- [Klaviyo vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo)

  ### 8. [Iterable](https://www.g2.com/products/iterable/reviews)
By Iterable
**Average Rating:** 4.4/5
**Total Reviews:** 825
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.


Reviewers say compared to SAP Engagement Cloud (formerly SAP Emarsys), Iterable is:
- Easier to set up
- Easier to do business with
- Better at support
Categories in common with SAP Engagement Cloud (formerly SAP Emarsys): [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification](https://www.g2.com/categories/push-notification), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)

**Compare:** [SAP Engagement Cloud (formerly SAP Emarsys) vs Iterable](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare Iterable with other alternatives:**
- [Iterable vs MoEngage](https://www.g2.com/compare/iterable-vs-moengage)
- [Iterable vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-iterable)
- [Iterable vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable)
- [Iterable vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable)
- [Iterable vs Braze](https://www.g2.com/compare/braze-vs-iterable)
- [Iterable vs Insider One](https://www.g2.com/compare/insider-one-vs-iterable)
- [Iterable vs Klaviyo](https://www.g2.com/compare/iterable-vs-klaviyo)
- [Iterable vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-iterable)
- [Iterable vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-iterable)

  ### 9. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
By ActiveCampaign
**Average Rating:** 4.4/5
**Total Reviews:** 14,703
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.


Reviewers say compared to SAP Engagement Cloud (formerly SAP Emarsys), ActiveCampaign is:
- Easier to set up
- Better at meeting requirements
- Easier to do business with
Categories in common with SAP Engagement Cloud (formerly SAP Emarsys): [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization), [Email Deliverability](https://www.g2.com/categories/email-deliverability)

**Compare:** [SAP Engagement Cloud (formerly SAP Emarsys) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare ActiveCampaign with other alternatives:**
- [ActiveCampaign vs MoEngage](https://www.g2.com/compare/activecampaign-vs-moengage)
- [ActiveCampaign vs Dotdigital](https://www.g2.com/compare/activecampaign-vs-dotdigital)
- [ActiveCampaign vs Bloomreach](https://www.g2.com/compare/activecampaign-vs-bloomreach-bloomreach)
- [ActiveCampaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)
- [ActiveCampaign vs Braze](https://www.g2.com/compare/activecampaign-vs-braze)
- [ActiveCampaign vs Insider One](https://www.g2.com/compare/activecampaign-vs-insider-one)
- [ActiveCampaign vs Klaviyo](https://www.g2.com/compare/activecampaign-vs-klaviyo)
- [ActiveCampaign vs Iterable](https://www.g2.com/compare/activecampaign-vs-iterable)
- [ActiveCampaign vs HubSpot Marketing Hub](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub)

  ### 10. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
By HubSpot
**Average Rating:** 4.4/5
**Total Reviews:** 14,844
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.


Reviewers say compared to SAP Engagement Cloud (formerly SAP Emarsys), HubSpot Marketing Hub is:
- Easier to set up
- More usable
- Easier to admin
Categories in common with SAP Engagement Cloud (formerly SAP Emarsys): [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)

**Compare:** [SAP Engagement Cloud (formerly SAP Emarsys) vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys)
**Compare HubSpot Marketing Hub with other alternatives:**
- [HubSpot Marketing Hub vs MoEngage](https://www.g2.com/compare/hubspot-marketing-hub-vs-moengage)
- [HubSpot Marketing Hub vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub)
- [HubSpot Marketing Hub vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-hubspot-marketing-hub)
- [HubSpot Marketing Hub vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub)
- [HubSpot Marketing Hub vs Braze](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub)
- [HubSpot Marketing Hub vs Insider One](https://www.g2.com/compare/hubspot-marketing-hub-vs-insider-one)
- [HubSpot Marketing Hub vs Klaviyo](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo)
- [HubSpot Marketing Hub vs Iterable](https://www.g2.com/compare/hubspot-marketing-hub-vs-iterable)
- [HubSpot Marketing Hub vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub)


---
## SAP Engagement Cloud (formerly SAP Emarsys) Alternatives FAQs

### What are the best alternatives to SAP Engagement Cloud...?

Top alternatives to SAP Engagement Cloud include [MoEngage](https://www.g2.com/products/moengage/reviews) (4.5/5 stars, 524 reviews), [Dotdigital](https://www.g2.com/products/dotdigital/reviews) (4.4/5 stars, 1205 reviews), and [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) (4.6/5 stars, 764 reviews). These platforms excel in ease of administration, support, usability, and setup compared to SAP Engagement Cloud. They offer robust multi-channel campaign orchestration, advanced segmentation, and AI-driven personalization capabilities.



### What features do alternatives offer that SAP Engagement Cloud... does not?

SAP Engagement Cloud lacks native spend management and portals/sites features, which are available in some alternatives like MoEngage and Bloomreach respectively. It also does not support in-car channel marketing and has limited scripting/custom code capabilities compared to others.



### Which Marketing Automation tools do reviewers recommend instead of SAP Engagement Cloud...?

Reviewers recommend [MoEngage](https://www.g2.com/products/moengage/reviews) for its powerful segmentation, real-time analytics, and ease of use in creating automated multi-channel campaigns. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) is favored for its intuitive drag-and-drop journey builder, strong GDPR compliance, and excellent customer support. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) is praised for its unified customer data platform, AI-powered personalization, and seamless integration with e-commerce systems. Additionally, [Braze](https://www.g2.com/products/braze/reviews) is recommended for its intuitive canvas journey builder, real-time data integration, and AI-assisted campaign optimization. [Insider One](https://www.g2.com/products/insider-one/reviews) is noted for its unified platform combining multiple channels with AI-driven personalization and easy journey orchestration. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) stands out for its ecommerce-focused automation, deep Shopify integration, and powerful segmentation. [Iterable](https://www.g2.com/products/iterable/reviews) is valued for its visual workflow builder, cross-channel orchestration, and AI-powered send-time optimization. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) is appreciated for its flexible automation workflows, integrated CRM, and expanding omnichannel capabilities. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is recognized for its all-in-one marketing automation, ease of use, and strong integration with CRM and sales tools. These alternatives provide enhanced usability, advanced features, and better support experiences compared to SAP Engagement Cloud, making them preferred choices among reviewers.



### How does SAP Engagement Cloud... compare to MoEngage?

According to G2 data, [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) holds an average rating of 4.2/5 from 625 reviews, while [MoEngage](https://www.g2.com/products/moengage/reviews) leads with a 4.5/5 rating across 524 reviews. MoEngage outperforms SAP Engagement Cloud by 0.5 points in Usability (9.0 vs 8.2), 1.7 points in Ease of Setup (8.8 vs 7.1), 0.6 points in Ease of Admin (8.8 vs 8.2), 0.6 points in Support (9.0 vs 8.4), and 0.7 points in Ease of Doing Business With (9.2 vs 8.5). Users praise SAP Engagement Cloud for its ease of use, automation capabilities, personalization, and integration within the SAP ecosystem, highlighting strong automation features and AI-driven recommendations. However, it faces criticism for a steep learning curve, occasional slow performance, limited advanced customization, and complex initial setup. MoEngage is recognized for its powerful analytics, dynamic segmentation, intuitive campaign journey builder, and multi-channel engagement including WhatsApp and in-app messaging. It excels in real-time event tracking, funnel analysis, and customer support responsiveness. Users appreciate its ability to convert raw event data into actionable campaigns with less engineering dependency. Some users note a learning curve due to feature richness and occasional UI sluggishness with large datasets. Feature-wise, SAP Engagement Cloud offers budgeting, event/webinar marketing, lead scoring, SEO/keyword analytics, and social listening, which MoEngage lacks. Conversely, MoEngage provides spend management features absent in SAP Engagement Cloud. Both platforms have strong automation and segmentation, but MoEngage’s superior scores in setup, usability, and support reflect a more user-friendly and scalable experience according to G2 reviews.



### Why do users choose MoEngage over SAP Engagement Cloud...?

Users choose [MoEngage](https://www.g2.com/products/moengage/reviews) over SAP Engagement Cloud primarily due to its higher usability and ease of setup, with MoEngage scoring 9.0 in Usability versus 8.2 for SAP Engagement Cloud, and 8.8 versus 7.1 in Ease of Setup. MoEngage’s intuitive journey builder, powerful segmentation, and real-time analytics enable marketers to create personalized, omnichannel campaigns with less reliance on technical teams. Its customer support is rated higher (9.0 vs 8.4), reflecting more responsive and helpful service. Additionally, MoEngage offers a more streamlined user experience with a 0.6-point lead in Ease of Admin and a 0.7-point advantage in Ease of Doing Business With, making it preferable for organizations seeking faster onboarding and smoother daily operations. Users also highlight MoEngage’s competitive pricing and flexible integrations, which contribute to its appeal for businesses aiming for scalable, data-driven marketing automation. While SAP Engagement Cloud is valued for its deep integration within the SAP ecosystem and advanced features like budgeting and SEO analytics, MoEngage’s superior ease of use, comprehensive analytics, and customer-centric support drive users to prefer it for efficient campaign execution and enhanced customer engagement, as evidenced by its higher average rating of 4.5 stars compared to SAP Engagement Cloud’s 4.2 stars on G2.




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