SAP Engagement Cloud (formerly SAP Emarsys) Pricing Overview

ESSENTIAL

Achieve your most essential objectives through marketing personalization and automation.

ADVANCED

Enrich your marketing by building a lifecycle-based personalized experience through deeper customer insights.

MAX AI

$$$

Use the power of AI to optimize your marketing to reach maximum revenue and engagement with minimum effort and time.

Our pricing model is based on a standard package including the data platform and email channel, enhanced with additional channels and features according to your business requirements.

Pricing information for SAP Engagement Cloud (formerly SAP Emarsys) is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase SAP Engagement Cloud (formerly SAP Emarsys) must be conducted with the seller.

Pricing information was last updated on October 09, 2024

Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

15 months

Average Discount

12%

Perceived Cost

$$$$$

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SAP Engagement Cloud... Pricing Reviews

(2)

Emilio S.

Digital Transformation | Líder operaciones ventanilla de exportación y tecnología

Mid-Market (51-1000 emp.)

5/28/2025

"Omnichannel marketing automation"

5/5

What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?

Automate marketing campaigns and customer segmentation to increase conversion Review collected by and hosted on G2.com.

What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?

The cost of licenses is very high for medium-sized organizations. Review collected by and hosted on G2.com.

Gayathri Devi P.

10/27/2025

"CRM Integration Ease with Limitations"

2.5/5

What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?

I appreciate the predict feature and the relational database aspect of SAP Emarsys, which I find quite interesting. The ability to provide customer recommendations with a single click is particularly impressive. This feature immensely aids in CRM communications by generating web traffic and increasing revenue through effective segmentation and personalization. The ease of handling real-time communications, especially for abandonment or retargeting efforts, efficiently boosts our overall marketing strategy. Review collected by and hosted on G2.com.

What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?

I find setting up SAP Emarsys initially a bit complicated to understand how the system works. The learning curve, although manageable after receiving training, makes the onboarding process somewhat challenging. Furthermore, I am unsure about repurchasing SAP Emarsys due to the increased competition in the CRM market and feel that the platform lags in technological advancement compared to other CRM solutions. Another area that could use improvement is the drag-and-drop editor, which seems to need enhancements for a smoother user experience. Review collected by and hosted on G2.com.