SAP Emarsys Pricing Overview

I appreciate SAP Emarsys for its robust omnichannel features that allow seamless communication through email, web, SMS, and app channels. This versatility is crucial in executing comprehensive marketing strategies. The predictive data functionality stands out for its ability to enhance customer orientation, offering invaluable insights that drive effective campaign personalization. The integration with Salesforce is incredibly efficient, as it ensures immediate transfer of data and customer information to Emarsys, enriching the CRM process significantly. Furthermore, the evolving AI functionalities are compelling, promising continuous improvement in automation and customer engagement efficiency. Overall, the setup process was smooth, prominently due to the availability of internal support, which was indispensable in facilitating everything from basic configurations to more complex tasks like SMS campaigns. Review collected by and hosted on G2.com.

There are some settings level features that are not very user friendly. For example to create a web campaign for each language and not having all transaltions in one web campaign as it is for the email campaigns Review collected by and hosted on G2.com.

I appreciate the predict feature and the relational database aspect of SAP Emarsys, which I find quite interesting. The ability to provide customer recommendations with a single click is particularly impressive. This feature immensely aids in CRM communications by generating web traffic and increasing revenue through effective segmentation and personalization. The ease of handling real-time communications, especially for abandonment or retargeting efforts, efficiently boosts our overall marketing strategy. Review collected by and hosted on G2.com.

I find setting up SAP Emarsys initially a bit complicated to understand how the system works. The learning curve, although manageable after receiving training, makes the onboarding process somewhat challenging. Furthermore, I am unsure about repurchasing SAP Emarsys due to the increased competition in the CRM market and feel that the platform lags in technological advancement compared to other CRM solutions. Another area that could use improvement is the drag-and-drop editor, which seems to need enhancements for a smoother user experience. Review collected by and hosted on G2.com.