Compare Glassbox and Insider One 
At a Glance
Market Segments
Enterprise (77.8% of reviews)
Mid-Market (45.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Glassbox
Star Rating
(809)4.9 out of 5
Market Segments
Enterprise (77.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about GlassboxInsider One
Star Rating
(1,348)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Glassbox excels in capturing user interactions in real time, providing a comprehensive view of user behavior. Users appreciate the visual session replay feature, which allows for quick identification of user experience issues, making it a strong choice for those focused on detailed analytics.
- Users say that Insider One stands out with its advanced behavioral segmentation capabilities. This feature enables businesses to engage consumers based on their actual interests and purchase patterns, which is particularly beneficial for companies looking to tailor their marketing strategies effectively.
- Reviewers mention that Glassbox offers a seamless setup experience, with many users highlighting the intuitive onboarding process that allows for quick implementation. This can be a significant advantage for teams looking to get up and running without extensive delays.
- According to verified reviews, Insider One provides a diverse set of tools that cater well to large corporations, allowing them to execute campaigns swiftly. Users have noted the platform's ability to distinguish between different user groups, enhancing communication relevance.
- G2 reviewers highlight that while Glassbox has a higher satisfaction rating in terms of support quality, Insider One still maintains a strong support system. Users of both platforms appreciate the responsiveness of their respective support teams, though Glassbox users report slightly higher satisfaction in this area.
- Users indicate that while Glassbox has a strong focus on enterprise-level solutions, Insider One's mid-market appeal allows it to cater to a broader range of businesses. This flexibility can be crucial for companies that may not fit the enterprise mold but still require robust analytics and marketing tools.
Pricing
Entry-Level Pricing
Glassbox
No pricing availableInsider One
No pricing availableFree Trial
Glassbox
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
9.8
739
9.4
1,216
Ease of Use
9.7
741
9.4
1,232
Ease of Setup
9.8
476
9.0
680
Ease of Admin
9.8
343
9.1
345
Quality of Support
9.8
738
9.6
1,214
Has the product been a good partner in doing business?
9.9
347
9.4
347
Product Direction (% positive)
9.8
730
9.8
1,169
Features by Category
Email Marketing
Not enough data
9.6
520
Not enough data
9.6
496
Not enough data
9.6
497
Not enough data
9.6
437
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
538
Not enough data
9.6
556
Not enough data
9.5
540
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
506
Not enough data
9.5
506
Not enough data
9.6
562
Not enough data
Feature Not Available
Not enough data
9.5
484
Not enough data
9.5
454
Not enough data
9.5
488
Not enough data
9.5
476
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.3
441
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
538
Not enough data
9.4
533
Not enough data
9.4
523
Not enough data
9.4
521
Not enough data
9.1
421
Platform
Not enough data
9.5
534
Not enough data
9.5
283
Not enough data
9.6
510
Not enough data
9.5
440
Not enough data
9.4
449
Not enough data
9.5
496
Not enough data
9.4
428
Agentic AI - Marketing Automation
Not enough data
8.9
24
Not enough data
8.8
24
Not enough data
8.9
24
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.8
24
Integration
Not enough data
9.4
505
Not enough data
9.4
502
Not enough data
9.4
457
Metrics
9.9
573
Not enough data
9.9
567
Not enough data
9.9
560
Not enough data
9.9
564
Not enough data
9.9
559
Not enough data
9.9
546
Not enough data
9.9
541
Not enough data
9.9
546
Not enough data
9.9
542
Not enough data
Reporting
9.9
554
Not enough data
9.9
541
Not enough data
9.8
532
Not enough data
9.9
533
Not enough data
9.9
528
Not enough data
9.9
520
Not enough data
9.9
532
Not enough data
Other
9.9
522
Not enough data
9.9
505
Not enough data
9.9
503
Not enough data
9.9
497
Not enough data
9.9
491
Not enough data
9.8
486
Not enough data
9.9
488
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Administration
9.9
516
Not enough data
9.9
492
Not enough data
9.9
530
Not enough data
9.8
518
Not enough data
User Identification
9.9
478
Not enough data
10.0
481
Not enough data
10.0
485
Not enough data
Tracking & Reporting
10.0
472
Not enough data
10.0
471
Not enough data
10.0
468
Not enough data
9.9
465
Not enough data
10.0
474
Not enough data
10.0
468
Not enough data
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
User Behavior
9.8
518
|
Verified
Not enough data
9.8
514
|
Verified
Not enough data
9.8
515
|
Verified
Not enough data
A/B Testing
9.8
501
|
Verified
Not enough data
9.8
506
Not enough data
9.8
528
|
Verified
Not enough data
9.9
494
|
Verified
Not enough data
Visitor Information
9.8
540
|
Verified
Not enough data
9.8
561
|
Verified
Not enough data
Agentic AI - Session Replay
8.5
11
Not enough data
Visitor Behavior
Not enough data
9.5
583
Not enough data
9.6
603
Not enough data
9.5
545
Templates
Not enough data
9.5
560
Not enough data
9.5
607
Not enough data
9.6
599
Personalization
Not enough data
9.6
592
Not enough data
9.5
577
Not enough data
9.6
590
Not enough data
9.4
519
Not enough data
9.5
570
Not enough data
9.6
577
Not enough data
9.6
608
Not enough data
9.6
589
Multichannel
Not enough data
9.6
594
Not enough data
9.5
528
Not enough data
9.6
589
Administration
Not enough data
9.6
584
Not enough data
9.4
604
Not enough data
9.5
576
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Product Analytics
10.0
449
Not enough data
9.9
449
Not enough data
9.9
450
Not enough data
10.0
452
Not enough data
9.9
457
Not enough data
10.0
451
Not enough data
9.9
468
Not enough data
10.0
445
Not enough data
Agentic AI - Product Analytics
9.5
7
Not enough data
9.8
7
Not enough data
9.2
6
Not enough data
10.0
6
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
10.0
294
Not enough data
10.0
297
Not enough data
10.0
293
Not enough data
10.0
297
Not enough data
10.0
295
Not enough data
10.0
311
Not enough data
Administration
10.0
307
Not enough data
10.0
290
Not enough data
10.0
290
Not enough data
Generative AI
10.0
58
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.7
603
Not enough data
9.6
581
Targeting
Not enough data
9.6
594
Not enough data
9.6
563
Triggered Content
Not enough data
9.5
502
Not enough data
9.5
501
Not enough data
9.7
553
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
516
Not enough data
9.6
576
Agentic AI - Personalization Engines
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
79
Not enough data
9.5
80
Not enough data
9.4
81
Not enough data
9.4
87
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
81
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
85
Not enough data
9.3
86
Agentic AI - SMS Marketing
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Experience
10.0
435
Not enough data
9.9
437
Not enough data
9.9
438
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.9
407
Not enough data
9.9
431
Not enough data
9.9
430
Not enough data
Performance
10.0
430
Not enough data
10.0
432
Not enough data
10.0
429
Not enough data
10.0
430
Not enough data
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
377
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
578
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
9.9
340
Not enough data
9.9
340
Not enough data
9.9
333
Not enough data
9.9
335
Not enough data
10.0
163
Not enough data
Agentic AI - Customer Journey Mapping
9.0
7
Not enough data
Platform Basics
9.9
471
|
Verified
9.5
659
|
Verified
9.8
475
|
Verified
9.5
657
|
Verified
Platform Data
9.9
472
|
Verified
9.4
638
|
Verified
9.9
470
|
Verified
9.4
614
|
Verified
9.9
477
|
Verified
9.3
651
|
Verified
9.9
473
|
Verified
9.3
617
Platform Additional Functionality
9.8
473
|
Verified
9.5
619
|
Verified
9.9
466
|
Verified
9.4
619
|
Verified
9.9
477
|
Verified
9.4
604
Agentic AI - Customer Journey Analytics
10.0
6
8.6
34
9.3
7
8.5
33
9.5
7
8.6
33
10.0
6
8.6
31
Search Setup
Not enough data
9.5
56
Not enough data
9.6
57
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
52
Not enough data
9.7
56
Integration
Not enough data
9.6
61
Not enough data
9.7
54
Not enough data
9.6
57
Feedback Management
9.9
211
Not enough data
9.9
211
Not enough data
9.9
211
Not enough data
Feedback Analysis
9.9
212
Not enough data
9.7
209
Not enough data
9.9
211
Not enough data
Feedback Sources
9.9
210
Not enough data
9.9
212
Not enough data
9.4
210
Not enough data
9.9
209
Not enough data
Generative AI
9.8
67
Not enough data
Feature Not Available
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
10.0
62
Not enough data
Feature Not Available
Not enough data
Survey Management
10.0
290
Not enough data
10.0
270
Not enough data
10.0
269
Not enough data
9.6
264
Not enough data
Process Management
10.0
264
Not enough data
10.0
266
Not enough data
10.0
268
Not enough data
10.0
280
Not enough data
System Management
10.0
243
Not enough data
10.0
238
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
56
Not enough data
9.5
49
Not enough data
9.6
53
Not enough data
9.5
50
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
50
Not enough data
9.4
48
Not enough data
9.3
49
Conversational AI - Conversational Commerce Platforms
Not enough data
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.9
480
Not enough data
9.9
481
Not enough data
9.9
466
Not enough data
9.9
464
Not enough data
9.9
467
Not enough data
Reporting
10.0
467
Not enough data
9.9
466
Not enough data
9.9
467
Not enough data
10.0
460
Not enough data
Agentic AI - Personalization
Not enough data
8.8
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
8.6
31
Not enough data
8.7
31
Not enough data
8.7
34
Analysis
Not enough data
9.3
623
Not enough data
9.4
708
Not enough data
9.3
555
|
Verified
Not enough data
9.4
605
|
Verified
Campaigns
Not enough data
9.4
578
|
Verified
Not enough data
9.7
710
|
Verified
Not enough data
9.4
496
Not enough data
9.2
487
Not enough data
9.6
586
|
Verified
Not enough data
9.6
680
|
Verified
Engagement
Not enough data
9.6
630
Platform
Not enough data
9.6
677
Not enough data
9.4
635
|
Verified
Not enough data
9.5
543
Agentic AI - Mobile Marketing
Not enough data
8.9
32
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
9.0
29
Not enough data
8.9
31
Not enough data
9.0
30
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
Variation Testing
10.0
429
Not enough data
10.0
428
Not enough data
10.0
431
Not enough data
10.0
436
Not enough data
10.0
427
Not enough data
10.0
430
Not enough data
Reporting
10.0
459
Not enough data
10.0
456
Not enough data
Personalization
10.0
445
Not enough data
10.0
428
Not enough data
10.0
425
Not enough data
Administration
10.0
426
Not enough data
10.0
428
Not enough data
10.0
429
Not enough data
10.0
429
Not enough data
Categories
Categories
Shared Categories
Glassbox and Insider One are categorized as Customer Journey Analytics
Unique Categories
Glassbox is categorized as Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, Enterprise Feedback Management, Digital Analytics, Digital Accessibility Platforms, and Digital Accessibility Tools
Reviews
Reviewers' Company Size
Glassbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
37.2%
Insurance
11.5%
Retail
11.1%
Telecommunications
6.2%
Banking
3.6%
Other
30.4%
Retail
25.7%
Apparel & Fashion
10.0%
Financial Services
3.8%
Cosmetics
3.8%
Food & Beverages
3.8%
Other
52.9%
Alternatives
Discussions
Can you configure struggle scores based on a journey type
2 Comments
DG
Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager - or reach out to me directly if you like and I will...Read more
When do we get to utilize Customer Journey Maps?
2 Comments
Official Response from Glassbox
Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features.
With your impending...Read more
What is the best way to insights which are only relevant to me
1 Comment
DG
Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Which Insider One features do you find most useful for improving customer engagement?
2 Comments
TT
Based on my experience with Insider One, a few features have significantly enhanced customer engagement. I utilise behavioural analytics to understand how...Read more
Why did your team choose Insider One over other engagement platforms?
1 Comment
ON
Since I was involved in the process of evaluating engagement platforms for our team, I can share why we decided on Insider One. One of the main reasons was...Read more
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