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Compare Glassbox and Insider One 
Featured Products
At a Glance
Market Segments
Enterprise (78.1% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Glassbox
Star Rating
(806)4.9 out of 5
Market Segments
Enterprise (78.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about GlassboxInsider One
Star Rating
(1,261)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in providing tailored user experiences, allowing businesses to differentiate between various customer segments effectively. Users appreciate the platform's ability to create high-performing journeys, such as those for WhatsApp, which enhances engagement and conversion rates.
- Users say that Glassbox stands out for its comprehensive data capture capabilities, automatically recording every digital interaction without the need for tagging. This feature is particularly praised for enabling quick and accurate insights into user behavior, making it easier to identify areas for improvement.
- Reviewers mention that Insider One's implementation process is notably swift, with many highlighting the responsive technical support and ongoing guidance from account managers. This level of support helps users feel confident in utilizing the platform's advanced features.
- According to verified reviews, Glassbox is lauded for its user-friendly interface, which simplifies the creation of analytical reports based on session replies. This ease of use is a significant advantage for teams looking to derive insights without extensive training.
- G2 reviewers highlight that while both platforms offer strong support, Glassbox receives particularly high marks for its quality of support, with users noting the effectiveness of its customer service in addressing issues promptly and thoroughly.
- Users report that Insider One provides robust technical capabilities, including advanced merchandising options that allow for targeted promotions. This flexibility is crucial for businesses aiming to optimize their marketing strategies and enhance customer engagement.
Pricing
Entry-Level Pricing
Glassbox
No pricing availableInsider One
No pricing availableFree Trial
Glassbox
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
9.8
738
9.4
1,141
Ease of Use
9.7
740
9.4
1,153
Ease of Setup
9.8
475
9.0
610
Ease of Admin
9.8
343
9.1
312
Quality of Support
9.8
737
9.6
1,138
Has the product been a good partner in doing business?
9.9
347
9.5
313
Product Direction (% positive)
9.9
729
9.8
1,095
Features by Category
Email Marketing
Not enough data
9.6
513
Not enough data
9.6
492
Not enough data
9.6
495
Not enough data
9.6
436
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
532
Not enough data
9.6
547
Not enough data
9.5
536
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
506
Not enough data
9.5
504
Not enough data
9.6
551
Not enough data
Feature Not Available
Not enough data
9.5
483
Not enough data
9.5
448
Not enough data
9.5
487
Not enough data
9.5
471
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
442
Not enough data
9.4
453
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
533
Not enough data
9.4
528
Not enough data
9.4
522
Not enough data
9.4
519
Not enough data
9.1
422
Platform
Not enough data
9.5
529
Not enough data
9.5
278
Not enough data
9.6
508
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
Not enough data
9.4
500
Not enough data
9.4
499
Not enough data
9.4
461
Metrics
9.9
572
Not enough data
9.9
566
Not enough data
9.9
560
Not enough data
9.9
564
Not enough data
9.9
559
Not enough data
9.9
545
Not enough data
9.9
541
Not enough data
9.9
546
Not enough data
9.9
541
Not enough data
Reporting
9.9
554
Not enough data
9.9
540
Not enough data
9.8
532
Not enough data
9.9
532
Not enough data
9.9
528
Not enough data
9.9
520
Not enough data
9.9
532
Not enough data
Other
9.9
522
Not enough data
9.9
505
Not enough data
9.9
503
Not enough data
9.9
497
Not enough data
9.9
490
Not enough data
9.8
486
Not enough data
9.9
488
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Administration
9.9
516
Not enough data
9.9
492
Not enough data
9.9
530
Not enough data
9.8
518
Not enough data
User Identification
9.9
478
Not enough data
10.0
481
Not enough data
10.0
485
Not enough data
Tracking & Reporting
10.0
472
Not enough data
10.0
471
Not enough data
10.0
468
Not enough data
9.9
465
Not enough data
10.0
474
Not enough data
10.0
468
Not enough data
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
User Behavior
9.8
520
|
Verified
Not enough data
9.8
516
|
Verified
Not enough data
9.8
517
|
Verified
Not enough data
A/B Testing
9.8
503
|
Verified
Not enough data
9.8
508
Not enough data
9.8
528
|
Verified
Not enough data
9.9
496
|
Verified
Not enough data
Visitor Information
9.8
542
|
Verified
Not enough data
9.8
562
|
Verified
Not enough data
Agentic AI - Session Replay
8.7
13
Not enough data
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Product Analytics
10.0
450
Not enough data
9.9
450
Not enough data
9.9
451
Not enough data
9.9
453
Not enough data
9.9
458
Not enough data
10.0
452
Not enough data
9.9
469
Not enough data
10.0
446
Not enough data
Agentic AI - Product Analytics
9.6
8
Not enough data
9.6
8
Not enough data
9.3
7
Not enough data
9.8
7
Not enough data
Analytics
10.0
295
Not enough data
10.0
298
Not enough data
9.9
294
Not enough data
10.0
298
Not enough data
10.0
296
Not enough data
10.0
311
Not enough data
Administration
9.9
308
Not enough data
10.0
291
Not enough data
10.0
291
Not enough data
Generative AI
10.0
59
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Experience
10.0
437
Not enough data
9.9
439
Not enough data
9.9
439
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.9
409
Not enough data
9.9
433
Not enough data
9.9
432
Not enough data
Performance
10.0
432
Not enough data
10.0
434
Not enough data
10.0
431
Not enough data
10.0
432
Not enough data
Data Sourcing
Not enough data
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
9.9
340
Not enough data
9.9
341
Not enough data
10.0
334
Not enough data
9.9
336
Not enough data
10.0
164
Not enough data
Agentic AI - Customer Journey Mapping
9.2
8
Not enough data
Platform Basics
9.9
471
|
Verified
9.5
656
|
Verified
9.8
475
|
Verified
9.5
655
|
Verified
Platform Data
9.9
472
|
Verified
9.4
639
|
Verified
9.9
470
|
Verified
9.4
617
|
Verified
9.9
476
|
Verified
9.3
652
|
Verified
9.9
473
|
Verified
9.3
619
Platform Additional Functionality
9.8
473
|
Verified
9.5
623
|
Verified
9.9
466
|
Verified
9.5
618
|
Verified
9.9
477
|
Verified
9.4
606
Agentic AI - Customer Journey Analytics
10.0
6
8.7
36
9.3
7
8.6
35
9.5
7
8.6
34
10.0
6
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Feedback Management
9.9
211
Not enough data
9.9
211
Not enough data
9.9
211
Not enough data
Feedback Analysis
9.9
212
Not enough data
9.7
209
Not enough data
9.9
211
Not enough data
Feedback Sources
9.9
210
Not enough data
9.9
212
Not enough data
9.4
210
Not enough data
9.9
209
Not enough data
Generative AI
9.8
67
Not enough data
Feature Not Available
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
10.0
62
Not enough data
Feature Not Available
Not enough data
Survey Management
10.0
290
Not enough data
10.0
270
Not enough data
10.0
269
Not enough data
9.6
264
Not enough data
Process Management
10.0
264
Not enough data
10.0
266
Not enough data
10.0
268
Not enough data
10.0
280
Not enough data
System Management
10.0
243
Not enough data
10.0
238
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.9
480
Not enough data
9.9
481
Not enough data
9.9
466
Not enough data
9.9
464
Not enough data
9.9
467
Not enough data
Reporting
10.0
467
Not enough data
9.9
466
Not enough data
9.9
467
Not enough data
10.0
460
Not enough data
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
Not enough data
9.3
625
Not enough data
9.4
696
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Campaigns
Not enough data
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
573
|
Verified
Not enough data
9.6
660
|
Verified
Engagement
Not enough data
9.6
628
Platform
Not enough data
9.6
676
Not enough data
9.4
626
|
Verified
Not enough data
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
Variation Testing
10.0
430
Not enough data
10.0
429
Not enough data
10.0
432
Not enough data
10.0
437
Not enough data
10.0
428
Not enough data
10.0
431
Not enough data
Reporting
10.0
460
Not enough data
10.0
457
Not enough data
Personalization
10.0
446
Not enough data
10.0
429
Not enough data
10.0
426
Not enough data
Administration
10.0
427
Not enough data
10.0
429
Not enough data
10.0
430
Not enough data
10.0
430
Not enough data
Categories
Categories
Shared Categories
Glassbox and Insider One are categorized as Customer Journey Analytics
Unique Categories
Glassbox is categorized as Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, Enterprise Feedback Management, Digital Analytics, Digital Accessibility Platforms, and Digital Accessibility Tools
Reviews
Reviewers' Company Size
Glassbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
37.1%
Insurance
11.5%
Retail
11.1%
Telecommunications
6.3%
Banking
3.6%
Other
30.5%
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
When do we get to utilize Customer Journey Maps?
2 Comments
Official Response from Glassbox
Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features.
With your impending...Read more
Can you configure struggle scores based on a journey type
2 Comments
DG
Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager - or reach out to me directly if you like and I will...Read more
What is the best way to insights which are only relevant to me
1 Comment
DG
Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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