# how do i experiment using insider with internal RFM analytic?

At this moment, we have our internal data from RFM analytics. How can we experiment using Insider to grow retention rate from our customers?

##### Post Metadata
- Posted at: over 4 years ago
- Author title: Head of CX at PT. Eigerindo Multi Produk Industri
- Net upvotes: 1


## Comments
### Comment 1

Hello Imam, 
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase history. This helps you measure the customer value. 

There are 5 levels of scores for recency, frequency and monetary. This means you can target 125 (5³) different segments.

For a better understanding of how Insider's RFM works, you can get more details by reading this article - https://academy.useinsider.com/docs/recency-frequency-monetary

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: Product Marketing Manager




## Related Product
[Insider One](https://www.g2.com/products/insider-one/reviews)

## Related Category
[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)

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