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Compare Dotdigital and Wati 
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (78.2% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Dotdigital
Star Rating
(1,124)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 3 pricing plansWati
Star Rating
(452)4.6 out of 5
Market Segments
Small-Business (78.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansDotdigital vs Wati
When assessing the two solutions, reviewers found Wati easier to use, set up, and administer. Reviewers also preferred doing business with Wati overall.
- Reviewers felt that Wati meets the needs of their business better than Dotdigital.
- When comparing quality of ongoing product support, reviewers felt that Dotdigital is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Wati over Dotdigital.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Wati
Growth
Contact Us
Send WhatsApp messages to thousands of users in one click to improve reach.
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month
Free Trial
Dotdigital
Free Trial is available
Wati
Free Trial is available
Ratings
Meets Requirements
8.6
947
8.9
351
Ease of Use
8.7
958
9.2
360
Ease of Setup
8.1
503
9.0
322
Ease of Admin
8.4
377
9.1
270
Quality of Support
8.9
927
8.6
343
Has the product been a good partner in doing business?
8.7
376
9.1
266
Product Direction (% positive)
8.9
933
9.3
331
Features by Category
Email Marketing
8.6
122
Not enough data
8.4
125
Not enough data
9.1
118
Not enough data
8.7
125
Not enough data
9.1
120
Not enough data
8.5
119
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.3
46
Not enough data
Reporting & Analytics
8.3
100
|
Verified
Not enough data
8.6
118
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
84
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.5
44
Not enough data
Email Marketing
8.9
554
|
Verified
Not enough data
9.1
545
|
Verified
Not enough data
8.8
533
|
Verified
Not enough data
8.6
503
|
Verified
Not enough data
Online Marketing
8.0
448
|
Verified
Not enough data
8.3
485
|
Verified
Not enough data
8.3
477
|
Verified
Not enough data
8.3
494
|
Verified
Not enough data
7.8
402
Not enough data
Lead Management
8.1
378
|
Verified
Not enough data
8.1
409
|
Verified
Not enough data
8.7
491
|
Verified
Not enough data
7.8
348
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
8.0
385
|
Verified
Not enough data
7.8
351
|
Verified
Not enough data
7.8
370
|
Verified
Not enough data
Campaign Management
8.3
439
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
7.6
324
|
Verified
Not enough data
7.4
317
Not enough data
Social
7.0
302
Not enough data
7.4
321
|
Verified
Not enough data
7.1
314
|
Verified
Not enough data
7.2
304
|
Verified
Not enough data
7.1
293
|
Verified
Not enough data
Reporting & Analytics
8.5
505
|
Verified
Not enough data
8.1
412
|
Verified
Not enough data
7.8
382
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
7.4
329
Not enough data
Platform
8.0
357
|
Verified
Not enough data
8.2
315
|
Verified
Not enough data
8.7
369
|
Verified
Not enough data
7.6
279
|
Verified
Not enough data
7.6
304
|
Verified
Not enough data
8.8
353
|
Verified
Not enough data
7.9
283
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
365
|
Verified
Not enough data
7.9
351
|
Verified
Not enough data
7.6
311
|
Verified
Not enough data
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
303
Not enough data
8.5
283
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
274
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
268
Not enough data
Edit
7.7
246
Not enough data
8.8
282
Not enough data
8.3
263
Not enough data
Logistics
8.4
286
Not enough data
7.8
249
Not enough data
8.0
257
Not enough data
8.2
254
Not enough data
Generative AI
7.3
195
Not enough data
7.1
189
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Design
Not enough data
8.7
153
Not enough data
7.9
153
Not enough data
8.6
165
Not enough data
8.4
153
Not enough data
8.7
155
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
191
8.8
130
7.9
169
8.6
118
7.9
174
8.5
114
Support
8.0
192
8.6
120
8.3
182
8.3
115
8.8
202
8.6
128
Responses
Not enough data
8.6
172
Not enough data
8.8
168
Not enough data
8.7
165
Not enough data
8.6
160
Not enough data
8.5
154
Platform
Not enough data
8.7
163
Not enough data
8.8
141
Not enough data
8.4
160
Not enough data
8.0
160
Not enough data
Feature Not Available
Not enough data
8.7
150
Not enough data
8.6
151
Generative AI
Not enough data
7.3
96
Not enough data
Feature Not Available
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Messaging Channels
Not enough data
7.4
44
Not enough data
Feature Not Available
Not enough data
7.1
46
Not enough data
9.1
66
Administration
Not enough data
9.2
66
Not enough data
9.0
63
Not enough data
8.4
59
Not enough data
8.7
66
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
8.3(won by default)
55
Not enough data
8.5(won by default)
56
Not enough data
8.5(won by default)
54
Channels
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
56
Not enough data
8.6(won by default)
59
Not enough data
7.7(won by default)
50
Not enough data
8.5(won by default)
51
Insight
Not enough data
8.0(won by default)
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
89
Not enough data
9.4
90
Not enough data
9.2
87
Not enough data
9.0
86
Not enough data
9.1
86
Not enough data
9.2
88
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
83
Not enough data
9.1
83
Not enough data
8.6
78
Not enough data
8.8
80
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Wati are categorized as Communication Platform as a Service (CPaaS) and WhatsApp Marketing
Unique Categories
Dotdigital is categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Email Deliverability, Email Template Builder, Transactional Email, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Wati is categorized as Chatbots, Proactive Notification, Customer Communications Management, and Social Customer Service
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wati
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Education Management
10.2%
Information Technology and Services
7.3%
Retail
6.5%
Marketing and Advertising
6.1%
Health, Wellness and Fitness
5.8%
Other
64.2%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Can i send custom pdf by template by providing custom link tomy customer?
2 Comments
JD
Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF...Read more
What is WATI used for?
2 Comments
PP
Wati is WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their...Read more
Can we know from which website we recieved the chat on whatsapp
1 Comment
JD
Our chat widget allows you to add a page title as default message when users land from a specific website.
If users allow the default message to be sent,...Read more
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