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Compare Demandbase One and ZoomInfo Sales 
Featured Products
At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat
Demandbase One
Star Rating
(1,916)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneZoomInfo Sales
Star Rating
(8,944)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in user experience, with a clean and intuitive interface that makes navigation easy, even for new users. This is a significant advantage for teams looking to improve sales efficiency and prospecting accuracy without a steep learning curve.
- Users say that Demandbase One offers a robust user interface and a wide range of features, particularly for account-based advertising and retargeting. Reviewers appreciate its ability to gather data from various lead platforms, making it easier to send updated communications.
- According to verified reviews, ZoomInfo Sales stands out for its depth and reliability of data, especially for mid-market and enterprise accounts. Users find it more mature compared to other tools, which enhances their ability to identify the right contacts and understand company structures before outreach.
- Reviewers mention that Demandbase One provides valuable account recommendations based on purchase intent, which can significantly enhance marketing strategies. However, some users have noted challenges with configuration, indicating that it may not always align perfectly with specific workflow needs.
- Users highlight that the support team for Demandbase One is responsive and helpful, with quick turnaround times for addressing issues. This level of support is crucial for users who rely on timely assistance to optimize their marketing efforts.
- G2 reviewers indicate that while both platforms have strong features, ZoomInfo Sales has a higher overall satisfaction score, reflecting its effectiveness in improving sales processes. Users appreciate the powerful search and filtering capabilities that save time compared to manual prospecting methods.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Demandbase One
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.5
1,485
8.7
7,330
Ease of Use
8.5
1,544
8.8
7,409
Ease of Setup
8.4
699
8.9
2,159
Ease of Admin
8.5
441
8.7
1,479
Quality of Support
8.8
1,297
8.7
6,551
Has the product been a good partner in doing business?
8.9
438
8.6
1,495
Product Direction (% positive)
8.2
1,422
8.7
7,093
Features by Category
Data Availability
7.5
616
8.3
4286
|
Verified
8.4
634
8.5
4251
|
Verified
8.1
596
8.2
2898
|
Verified
7.8
85
7.9
412
Data Accuracy
7.2
615
7.7
4286
|
Verified
8.0
628
8.2
4231
|
Verified
7.8
83
7.9
404
Agentic AI - Sales Intelligence
7.5
10
7.3
131
7.7
10
7.6
131
7.2
10
7.3
132
8.1
9
7.4
133
8.1
9
7.3
132
7.8
9
7.6
132
Platform
7.5
180
7.8
427
8.2
223
8.6
1323
|
Verified
8.5
246
8.6
1621
|
Verified
8.3
179
8.2
1366
|
Verified
7.1
153
7.7
1057
|
Verified
8.1
172
8.2
1241
|
Verified
Features
8.2
479
8.4
3412
|
Verified
8.7
514
8.4
3427
|
Verified
7.7
440
8.0
3170
|
Verified
8.1
472
8.3
3451
|
Verified
8.5
601
8.6
4181
|
Verified
8.1
518
8.1
3338
|
Verified
7.9
480
Feature Not Available
8.0
418
8.0
2703
|
Verified
7.3
316
7.8
1245
|
Verified
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Lead Intelligence
8.8
290
|
Verified
8.6
1270
|
Verified
8.9
308
8.7
1298
8.7
234
8.6
1281
Lead Management
8.7
297
8.6
1259
8.3
279
8.3
1222
8.5
306
8.8
1311
Marketing Campaigns
8.5
264
8.0
1107
8.2
247
7.8
1096
8.4
253
7.8
1053
8.4
271
8.0
1098
8.5
276
8.3
1150
Campaign Execution
8.5
249
8.0
1068
8.7
238
8.6
1209
8.7
236
8.5
1193
8.4
203
8.3
1149
Agentic AI - Account Data Management
8.3
39
7.7
33
8.4
38
7.6
33
8.4
37
7.3
33
8.2
37
7.5
33
8.3
37
7.4
32
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
334
Not enough data
8.6
467
|
Verified
Not enough data
8.5
464
Not enough data
8.0
437
|
Verified
Organization
Not enough data
8.3
451
Not enough data
8.5
473
Not enough data
8.5
462
|
Verified
Performance Analysis
Not enough data
8.3
456
Not enough data
8.3
451
|
Verified
Sales Analysis
Not enough data
8.0
442
Not enough data
8.3
451
Generative AI
Not enough data
7.9
263
Not enough data
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Integrated Workflows
Not enough data
8.1
913
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
885
|
Verified
Not enough data
8.0
863
Not enough data
8.6
929
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
660
Agentic AI - Sales Engagement
Not enough data
7.8
59
Not enough data
8.1
59
Not enough data
8.1
58
Not enough data
8.0
59
Not enough data
7.8
58
Not enough data
7.8
57
Not enough data
8.0
58
Dialing Options
Not enough data
8.9
119
|
Verified
Not enough data
8.7
119
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
114
|
Verified
Not enough data
8.4
110
|
Verified
Automation
Not enough data
8.3
101
Not enough data
Feature Not Available
Not enough data
8.5
104
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
8.4
1050
8.2
140
8.6
1048
7.2
86
7.7
710
Platform Additional Functionality
8.3
127
8.7
1014
7.9
98
8.4
757
7.5
88
8.0
703
8.1
110
8.5
786
8.2
110
8.3
794
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
75
Not enough data
8.8
74
Not enough data
8.4
71
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
72
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
144
Not enough data
Platform Data
8.4
148
Not enough data
8.1
138
Not enough data
Platform Additional Functionality
7.6
126
Not enough data
8.2
142
Not enough data
Agentic AI - Account-Based Advertising
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
8.6
1289
8.2
22
8.6
1278
|
Verified
8.1
23
8.5
1314
|
Verified
8.1
23
8.5
1242
7.4
21
8.7
1267
Agentic AI - Lead Intelligence
7.8
6
7.6
82
Lead Monitoring
Not enough data
8.8
1423
|
Verified
Not enough data
8.7
1353
|
Verified
Not enough data
8.6
1323
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.8
57
Data Capture
Not enough data
8.0
906
Not enough data
8.6
1287
|
Verified
Not enough data
8.1
1212
|
Verified
Not enough data
8.6
1344
|
Verified
Analytics
Not enough data
8.8
1439
|
Verified
Not enough data
8.5
1322
|
Verified
Customization
Not enough data
8.2
1164
|
Verified
Not enough data
8.2
1215
|
Verified
Not enough data
8.1
1186
|
Verified
Not enough data
8.7
1366
|
Verified
Data collection
7.8
61
8.1
644
8.3
64
8.5
769
|
Verified
8.0
69
8.5
756
|
Verified
8.4
65
8.7
793
|
Verified
8.4
65
8.7
775
|
Verified
Segment Trending
Feature Not Available
8.3
704
|
Verified
7.9
50
8.1
670
Feature Not Available
8.1
656
|
Verified
Feature Not Available
8.0
678
Analysis
8.5
58
8.2
701
8.8
59
8.5
738
|
Verified
8.9
58
8.6
761
|
Verified
Platform
8.3
66
8.8
831
|
Verified
8.6
56
8.7
777
|
Verified
7.9
50
7.9
672
|
Verified
8.3
60
8.4
750
|
Verified
8.5
54
8.3
704
|
Verified
8.8
55
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Generative AI
Not enough data
7.7
618
Not enough data
7.4
616
Agentic AI - Email Verification
Not enough data
8.2
65
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
7.2
65
Not enough data
7.0
66
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
Discovery
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Not enough data
Management
8.3
10
Not enough data
8.0
10
Not enough data
Platform
7.8
12
Not enough data
8.3
11
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
509
Not enough data
8.6
503
Not enough data
8.6
465
Customizations
Not enough data
8.8
512
Not enough data
8.9
500
Not enough data
8.7
517
Not enough data
8.6
500
Not enough data
8.6
507
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
287
|
Verified
Not enough data
8.6
270
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.5
299
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
258
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
292
|
Verified
Insights
Not enough data
8.4
288
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.2
285
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
8.6
289
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
7.0
10
8.1
18
7.7
10
8.2
18
7.7
10
7.7
17
7.5
10
7.9
18
Lead Intelligence
8.4
237
8.4
981
8.6
241
8.5
1001
8.2
207
8.4
973
Lead Management
8.3
214
8.4
914
8.0
109
8.2
653
8.6
238
8.5
927
Marketing Campaigns
8.1
162
8.2
130
7.6
148
Feature Not Available
7.9
163
Feature Not Available
8.0
158
8.3
132
8.2
162
8.0
337
Data Availability - Marketing Account Intelligence
7.9
42
8.6
73
Data Accuracy - Marketing Account Intelligence
8.0
40
8.5
74
Agentic AI - Account-Based Analytics
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Lead Intelligence
8.3
256
Not enough data
8.8
285
Not enough data
8.3
255
Not enough data
Lead Management
8.4
257
Not enough data
8.0
166
Not enough data
8.7
272
Not enough data
Marketing Campaigns
8.3
216
Not enough data
7.2
139
Not enough data
7.8
211
Not enough data
8.0
225
Not enough data
8.2
223
Not enough data
8.4
184
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and ZoomInfo Sales are categorized as Marketing Account Intelligence, Buyer Intent Data Providers, Lead Capture, Account Data Management, Market Intelligence, Sales Intelligence, AI Sales Assistant, Visitor Identification, Lead Mining, and Lead Intelligence
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Customer Journey Analytics, Demand Side Platform (DSP), Account-Based Advertising, Account-Based Web and Content Experiences, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Data Quality, Lead Scoring, and Paid Search Intelligence
ZoomInfo Sales is categorized as Sales Engagement, Email Verification, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
18.3%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
6.0%
Other
35.6%
Computer Software
24.4%
Information Technology and Services
22.2%
Marketing and Advertising
4.8%
Staffing and Recruiting
4.7%
Telecommunications
3.4%
Other
40.5%
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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