# Best Influencer Marketing Platforms ## How Many Influencer Marketing Platforms Products Does G2 Track? **Total Products under this Category:** 442 ### Category Stats (Aug 2026) - **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Influencer Marketing Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 19,600+ Authentic Reviews - 442+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Influencer Marketing Platforms ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=97128&focus%5B%5D=2814) Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, HypeAuditor, and Meltwater. Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=hypeauditor&focus%5B%5D=meltwater) **Sponsored** ### Creator.co More Than an Influencer Marketing Platform. Creator.co gives you AI-powered technology to work smarter, 400M+ creators to find the right fit, full-funnel tracking to connect creator activity to business results, and expert campaign management to execute and scale without adding headcount. Everything you need to find creators, run campaigns, prove ROI, and scale what works—all in one place. Trusted by leading brands including Nike, Oakley, Mercedes-Benz, and Best Buy. For Brands: End-to-End Influencer Marketing We streamline the entire process—from finding creators to managing campaigns and measuring results. Influencer Discovery & Collaboration - Access over 400 million influencers across Instagram, TikTok, and YouTube - Precision targeting to find creators who truly align with your audience - Campaign-ready briefs crafted to attract top talent - Hands-on support to help vet, select, and onboard creators Campaign Creation & Management - Build and launch campaigns that align with your brand’s goals - End-to-end management: from messaging and budgeting to content approvals - Flexible workflows, whether you prefer full control or want our team to manage everything Advanced Analytics & Reporting - Real-time insights to monitor performance and ROI - In-depth metrics on reach, engagement, sales, and conversions - Identify your top-performing creators and optimize for long-term success Seamless Integrations Our platform connects with tools you already use to make influencer marketing part of your broader strategy: - Shopify – Automate product orders and track campaign-driven sales - Google Analytics – Attribute web traffic and conversions to influencer activity - TikTok Shop – Connect social commerce with creator-led campaigns Whether you're a creator building your brand or a business scaling your reach, Creator.co provides the tools, community, and support to help you grow with confidence. Let’s create something powerful, together. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-30T21%3A18%3A54Z&secure%5Bdisplayable_resource_id%5D=681&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=681&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=169573&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms&secure%5Btoken%5D=1d2a78bb9ccd1257efcb36642d720791df34e79d411cb1847197d042b56a636f&secure%5Burl%5D=https%3A%2F%2Fwww.creator.co%2Flp%2Fenterprise-influencer-marketing%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dq32026&secure%5Burl_type%5D=custom_url) ### [impact.com](https://www.g2.com/fr/products/impact-com/reviews) impact.com is a software designed to unify affiliate, creator, and advocacy partnership programs in a single comprehensive platform. The software provides access to 250K+ quality partners and true incremental value tracking by leveraging automation and expert-managed services. It automates manual partnership tasks and reduces inefficiency caused by managing programs across multiple disconnected platforms. impact.com addresses fragmented partnership management by centralizing affiliate, creator, and advocacy workflows into one hub. The software supports migration assistance, campaign optimization, and end-to-end partner program management. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,353 #### G2 Deal: Try impact.com’s NEW Edition for Ecommerce Risk Free for 30 Days ECOMMERCE MERCHANTS - Affiliate marketing works when you're on the right platform! Every week, get 10 brand-safe partners matched specifically for you. Only pay partners when they drive sales. impact.com automates your partner payouts and reporting. Start FREE by signing up through G2. **Price:** ~~$500+~~ [View this exclusive G2 deal](https://www.g2.com/fr/deals/offers/62520cff-d029-4930-ae2f-1da387708e1b?source=categories) #### How Do G2 Users Rate impact.com? - **Social Commerce:** 7.1/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 8.7/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 7.2/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 7.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind impact.com? - **Vendeur:** [Impact](https://www.g2.com/fr/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb) - **Site Web de l'entreprise:** www.Impact.com - **Année de fondation:** 2008 - **Emplacement du siège social:** Santa Barbara, CA - **Twitter:** @impactdotcom 7,723 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website) 3,625 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** PDG, Propriétaire - **Top Industries:** Marketing et publicité, Logiciels informatiques - **Company Size:** 64% Small, 16% Medium #### What Do G2 Reviewers Say About impact.com? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de impact.com, le trouvant simple et efficace pour l'intégration du marketing d'affiliation. - Les utilisateurs apprécient la **plateforme tout-en-un** de impact.com, offrant une gestion d'affiliation fluide avec d'excellentes capacités de reporting. - Les utilisateurs trouvent que l' **interface utilisateur intuitive** de impact.com améliore l'efficacité, simplifiant la configuration et la gestion des partenaires pour le marketing d'affiliation. - Les utilisateurs louent la **facilité d'utilisation et le suivi complet** sur impact.com, facilitant la gestion fluide des programmes d'affiliation. - Les utilisateurs apprécient le **système de support exceptionnel** de impact.com, soulignant des réponses rapides et détaillées qui simplifient leur expérience. ##### Cons - Les utilisateurs trouvent l'interface **pas intuitive** , éprouvant de la frustration avec la navigation et la fonctionnalité sur les écrans plus petits. - Les utilisateurs trouvent la **, en particulier avec le processus de vérification compliqué et les difficultés d'installation.** - Les utilisateurs trouvent la **complexité** de la plateforme accablante, en particulier pendant le processus d'intégration difficile pour les nouveaux utilisateurs. - Les utilisateurs éprouvent une **mauvaise utilisabilité** en raison de problèmes d'adaptation de l'écran et de bugs frustrants qui entravent la fonctionnalité globale. - Les utilisateurs rencontrent des **problèmes techniques** tels que le chargement lent des pages et une mauvaise expérience mobile, ce qui affecte l'utilisabilité et la satisfaction. #### What Are Recent G2 Reviews of impact.com? **["Plateforme fiable pour gérer les partenariats d'affiliation"](https://www.g2.com/fr/survey_responses/impact-com-review-13054439)** **Rating:** 5.0/5.0 stars _— Mithi S._ [Read full review](https://www.g2.com/fr/survey_responses/impact-com-review-13054439) **["Interface utilisateur intuitive avec quelques frustrations liées aux méthodes de paiement"](https://www.g2.com/fr/survey_responses/impact-com-review-13065706)** **Rating:** 4.0/5.0 stars _— Jubayer H._ [Read full review](https://www.g2.com/fr/survey_responses/impact-com-review-13065706) #### What Are G2 Users Discussing About impact.com? - [À quoi sert impact.com ?](https://www.g2.com/fr/discussions/what-is-impact-com-used-for) - 4 comments - [À quoi sert SaaSquatch ?](https://www.g2.com/fr/discussions/what-is-saasquatch-used-for) - 1 upvote - [À quoi sert Forensiq ?](https://www.g2.com/fr/discussions/what-is-forensiq-used-for) - 1 comment ### [Sprout Social Influencer Marketing](https://www.g2.com/fr/products/sprout-social-influencer-marketing/reviews) Sprout Social Influencer Marketing is a software designed to help brands and agencies activate and scale influencer programs using data-driven insights. The software provides AI-driven creator discovery, Brand Fit scoring, brand safety reporting, and organized multi-brand workspaces by leveraging semantic search and engagement pattern analysis. It automates workflows from outreach and contract tracking to content approvals and reduces the friction of managing isolated, disconnected influencer campaigns. Sprout Social Influencer Marketing addresses the need for centralized influencer operations by consolidating every phase of the influencer lifecycle, from research and vetting through campaign activation and performance measurement, into a single platform. The software supports global multi-market campaigns, agency client portfolio management, and real-time ROI reporting across reach, engagement, and conversions. **Average Rating:** 4.3/5.0 **Total Reviews:** 403 #### How Do G2 Users Rate Sprout Social Influencer Marketing? - **Social Commerce:** 6.2/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 8.8/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 6.8/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 6.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Sprout Social Influencer Marketing? - **Vendeur:** [Sprout Social](https://www.g2.com/fr/sellers/sprout-social) - **Site Web de l'entreprise:** sproutsocial.com - **Année de fondation:** 2010 - **Emplacement du siège social:** Chicago, IL - **Twitter:** @SproutSocial 116,252 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website) 1,767 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable de compte, Responsable des médias sociaux - **Top Industries:** Marketing et publicité, Relations publiques et communications - **Company Size:** 45% Medium, 39% Small #### What Do G2 Reviewers Say About Sprout Social Influencer Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation et les capacités complètes de gestion des influenceurs** de Sprout Social, améliorant l'efficacité des campagnes. - Les utilisateurs apprécient la **facilité d'utilisation** et les fonctionnalités qui font gagner du temps de la plateforme de découverte d'influenceurs de Sprout Social. - Les utilisateurs adorent la **facilité d'utilisation** de Sprout Social Influencer Marketing, ce qui rend la gestion des projets et des campagnes simple. - Les utilisateurs apprécient la **facilité d'utilisation** de Sprout Social Influencer Marketing, simplifiant la gestion des campagnes et la collaboration. - Les utilisateurs apprécient les **analyses robustes** de Sprout Social Influencer Marketing, améliorant ainsi leur recherche d'influenceurs et leurs stratégies commerciales. ##### Cons - Les utilisateurs trouvent que la **base de données d'influenceurs inadéquate** limite la recherche efficace et nécessite l'utilisation de plateformes supplémentaires pour la validation. - Les utilisateurs rencontrent souvent **des inexactitudes dans les données de localisation** , rendant difficile la recherche de créateurs pertinents pour les campagnes. - Les utilisateurs ont du mal avec les **problèmes de fonctionnalité de recherche** , la trouvant peu fiable et difficile à filtrer les résultats efficacement. - Les utilisateurs trouvent que la **base de données des créateurs est obsolète** et ont du mal avec la fonction de recherche peu fiable de l'outil pour les influenceurs. - Les utilisateurs rencontrent souvent des **problèmes techniques** avec Sprout Social, y compris des ralentissements et des pertes de données occasionnelles lors des mises à jour. #### What Are Recent G2 Reviews of Sprout Social Influencer Marketing? **["La gestion des influenceurs de Sprout Social m'aide à trouver et à évaluer les influenceurs de manière efficace."](https://www.g2.com/fr/survey_responses/sprout-social-influencer-marketing-review-11196238)** **Rating:** 4.0/5.0 stars _— Susie F._ [Read full review](https://www.g2.com/fr/survey_responses/sprout-social-influencer-marketing-review-11196238) **["Découverte d'influenceurs simplifiée et axée sur les données avec Sprout Social Influencer Marketing"](https://www.g2.com/fr/survey_responses/sprout-social-influencer-marketing-review-12459669)** **Rating:** 5.0/5.0 stars _— Whitney W._ [Read full review](https://www.g2.com/fr/survey_responses/sprout-social-influencer-marketing-review-12459669) #### What Are G2 Users Discussing About Sprout Social Influencer Marketing? - [À quoi sert Tagger Media ?](https://www.g2.com/fr/discussions/what-is-tagger-media-used-for) ### [Later Influence](https://www.g2.com/fr/products/later-influence/reviews) Later Influence is a software designed to help brands discover creators, plan campaigns, and measure influencer marketing performance with confidence. The software provides data-driven creator discovery, campaign management tools, and advanced influencer analytics by leveraging a decade of proprietary data including billions of social interactions and $2.4B+ in verified influencer-driven purchases. It automates campaign execution workflows and reduces guesswork by delivering pre-launch intelligence on which creators and strategies are most likely to perform. Later Influence addresses the challenge of identifying authentic, brand-aligned creators by combining AI-powered recommendations with expert guidance and audience alignment analysis. The software supports campaigns across Instagram, TikTok, YouTube, and other major social channels, serving enterprise brands such as Nike, Wayfair, Unilever, and Southwest Airlines. **Average Rating:** 4.5/5.0 **Total Reviews:** 458 #### How Do G2 Users Rate Later Influence? - **Social Commerce:** 7.9/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 8.2/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 8.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind Later Influence? - **Vendeur:** [Later](https://www.g2.com/fr/sellers/later-be4d4c43-6bd8-437c-acbb-08e5b98f3c0d) - **Site Web de l'entreprise:** later.com - **Année de fondation:** 2014 - **Emplacement du siège social:** Boston, MA - **Twitter:** @latermedia 37,928 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9433f47bc11b517a610f32ca8decb49ccf3fc1525b86b5155064bc37571e0e0e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flatergram-me%2F&secure%5Burl_type%5D=linkedin_company_website) 2,070 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable des médias sociaux, Spécialiste des médias sociaux - **Top Industries:** Marketing et publicité, Biens de consommation - **Company Size:** 43% Small, 31% Medium #### What Do G2 Reviewers Say About Later Influence? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de Later Influence, profitant de briefs clairs et d'une gestion de campagne fluide. - Les utilisateurs apprécient la **gestion de campagne fluide** de Later Influence, mettant en avant des briefs clairs et des outils de collaboration efficaces. - Les utilisateurs apprécient la **communication fluide** avec Later Influence, ce qui améliore l'organisation et la collaboration tout au long du processus de campagne. - Les utilisateurs apprécient la **gestion fluide des influenceurs** de Later Influence, ce qui renforce leur confiance et leur efficacité dans les campagnes. - Les utilisateurs apprécient le **support excellent et la communication** de Later Influence, ce qui améliore leur expérience globale et leur confiance. ##### Cons - Les utilisateurs signalent des **problèmes techniques** avec Later Influence, y compris des bugs et une mauvaise performance dans la livraison des campagnes et l'engagement. - Les utilisateurs expriment des préoccupations concernant les **problèmes des créateurs** , y compris une mauvaise communication et un manque de mises à jour sur la participation à la campagne. - Les utilisateurs trouvent l'interface **compliquée pour les nouveaux utilisateurs** , nécessitant une courbe d'apprentissage mais valant toujours l'effort. - Les utilisateurs rencontrent des défis avec le **ciblage et la gestion des influenceurs** , trouvant souvent plus de succès par le biais d'agences à la place. - Les utilisateurs trouvent l' **interface peu intuitive et boguée** , en particulier lors de la gestion de grandes campagnes ou de l'analyse des créateurs. #### What Are Recent G2 Reviews of Later Influence? **["Outil génial, équipe encore meilleure"](https://www.g2.com/fr/survey_responses/later-influence-review-8454241)** **Rating:** 5.0/5.0 stars _— Megan S._ [Read full review](https://www.g2.com/fr/survey_responses/later-influence-review-8454241) **["Later rend la gestion des influenceurs en masse rapide et sans effort"](https://www.g2.com/fr/survey_responses/later-influence-review-12671315)** **Rating:** 4.5/5.0 stars _— Ziporah K._ [Read full review](https://www.g2.com/fr/survey_responses/later-influence-review-12671315) #### What Are G2 Users Discussing About Later Influence? - [What is Mavrck used for?](https://www.g2.com/fr/discussions/what-is-mavrck-used-for) ### [Insense](https://www.g2.com/fr/products/insense/reviews) Insense is a software designed to scale user-generated content production and influencer marketing operations for brands and agencies. The software provides access to a vetted marketplace of 75,500+ creators across 35+ countries by leveraging both a self-serve creator marketing platform and flexible managed services. It automates creator sourcing and content workflows and reduces the operational burden of managing UGC campaigns at scale. Insense addresses the challenge of finding reliable, brand-ready creators by offering a pre-vetted global network spanning the USA, Canada, EMEA, APAC, and Latin America. The software supports UGC production, influencer campaign management, and managed service engagements for teams seeking flexible execution options. **Average Rating:** 4.5/5.0 **Total Reviews:** 373 #### How Do G2 Users Rate Insense? - **Social Commerce:** 8.4/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.1/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 8.5/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 8.6/10 (Category avg: 8.2/10) #### Who Is the Company Behind Insense? - **Vendeur:** [Insense](https://www.g2.com/fr/sellers/insense) - **Site Web de l'entreprise:** insense.pro - **Année de fondation:** 2016 - **Emplacement du siège social:** New York - **Twitter:** @Insense\_pro 1,843 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=79eacb7de824673584dc1519df1ba189d75ec444d75aec2cf221402070158d3a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsense.pro%2F&secure%5Burl_type%5D=linkedin_company_website) 157 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Créateur de contenu, Créateur de contenu - **Top Industries:** Marketing et publicité, Santé, bien-être et fitness - **Company Size:** 54% Small, 12% Medium #### What Do G2 Reviewers Say About Insense? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** d'Insense, ce qui améliore leur productivité et simplifie la gestion des tâches. - Les utilisateurs soulignent la **facilité d'installation** d'Insense, ce qui rend la connexion avec les marques et le début de la création de contenu généré par les utilisateurs très simple. - Les utilisateurs trouvent Insense **très utile et convivial** , facilitant une navigation facile et une assistance rapide pour leurs activités secondaires. - Les utilisateurs apprécient la **excellente communication** avec les marques sur Insense, assurant des réponses et un soutien rapides. - Les utilisateurs apprécient la **variété des emplois** proposés par Insense, ce qui améliore les partenariats de marque et simplifie l'expérience des créateurs. ##### Cons - Les utilisateurs expriment leur frustration face aux **invitations de marques non pertinentes** et à la mauvaise communication, ayant le sentiment que leurs préférences sont souvent ignorées. - Les utilisateurs éprouvent **un mauvais service client** avec des temps de réponse lents et une interaction humaine limitée, ce qui impacte la satisfaction globale. - Les utilisateurs expriment leur frustration face aux **retards** dans les retours d'application et la communication de la marque, ce qui impacte l'expérience globale. - Les utilisateurs signalent des **problèmes techniques** importants avec Insense, affectant l'utilisation, les notifications et les téléchargements de contenu. - Les utilisateurs trouvent que les **problèmes de cohérence des créateurs** sont frustrants, impactant les téléchargements de contenu et le contrôle créatif dans les campagnes. #### What Are Recent G2 Reviews of Insense? **["Sourcing UGC sans effort et collaboration fluide avec les créateurs"](https://www.g2.com/fr/survey_responses/insense-review-7789915)** **Rating:** 5.0/5.0 stars _— Rolando I._ [Read full review](https://www.g2.com/fr/survey_responses/insense-review-7789915) **["Insense simplifie le sourcing des créateurs, la gestion des campagnes et les paiements"](https://www.g2.com/fr/survey_responses/insense-review-12572122)** **Rating:** 5.0/5.0 stars _— Utilisateur vérifié à Marketing et publicité_ [Read full review](https://www.g2.com/fr/survey_responses/insense-review-12572122) #### What Are G2 Users Discussing About Insense? - [À quoi sert Insense ?](https://www.g2.com/fr/discussions/what-is-insense-used-for) ## FAQs About Influencer Marketing Platforms Generated using AI Last updated: June 3, 2026 ### Where can I find the best influencer marketing platform Based on G2 reviews, these influencer marketing platforms stand out for creator discovery, campaign organization, and performance tracking. - [impact.com](https://www.g2.com/products/impact-com) — partnership management and payout workflows. - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing) — influencer discovery with audience analytics. - [Later Influence](https://www.g2.com/products/later-influence) — structured campaigns and managed support. - [Insense](https://www.g2.com/products/insense) — UGC sourcing and creator applications. ### Which influencer marketing tool is most effective Based on G2 reviews, buyers most often shortlist these tools when they want efficient creator sourcing, campaign management, and reporting. - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing) — data-driven discovery and campaign tracking. - [Later Influence](https://www.g2.com/products/later-influence) — end-to-end campaign structure and automation. - [impact.com](https://www.g2.com/products/impact-com) — partnership lifecycle and automated payouts. - [Meltwater](https://www.g2.com/products/meltwater) — social listening plus influencer vetting. ### Best influencer marketing platform for small business Based on G2 reviews, small teams often look for platforms that reduce manual work and simplify creator collaboration. - [Insense](https://www.g2.com/products/insense) — creator sourcing and campaign management. - [Later Influence](https://www.g2.com/products/later-influence) — guided workflows for lean teams. - [impact.com](https://www.g2.com/products/impact-com) — centralized links, tracking, and payouts. - [Afluencer](https://www.g2.com/products/afluencer) — brand connections for smaller creators. ### What should buyers look for in influencer marketing platforms According to verified users, the strongest buying signals are efficient creator discovery, reliable audience and performance analytics, and centralized campaign workflows. Reviewers repeatedly value tools that reduce manual searching, keep outreach and content tracking in one place, and make reporting easier to share internally. Buyers also pay close attention to onboarding speed, ease of use, and how well a platform supports briefs, approvals, payments, and deliverables. Several reviews mention that a broad creator database matters, but relevance and fit matter more than raw volume. Common frustrations include limited reporting flexibility, uneven creator data quality, and workflows that feel too complex for smaller teams. ### What features define modern influencer marketing platforms According to verified users, modern influencer marketing platforms are defined by creator discovery, audience analytics, campaign tracking, outreach management, and reporting in one system. Reviewers often highlight tools that help teams vet creators by niche, demographics, engagement, and brand fit rather than relying on follower counts alone. Workflow features also stand out, especially content approvals, messaging, contracting, payouts, affiliate tracking, and automated reporting. Many recent reviews also point to social listening, UGC collection, and performance visibility across campaigns as important differentiators. The strongest products help teams replace spreadsheets, reduce manual follow-up, and keep creator partnerships organized from sourcing through measurement. ### [Influential powered by Captiv8](https://www.g2.com/fr/products/influential-powered-by-captiv8/reviews) Influential powered by Captiv8 is a software designed to connect brands with digital influencers and creators for branded content campaigns. The software provides influencer discovery, campaign management, content creation, and performance measurement by leveraging an AI-powered platform and a real-time social listening tool called Insights. It automates campaign workflows and reduces the effort required to source, manage, and evaluate creator partnerships at scale. Influential powered by Captiv8 addresses the challenge of identifying the right creators and measuring content impact by combining audience data analysis across Instagram, Twitter, YouTube, and Facebook. The software supports branded storytelling, campaign analytics, and real-time audience insights for marketers across enterprise and mid-market organizations. **Average Rating:** 4.7/5.0 **Total Reviews:** 503 #### How Do G2 Users Rate Influential powered by Captiv8? - **Social Commerce:** 8.9/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.5/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 8.9/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 8.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind Influential powered by Captiv8? - **Vendeur:** [Captiv8](https://www.g2.com/fr/sellers/captiv8-e8dd8810-46c7-4f9e-ad1e-c27453f5c559) - **Site Web de l'entreprise:** captiv8.io - **Année de fondation:** 2015 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @Captiv8labs 2,142 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c4c18dd421dd75ae767c5bacf275184042bbbbc375164422bf2335cfb48bcd18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcaptiv8%2F&secure%5Burl_type%5D=linkedin_company_website) 127 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing, Responsable du marketing d'influence - **Top Industries:** Marketing et publicité, Biens de consommation - **Company Size:** 50% Large, 25% Medium #### What Do G2 Reviewers Say About Influential powered by Captiv8? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **gestion efficace des campagnes** de Captiv8, simplifiant le marketing d'influence et renforçant l'accent sur les stratégies clés. - Les utilisateurs apprécient la **gestion simplifiée des campagnes d'influenceurs** de Captiv8, améliorant considérablement l'efficacité et l'évolutivité. - Les utilisateurs trouvent Influential propulsé par Captiv8 **facile à naviguer et à utiliser** , améliorant ainsi leur expérience globale. - Les utilisateurs apprécient le **service client utile** de Captiv8, fournissant une assistance tout au long de l'intégration et de l'utilisation quotidienne. - Les utilisateurs louent Captiv8 pour ses **fonctionnalités qui font gagner du temps** , rationalisant la gestion des influenceurs de la recherche au paiement sans effort. ##### Cons - Les utilisateurs ont du mal avec un **système de recherche inefficace** , ce qui entraîne souvent des résultats incorrects et des difficultés de navigation. - Les utilisateurs souhaitent une **meilleure catégorisation des influenceurs** et plus de fonctionnalités de détection de fraude pour améliorer l'expérience utilisateur. - Les utilisateurs trouvent la **complexité** d'Influential difficile au début, surtout lorsqu'ils comparent des données et des profils. - Les utilisateurs trouvent l' **accessibilité du créateur** difficile en raison de données incohérentes et des exigences de connexion de profil pour les insights. - Les utilisateurs trouvent la plateforme **chère et surévaluée** , particulièrement difficile pour les petites agences ou marques. #### What Are Recent G2 Reviews of Influential powered by Captiv8? **["Collaborations de marque sans effort avec une intégration transparente"](https://www.g2.com/fr/survey_responses/influential-powered-by-captiv8-review-12729198)** **Rating:** 4.5/5.0 stars _— Nae N._ [Read full review](https://www.g2.com/fr/survey_responses/influential-powered-by-captiv8-review-12729198) **["Simplifie la gestion des campagnes d'influenceurs et aide aux demandes ponctuelles"](https://www.g2.com/fr/survey_responses/influential-powered-by-captiv8-review-12234007)** **Rating:** 4.0/5.0 stars _— Madhura K._ [Read full review](https://www.g2.com/fr/survey_responses/influential-powered-by-captiv8-review-12234007) #### What Are G2 Users Discussing About Influential powered by Captiv8? - [How do you use Captiv8?](https://www.g2.com/fr/discussions/how-do-you-use-captiv8) - 2 comments - [Do you have to pay for Upfluence?](https://www.g2.com/fr/discussions/captiv8-do-you-have-to-pay-for-upfluence) - [Qu'est-ce que Captiv8 io ?](https://www.g2.com/fr/discussions/what-is-captiv8-io) - 4 comments, 4 upvotes - [What does Captiv8 do?](https://www.g2.com/fr/discussions/what-does-captiv8-do) - 1 comment, 2 upvotes ### [PartnerStack](https://www.g2.com/fr/products/partnerstack/reviews) PartnerStack is a software designed to help B2B software companies build and scale revenue-generating partner programs. The software provides partner recruitment, seamless onboarding, performance-based rewards, and optimization insights by leveraging a unified partner ecosystem platform. It automates the partner journey from recruitment through payouts and reduces the manual effort of managing affiliates, influencers, agencies, and publishers across separate tools. PartnerStack addresses the challenge of scaling partner-driven revenue by centralizing all partner program types into a single, trackable platform. The software supports affiliate programs, influencer partnerships, agency relationships, and publisher networks with reporting and performance analytics. **Average Rating:** 4.7/5.0 **Total Reviews:** 923 #### How Do G2 Users Rate PartnerStack? - **Social Commerce:** 8.6/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 8.6/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 8.8/10 (Category avg: 8.2/10) #### Who Is the Company Behind PartnerStack? - **Vendeur:** [AppDirect](https://www.g2.com/fr/sellers/appdirect) - **Site Web de l'entreprise:** www.appdirect.com - **Année de fondation:** 2009 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @AppDirect 2,342 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e073a63d19d4387ef9ed403b4a02bd8fb80458c35012f31876338504f8ebed1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappdirect%2F&secure%5Burl_type%5D=linkedin_company_website) 1,149 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Fondateur, PDG - **Top Industries:** Marketing et publicité, Logiciels informatiques - **Company Size:** 82% Small, 13% Medium #### What Do G2 Reviewers Say About PartnerStack? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs louent la **facilité d'utilisation** de PartnerStack, bénéficiant de son interface intuitive et de ses matériaux promotionnels accessibles. - Les utilisateurs apprécient la **gestion de partenaires sans effort** de PartnerStack, rendant le marketing d'affiliation simple et rationalisé. - Les utilisateurs apprécient la **facilité d'installation et d'utilisation** de PartnerStack, rendant la gestion des affiliés simple et accessible. - Les utilisateurs apprécient le **système de paiement facile et automatisé** de PartnerStack, ce qui renforce la confiance et simplifie la gestion des partenariats d'affiliation. - Les utilisateurs apprécient la **facilité de suivi des parrainages** avec PartnerStack, simplifiant la gestion et améliorant la transparence des gains. ##### Cons - Les utilisateurs rencontrent des difficultés avec **les problèmes de paiement** , notant de longs délais dans les paiements de commission et des frais de retrait impactant leur expérience. - Les utilisateurs rencontrent des **problèmes de partenariat** en raison d'une communication peu claire, de retards dans l'intégration et d'une interface utilisateur encombrée. - Les utilisateurs trouvent que les **fonctionnalités de rapport sont inadéquates** , souvent confrontés à des retards et manquant des analyses détaillées dont ils ont besoin. - Les utilisateurs trouvent que les **options de paiement inflexibles** et les paiements manuels sont lourds, affectant l'utilisabilité globale de PartnerStack. - Les utilisateurs trouvent le **processus d'approbation lent** sur PartnerStack frustrant, ce qui entraîne des retards dans les projets clients et les commissions. #### What Are Recent G2 Reviews of PartnerStack? **["Suivi d'affiliation transparent et horaire avec un tableau de bord cohérent et facile à naviguer"](https://www.g2.com/fr/survey_responses/partnerstack-review-13226277)** **Rating:** 4.0/5.0 stars _— Dmytro L._ [Read full review](https://www.g2.com/fr/survey_responses/partnerstack-review-13226277) **["PartnerStack: The Best Affiliate Partner with Amazing Customer Service"](https://www.g2.com/fr/survey_responses/partnerstack-review-13244784)** **Rating:** 5.0/5.0 stars _— Jaycee G._ [Read full review](https://www.g2.com/fr/survey_responses/partnerstack-review-13244784) #### What Are G2 Users Discussing About PartnerStack? - [What is PartnerStack used for?](https://www.g2.com/fr/discussions/what-is-partnerstack-used-for) - 3 comments, 4 upvotes ### [HypeAuditor](https://www.g2.com/fr/products/hypeauditor/reviews) HypeAuditor is a software designed to help brands, agencies, and platforms analyze influencers, verify audience authenticity, and plan influencer marketing campaigns. The software provides influencer discovery, audience demographic analysis, campaign management, and market analysis reports by leveraging AI algorithms that identify behavioral patterns and detect suspicious or fraudulent accounts. It automates campaign tracking and media plan creation and reduces the risk of partnering with influencers who have inauthentic audiences. HypeAuditor addresses the challenge of influencer quality assessment by enabling brands to compare accounts, benchmark competitors, and evaluate influencer marketing landscapes across different countries and niche markets. The software supports campaigns across Instagram, YouTube, TikTok, Twitch, and Twitter with tools for competitor comparison, performance tracking, and AI-powered fraud detection. **Average Rating:** 4.6/5.0 **Total Reviews:** 262 #### How Do G2 Users Rate HypeAuditor? - **Social Commerce:** 5.0/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.2/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 7.6/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 7.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind HypeAuditor? - **Vendeur:** [HypeAuditor](https://www.g2.com/fr/sellers/hypeauditor) - **Année de fondation:** 2017 - **Emplacement du siège social:** Indianapolis, US - **Twitter:** @hypeauditor 1,485 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83d4bf237f3a0efbed3b9cd89202944c1aa42199b7fb95b7f516ec9226c4df16&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhypeauditor%2F&secure%5Burl_type%5D=linkedin_company_website) 69 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** PDG - **Top Industries:** Marketing et publicité, Relations publiques et communications - **Company Size:** 51% Small, 39% Medium #### What Do G2 Reviewers Say About HypeAuditor? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient **l'efficacité dans la gestion des influenceurs** offerte par HypeAuditor, rationalisant les évaluations de partenariat et les communications. - Les utilisateurs apprécient la **facilité d'utilisation** de HypeAuditor, profitant de son interface intuitive et de ses fonctionnalités utiles pour l'analyse des influenceurs. - Les utilisateurs apprécient les **informations rapides et fiables sur l'audience** de HypeAuditor, améliorant ainsi efficacement leurs stratégies d'influence. - Les utilisateurs apprécient les **données robustes et complètes** fournies par HypeAuditor, facilitant des sélections d'influenceurs éclairées pour les campagnes. - Les utilisateurs apprécient l' **interface conviviale** de HypeAuditor, rendant l'analyse des influenceurs rapide et efficace. ##### Cons - Les utilisateurs rencontrent des défis avec **des rapports médiocres** , car le tableau de bord manque de profondeur et de métriques spécifiques, limitant ainsi son utilité. - Les utilisateurs expriment leur déception face à **des analyses limitées** , rencontrant des problèmes de précision et des données restreintes pour les petits influenceurs. - Les utilisateurs remarquent les **fonctionnalités manquantes** dans HypeAuditor, notamment en ce qui concerne les profils d'influenceurs et les options de suivi des ventes. - Les utilisateurs trouvent que les **frais d'abonnement sont trop chers** , surtout pour les petites et moyennes entreprises, ce qui limite l'accès aux fonctionnalités nécessaires. - Les utilisateurs rencontrent des **inexactitudes** dans les données, avec des canaux non pertinents et des profils d'influenceurs mal classifiés affectant la fiabilité. #### What Are Recent G2 Reviews of HypeAuditor? **["La solide sensibilisation des influenceurs de HypeAuditor, sa base de données et ses rapports complets"](https://www.g2.com/fr/survey_responses/hypeauditor-review-13174319)** **Rating:** 5.0/5.0 stars _— Ozge S._ [Read full review](https://www.g2.com/fr/survey_responses/hypeauditor-review-13174319) **["Plateforme idéale pour la vérification des influenceurs et l'analyse des campagnes"](https://www.g2.com/fr/survey_responses/hypeauditor-review-13128851)** **Rating:** 4.5/5.0 stars _— Suyash S._ [Read full review](https://www.g2.com/fr/survey_responses/hypeauditor-review-13128851) #### What Are G2 Users Discussing About HypeAuditor? - [How much does hype auditor cost?](https://www.g2.com/fr/discussions/how-much-does-hype-auditor-cost) - [What software do influencers use?](https://www.g2.com/fr/discussions/hypeauditor-what-software-do-influencers-use) - [HypeAuditor est-il réel ?](https://www.g2.com/fr/discussions/is-hypeauditor-real) - 2 comments - [Qu'est-ce qu'un HypeAuditor ?](https://www.g2.com/fr/discussions/what-is-a-hypeauditor) - 1 comment ### [Meltwater](https://www.g2.com/fr/products/meltwater/reviews) Meltwater is a software designed to provide organizations with media, social, and consumer intelligence for smarter decision-making and sustainable growth. The software provides media monitoring, social listening, influencer discovery and relationship management, and AI-powered insights by leveraging analysis of nearly 1 billion pieces of content per day across news, social, broadcast, podcasts, and digital sources. It automates brand monitoring, reporting, and influencer outreach workflows and reduces the time teams spend on manual data analysis and campaign measurement. Meltwater addresses the challenge of fragmented intelligence across PR, communications, and marketing by consolidating media, social, and consumer data into a unified platform with real-time alerts and competitive benchmarking. The software supports influencer campaign management through its Klear module, AI-assisted reporting via Mira Studio, and integrations with tools such as Copilot and Slack for teams across 27,000 global customers. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,639 #### How Do G2 Users Rate Meltwater? - **Social Commerce:** 6.7/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 8.4/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 7.1/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 6.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind Meltwater? - **Vendeur:** [Meltwater](https://www.g2.com/fr/sellers/meltwater) - **Site Web de l'entreprise:** www.meltwater.com - **Année de fondation:** 2001 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @Meltwater 24,840 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website) 2,585 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable des médias sociaux, Responsable Marketing - **Top Industries:** Marketing et publicité, Relations publiques et communications - **Company Size:** 41% Small, 37% Medium #### What Do G2 Reviewers Say About Meltwater? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent Meltwater **extrêmement facile à utiliser** , appréciant son interface intuitive et le support d'intégration utile pour les nouveaux membres. - Les utilisateurs apprécient les **paramètres de filtrage faciles** dans Meltwater, leur permettant de trouver des informations pertinentes efficacement. - Les utilisateurs apprécient Meltwater pour son **support client exceptionnel** et ses fonctions de recherche robustes, améliorant la surveillance des médias et l'analyse de sentiment. - Les utilisateurs louent le **support client exceptionnel** de Meltwater, soulignant la réactivité et l'utilité dans les situations urgentes. - Les utilisateurs trouvent l' **utilité** de Meltwater inestimable, louant son support réactif et ses fonctionnalités de reporting perspicaces. ##### Cons - Les utilisateurs expriment un besoin d' **améliorations en matière de flexibilité** concernant les licences et la précision des rapports, ce qui affecte la satisfaction globale. - Les utilisateurs trouvent l'interface de Meltwater **non intuitive** , compliquant leur processus de recherche et leur expérience. - Les utilisateurs trouvent que la **, notant que l'interface n'est pas intuitive et nécessite une formation.** - Les utilisateurs critiquent Meltwater pour ses **fonctionnalités limitées** , notant des contacts presse génériques et des recherches dans la base de données médias maladroites. - Les utilisateurs trouvent **la navigation difficile** dans Meltwater, citant un tableau de bord déroutant et des difficultés à localiser les rapports et les insights. #### What Are Recent G2 Reviews of Meltwater? **["Recherche de mots-clés fiable et tri d'articles flexible"](https://www.g2.com/fr/survey_responses/meltwater-review-13174217)** **Rating:** 4.0/5.0 stars _— Max B._ [Read full review](https://www.g2.com/fr/survey_responses/meltwater-review-13174217) **Rating:** 5.0/5.0 stars _— Jessica B._ [Read full review](https://www.g2.com/fr/survey_responses/meltwater-review-10394487) #### What Are G2 Users Discussing About Meltwater? - [À quoi sert Linkfluence ?](https://www.g2.com/fr/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/fr/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Qui utilise l'eau de fonte ?](https://www.g2.com/fr/discussions/who-uses-meltwater) - 1 comment - [Klear est-il sûr ?](https://www.g2.com/fr/discussions/is-klear-safe) - 1 comment - [Combien coûte l'eau de fonte ?](https://www.g2.com/fr/discussions/how-much-does-meltwater-cost) - 2 comments ### [Tracknow](https://www.g2.com/fr/products/tracknow-ltd-tracknow/reviews) Tracknow is a software designed to help businesses launch and manage advanced affiliate marketing programs across multiple partnership models. The software provides affiliate tracking, multi-level marketing support, influencer program management, and iGaming affiliate solutions by leveraging real-time tracking and automated reporting tools. It automates affiliate performance monitoring and fraud detection and reduces the manual overhead of managing large affiliate networks. Tracknow addresses the need for a flexible, scalable affiliate solution by supporting affiliate marketing, MLM structures, influencer programs, and introducing broker programs within a single platform. The software supports a 14-day free trial with no setup fee, 24/7 customer service, and the ability to cancel at any time. **Average Rating:** 5.0/5.0 **Total Reviews:** 272 #### How Do G2 Users Rate Tracknow? - **Social Commerce:** 9.2/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.8/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 9.2/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 9.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Tracknow? - **Vendeur:** [Tracknow LTD](https://www.g2.com/fr/sellers/tracknow-ltd) - **Site Web de l'entreprise:** www.tracknow.io - **Année de fondation:** 2022 - **Emplacement du siège social:** N/A - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6c7ee74ad97df07ab6978e50afa7f058b856a2ac04b95678ba2e2dad3beb643&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftracknow%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Comptable, Responsable Financier Senior - **Top Industries:** Services financiers, Marketing et publicité - **Company Size:** 72% Small, 26% Medium #### What Do G2 Reviewers Say About Tracknow? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient le **suivi efficace des parrainages** avec Tracknow, simplifiant la gestion des affiliés et économisant du temps. - Les utilisateurs apprécient la **facilité d'utilisation** de Tracknow, ce qui améliore l'efficacité dans le suivi des expéditions et la gestion des tâches affiliées. - Les utilisateurs apprécient le **suivi efficace des codes de réduction** par Tracknow, garantissant un crédit précis pour les affiliés sur les ventes. - Les utilisateurs apprécient l' **intégration rapide et automatisée** de Tracknow, permettant aux affiliés de commencer à contribuer sans effort. - Les utilisateurs apprécient le **suivi des performances** de Tracknow, fournissant des analyses perspicaces pour les campagnes et l'attribution des ventes d'influenceurs. ##### Cons - Les utilisateurs rencontrent **des problèmes techniques** avec Tracknow, y compris des transporteurs non pris en charge et des plantages de la plateforme lors de tâches cruciales. - Les utilisateurs trouvent le **processus d'installation complexe** , notamment en raison des réglages chronophages et de la documentation insuffisante pour les guider. - Les utilisateurs trouvent que le **mauvais reporting** dans Tracknow est chronophage et manque de fonctionnalités avancées pour une gestion MLM efficace. - Les utilisateurs trouvent les **options de personnalisation limitées** frustrantes, souhaitant des fonctionnalités plus adaptées à leur flux de travail. - Les utilisateurs trouvent le **processus d'apprentissage difficile** de Tracknow décourageant en raison de la documentation limitée et de la configuration initiale complexe. #### What Are Recent G2 Reviews of Tracknow? **["Gestion d'affiliation simplifiée, besoin d'un coup de pouce mobile"](https://www.g2.com/fr/survey_responses/tracknow-review-12226157)** **Rating:** 4.5/5.0 stars _— Shahid Ul I._ [Read full review](https://www.g2.com/fr/survey_responses/tracknow-review-12226157) **["Gestion des tâches sans effort, fortement recommandée"](https://www.g2.com/fr/survey_responses/tracknow-review-12243990)** **Rating:** 5.0/5.0 stars _— Mia S._ [Read full review](https://www.g2.com/fr/survey_responses/tracknow-review-12243990) ### [Trackdesk](https://www.g2.com/fr/products/trackdesk/reviews) Trackdesk is a software designed to help SaaS, e-commerce, trading companies, agencies, and affiliate networks launch, manage, and optimize affiliate, referral, and partner programs at scale. The software provides unlimited affiliate tracking, bulk payout automation, AI-powered analytics, and a Partnership Managers Marketplace by leveraging 100% tracking accuracy across devices, channels, and campaigns and over 900 integrations including Stripe, PayPal, Wise, and Tipalti. It automates tracking, reporting, and affiliate management workflows and reduces the manual effort and cost inefficiencies associated with scaling partner programs. Trackdesk addresses the challenge of platform-imposed growth limits by offering unlimited affiliates, clicks, and conversions with transparent, value-based pricing and no hidden fees. The software supports enterprise-grade security with ISO 27001 certification and GDPR compliance, along with dedicated migration services and customizable reporting dashboards. **Average Rating:** 4.8/5.0 **Total Reviews:** 340 #### How Do G2 Users Rate Trackdesk? - **Social Commerce:** 9.3/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.5/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 9.4/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 9.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind Trackdesk? - **Vendeur:** [trackdesk](https://www.g2.com/fr/sellers/trackdesk) - **Année de fondation:** 2022 - **Emplacement du siège social:** Prague, CZ - **Twitter:** @Get\_Trackdesk 79 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=01cb754e68b15fc938b46c47b5d3bad48ed0cf9d8336c835cb248a5262014381&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrackdesk%2F&secure%5Burl_type%5D=linkedin_company_website) 26 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing, Spécialiste en optimisation pour les moteurs de recherche - **Top Industries:** Marketing et publicité, Logiciels informatiques - **Company Size:** 88% Small, 17% Medium #### What Do G2 Reviewers Say About Trackdesk? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent que Trackdesk offre une **facilité d'utilisation** avec une navigation intuitive et une automatisation, améliorant ainsi l'efficacité de la gestion des affiliés. - Les utilisateurs apprécient le **suivi de performance précis** de Trackdesk, garantissant fiabilité et intégration transparente avec les opérations de commerce électronique. - Les utilisateurs apprécient l' **interface utilisateur intuitive et épurée** de Trackdesk, ce qui améliore la productivité et la facilité d'utilisation. - Les utilisateurs apprécient la **facilité de suivi des performances des affiliés** avec le tableau de bord intuitif de Trackdesk pour une gestion de campagne efficace. - Les utilisateurs apprécient les **informations issues des rapports** dans Trackdesk, qui simplifient le suivi des performances et économisent un temps précieux. ##### Cons - Les utilisateurs trouvent le **processus de rapport fastidieux** , car il nécessite des clics supplémentaires et manque d'options personnalisables. - Les utilisateurs ont noté des **options de personnalisation limitées** pour les widgets de tableau de bord et les formulaires d'inscription des partenaires, ce qui impacte la flexibilité et les insights. - Les utilisateurs trouvent que les **fonctionnalités de rapport sont inadéquates** , notant un besoin de plus de flexibilité et d'options de personnalisation. - Les utilisateurs estiment qu'il y a **des informations insuffisantes** disponibles pour les débutants, ce qui rend difficile l'utilisation efficace de Trackdesk. - Les utilisateurs estiment que **les conseils intégrés à l'application et la documentation de l'API doivent être améliorés** pour renforcer l'utilisabilité et l'efficacité de Trackdesk. #### What Are Recent G2 Reviews of Trackdesk? **["Le marché fait la différence"](https://www.g2.com/fr/survey_responses/trackdesk-review-13085579)** **Rating:** 5.0/5.0 stars _— Rizwan A._ [Read full review](https://www.g2.com/fr/survey_responses/trackdesk-review-13085579) **["Parfait pour les programmes de partenariat basés sur la performance"](https://www.g2.com/fr/survey_responses/trackdesk-review-13085801)** **Rating:** 4.5/5.0 stars _— Nuray M._ [Read full review](https://www.g2.com/fr/survey_responses/trackdesk-review-13085801) ### [#paid](https://www.g2.com/fr/products/paid-paid/reviews) #paid is a software designed to connect vetted creators with leading brands for collaborative, performance-driven creator marketing campaigns. The software provides algorithmic creator matching, fair pricing tools, automated content usage rights, and omni-channel campaign measurement by leveraging a centralized creator marketplace with proprietary technology. It automates creator discovery and rights management and reduces reliance on vanity metrics by focusing measurement on fundamental business performance indicators. #paid addresses trust and transparency challenges in the creator economy by offering algorithmic matching, standardized pricing, and integrated campaign analytics for brands including McDonald's, Sephora, Samsung, and Disney. The software supports end-to-end creator marketing campaign management with top-rated customer support and managed services delivered from offices in Toronto, New York, Los Angeles, Chicago, and Miami. **Average Rating:** 4.7/5.0 **Total Reviews:** 420 #### How Do G2 Users Rate #paid? - **Social Commerce:** 8.4/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 9.0/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 8.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind #paid? - **Vendeur:** [#paid](https://www.g2.com/fr/sellers/paid-6f8270ae-f99e-47e4-bff8-0cc439c205cd) - **Site Web de l'entreprise:** www.hashtagpaid.com - **Année de fondation:** 2013 - **Emplacement du siège social:** Toronto, Ontario - **Twitter:** @hashtagpaid 4,229 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0c765ee6beb832f9a63bb43e5bf4e26588cf461fbb12d4ce0fa426c00047c416&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3374561%2F&secure%5Burl_type%5D=linkedin_company_website) 159 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Créateur de contenu, Fondateur - **Top Industries:** Marketing et publicité, Habillement et mode - **Company Size:** 82% Small, 14% Medium #### What Do G2 Reviewers Say About #paid? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs adorent la **facilité d'utilisation** de #paid, appréciant les processus simplifiés et les fonctionnalités intuitives pour gérer les collaborations. - Les utilisateurs apprécient l'efficacité **économisant du temps** de #paid pour gérer les collaborations avec les influenceurs et rationaliser les processus de campagne. - Les utilisateurs apprécient la **gestion de campagne simplifiée** de #paid, facilitant des collaborations efficaces avec les influenceurs et les activités marketing. - Les utilisateurs apprécient l' **approche simplifiée et professionnelle** de #paid, améliorant la collaboration et l'authenticité dans les relations avec les influenceurs. - Les utilisateurs apprécient l' **efficacité** de #paid, rationalisant les collaborations de marque et économisant du temps avec des flux de travail et des communications clairs. ##### Cons - Les utilisateurs éprouvent des **retards** avec les paiements et les approbations de campagnes, ce qui peut nuire à leur satisfaction globale avec la plateforme. - Les utilisateurs constatent que **les opportunités de campagne peuvent sembler limitées** , rendant difficile pour les petits créateurs de réussir sur #paid. - Les utilisateurs trouvent que les **options limitées** pour les créateurs sur #paid restreignent leur capacité à explorer efficacement des campagnes diversifiées. - Les utilisateurs éprouvent des **processus d'approbation lents** frustrants, causant des retards dans les publications et les paiements, surtout pour les petits comptes. - Les utilisateurs rencontrent une **performance lente** lors des téléchargements de contenu et de la gestion des campagnes, ce qui impacte l'efficacité et les temps de réponse. #### What Are Recent G2 Reviews of #paid? **["Campagnes de créateurs de bout en bout avec des analyses solides et un suivi du retour sur investissement"](https://www.g2.com/fr/survey_responses/paid-review-12806083)** **Rating:** 5.0/5.0 stars _— Avijit B._ [Read full review](https://www.g2.com/fr/survey_responses/paid-review-12806083) **["#payé Rend le Contenu Sponsorisé Clair et Fiable"](https://www.g2.com/fr/survey_responses/paid-review-12724810)** **Rating:** 5.0/5.0 stars _— Abderrahmane Mohamed N._ [Read full review](https://www.g2.com/fr/survey_responses/paid-review-12724810) #### What Are G2 Users Discussing About #paid? - [À quoi sert #paid ?](https://www.g2.com/fr/discussions/what-is-paid-used-for) - 3 comments, 2 upvotes ### [Statusphere](https://www.g2.com/fr/products/statusphere/reviews) Statusphere est la seule plateforme de marketing de micro-influenceurs conçue pour se développer elle-même. La plateforme aide les marques de consommation à générer des milliers de publications de créateurs garanties—sans les feuilles de calcul, les messages directs ou la logistique manuelle. Propulsée par l'IA et les données de première partie, Statusphere gère chaque étape du processus : sourcing des créateurs, envoi de produits, exécution, droits de contenu et exécution de la campagne. Notre technologie SmartMatch™ garantit que les bons créateurs reçoivent vos produits, tandis que StevieOps™ automatise les opérations de campagne en coulisses. Le résultat ? Un moteur toujours actif de contenu généré par les utilisateurs authentique et prêt à l'emploi qui alimente la croissance organique, les publicités payantes et le SEO social—tout en économisant à votre équipe des centaines d'heures. Avec Statusphere, les marques cessent de gérer les campagnes d'influenceurs et commencent à les développer. **Average Rating:** 4.7/5.0 **Total Reviews:** 49 #### How Do G2 Users Rate Statusphere? - **Social Commerce:** 7.7/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.8/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 9.1/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 8.6/10 (Category avg: 8.2/10) #### Who Is the Company Behind Statusphere? - **Vendeur:** [Statusphere](https://www.g2.com/fr/sellers/statusphere) - **Année de fondation:** 2016 - **Emplacement du siège social:** Winter Park, Florida, United States - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6b2e155b2b186034601925254f8ba20d877d8898c2d1d95553638eb5dbd2923&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstatusphere&secure%5Burl_type%5D=linkedin_company_website) 67 employés sur LinkedIn® #### Who Uses This Product? - **Top Industries:** Biens de consommation, Cosmétiques - **Company Size:** 31% Small, 31% Medium #### What Do G2 Reviewers Say About Statusphere? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de Statusphere, profitant de processus simplifiés et d'un excellent support client tout au long de leur expérience. - Les utilisateurs soulignent la **gestion efficace des campagnes** de Statusphere, permettant une génération rapide de contenu généré par les utilisateurs et un flux de contenu fluide. - Les utilisateurs louent **l'équipe de support utile** de Statusphere, améliorant leur expérience et simplifiant la gestion des campagnes. - Les utilisateurs sont impressionnés par le **processus d'installation facile** , ce qui améliore leur expérience de gestion de campagne avec Statusphere. - Les utilisateurs apprécient les fonctionnalités d' **engagement convivial** de Statusphere, permettant des campagnes efficaces et maximisant l'interaction avec les créateurs. ##### Cons - Les utilisateurs notent les **problèmes de créateur** liés au respect des briefs et à la communication, affectant la gestion et l'efficacité des campagnes. - Les utilisateurs trouvent le **modèle de tarification complexe** et les horaires stricts des campagnes difficiles lorsqu'ils gèrent leurs campagnes efficacement. - Les utilisateurs trouvent le **contenu souvent inutilisable** en raison de l'absence de versions vidéo brutes et de processus d'exportation manuels. - Les utilisateurs trouvent les **limitations de crédit** difficiles, en particulier avec les ajustements pour les campagnes et les frais supplémentaires pour les fonctionnalités de TikTok. - Les utilisateurs notent le **manque d'informations** dans les éléments de ligne, ce qui limite leur capacité à répondre efficacement à toutes les exigences légales. #### What Are Recent G2 Reviews of Statusphere? **["UGC qui alimente la sensibilisation, la confiance et la croissance"](https://www.g2.com/fr/survey_responses/statusphere-review-11615188)** **Rating:** 4.5/5.0 stars _— Utilisateur vérifié à Cosmétiques_ [Read full review](https://www.g2.com/fr/survey_responses/statusphere-review-11615188) **["Partenariats Créateurs Sans Effort et Support Exceptionnel"](https://www.g2.com/fr/survey_responses/statusphere-review-11991789)** **Rating:** 5.0/5.0 stars _— Erin P._ [Read full review](https://www.g2.com/fr/survey_responses/statusphere-review-11991789) ### [Agentio](https://www.g2.com/fr/products/agentio/reviews) Agentio is a software designed to help performance marketers buy and manage ad reads from top YouTube creators at scale. The software provides creator discovery, campaign bidding, content approval, conversion tracking, and ROAS measurement by leveraging direct integrations with YouTube creators and a streamlined performance marketing workflow. It automates the creator ad buying process and reduces the complexity of sourcing, negotiating, and tracking in-content YouTube integrations. Agentio addresses the challenge of turning creator-led word-of-mouth into a measurable growth channel by connecting brands with high-trust YouTube creators and providing clear attribution for conversion revenue. The software supports performance marketers in running scalable, repeatable creator advertising campaigns with tools for evaluating results and optimizing strategies for higher conversions. **Average Rating:** 4.9/5.0 **Total Reviews:** 66 #### How Do G2 Users Rate Agentio? - **Social Commerce:** 6.7/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.7/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 7.5/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 9.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind Agentio? - **Vendeur:** [Agentio](https://www.g2.com/fr/sellers/agentio) - **Site Web de l'entreprise:** www.agentio.com - **Année de fondation:** 2023 - **Emplacement du siège social:** Brooklyn, US - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c5c840a6dc7df5c6022dcfe91eda4467752f2d3ed923d4acb97a3b68b734c86&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fagentio-hq&secure%5Burl_type%5D=linkedin_company_website) 66 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gestionnaire de talents - **Top Industries:** Marketing et publicité, Divertissement - **Company Size:** 61% Small, 12% Medium #### What Do G2 Reviewers Say About Agentio? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs adorent la **facilité d'utilisation** d'Agentio, appréciant son flux de travail simple et son support réactif. - Les utilisateurs louent le **service client rapide et utile** d'Agentio, améliorant ainsi leur expérience globale avec la plateforme. - Les utilisateurs louent Agentio pour ses **connexions efficaces** avec les marques, simplifiant considérablement la collaboration pour les créateurs. - Les utilisateurs trouvent qu'Agentio est **très facile à utiliser** , améliorant la gestion du marketing d'influence et l'expérience utilisateur globale. - Les utilisateurs apprécient l' **efficacité qui fait gagner du temps** d'Agentio, permettant une gestion de campagne fluide et une collaboration rapide. ##### Cons - Les utilisateurs trouvent que les **offres limitées** avec Agentio restreignent leurs options de négociation, impactant la visibilité potentielle pour les créateurs. - Les utilisateurs expriment des préoccupations concernant les **problèmes des créateurs** sur Agentio, soulignant les faibles tarifs et les processus de négociation maladroits qui entravent les opportunités. - Les utilisateurs estiment qu'Agentio est **cher** en raison de tarifs inférieurs à la norme et d'une flexibilité de tarification limitée pour les créateurs. - Les utilisateurs rencontrent des **problèmes d'ajustement** avec les enchères, souhaitant un processus de négociation plus intuitif et des options de communication plus claires. - Les utilisateurs trouvent les **tarifs non compétitifs** et rencontrent des frustrations avec le processus de négociation et le suivi des performances des campagnes sur Agentio. #### What Are Recent G2 Reviews of Agentio? **["Une plateforme fantastique pour simplifier la négociation !"](https://www.g2.com/fr/survey_responses/agentio-review-12034136)** **Rating:** 5.0/5.0 stars _— Sophie R._ [Read full review](https://www.g2.com/fr/survey_responses/agentio-review-12034136) **["Partenariats de créateurs simplifiés avec une courbe d'apprentissage minimale"](https://www.g2.com/fr/survey_responses/agentio-review-12002583)** **Rating:** 5.0/5.0 stars _— Olivia H._ [Read full review](https://www.g2.com/fr/survey_responses/agentio-review-12002583) ### [CreatorIQ](https://www.g2.com/fr/products/creatoriq/reviews) CreatorIQ est le système d'exploitation natif de l'IA pour la croissance dirigée par les créateurs. Fié par plus de 1 300 marques et agences mondiales, y compris Burson, Delta Air Lines, Google, LVMH, Nestlé et Sephora, CreatorIQ unifie le marketing des créateurs à travers les médias payés, possédés, gagnés, le commerce et la communauté en un écosystème homogène de niveau entreprise. Avec une infrastructure d'intelligence de pointe, des normes rigoureuses de conformité et de sécurité, et des intégrations avec Meta, Snapchat, TikTok, YouTube, et plus encore, CreatorIQ permet aux marques et agences d'exploiter l'économie des créateurs comme un moteur de croissance stratégique. Apprenez-en plus sur www.creatoriq.com et suivez-nous sur LinkedIn et Instagram. **Average Rating:** 4.6/5.0 **Total Reviews:** 563 #### How Do G2 Users Rate CreatorIQ? - **Social Commerce:** 6.4/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.5/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 6.9/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 6.6/10 (Category avg: 8.2/10) #### Who Is the Company Behind CreatorIQ? - **Vendeur:** [CreatorIQ](https://www.g2.com/fr/sellers/creatoriq) - **Site Web de l'entreprise:** creatoriq.com - **Année de fondation:** 2013 - **Emplacement du siège social:** Culver City, US - **Twitter:** @CreatorIQ 2,425 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d259a9fdf656e6a5add6b8758fee0ad8b9eb1b94b1cc6905c7715480a86f5e32&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18018126%2F&secure%5Burl_type%5D=linkedin_company_website) 367 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable du marketing d'influence, Responsable de compte - **Top Industries:** Marketing et publicité, Cosmétiques - **Company Size:** 43% Medium, 41% Small #### What Do G2 Reviewers Say About CreatorIQ? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **vue d'ensemble claire des performances des influenceurs** dans CreatorIQ, ce qui améliore le suivi des résultats et la mesure de l'impact. - Les utilisateurs louent les **mises à jour constantes et les analyses approfondies** de CreatorIQ, améliorant leurs perspectives et l'efficacité de leurs campagnes. - Les utilisateurs louent l'équipe **d'assistance clientèle exceptionnelle** de CreatorIQ, améliorant ainsi considérablement leur expérience globale de la plateforme. - Les utilisateurs apprécient la **vue d'ensemble claire des performances des influenceurs** , ce qui améliore leur capacité à suivre les résultats et à mesurer l'impact. - Les utilisateurs soulignent la **facilité d'utilisation** de CreatorIQ, bénéficiant d'intégrations transparentes et de fonctionnalités personnalisables. ##### Cons - Les utilisateurs trouvent la **complexité des données et des processus** dans CreatorIQ frustrante, ce qui entrave l'utilisation efficace de la plateforme. - Les utilisateurs signalent des **problèmes techniques** , tels que des analyses obsolètes et des dysfonctionnements, entravant une gestion efficace des données et du flux de travail. - Les utilisateurs expriment des préoccupations concernant les **difficultés de gestion de contenu** , notamment avec le recrutement de créateurs et les statistiques fluctuantes. - Les utilisateurs rencontrent des problèmes avec les **processus manuels** dans la gestion des campagnes, ce qui entraîne des inefficacités et complique les tâches. - Les utilisateurs rencontrent des **difficultés de navigation** avec CreatorIQ, en traitant des interfaces maladroites et des dépannages fréquents des métriques des créateurs. #### What Are Recent G2 Reviews of CreatorIQ? **["Rapports sans effort avec CreatorIQ, mais quelques défis d'intégration"](https://www.g2.com/fr/survey_responses/creatoriq-review-13124744)** **Rating:** 4.5/5.0 stars _— Jeremy M._ [Read full review](https://www.g2.com/fr/survey_responses/creatoriq-review-13124744) **["Informations basées sur les données, facile à utiliser, nécessite de meilleurs rapports"](https://www.g2.com/fr/survey_responses/creatoriq-review-13186423)** **Rating:** 5.0/5.0 stars _— vitor c._ [Read full review](https://www.g2.com/fr/survey_responses/creatoriq-review-13186423) #### What Are G2 Users Discussing About CreatorIQ? - [À quoi sert CreatorIQ ?](https://www.g2.com/fr/discussions/what-is-creatoriq-used-for) - [À quoi sert Tribe Dynamics ?](https://www.g2.com/fr/discussions/what-is-tribe-dynamics-used-for) - [How much does traackr cost?](https://www.g2.com/fr/discussions/creatoriq-how-much-does-traackr-cost) - [What is influencer marketing software?](https://www.g2.com/fr/discussions/what-is-influencer-marketing-software) - [What is grin influencer marketing?](https://www.g2.com/fr/discussions/creatoriq-what-is-grin-influencer-marketing) ### [Lefty](https://www.g2.com/fr/products/lefty-lefty/reviews) Lefty is a software designed to help lifestyle brands and marketing agencies manage end-to-end influencer programs from talent discovery through performance measurement. The software provides talent discovery and qualification, relationship management, automated campaign reporting, and competitive benchmarking by leveraging a centralized platform affiliated with The Independents, a global marketing and communications collective. It automates campaign reporting and relationship tracking and reduces the manual effort required to monitor influencer performance and industry trends. Lefty addresses the challenge of managing complex influencer programs at scale by consolidating discovery, outreach, content tracking, and ROI measurement into a single solution tailored to lifestyle marketing. The software supports global influencer campaigns with offices in Paris, London, New York, and Tokyo, serving fashion, apparel, and communications brands across small-business and mid-market segments. **Average Rating:** 4.7/5.0 **Total Reviews:** 91 #### How Do G2 Users Rate Lefty? - **Social Commerce:** 7.6/10 (Category avg: 7.8/10) - **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 9.1/10) - **Liste blanche des influenceurs:** 7.8/10 (Category avg: 8.0/10) - **Rémunération des influenceurs:** 7.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind Lefty? - **Vendeur:** [Lefty](https://www.g2.com/fr/sellers/lefty-6cbb7ffe-2406-4ff6-a3db-5e717ea75b55) - **Site Web de l'entreprise:** lefty.io - **Année de fondation:** 2015 - **Emplacement du siège social:** Paris, FR - **Twitter:** @lefty\_io 6,549 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86ed19860420e77868698f3dc6c115eb9a3158774b2500ae85cf0cf386ab8583&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9436174%2F&secure%5Burl_type%5D=linkedin_company_website) 143 employés sur LinkedIn® #### Who Uses This Product? - **Top Industries:** Habillement et mode, Relations publiques et communications - **Company Size:** 49% Small, 32% Medium #### What Do G2 Reviewers Say About Lefty? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent que Lefty a une **interface très intuitive** , rationalisant les flux de travail et améliorant l'efficacité globale. - Les utilisateurs apprécient les **profondes analyses des profils d'influenceurs** fournies par Lefty, améliorant le suivi de la collaboration et l'analyse du succès des campagnes. - Les utilisateurs soulignent le **support client exceptionnel** de Lefty, rendant leur expérience fluide et efficace. - Les utilisateurs apprécient les fonctionnalités de **gestion de campagne détaillée** de Lefty, facilitant des décisions éclairées et un suivi de collaboration amélioré. - Les utilisateurs trouvent **la facilité d'utilisation et les outils utiles** de Lefty inestimables pour gérer efficacement les campagnes VIP et d'influenceurs. ##### Cons - Les utilisateurs trouvent que Lefty est un **outil coûteux** en raison de fonctionnalités sous-utilisées et de limitations sur le suivi des influenceurs. - Les utilisateurs trouvent que la **complexité** de la gestion des hashtags et des influenceurs sur Lefty peut être accablante et fastidieuse. - Les utilisateurs trouvent des **problèmes de créateur** avec Lefty, car les recherches de niche et les options de suivi sont souvent trop limitées pour leurs besoins. - Les utilisateurs trouvent que Lefty est **cher** , mais reconnaissent sa valeur et sa fonctionnalité qui justifient le coût. - Les utilisateurs souhaitent plus **d'exactitude dans les statistiques de talent** pour divers créneaux, améliorant ainsi l'efficacité des recommandations de Lefty. #### What Are Recent G2 Reviews of Lefty? **["Lefty simplifie le suivi et le reporting des influenceurs en un seul endroit"](https://www.g2.com/fr/survey_responses/lefty-review-13171502)** **Rating:** 5.0/5.0 stars _— Michele M._ [Read full review](https://www.g2.com/fr/survey_responses/lefty-review-13171502) **["Gestion de campagne sans effort avec une marge d'amélioration"](https://www.g2.com/fr/survey_responses/lefty-review-12525501)** **Rating:** 4.5/5.0 stars _— Meriah P._ [Read full review](https://www.g2.com/fr/survey_responses/lefty-review-12525501) #### What Are G2 Users Discussing About Lefty? - [À quoi sert Lefty ?](https://www.g2.com/fr/discussions/what-is-lefty-used-for) - ‹ Prev ‹ Prev - 1 - [2](/categories/influencer-marketing-platforms?order=g2_score&page=2#product-list) - [3](/categories/influencer-marketing-platforms?order=g2_score&page=3#product-list) - [4](/categories/influencer-marketing-platforms?order=g2_score&page=4#product-list) - [5](/categories/influencer-marketing-platforms?order=g2_score&page=5#product-list) - … - [29](/categories/influencer-marketing-platforms?order=g2_score&page=29#product-list) - [30](/categories/influencer-marketing-platforms?order=g2_score&page=30#product-list) - [Next › Next ›](/categories/influencer-marketing-platforms?order=g2_score&page=2#product-list) Spotlight Categories [Background Check Software](https://www.g2.com/categories/background-check) [Time Tracking Software](https://www.g2.com/categories/time-tracking-software) [User Research Tools](https://www.g2.com/categories/user-research) [Audit Management Software Solutions](https://www.g2.com/categories/audit-management) [Payroll Software](https://www.g2.com/categories/payroll) Similar Categories - [Other Social Media](/categories/other-social-media) - [Social Media Analytics](/categories/social-media-analytics) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands. There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns. Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers. To qualify for inclusion in the Influencer Marketing Platforms category, a product must: - Provide tools that enable users to search for social influencers within an influencer network or across social networks - Allow users to filter through and segment influencers according to a series of factors - Offer campaign management and communication tools with which users can communicate and manage influencers - Provide a dashboard through which users can visualize and evaluate influencer campaign performance - Facilitate importing and exporting of influencer data, including contact information Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image")](https://www.g2.com/products/impact-com/reviews)[impact.com](https://www.g2.com/products/impact-com/reviews)[4.4/5(2,403)](https://www.g2.com/products/impact-com/reviews) | Unified affiliate, influencer, and referral tracking | "Reliable Platform for Managing Affiliate Partnerships" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_44415358e1bc9cd5e770773cd5b9284f/sprout-social-influencer-marketing.png "Product Avatar Image")](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)[Sprout Social Influencer...](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)[4.3/5(412)](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | Data-driven influencer discovery and campaign reporting | "Streamlined, Data-Driven Influencer Discovery with Sprout Social Influencer Marketing" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6772caa9cbc70eef77008606236b11b5/later-influence.png "Product Avatar Image")](https://www.g2.com/products/later-influence/reviews)[Later Influence](https://www.g2.com/products/later-influence/reviews)[4.5/5(469)](https://www.g2.com/products/later-influence/reviews) | End-to-end influencer campaign execution with managed services | "Awesome tool, Even better team" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cac1148c57f896bec3dd9f062393b5b6/insense.gif "Product Avatar Image")](https://www.g2.com/products/insense/reviews)[Insense](https://www.g2.com/products/insense/reviews)[4.5/5(374)](https://www.g2.com/products/insense/reviews) | End-to-end UGC sourcing with whitelisting | "Effortless UGC Sourcing and Seamless Creator Collaboration" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c3e3ecd6cc38c6fc7840ccd8925f8443/influential-powered-by-captiv8.jpg "Product Avatar Image")](https://www.g2.com/products/influential-powered-by-captiv8/reviews)[Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews)[4.7/5(505)](https://www.g2.com/products/influential-powered-by-captiv8/reviews) | End-to-end influencer and affiliate campaign execution | "Simplifies Influencer Campaign Management and aids ad-hoc demands" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_54a4e6f659c7921c8a7978a1138db974/partnerstack.png "Product Avatar Image")](https://www.g2.com/products/partnerstack/reviews)[PartnerStack](https://www.g2.com/products/partnerstack/reviews)[4.7/5(942)](https://www.g2.com/products/partnerstack/reviews) | Centralized multi-program affiliate tracking and payouts | "PartnerStack: The Best Affiliate Partner with Amazing Customer Service" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8c44562616b76478224bf32084c0ad43/hypeauditor.jpg "Product Avatar Image")](https://www.g2.com/products/hypeauditor/reviews)[HypeAuditor](https://www.g2.com/products/hypeauditor/reviews)[4.6/5(264)](https://www.g2.com/products/hypeauditor/reviews) | Fraud-aware influencer discovery and campaign analytics | "Great platform for influencer vetting and campaign analytics" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png "Product Avatar Image")](https://www.g2.com/products/meltwater/reviews)[Meltwater](https://www.g2.com/products/meltwater/reviews)[4.1/5(2,670)](https://www.g2.com/products/meltwater/reviews) | End-to-end influencer discovery, vetting, and campaign reporting | "" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_98f544970a4c4dc309d6927a89931852/tracknow-ltd-tracknow.png "Product Avatar Image")](https://www.g2.com/products/tracknow-ltd-tracknow/reviews)[Tracknow](https://www.g2.com/products/tracknow-ltd-tracknow/reviews)[5/5(273)](https://www.g2.com/products/tracknow-ltd-tracknow/reviews) | Multi-tier influencer tracking with fraud-protected attribution | "Streamlined Affiliate Management, Needs Mobile Boost" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a4f286a0de9ef39a885d2e2518cc779/trackdesk.png "Product Avatar Image")](https://www.g2.com/products/trackdesk/reviews)[Trackdesk](https://www.g2.com/products/trackdesk/reviews)[4.8/5(342)](https://www.g2.com/products/trackdesk/reviews) | Influencer and affiliate tracking with automated global payouts | "The Marketplace makes the difference" | * * * Show More ### Influencer Marketing Platforms Topics - [What are Influencer Marketing Platforms?](#what-are-influencer-marketing-platforms) - [Why Use Influencer Marketing Platforms?](#why-use-influencer-marketing-platforms) - [Who Uses Influencer Marketing Platforms?](#who-uses-influencer-marketing-platforms) - [Influencer Marketing Platforms Features](#influencer-marketing-platforms-features) - [Trends Related to Influencer Marketing Platforms](#trends-related-to-influencer-marketing-platforms) - [Potential Issues with Influencer Marketing Platforms](#potential-issues-with-influencer-marketing-platforms) - [Software and Services Related to Influencer Marketing Platforms](#software-and-services-related-to-influencer-marketing-platforms) - [Influencer Marketing Platforms FAQs](#influencer-marketing-platforms-faqs) [ ### Influencer Marketing Platforms Topics Expand/Collapse ](#) - [What are Influencer Marketing Platforms?](#what-are-influencer-marketing-platforms) - [Why Use Influencer Marketing Platforms?](#why-use-influencer-marketing-platforms) - [Who Uses Influencer Marketing Platforms?](#who-uses-influencer-marketing-platforms) - [Influencer Marketing Platforms Features](#influencer-marketing-platforms-features) - [Trends Related to Influencer Marketing Platforms](#trends-related-to-influencer-marketing-platforms) - [Potential Issues with Influencer Marketing Platforms](#potential-issues-with-influencer-marketing-platforms) - [Software and Services Related to Influencer Marketing Platforms](#software-and-services-related-to-influencer-marketing-platforms) - [Influencer Marketing Platforms FAQs](#influencer-marketing-platforms-faqs) ## Learn More About Influencer Marketing Platforms ### What are Influencer Marketing Platforms? Influencer marketing software is an important solution for any organization that invests heavily in influencer campaigns. [Influencer marketing](https://learn.g2.com/influencer-marketing) is a social media marketing strategy that aims to build mutually beneficial relationships between brands and individuals known as “influencers." In social media, an influencer is anyone with the power to impact the buying habits or actions of others through their expertise, authority, or relationship with their audience. Brands also often refer to their influencers as ambassadors or creators. Influencer marketing platforms offer a variety of tools that streamline most or all aspects of the influencer marketing process. The most common features include influencer discovery, campaign management, and campaign analytics. Some solutions enable businesses to identify the most relevant influencers across social media while others maintain a proprietary marketplace of content creators. In addition to discovery, marketers can leverage communication and automation tools to manage their relationships with creators, as well as analytics features to measure the performance of their influencer campaigns. Influencer marketing platforms that provide real-time visibility, system stability, and data integrity typically combine centralized campaign dashboards with consistent tracking infrastructure that scales across creators, programs, and payouts. Based on G2 reviews, marketing operations leaders evaluate influencer marketing platforms by comparing streamlined workflow automation, real-time campaign visibility, and consistent attribution data across multi-creator programs. Key Benefits of Influencer Marketing Platforms - Increase social reach across all desired channels - Improve brand awareness - Build trust across target audiences - Evaluate, plan, and manage influencer marketing efforts for future success - Leverage social channels and influencer marketplaces - Identify the most relevant and helpful influencers - Curate user-generated content - Analyze performances of influencer campaigns ### Why Use Influencer Marketing Platforms? Influencer marketing can be an extremely effective strategy for building brand awareness, generating sales, and even [promoting consumer trust](https://research.g2.com/insights/influencer-marketing-building-trust-with-tech). In general, people are more likely to accept product and service recommendations from someone they already know. Many influencers have highly engaged followers who like and admire them; with influencer marketing software, businesses can partner with the right influencers to reach those audiences. **Influencer recruitment** — Influencer marketing software is designed specifically to help users reach out to influencers. These platforms either allow users to sift through influencer marketplaces or scan social media channels. The software identifies which influencer is the best match for a company’s brand and campaign initiatives. For example, a pet product brand might wish to promote their new grain-free food to pet owners. The company could use an influencer marketing platform to discover and reach out to the most relevant influencers to partner with for a promotion—in this case, cat- and dog-focused social media accounts with large and highly engaged audiences. **Campaign management and analytics** — Productive influencer marketing solutions offer built-in [social analytics](https://www.g2.com/categories/social-analytics) capabilities, which help users gauge the success of influencer-led campaigns. Brands with mature influencer marketing programs may run dozens of campaigns at a time. Influencer marketing software enables these brands to execute campaigns, communicate with influencers in their network, and measure the impact of each creator’s content. It is challenging to measure the true return-on-investment (ROI) of influencer marketing campaigns since this type of content cannot always be directly attributed to sales or leads. Most campaigns act as one touchpoint among many which contribute to a consumer’s decision to make a purchase. However, influencer marketing software can help marketers benchmark their efforts with analytics such as cost per engagement, cost per follower, and more. **User-generated content (UGC)** — [User-generated content](https://www.g2.com/categories/user-generated-content) is a by-product of the relationship between brands and influencers. When an influencer creates and posts sponsored content on social media, businesses can reuse that content for their own marketing purposes. For example, imagine a luxury travel brand partners with Instagram influencers to promote their line of luggage. The influencers then post photos of themselves travelling with the luggage in beautiful, foreign destinations. The brand can then use these photos on their own social channels, on their website, and in digital advertisements. ### Who Uses Influencer Marketing Platforms? Influencer marketing software is mainly used by business-to-consumer (B2C) companies, especially those that sell consumer packaged goods (CPG) such as clothing, makeup, food, and household products. It is also a popular strategy among [e-commerce](https://learn.g2.com/e-commerce) brands since influencer content can easily link to an online store, where consumers can purchase a product immediately. **Marketers** — Within an organization, marketing teams will be the primary users of influencer marketing software. Influencer campaigns require a significant amount of attention and resources as they involve managing relationships, compensating influencers, delivering samples, monitoring engagement, measuring performance, and more. As a result, these platforms are leveraged by businesses with mature social media marketing programs. **Influencers** — Some influencer marketing platforms offer brands access to a proprietary database or marketplace of influencers. Content creators can join these marketplaces to indicate their interest in partnering with businesses. These platforms often provide influencers the ability to reach out to businesses directly, negotiate pay rates, and measure their own campaign performance ### Influencer Marketing Platforms Features **Influencer recruitment** — Influencer marketing software enables companies to locate and recruit social influencers, either through a proprietary influencer marketplace or through an AI-powered algorithm which searches for influencers across social networks. Recruitment tools help marketers build digital profiles of relevant influencers with information about them and their audience. **Influencer scoring** — Influencer scoring features help businesses identify which influencers will be most relevant to their brand’s message or products, and help provide the most engagement. Platforms use proprietary algorithms to “score" influencers and assess their authority within a business’s target market. **Audience analysis** — Influencer marketing platforms analyze the demographic and psychographic characteristics of influencers and their followers. Marketers can use this feature to understand an influencer’s brand affinities, interests, and aesthetic. For example, a beauty brand can use audience analysis to target influencers who are interested in makeup or skincare products. **Influencer segmentation** — Segmentation features allow brands to separate their influencers into groups based on specific characteristics, such as their past work on brand initiatives, follower count, or campaign engagement. These tools help marketers manage groups of influencers according to the business’s needs, as well as target the appropriate creators for each campaign. **Influencer collaboration** — Influencer marketing software acts as an influencer [CRM](https://www.g2.com/categories/crm) of sorts, enabling marketers to maintain records of past partnerships and communications. Collaboration tools ensure all members of a marketing team can view and access their business’s past engagement with influencers so everyone is on the same page. **User-generated content (UGC) management** — Influencer campaigns generate large quantities of [user-generated content](https://www.g2.com/categories/user-generated-content) for brands. UGC management tools help them schedule, publish, and optimize this content for their own purposes. From a centralized platform, marketers can configure content usage and ownership rights for the various types of content their ambassadors produce. **Workflow capability** — Since influencer campaigns are essentially paid advertisements, businesses need to approve the content before the influencer posts it on social media. Influencer marketing software provides workflow capabilities that allow marketers to automate the review and approval processes. **Influencer analysis** — Influencer analytics features evaluate the performance of influencers and their associated campaigns. These tools rank influencers according to their impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. **Reporting and dashboards** — Campaign analytics features are essential for measuring the success of a business’s influencer marketing strategy. Influencer marketing software allows marketers to monitor and visualize all influencer campaigns through a dashboard that displays key success metrics in real time. These platforms can also generate comprehensive reports to be distributed to relevant stakeholders. **Data importing and exporting** — Import tools enable marketers to import their existing list of brand ambassadors to an influencer marketing platform. Businesses can create more detailed profiles for their influencers and manage relationships directly from the platform. Export tools allow marketers to export influencer data from the platform, such as contact information and audience analytics. Other Features of Influencer Marketing Platforms: [E-commerce integration](https://www.g2.com/categories/influencer-marketing-platforms/f/e-commerce-integration), [Influencer compensation](https://www.g2.com/categories/influencer-marketing-platforms/f/influencer-compensation), [Influencer database](https://www.g2.com/categories/influencer-marketing-platforms/f/influencer-database), [Influencer whitelisting](https://www.g2.com/categories/influencer-marketing-platforms/f/influencer-whitelisting), [Opt-in network](https://www.g2.com/categories/influencer-marketing-platforms/f/opt-in-network), [Social commerce](https://www.g2.com/categories/influencer-marketing-platforms/f/social-commerce) ### Trends Related to Influencer Marketing Platforms **Artificial intelligence (AI)** — Many influencer marketing platforms are leveraging AI to power their search algorithms and influencer analytics. Through [natural language processing (NLP) software](https://learn.g2.com/natural-language-processing) and [image recognition software](https://www.g2.com/categories/image-recognition), AI can analyze both the text and visual content of an influencer’s social feed, identifying their interests, demographics, visual style, preferred brands, and so on. With these enhanced features, marketers can better pinpoint the most relevant influencers to partner with their brand. NLP can also be used to analyze the sentiment of an influencer’s content, as well as the sentiment of their followers’ comments. Sentiment data can help inform the results of an influencer campaign—for example, an influencer’s content may receive many comments, but if most of the comments are negative, then the campaign probably was not a success. **Micro-influencers** — The exponential growth of social media over the past decade has made it possible for anyone to build a large audience and earn trust from their followers. As a result, it’s no longer necessary for brands to partner with big celebrity names for costly endorsements. Instead, many brands are finding success with [micro-influencers](https://learn.g2.com/micro-influencers)—individuals with audiences of 2,000-50,000 followers on social media. Although micro-influencers have smaller audiences than typical influencers, their content is more specific to a particular niche or market. When marketers partner with micro-influencers they can execute multiple smaller campaigns they know will reach their target audience. ### Potential Issues with Influencer Marketing Platforms **Influencer fraud** — As brands seek to engage with the most relevant and prominent influencers in their market, they should be wary of scams and fraudulent activity. In order to appear more influential, some social media accounts may purchase fake followers or engagement. These fake influencers pay for bots to follow their accounts, “like" their content, or comment on posts. They can then use these inflated follower counts and engagement activity to entice brands to partner with them. It was estimated that influencer fraud would cost brands [$1.3 billion in 2019](https://www.cnbc.com/2019/07/24/fake-followers-in-influencer-marketing-will-cost-1point3-billion-in-2019.html) alone. However, many influencer marketing platforms are incorporating enhanced algorithms to detect influencer fraud and determine if an influencer’s followers and engagement rates are genuine. ### Software and Services Related to Influencer Marketing Platforms [Media and influencer targeting software](https://www.g2.com/categories/media-and-influencer-targeting) — Public relations (PR) teams and agencies often prefer to use media and influencer targeting software over influencer marketing platforms. These solutions identify media members, social influencers, and bloggers who have authority in their industry. PR teams use media and influencer targeting tools to reach out to journalists and other media influencers who may be interested in sharing a company’s message, such as an announcement for a new product or service. [Blogger outreach software](https://www.g2.com/categories/blogger-outreach) — Blogger outreach software is another solution for businesses to identify and engage with influential content creators. While similar to influencer marketing platforms, blogger outreach software has a stronger focus on generating long-form product reviews over more ephemeral social media content. [Affiliate marketing programs](https://www.g2.com/categories/affiliate-marketing-programs) — Affiliate marketing programs connect merchants with publishers who place referral links to the merchant’s product(s) on their own website. The publishers, known as “affiliates," earn a commission based on the amount of traffic or sales the referral generates. Affiliate marketing is another effective strategy where brands can form mutually beneficial relationships. [Customer advocacy software](https://www.g2.com/categories/customer-advocacy) — Customer advocacy software helps businesses create and manage referral programs to promote their brand, products, or services through word-of-mouth. Whereas influencer marketing software enables marketers to discover social influencers who initially may be unaware of their company, customer advocacy software leverages a company’s existing customer base to encourage testimonials, feedback, and social promotion. [Social media monitoring software](https://www.g2.com/categories/social-media-monitoring) — Social media monitoring software enables businesses to track mentions of their company, competitors, or specific keywords on social media, as well as analyze the sentiment of those mentions. Some products in this category overlap with influencer marketing, as they provide tools for identifying influencers in a particular niche or who may already be promoting a company’s products or services. ### Influencer Marketing Platforms FAQs #### Most Popular FAQs **Which influencer marketing platform has the best reviews on G2?** The highest-reviewed influencer marketing platforms on G2 span affiliate and partnership management tools, creator marketplaces, and full-suite influencer campaign platforms. - [impact.com](https://www.g2.com/products/impact-com/reviews): The most reviewed platform in the category, used by brands and agencies for partnership and influencer program management across affiliate, creator, and ambassador channels. - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews): The second most reviewed platform with strong SMB representation, covering influencer discovery, campaign management, and reporting within a social media management context. - [Insense](https://www.g2.com/products/insense/reviews): The third most reviewed platform and one of the highest-rated, with brands and agencies citing its UGC-focused creator marketplace as a fast path to sourcing content at scale. - [Tracknow](https://www.g2.com/products/tracknow/reviews): The fourth most reviewed platform and among the highest-rated in the entire category, with a predominantly SMB reviewer base citing its affiliate and influencer tracking capabilities and near-perfect ease-of-use scores. **How much do influencer marketing platforms cost?** Pricing varies widely depending on whether the platform is self-serve, managed, or performance-based. Self-serve tools typically charge monthly subscription fees ranging from a few hundred to several thousand dollars, depending on the creator database size and campaign volume. Managed and marketplace platforms often charge per campaign or take a percentage of creator fees. Enterprise contracts are almost always custom-quoted based on seat count, integrations, and support tier. **Which influencer marketing platforms are recommended for strong ROI?** ROI is the most cited evaluation benchmark in G2 reviews for this category, with buyers measuring it through conversion tracking, affiliate revenue attribution, and cost-per-piece of creator content. - [Tracknow](https://www.g2.com/products/tracknow/reviews): Among the highest-rated platforms in the category with near-perfect recommendation scores, reviewed by performance-focused teams for precise affiliate and influencer tracking that ties creator activity directly to revenue outcomes. - [Agentio](https://www.g2.com/products/agentio/reviews): Highly rated with strong recommendation scores, cited by brands for its creator-to-conversion workflow that makes it straightforward to attribute campaign spend to measurable business results. - [Statusphere](https://www.g2.com/products/statusphere/reviews): Reviewed by consumer brands for its managed micro-influencer model, with teams citing consistent content output and product placement rates as the basis for favorable ROI calculations compared to running campaigns in-house. **What is the best influencer marketing platform for mobile users?** Mobile usability is a practical requirement for both brand-side marketers managing campaigns on the go and creators interacting with platforms from their phones. These platforms earn the strongest ease-of-use and ease-of-setup scores among reviewers in this category. - [Trackdesk](https://www.g2.com/products/trackdesk/reviews): Earns the highest ease-of-setup score in the category among well-reviewed platforms, with SMB reviewers consistently describing a smooth, mobile-accessible experience from onboarding through campaign tracking. - [Modash](https://www.g2.com/products/modash/reviews): Among the highest-rated platforms in the category, reviewed by marketing teams for its clean influencer discovery and campaign management interface that works effectively across devices without requiring desktop access. - [SARAL](https://www.g2.com/products/saral/reviews): A highly rated platform with SMB reviewers citing its accessible interface and streamlined outreach workflows as well-suited to marketers managing influencer relationships from mobile devices. **Which tool is commonly used for influencer marketing?** The most commonly used influencer marketing tools on G2 vary by company size and use case. - [impact.com](https://www.g2.com/products/impact-com/reviews): Leads the category by review volume and is the most widely adopted among mid-market and enterprise teams running multi-channel partnership programs. - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews): The second-most-reviewed platform, most frequently used by teams already on social media management platforms. - [Insense](https://www.g2.com/products/insense/reviews): Among the most actively reviewed tools for smaller teams and creator-first programs, with consistently high satisfaction scores. - [Tracknow](https://www.g2.com/products/tracknow/reviews): Also among the most actively reviewed options for smaller teams and creator-first programs, with consistently high satisfaction scores. **What are the best influencer marketing platforms for mid-market teams that need real-time analytics?** Based on G2 reviews, mid-market marketing teams evaluating the best influencer marketing platforms typically weigh real-time analytics depth against per-campaign pricing, since they are running enough creator programs to justify dedicated software but not at the volume that absorbs enterprise contracts. Reviewers from growing teams cite real-time reporting on engagement, attribution, and conversion as the analytics features that determine whether the platform earns its budget, with the strongest platforms surfacing campaign performance within the same dashboard used for daily creator communications. **Which influencer marketing platforms are best for streamlined workflow and strong team adoptio** Based on G2 reviews, the most trusted influencer marketing platforms are those that combine streamlined workflow automation with strong team adoption across operations managers, campaign leads, and partnership teams. Reviewers consistently mention centralized creator communications, automated payouts, and unified campaign tracking as the workflow features that replace spreadsheet-based programs at scale. For operations managers running multi-creator programs, the platforms most often recommended in user reviews are those that consolidate creator discovery, contract management, content approval, and performance reporting into a single environment that finance and brand stakeholders can also access. The best influencer marketing platforms pair that streamlined workflow with strong team adoption from the first campaign cycle, and reviewers tie this directly to long term adoption and retention: influencer marketing platforms stay in the stack when daily users keep choosing them over spreadsheets after the initial rollout, while tools that add steps to creator communications or reporting quietly lose their seats at renewal. **What are the most reliable influencer marketing platforms according to operations managers at technology companies?** The most reliable influencer marketing platforms in reviews from operations managers at technology companies hold up on the risk points that matter most: tracking that never drops, payouts that clear on schedule, and creator data that stays accurate. Based on G2 reviews: - [impact.com](https://www.g2.com/products/impact-com/reviews): Reviewers describe dynamic tracking that consistently holds up alongside fast, solution-oriented support, with information technology and services among the platform's top reviewer industries. - [Later Influence](https://www.g2.com/products/later-influence/reviews): Reviewers credit payment-history transparency for standardizing creator rates and account reps who keep programs stable through process changes, on top of the content delivery consistency enterprise reviewers already cite. - [Awin](https://www.g2.com/products/awin/reviews): Carries the category's strongest preserved evidence for tracking infrastructure reliability at high transaction volumes. The honest counterweight from recent reviews: payment configuration rigidity still frustrates some operations teams, so validating payout workflows during a trial remains the practical test of reliability claims. #### Small Business FAQs **What is the most affordable influencer marketing platform for small businesses?** Small business buyers prioritize low-cost or performance-based pricing, minimal setup, and platforms that don't require a dedicated influencer marketing team to operate. See the full list of [influencer marketing platforms for SMBs](https://www.g2.com/categories/influencer-marketing-platforms/small-business) on G2. - [Influencers.club](https://www.g2.com/products/influencers-club/reviews): A well-reviewed platform with a strong SMB reviewer base, cited by small brands for connecting with creators at an accessible price point without requiring a minimum campaign spend commitment. - [PartnerStack](https://www.g2.com/products/partnerstack/reviews): Reviewed positively by small teams for its partner and influencer program management with transparent pricing, cited as a practical option for businesses running affiliate and creator programs without a dedicated influencer budget. - [Afluencer](https://www.g2.com/products/afluencer/reviews): A well-rated platform reviewed by small businesses for connecting brands directly with creators at a price point suited to teams without dedicated influencer marketing budgets. **What is the best influencer marketing platform for startups?** Startups on G2 prioritize platforms that require minimal onboarding, deliver quick creator matches, and don't lock teams into long contracts before a program is proven. - [Tracknow](https://www.g2.com/products/tracknow/reviews): The highest-rated platform in the category among tools with 50 or more reviews, with a strong SMB reviewer base citing fast setup and reliable tracking as reasons early-stage teams adopt it for affiliate and influencer programs. - [SARAL](https://www.g2.com/products/saral/reviews): A highly rated platform with an SMB-skewed reviewer base, reviewed by startup marketing teams for streamlined influencer outreach and relationship management that doesn't require a large team to operate. - [Creator.co](https://www.g2.com/products/creator-co/reviews): Reviewed by small brands and startups for its self-serve marketplace model, allowing teams to run influencer campaigns without a managed service or agency layer. **Which influencer marketing platform is the most user-friendly for small teams?** Ease-of-use and ease-of-setup scores from G2 reviewers at smaller companies identify a clear group of platforms that marketers can operate without technical onboarding or dedicated support. - [Trackdesk](https://www.g2.com/products/trackdesk/reviews): Earns one of the highest ease-of-setup scores in the entire category, with small team reviewers describing it as one of the fastest platforms to get running from sign-up to first tracked campaign. - [Agentio](https://www.g2.com/products/agentio/reviews): Among the highest-rated platforms in the category, with strong ease-of-use scores, reviewed by small marketing teams for its clean interface and straightforward creator matching and campaign workflow. - [Storyclash by Kolsquare](https://www.g2.com/products/storyclash-by-kolsquare/reviews): A platform with a predominantly SMB reviewer base, reviewed for its accessible content tracking and creator discovery interface that small teams can navigate without prior influencer marketing tool experience. **What are the best influencer marketing platforms for e-commerce and DTC brands?** Consumer goods, retail, and apparel and fashion together represent three of the top five industries in G2 reviews for this category, with DTC and e-commerce brands seeking platforms that connect creator content directly to conversion tracking. - [Statusphere](https://www.g2.com/products/statusphere/reviews): Reviewed by consumer brands and DTC teams for its managed micro-influencer seeding model, with reviewers citing consistent product placement and content output for e-commerce teams without in-house influencer management capacity. - [Aspire](https://www.g2.com/products/aspire/reviews): A well-rated platform with a strong SMB and retail reviewer base, cited by e-commerce brands for end-to-end creator relationship management and affiliate link tracking built around DTC campaign workflows. - [#paid](https://www.g2.com/products/paid/reviews): Reviewed by consumer brand marketers for its curated creator marketplace and content approval workflow, with reviewers noting its fit for brands that want editorial control over influencer content before it goes live. **How do small marketing teams measure ROI from influencer campaigns without a data analyst?** Most modern influencer platforms address this through built-in dashboards that aggregate reach, engagement, and conversion data without manual tracking. Reviewers at small teams consistently rate platforms higher when reporting is automated and tied directly to affiliate links or promo codes rather than relying on self-reported metrics from creators. #### Enterprise FAQs **What is the best-rated influencer marketing platform for tech enterprises?** Marketing, advertising, information technology, and services are two of the top industry segments in G2 reviews for this category. See the full list of [influencer marketing platforms for enterprises](https://www.g2.com/categories/influencer-marketing-platforms/enterprise) on G2. - [impact.com](https://www.g2.com/products/impact-com/reviews): The most reviewed platform in the category with the strongest enterprise representation, consistently rated by large organizations running complex multi-channel partnership programs. - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews): The second most reviewed platform with enterprise reviewer representation, cited by large marketing teams for integrating influencer campaign management within a broader social media and analytics workflow. - [Meltwater](https://www.g2.com/products/meltwater/reviews): An enterprise media intelligence platform with influencer marketing capabilities, reviewed by large organizations for combining creator discovery and social listening in a single environment. **What is the most reliable influencer marketing platform for enterprises?** Enterprise teams on G2 evaluate reliability through platform uptime, consistency of tracking and attribution data, quality of account management, and stability of creator database updates. - [Awin](https://www.g2.com/products/awin/reviews): A global affiliate and influencer marketing network reviewed by enterprise buyers for its established publisher relationships, reliable tracking infrastructure, and payment processing at high transaction volumes. - [Later Influence](https://www.g2.com/products/later-influence/reviews): Reviewed by enterprise and mid-market marketing teams for campaign management stability and consistent creator vetting, with reviewers citing reliable content delivery timelines as a key operational strength. - [StatSocial](https://www.g2.com/products/statsocial/reviews): An audience intelligence and influencer analytics platform reviewed by enterprise buyers for the consistency and depth of its social audience data, particularly for brand safety and audience verification use cases. **What is the best-reviewed influencer marketing platform for enterprise app integration?** Integration with CRM, social media management, and marketing analytics tools is a primary technical requirement for enterprise buyers, with large teams evaluating how cleanly creator and campaign data flows into existing marketing stacks. - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews): Among the highest-rated platforms in the entire category, reviewed by enterprise buyers for its AI-driven creator matching and data integrations that connect influencer performance to broader brand measurement frameworks. - [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews): Reviewed by mid-market and enterprise teams for its API access and data export capabilities, with analytics teams citing its audience quality scoring as a reliable data source for campaign attribution models. - [Meltwater](https://www.g2.com/products/meltwater/reviews): Cited by enterprise reviewers for integrating influencer discovery and performance data within a platform that connects to PR, social listening, and media monitoring workflows. **Which influencer marketing platforms are best suited for brand safety and creator vetting at scale?** Brand safety and creator audience authenticity are among the most cited enterprise requirements in G2 reviews for this category, with large organizations needing platforms that can verify follower quality, flag risk factors, and maintain audit trails across creator relationships. - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews): One of the highest-rated platforms in the category, reviewed by enterprise brand teams for its AI-powered creator vetting and audience quality analysis that supports brand safety workflows at scale. - [Kolsquare](https://www.g2.com/products/kolsquare/reviews): A well-reviewed platform cited by brand safety-focused teams for its audience authenticity scoring and compliance-oriented creator profile data across European and global markets. - [Humanz](https://www.g2.com/products/humanz/reviews): A highly rated platform reviewed for its creator audience verification capabilities and campaign transparency features that support brand safety requirements in regulated industries. **What do enterprise buyers most commonly dislike about influencer marketing platforms?** The most cited dislikes in enterprise G2 reviews include gaps in creator databases in non-English markets, inconsistent attribution data when campaigns run across multiple channels, and integrations that require custom development to maintain. Sprout Social Influencer Marketing reviewers frequently flag the complexity of pricing at scale. impact.com reviewers cite a steep learning curve for new users managing complex partner program structures. Piloting with a single campaign type before expanding to a full enterprise rollout is the most commonly recommended approach. Last updated on April 23, 2026