Learn More About Consent Management Platforms
Who Uses Consent Management Platform (CMP) Software?
Since capturing user consent to use personal data is vital to companies doing business, especially within the European Union, many types of professionals may use CMP software. Most commonly, these professionals are from information technology (IT), data privacy and protection, or marketing backgrounds.
IT administrators: Given that CMP must integrate with a company’s websites and applications, many IT administrators deploy CMP software on behalf of their companies.
Data privacy and data protection professionals: Data privacy and data protection professionals may be responsible for their company’s use of CMP software, as this relates to their ongoing compliance with global data privacy regulations.
Marketing professionals: Marketers may utilize CMP software, in particular those working in adtech, martech, digital marketing, or e-commerce areas who need to work with consented data.
Software Related to Consent Management Platform (CMP) Software
Solutions that are related to CMP software include:
Cookie and website tracker scanning software: Cookie and tracker scanning software scans websites to identify and list what cookies, beacons, tags, tracking pixels, local objects, and other website tracking technologies, such as plug-ins or integrated content like videos, are present on company websites.
Privacy policy generator software: Privacy policy generator software helps companies generate and maintain privacy policies. Some CMP tools offer privacy policy management within their solutions.
Data privacy management software: Data privacy management software provides comprehensive solutions for companies to manage their privacy program, including replying to consumer requests or data subject requests (DSR/DSAR), mapping sensitive data, and more.
Customer data platform (CDP) software: CDPs are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. Though not universal, some CDP solutions offer consent management functions, as well.
Data management platform (DMP) software: DMP software analyzes company customer, audience, and marketing data by pulling in and storing data from multiple sources such as first-party websites and software, third-party data providers, and offline sources.
Publisher ad management software: Publisher ad management software is used by publishers to manage and sell ad inventory on their websites. This helps publishers monetize their content. There are multiple types of publisher adtech ad management software available on the market, including app monetization software, publisher ad server software, search monetization software, and supply side platform (SSP) software.
Advertiser campaign management software: Advertiser campaign management software is used by advertisers to buy, manage, and track ads online. Advertiser campaign management software can access various digital advertising channels including display, mobile, search, social, and video.
How to Buy Consent Management Platform (CMP) Software
Requirements Gathering (RFI/RFP) for Consent Management Platform (CMP) Software
It is important to identify a company’s unique requirements prior to selecting a consent management solution. For example, it is vital that buyers select a provider that supports the languages of their customer base. Businesses also need to decide where the user consent data will be stored, whether that be by the CMP provider or by the company itself. It may be important to the company that the CMP provider is approved and registered with the industry group that has set some standards for CMPs, the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF), as well.
Compare Consent Management Platform (CMP) Software Products
Create a long list
The long list of requirements should include languages supported and the robustness of banner customization to promote user opt-in rates. Buyers must also consider whether the administration is simple and easy, if the CMP provider has prebuilt lists of common vendors and third parties, if they have template privacy policies and other documents that buyers can use, and whether the provider offers a mobile software development kit if they plan to use this with mobile applications.
By visiting G2.com’s category for Consent Management Platform (CMP) software, buyers may sift through the CMP solutions and add products to their “My List” within G2.com.
Create a short list
Once buyers have created a short list within “My List” at G2.com, they can further sort their options by checking the product’s ratings on the G2 GridⓇ and reading user reviews to get an understanding of how their peers experience the software.
Conduct demos
After narrowing down the selection, buyers must contact the vendors to schedule demonstrations of the solution. Businesses can contact many vendors directly on G2.com to request demos by selecting the “Get a Quote” button. At each demo, buyers must be sure to ask the same questions and use case scenarios to best evaluate each product. Questions to consider including are: Does this support the languages we require? Can we customize the pop-up banners to match our branding? Does the vendor store the consent data or does the company? Is this product registered with the IAB TCF?
Selection of Consent Management Platform (CMP) Software
Choose a selection team
The software selection team should include the person responsible for setting up and maintaining the CMP software and likely someone from the company’s legal or compliance team to ensure it meets the company’s legal obligations.
Negotiation
Considering that these are relatively lightweight solutions, vendors may not be keen to negotiate on price and may stick to their standard pricing. Buyers may be able to negotiate for implementation assistance, however.
Final decision
Once the person responsible for setting up and maintaining the CMP software approves of the specific product and the company’s legal team approves the purchase, businesses should feel confident moving forward with a CMP tool. After implementing and using the tool, it helps to leave a review on G2.com, sharing their experience to assist other future CMP buyers in their decision-making process.
