Best Publisher Ad Server Software

Publisher ad servers, commonly referred to simply as ad servers, help website publishers earn money from their website through online advertising. Selling ads on their site allows publishers to generate revenue from the content they produce, while keeping that content free for their audiences. Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets. Ad servers are counter parted by advertiser campaign management software used by marketers to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through ad networks, which package ad units from multiple publishers together to sell to advertisers. Publisher ad servers commonly function as supply side platforms (SSPs) as well, and many products in the Ad Server category are also in SSP. SSPs allow publishers to make their inventory available in advertising exchanges which serve as a marketplace where ads are bought in sold in real time, impression by impression, instead of in a bundled package. Publisher ad servers may also provide functionality for mobile app monetization.

To qualify for inclusion in the Publisher Ad Server category, a product must:

  • Be able to create and manage ad units on websites
  • Integrate with third-party ad networks and exchanges, and/or offer access to its own proprietary ad inventory offerings
  • Automate processes for trafficking and managing ads
  • Track ad conversion and audience demographic information
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    Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

    DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

    Broadstreet is an Ad Manager that caters specifically to the needs of direct, digital ad sales. It's a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations. is the world's second largest contextual advertising platform. We offer cutting edge ad tech with server to server technology for publishers looking to monetize their audiences as also a free platform for bloggers, content creators and publishers with smaller scale.

    The BrightRoll Exchange is the leading programmatic marketplace for display, video, and native ads on desktop and mobile devices. Demand-side platforms, agencies, and ad networks connect to the exchange to access and buy unique and premium ad inventory from the top publishers. The BrightRoll Exchange’s comprehensive inventory quality process protects buyers and enables them to maximize the return from their programmatic ad campaigns.

    (13)4.3 out of 5
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    AerServ is the leading inventory and audience monetization technology for mobile publishers.  AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first objective and provides best in class support from account managers and software engineers. The company was founded in 2013 and has offices in Irvine, California. Visit AerServ at or follow us on Twitter at @AerServ

    Integrated ad management platform: RTB, Video, Mobile.

    Adzerk's APIs make it easy for engineers and PMs to build their own server-side, fully-customized ad server. Top e-retailers and user communities use Adzerk to build innovative ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). Engineers reliably see a 90%+ reduction in dev time using Adzerk’s APIs versus doing it entirely from scratch. Adzerk’s customer list includes Fortune 500 brands, public companies, and unicorn startups, including Bed Bath & Beyond, LiveNation/TicketMaster, TradingView, Wattpad, imgur, Strava, and many more.

    Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.

    OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

    Adaptive Medias, Inc. is a full end-to-end platform solution for digital monetization.

    AdButler helps thousands of publishers save time and maximize revenue with a fully customizable, rock solid and easy-to-use ad serving platform! AdButler allows publishers of all sizes to create an ad server that fits their needs and maximizes their revenue. We also serve all ad formats (Images, Video, HTML5, Email, Native advertising, and custom ad formats) and help publisher combine direct sales and programmatic ad selling to maximize their revenue. AdButler is not just a tool: Our team of experienced engineers is always available to create custom ad servers for our customers that meet their exact needs. We also offer our customers free consulting session with our monetization experts to help them boost their ad revenue.

    AdPlugg is a next generation, cloud based ad manager and ad server system for the blogger generation. Easily manage, schedule, rotate and track all of your ads from any source by using your dashboard at With AdPlugg, you can serve anywhere from a couple of hundred to a couple billion ads per month with no additional load on your servers. The system works entirely via client side JavaScript so you can use it with any kind of website. AdPlugg also has a WordPress plugin to make setup on WordPress sites even easier. AdPlugg will serve your ads and every impression and click is tracked. You can then view charts and reports showing your impressions, clicks and clickthrough rate (CTR). Reports can be generated in PDF, XLSX and CSV formats. You can optionally send these reports to your advertisers. AdPlugg has both free and pro plans and is used by a wide variety of websites. Small blogs to the sites of major newspapers and tv stations use AdPlugg to manage, server and track their online ads.

    PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.

    Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.

    ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

    ZEDO is a platform partner for publishers and brands that increases ad ROI for both.

    Helping publishers create and monetize exceptional reading experiences with digital editions, apps, and responsive websites.

    Playbuzz-powered branded content campaigns perform in the top 10% of Digital Brand Effect campaigns globally, measured by Nielsen

    Videology’s ( converged advertising software empowers media companies to maximize the value of their full portfolio of inventory and audiences across screens.

    Pure performance driven technology for results oriented publishers. Publisher Edge allows you to close the loop, connecting all aspects of your business by solving your everyday challenges. At the heart of our approach is enabling your ability to monetize. This means creating individual products, connected through a unified dashboard, which work seamlessly to identify threats and opportunities. Once identified, we give you the essential tools needed to nurture new revenue streams regardless of channel or demand source. Publisher Edge is more than just a source for premium demand for your inventory or a marketplace to sell your data. It’s the industry’s most publisher-centric ecosystem for putting your inventory to work.

    Dramatically increase sales on your retail partners’ sites. Featuring the largest exchange for retailer search, Criteo Sponsored Products is a single platform that helps drive sales and awareness of your products through native ad placements across your top retail partners. • Maximize ROAS with sophisticated retailer search technology that accurately reaches the highest value shoppers and provides your products the broadest visibility • Increase campaign performance with continuous machine-learning on product search and browsing behavior, eliminating manual keyword management • Control campaign outcomes by targeting focused audience segments • Gain unique market insight with cross-retailer, SKU-level attribution, both online and offline • Drive campaign efficiency with technology that accurately selects the best ad placements, based on your campaign goals • Easily manage campaigns through intuitive tools in Criteo’s Management Center

    Quantcast Advertise is powered by our massive data set of unique real-time customer browsing behaviors. We know your customer's next move, and can get you there first, to deliver the most relevant customers with incredible efficiency. We can also help you amplify your brand story with superior accuracy and scale against any target audience.

    AdGlare Ad Server is a lightning fast ad serving solution for advertisers, publishers and agencies.

    AdSpeed Ad Server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue.

    Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers.

    We engineered the AppNexus Publisher Adserver to improve ad performance and profitability, offering complete digital ad management and superior yield optimization on one unified and independent platform.

    Premium site-specific marketing solutions for advertisers and publishers.

    MediaVoice is used to create, present, service and report your direct-sold native and programs with CMS, ad server and the ability to be used across all devices.

    OIO Publisher sells and serves ads on any website, using php ad management script.

    Passendo has made it possible for publishers to sell ads in their email inventory the same way they do on the web, with real-time, dynamic targeting and optimization, opening up brand new people-based Display & Native inventory and audiences for brands

    Popcash is an advertising network offering popunder advertisements.

    PubNative is a mobile native mobile publisher platform that lets you create relebant ads to fit your apps design.

    Now you can go from data to insight to action with a single platform that lets you manage it all. Inventory and order management. Forecasting and optimization. Reporting and visualization.

    sovrn helps publishers claim their stake in the independent web.

    Blends data from a variety of social networks to serve people ads they're actually interested in.

    Ad2Ex Adserver is an ad serving script developed in PHP & MySQL for businesses. It allows its owners to start their own revenue generating ad serving business.

    Ad6 Media is an advertising network offering publisher networking and advertisement optimization solutions.

    ad.agio is a muli-channel ad server enabling brands to deliver advertising across all platforms and devices.

    Adfrontiers is an ad server that allows for managing multiple adnetworks. Each network has its own self contained advertisers and publishers, and the software works by hitting a certain margin for each ad network.

    Adhese is an independent ad server for publishers.

    Adition unified adserving platform provides advertisers, agencies and publishers/marketers with individual, custom-fit solutions.

    Founded in 2008, Admixer Ltd. Group is an AdTech company that develops and maintains products in the field of digital advertising management. Admixer presents the full-stack programmatic ecosystem by own products line: for Publishers - Admixer.Publisher, .Network and Player.Best for Advertisers: Admixer.TradeDesk, .DMP and .Creatives. Also, Admixer runs own .AdExchange integrated with world-leading DSPs and getting inventory from global SSPs and premium advertising networks working on our technology. Headquartered in London, Admixer has more than 200 employees in Ukraine, Russia, Belarus, Georgia and Kazakhstan.

    Adomik helps digital publishers by improving programmatic and RTB yield management.

    Adoppler is the product of Geomotiv, inheriting its experience, skills, and, what is more important, people. The companies provide a combined offering which has not been available on the market before: Geomotiv uses its unique expertise in both linear & digital TV, bespoke ad tech, and Big Data, and provides its clients with a solution based on the Trusted Marketplace platform.

    Publish your ads on Facebook and Google with less work and with better results

    Ad Serving Tool optimize your digital marketing strategies with targeted advertising, creative asset management, and multi-channel campaign tracking.

    AdSpirit offers an ad serving system that allows flexible and efficient ad management.

    Advelvet provides AI based ad revenue maximization for Google Ad Manager (AdX) publishers. The system learns and sets prices in a fluctuating exchange world where constant human intervention is impossible.