Best Cookie Tracking Software

How Many Cookie Tracking Software Products Does G2 Track?

Total Products under this Category: 70

Category Stats (Nov 2026)

  • Average Rating: 4.48/5 (↓0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: OneTrust Consent & Preferences (+2.69%) - Among all products in this category, OneTrust Consent & Preferences recorded the largest rating increase compared to last month

Last updated: November 12, 2026

How Does G2 Rank Cookie Tracking Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 4,800+ Authentic Reviews
  • 70+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Cookie Tracking Software

G2 Grid® for Cookie Tracking Software plotting products by satisfaction and market presence

Highlighted products: Cookiebot by Usercentrics, Usercentrics, AdOpt, TrustArc, CookieYes, Ketch, iubenda, and Axeptio.

Underlying data: [Grid® JSON](https://www.g2.com/categories/cookie-tracking/grids.json?focus%5B%5D=cookiebot-by-usercentrics&focus%5B%5D=usercentrics&focus%5B%5D=adopt-adopt&focus%5B%5D=trustarc&focus%5B%5D=cookieyes&focus%5B%5D=ketch&focus%5B%5D=iubenda&focus%5B%5D=axeptio)

Cookiebot by Usercentrics

Usercentrics Cookiebot CMP is a powerful, easy-to-use solution for achieving website compliance with global data privacy laws. Built on patented scanning technology, Usercentrics Cookiebot CMP automatically detects and controls all cookies and trackers on your site - enabling transparency, consent-based data usage, and regulatory alignment. A Google-Certified CMP and recipient of Google’s Gold Tier certification, Usercentrics Cookiebot CMP integrates seamlessly with Google Consent Mode and supports TCF 2.2, helping publishers and advertisers run compliant advertising and analytics in the EU/EEA, UK, and Switzerland. By meeting Google’s Consent Mode v2 requirements, you can maintain uninterrupted ad delivery, conversion tracking, and analytics performance, even as privacy regulations evolve. Usercentrics Cookiebot CMP is designed for ease of use across technical and non-technical teams. It automates and simplifies complex privacy workflows, making it a go-to solution for businesses seeking scalable, trusted compliance. With over 2,3 million websites and apps using Cookiebot CMP and cookie banners displayed in more than 60 languages, we process over 7 billion user consents every month—empowering businesses worldwide to build privacy-first digital experiences. With Usercentrics Cookiebot CMP, you can: - Achieve compliance with major global regulations including the GDPR/ePrivacy, CCPA/CPRA, LGPD and more. - Automatically collect, signal, and securely store user consent data. - Integrate easily with leading CMS platforms. - Connect with tools like GA4, Google Ads, gtag, and Google Tag Manager using Consent Mode v2 to prepare for post-cookie marketing. - Protect your brand from privacy violations and reinforce customer trust. - Maintain full control of design while delivering a clean, localized, and user-friendly banner experience. - Continue serving targeted ads across digital platforms with TCF 2.2 compatibility. - Use real-time analytics data to monitor the performance of your CMP How it Works Usercentrics Cookiebot CMP scans your website to detect all cookies and tracking technologies (data processing services) in use. Our automated banner population feature and auto-blocking allow you to automatically block all services until the user provides consent via a fully customizable banner—ensuring data is only activated with user permission. Whether you begin with Usercentrics Cookiebot CMP or Usercentrics, all new CMP accounts are created in the Usercentrics Admin Interface, giving you access to enhanced automation, customization, and analytics features—while keeping the core functionality you know and trust. We’ve designed this new generation of consent management to support your growth, efficiency, and compliance in a privacy-first world. Join thousands of businesses safeguarding user privacy and elevating their brand integrity with Usercentrics Cookiebot CMP. Start 14-day trial now at cookiebot.com

Average Rating: 4.2/5.0

Total Reviews: 215

How Do G2 Users Rate Cookiebot by Usercentrics?

  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 9.4/10)
  • Auto scans: 8.6/10 (Category avg: 9.1/10)
  • Easy installation: 8.9/10 (Category avg: 9.3/10)
  • Reporting: 8.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Cookiebot by Usercentrics?

  • Seller: Usercentrics
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Munich, Bavaria
  • LinkedIn® Page: www.linkedin.com
    365 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 69% Small, 26% Medium

What Do G2 Reviewers Say About Cookiebot by Usercentrics?

AI-generated summary from verified user reviews

Pros
  • Users admire the ease of use of Cookiebot, appreciating its user-friendly interface and quick setup process.
  • Users appreciate the easy implementation of Cookiebot, finding the setup and integration process straightforward and user-friendly.
  • Users highlight the easy setup of Cookiebot, noting its adaptability and user-friendly interface for effective management.
  • Users appreciate the ease of use and setup of Cookiebot, making cookie management a breeze for their websites.
  • Users value the excellent customer support from Cookiebot, which simplifies compliance with privacy regulations effortlessly.
Cons
  • Users report issues with email marketing integration and find the interface of Cookiebot less user-friendly than desired.
  • Users express concern over high costs and frequent pricing changes, making budgeting and transparency difficult for businesses.
  • Users find the user interface outdated, noting difficulties in navigation and cookie categorization when managing multiple domains.
  • Users find the poor interface design makes managing multiple domains and configuring settings more challenging and less efficient.
  • Users experience poor customer support with slow response times and unhelpful replies, leading to frustration.

What Are Recent G2 Reviews of Cookiebot by Usercentrics?

What Are G2 Users Discussing About Cookiebot by Usercentrics?

Usercentrics

Usercentrics is a global leader in Consent Management Platforms (CMPs), empowering organizations to achieve privacy compliance while maintaining marketing performance and building lasting customer trust. We enable businesses to collect, manage, signal, and document user consent across digital touchpoints—including websites, mobile apps, and connected platforms—in alignment with global privacy regulations such as the GDPR, ePrivacy Directive, CCPA/CPRA, LGPD, and others. Our solutions are designed for businesses of all sizes, from SMBs to multinational enterprises, and scale to grow alongside your organization. Whether you're looking to future-proof your marketing strategies, streamline consent management, or enhance the privacy experience, Usercentrics supports sustainable revenue growth through optimized, privacy-compliant data usage. Scalable Solutions for a Privacy-First World - Usercentrics CMP provides a scalable, automated solution for managing consent across web, app, and connected TV. It enables organizations to achieve compliance with global data privacy laws while continuing to use consented data for marketing activities. Our platform simplifies privacy operations and consent signaling, helping you unlock monetization potential and build trust with users. - Usercentrics Preference Manager enables businesses to collect, centralize, and activate zero- and first-party data preferences and permissions within a single platform. It supports the creation of privacy-focused, data-driven customer experiences aligned with the highest compliance standards. - Usercentrics Privacy Policy Generator allows you to generate customized, GDPR-compliant privacy policies in minutes. Built-in legal expertise and essential clauses empower your business to meet legal obligations efficiently. - Usercentrics Server-Side Tagging enhances marketing signal quality and page load speed by sending compliant conversion data through server-side Google Tag Manager to GA4, Meta, and Google Ads. As third-party cookies are phased out, this privacy-forward tool helps marketers achieve accurate, data-driven performance. Our CMP supports Google Consent Mode, Microsoft UET Consent Mode and TCF 2.2, enabling publishers and advertisers to run privacy-compliant advertising and analytics across the EU/EEA, UK, and Switzerland. This supports business continuity, data accuracy, and adherence to evolving regulations. Usercentrics holds Google’s Gold Tier certification for both Usercentrics CMP and Cookiebot CMP—recognizing the strength of our integrations, data quality, and support. Trusted by brands such as Daimler, ING, and Telefónica, we operate in over 180 countries, with a network of more than 7,000 partners, and process over 7 billion monthly user consents. We’re committed to empowering companies to balance privacy protection with data-driven growth. Learn more at usercentrics.com.

Average Rating: 4.3/5.0

Total Reviews: 259

How Do G2 Users Rate Usercentrics?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.4/10)
  • Auto scans: 8.4/10 (Category avg: 9.1/10)
  • Easy installation: 8.7/10 (Category avg: 9.3/10)
  • Reporting: 8.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Usercentrics?

  • Seller: Usercentrics
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Munich, Bavaria
  • LinkedIn® Page: www.linkedin.com
    365 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 44% Medium, 44% Small

What Do G2 Reviewers Say About Usercentrics?

AI-generated summary from verified user reviews

Pros
  • Users find Usercentrics to have an intuitive and user-friendly interface, simplifying their experience and setup process.
  • Users love the user-friendly interface of Usercentrics, making consent management simple and efficient across regions.
  • Users value Usercentrics for its enhanced trust-building, simplifying consent management while ensuring robust GDPR compliance.
  • Users value Usercentrics for its strong compliance support that enhances trust and operational control over data processing.
  • Users value the regulatory compliance of Usercentrics, ensuring trust and transparency in data processing practices.
Cons
  • Users find the setup difficult, especially for newcomers, leading to issues like lost analytics data.
  • Users find the learning difficulty challenging, noting setup and navigation can be confusing for beginners.
  • Users express concerns about operational complexity in Usercentrics, finding it demanding for smaller NGO teams without specialized support.
  • Users find the limited customization options frustrating, as it hampers personalization and UI consistency with their brand.
  • Users find Usercentrics expensive, particularly challenging for NGOs with limited budgets and differing operational needs.

What Are Recent G2 Reviews of Usercentrics?

What Are G2 Users Discussing About Usercentrics?

AdOpt

AdOpt’s Cookie Banner is a type of Consent Management Platform (CMP) solution designed to help businesses comply with various privacy regulations by managing user consents for cookies and tracking technologies on their websites. This tool serves as a crucial interface for visitors, providing them with transparency and control over their data while ensuring that companies adhere to legal requirements such as GDPR, LGPD, CCPA, and others. The target audience for AdOpt’s Cookie Banner encompasses businesses of all sizes that operate online and need to navigate the complex landscape of data privacy laws. As data protection and privacy concerns continue to grow, organizations must implement effective consent management strategies to build trust with their users. The Cookie Banner not only facilitates compliance but also enhances user experience by allowing visitors to make informed decisions regarding their data. This dual focus on legal adherence and user engagement positions AdOpt as a valuable resource for businesses looking to maintain a positive online presence. AdOpt’s technology is designed to recognize each visitor upon their arrival at the website. For new visitors, the Cookie Banner prompts them to provide consent for the use of cookies, ensuring that companies obtain the necessary permissions before any tracking occurs. Once consent is granted, AdOpt records this approval and activates the cookies, streamlining the process for both the user and the business. This approach minimizes interruptions while maximizing compliance, as returning visitors will not be prompted for consent again unless they choose to update or revoke their previous permissions. This seamless experience is essential for maintaining user satisfaction while adhering to regulatory requirements. Key features of AdOpt’s Cookie Banner include customizable consent options, user-friendly interfaces, and robust reporting capabilities. Businesses can tailor the appearance and messaging of the banner to align with their branding while providing clear information about the types of cookies in use. Additionally, the platform offers comprehensive analytics that allow companies to monitor consent rates and user interactions, enabling them to refine their strategies over time. These features not only aid in compliance but also empower businesses to understand their audience better and improve their overall digital strategy. By integrating AdOpt’s Cookie Banner into their websites, organizations can effectively manage user consent, reduce legal risks, and foster a positive relationship with their visitors. The platform stands out in its category by offering a seamless blend of compliance, user engagement, and operational efficiency, making it an essential tool for any business looking to navigate the complexities of data privacy regulations.

Average Rating: 4.9/5.0

Total Reviews: 433

How Do G2 Users Rate AdOpt?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.4/10)
  • Auto scans: 9.7/10 (Category avg: 9.1/10)
  • Easy installation: 9.8/10 (Category avg: 9.3/10)
  • Reporting: 9.5/10 (Category avg: 9.1/10)

Who Is the Company Behind AdOpt?

  • Seller: AdOpt
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Orlando, US
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Diretor
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 76% Small, 17% Medium

What Do G2 Reviewers Say About AdOpt?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AdOpt, finding it intuitive and quick to implement without technical help.
  • Users praise the easy implementation of AdOpt, highlighting its user-friendly interface and intuitive setup process.
  • Users love the intuitive interface of AdOpt, making consent management simple and enhancing user engagement effortlessly.
  • Users commend the excellent customer support of AdOpt for its immediate responsiveness and guidance on compliance issues.
  • Users appreciate the user-friendly implementation of AdOpt, noting its extensive features and constant updates for compliance.
Cons
  • Users find the learning difficulty of AdOpt can be steep for beginners, requiring time and guidance to master.
  • Users feel there is insufficient guidance for beginners, making it hard to navigate advanced features effectively.
  • Users find the limited customization options in AdOpt restrict their ability to tailor the platform to their needs.
  • Users find the plan limitations restrictive, particularly regarding customization and domain setup in the free version.
  • Users find AdOpt to be expensive due to high payment costs and locking essential features behind costly plans.

What Are Recent G2 Reviews of AdOpt?

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TrustArc

TrustArc is the privacy intelligence platform that enables organizations to understand, manage, and prove data privacy across their business. TrustArc brings consent, governance, and assurance together in one platform, giving teams the knowledge and technology to understand what data they have, which vendors and laws apply, and how people can exercise their privacy rights. Powered by Arc Intelligence and backed by 28+ years of privacy expertise, Nymity knowledge, and coverage across 140+ jurisdictions, the TrustArc Platform helps organizations stay current as regulations shift and manage privacy with confidence.

Average Rating: 4.2/5.0

Total Reviews: 345

How Do G2 Users Rate TrustArc?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.4/10)
  • Auto scans: 8.4/10 (Category avg: 9.1/10)
  • Easy installation: 8.0/10 (Category avg: 9.3/10)
  • Reporting: 8.1/10 (Category avg: 9.1/10)

Who Is the Company Behind TrustArc?

  • Seller: TrustArc
  • Company Website:
  • Year Founded: 1997
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    375 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 48% Large, 39% Medium

What Do G2 Reviewers Say About TrustArc?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of TrustArc for configuring and managing privacy compliance effectively.
  • Users praise the responsive customer support of TrustArc, making complex privacy topics easier to manage.
  • Users appreciate the user-friendly interface of TrustArc, which simplifies complex topics and enhances overall experience.
  • Users value TrustArc for its comprehensive and scalable privacy management capabilities, enhancing efficiency and compliance confidently.
  • Users value TrustArc for its comprehensive and scalable compliance management, simplifying privacy processes while staying aligned with regulations.
Cons
  • Users express frustration with poor customer support, particularly regarding slow responses and lack of user feedback integration.
  • Users find the learning curve steep, requiring time and training to navigate the platform effectively.
  • Users find the complexity of TrustArc can hinder ease of use, especially during initial setup and navigation.
  • Users find the learning difficulty of TrustArc challenging, especially in navigating setup and customization processes.
  • Users find the difficult setup of TrustArc challenging, hindering their overall experience and potential continuation with the platform.

What Are Recent G2 Reviews of TrustArc?

What Are G2 Users Discussing About TrustArc?

CookieYes

CookieYes is a market-leading consent management platform (CMP), trusted by over 1.4 million websites worldwide. We help businesses comply with data privacy regulations such as the GDPR, CCPA, LGPD, POPIA and more to unburden them from privacy challenges and non-compliance fines. We are a Google-certified CMP Partner and an IAB-approved CMP, bringing the highest compliance standards to our users. Learn more and start for free at https://www.cookieyes.com/pricing/?ref=g2

Average Rating: 4.8/5.0

Total Reviews: 323

How Do G2 Users Rate CookieYes?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Auto scans: 9.1/10 (Category avg: 9.1/10)
  • Easy installation: 9.6/10 (Category avg: 9.3/10)
  • Reporting: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind CookieYes?

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 85% Small, 13% Medium

What Do G2 Reviewers Say About CookieYes?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support of CookieYes, noting its professionalism and quick issue resolution.
  • Users find CookieYes incredibly easy to use, with clear instructions and excellent support for seamless integration.
  • Users commend the exceptional customer support of CookieYes, noting quick resolutions and helpful guidance throughout the process.
  • Users appreciate the easy cookie management features of CookieYes, enhancing their WordPress experience effortlessly.
  • Users find CookieYes' easy implementation and seamless integration to be extremely helpful for their websites.
Cons
  • Users find cookie management frustrating but acknowledge CookieYes simplifies the setup compared to other tools.
  • Users find CookieYes to be expensive, especially upon renewal, despite satisfaction with the initial deals.
  • Users highlight the poor customer support, citing long wait times and bureaucratic processes that hinder timely resolutions.
  • Users find scanning limitations in CookieYes frustrating, particularly with inaccurate cookie categorization requiring manual intervention.
  • Users find the process time-consuming, facing delays and excessive protocols that complicate simple account changes.

What Are Recent G2 Reviews of CookieYes?

What Are G2 Users Discussing About CookieYes?

iubenda

iubenda group is an international privacy and compliance provider offering solutions that help organizations generate legal documents, manage user consent, and meet requirements across data protection, accessibility, and governance. Founded in 2011 and headquartered in Milan, the group supports over 2.5 million websites worldwide, from small businesses and agencies to SaaS companies, ecommerce brands, and large enterprises. Today, the group includes four brands: iubenda, consentmanager, Complianz, and Cookie First, which together offer a comprehensive suite of tools designed to scale with teams as they grow. Across its ecosystem, the iubenda group provides solutions that address global regulatory frameworks, including the GDPR (and UK GDPR), the ePrivacy Directive, Switzerland’s FADP, Brazil’s LGPD, California’s CCPA/CPRA, and several other U.S. state laws. Businesses can create and maintain multilingual policies, manage cookie consent, document user permissions, support data subject rights workflows, and set up internal whistleblowing channels, all through tools built to reduce operational friction as organizations expand into new markets. The group’s solutions integrate seamlessly with websites, mobile apps, and popular CMS platforms, helping teams ship updates quickly without adding legal or technical overhead. The primary value of the iubenda group’s solutions lies in helping digital teams manage essential privacy and governance tasks in a structured, automated way. By combining document generation, consent management, accessibility tools, and rights-request workflows, the platform supports transparent user experiences while allowing organizations to maintain momentum across product, marketing, and engineering. Its modular approach allows small businesses to start with core products and scale into more advanced workflows across multiple domains, applications, and regions, providing flexibility as compliance needs evolve. Key Features and Capabilities - Privacy and Cookie Policy Generator Creates and maintains legal documents tailored to specific jurisdictions, updating them as privacy regulations evolve. Policies are available in up to 27 languages, making them suitable for multilingual sites, global teams, and businesses with international growth plans. - Privacy Controls and Cookie Solution Scans, identifies, and categorizes cookies and tracking technologies, providing customizable banner configurations aligned with international standards. As a Google-Certified CMP, it integrates with Google Consent Mode v2 and supports the IAB TCF 2.2 framework. - Terms and Conditions Generator Offers structured, customizable terms for websites, applications, and ecommerce environments. - WayWidget (Accessibility Tool) Helps organizations address key usability and accessibility obligations associated with the European Accessibility Act (EAA). - Advanced Solutions Consent, whistleblowing, and monitoring in one place, built for growing businesses. Includes data request managament, confidential whistleblowing, and always-on compliance checks. iubenda group also offers solutions for agencies, enterprises, e-commerce, publishers, advertisers, and app developers, as well as native WordPress and Shopify plugins and apps.

Average Rating: 4.5/5.0

Total Reviews: 71

How Do G2 Users Rate iubenda?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Auto scans: 8.9/10 (Category avg: 9.1/10)
  • Easy installation: 8.8/10 (Category avg: 9.3/10)
  • Reporting: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind iubenda?

  • Seller: iubenda
  • Company Website:
  • HQ Location: Milan, Milan
  • LinkedIn® Page: www.linkedin.com
    175 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 61% Small, 28% Medium

What Do G2 Reviewers Say About iubenda?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of iubenda, noting its seamless integration and straightforward setup process.
  • Users appreciate the seamless integration and ongoing compliance features of iubenda, making it easy to stay updated.
  • Users appreciate the responsive and attentive customer support of iubenda, enhancing their compliance experience significantly.
  • Users appreciate the seamless GDPR compliance provided by iubenda, ensuring effortless adherence to cookie and privacy laws.
  • Users value the seamless integrations of iubenda, enhancing flexibility and compliance with various policies effortlessly.
Cons
  • Users find the complexity of navigation in Iubenda can be challenging, despite its effective compliance support.
  • Users find the difficult navigation of iubenda complex, which can hinder swift access to necessary settings and options.
  • Users find the complexity of navigation in iubenda challenging at times, despite effective compliance support.
  • Users find Iubenda expensive for small businesses, particularly when needing multiple products or advanced features.
  • Users encounter a steep learning curve for advanced features, requiring time to navigate the admin interface.

What Are Recent G2 Reviews of iubenda?

What Are G2 Users Discussing About iubenda?

Ketch

Ketch is redefining responsible data use for the AI era. The Ketch Platform helps brands collect, control, and activate clean, permissioned, AI-ready and privacy-safe data across every device, system, and third-party app. Ketch was named a Leader in the inaugural Gartner® Magic Quadrant™ for Privacy UX. Ketch is positioned highest for ‘Ability to Execute’ and furthest for ‘Completeness of Vision.’ The Ketch platform includes products for: - Consent and Preference Management - Marketing Preference Management - Data Subject Rights Fulfillment - Data Mapping, Discovery, and Classification - Risk Assessments and Reporting Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Customers report their favorite aspects of the Ketch platform include: - Intuitive, easy-to-use interface for non-technical team members. - No coding required for creating policies, building automations, and customizing privacy notices. - Pre-built integration library including popular systems and applications. - Responsive, proactive, and consistent customer support. Learn more at ketch.com.

Average Rating: 4.6/5.0

Total Reviews: 224

How Do G2 Users Rate Ketch?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Auto scans: 8.8/10 (Category avg: 9.1/10)
  • Easy installation: 9.6/10 (Category avg: 9.3/10)
  • Reporting: 8.2/10 (Category avg: 9.1/10)

Who Is the Company Behind Ketch?

  • Seller: Ketch
  • Company Website:
  • Year Founded: 2020
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    110 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Medium, 28% Small

What Do G2 Reviewers Say About Ketch?

AI-generated summary from verified user reviews

Pros
  • Users commend Ketch for its exceptional customer support, highlighting quick responses and knowledgeable assistance throughout the setup process.
  • Users praise Ketch for its seamless ease of use, making cookie management effortless and efficient for teams.
  • Users praise the implementation ease of Ketch, highlighting its user-friendly setup and supportive team throughout the process.
  • Users value Ketch's intuitive interface and automation features, greatly simplifying compliance and data management across platforms.
  • Users love the user-friendly interface of Ketch, which simplifies privacy management and enhances overall compliance efforts.
Cons
  • New users may face a steep learning curve with Ketch, requiring some guidance for effective usage.
  • Users find the poor interface design of Ketch challenging, as navigation and editing features often lack clarity and accessibility.
  • Users find the navigation difficult, often relying on the search bar to locate features within Ketch's UI.
  • Users face complexity issues with Ketch's customization and integration, often needing developer assistance and facing a steep learning curve.
  • Users face integration issues that demand excessive engineering effort and can complicate the overall user experience.

What Are Recent G2 Reviews of Ketch?

What Are G2 Users Discussing About Ketch?

Axeptio

Axeptio | GDPR Cookie Banner - An Immersive and Premium Consent Experience Axeptio is a powerful Consent Management Platform (CMP) that keeps your website compliant with global privacy laws, from GDPR, ePrivacy, TCF v2.3, PIPEDA, Law 25, CCPA and more. Axeptio ensures your business meets every standard. By managing cookie consent in a clear and customizable way, it helps you build trust while staying fully compliant. Join 200.000 websites that trust Axeptio worldwide. 4.5/5 TrustPilot score. KEY FEATURES - Instant Setup with Cookie Scanner
 Automatically scan your site and generate a ready-to-use consent banner, complete with detected cookies and pre-configured design. - Make the banner truly yours: * Edit all texts to fit your tone of voice * Adjust colors, themes, and layouts * Add illustrations, logos, or Axeptio’s cookie visuals * Embed images or videos for a more engaging experience - Track and Understand Consent Behavior Gain full visibility with a real-time dashboard and connect with your analytics stack, including GA4, Matomo, Piano, and more. - Optimization Tools That Drive Results Boost performance with advanced controls: *A/B testing, *consent walls, *and fine-tuned timing or shadow effects. - Efficiency by Design * Mobile-ready and responsive across devices * 1,500+ vendors pre-integrated with logos, icons, and policy links * Lightweight CMP optimized for Core Web Vitals and SEO performance * Audit-ready with instant consent logs and a clear compliance trail - Autotranslation * Automatically detect the visitor’s browser language and IP, then show the banner in their preferred language (with support for 30+ languages). Axeptio is free up to 200 unique visitors/month. Scan your website now on www.axept.io/shake-cookie-checker !

Average Rating: 4.6/5.0

Total Reviews: 159

How Do G2 Users Rate Axeptio?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.4/10)
  • Auto scans: 9.5/10 (Category avg: 9.1/10)
  • Easy installation: 9.5/10 (Category avg: 9.3/10)
  • Reporting: 8.9/10 (Category avg: 9.1/10)

Who Is the Company Behind Axeptio?

  • Seller: Agilitation
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Montpellier, Occitanie
  • LinkedIn® Page: www.linkedin.com
    64 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Apparel & Fashion, Information Technology and Services
  • Company Size: 70% Small, 25% Medium

What Do G2 Reviewers Say About Axeptio?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Axeptio, enjoying smooth implementation and intuitive consent management.
  • Users value the responsive and flexible customer support from Axeptio, enhancing their compliance and operational efficiency.
  • Users value the GDPR compliance capabilities of Axeptio, appreciating its user-friendly implementation and clear consent management.
  • Users love the ease of implementation with Axeptio, appreciating its smooth onboarding and user-friendly features.
  • Users value the customizability of Axeptio, enabling seamless integration and full control over consent management.
Cons
  • Users report poor customer support, noting challenges in communication and difficulty reaching help when needed.
  • Users find Axeptio expensive and experience issues with pricing plans and customer service accessibility.
  • Users find the difficult learning curve challenging, though the support team aids with setup and onboarding.
  • Users find the learning curve challenging, especially for those unfamiliar with GTM or GDPR, but support is helpful.
  • Users are frustrated by unexpected price changes and difficulties in contacting customer support for assistance.

What Are Recent G2 Reviews of Axeptio?

What Are G2 Users Discussing About Axeptio?

CookieScript

CookieScript is a fully-featured Consent Management Platform. All the tools you need to make your website comply with the latest privacy regulations, like GDPR, CCPA, LGPD, CNIL. All in one place. Available in 30+ languages and trusted by 100.000+ customers around the world. Includes smart features, like cookie scanner and automatic cookie categorization, automatic third-party cookie blocking, and integration with the most widely used systems. Why CookieScript? We have a complete set of tools for your website: - Automatic website cookie scanner (Cookie-Script automatically scans, categorizes, and adds a description to all cookies found on your website) - Clear information about the types & purpose of your cookies (We scan your website and generate detailed reports about all types of cookies used) - Full history of all user consents (We record and store all visitor consents so you could download them as required by GDPR) - Consent withdrawal at any time (Follow GPDR rules and allow your users to withdraw cookie consent at any time on any page) - No cookies before user agree to privacy policy (Cookie-Script can delete all cookies until visitor agrees to Cookie Policy. This is optional, so you can comply with both GDPR and CCPA. You can also block third-party cookies) - Allow strictly necessary cookies (Select which cookies are strictly necessary (functional) for your website to work properly)

Average Rating: 4.6/5.0

Total Reviews: 540

How Do G2 Users Rate CookieScript?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.4/10)
  • Auto scans: 8.9/10 (Category avg: 9.1/10)
  • Easy installation: 9.3/10 (Category avg: 9.3/10)
  • Reporting: 8.7/10 (Category avg: 9.1/10)

Who Is the Company Behind CookieScript?

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 85% Small, 13% Medium

What Do G2 Reviewers Say About CookieScript?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of CookieScript, finding installation and management both simple and intuitive.
  • Users find the easy implementation of CookieScript enables quick setup and integration, enhancing overall satisfaction.
  • Users appreciate the setup ease of CookieScript, finding it simpler and more intuitive than other solutions.
  • Users appreciate the easy setup of CookieScript, finding installation and configuration straightforward and efficient for all projects.
  • Users value the ease of cookie management with CookieScript, simplifying setup and maintenance across multilingual websites.
Cons
  • Users feel the pricing of CookieScript is fairly steep, making it less accessible for some budget-conscious customers.
  • Users find the cookie report checkboxes clumsy and the documentation can be confusing, complicating setup and maintenance.
  • Users find limited customization options restrictive, especially for visual settings and advanced features in lower-tier plans.
  • Users find the banner control limitations frustrating, particularly with unnecessary costs for unused banners on specific domains.
  • Users find the banner limitations frustrating, especially regarding unused banners and lack of flexibility for domains.

What Are Recent G2 Reviews of CookieScript?

BigID CMP Express

Enforce Cookie Consent. Deliver Trust & Transparency. BigID empowers you to automate cookie consent across regions with customizable banners, dynamic tracking controls, and built-in support for global privacy laws like GDPR and CPRA.

Average Rating: 4.9/5.0

Total Reviews: 138

How Do G2 Users Rate BigID CMP Express?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.4/10)
  • Auto scans: 9.4/10 (Category avg: 9.1/10)
  • Easy installation: 9.8/10 (Category avg: 9.3/10)
  • Reporting: 9.5/10 (Category avg: 9.1/10)

Who Is the Company Behind BigID CMP Express?

  • Seller: BigID
  • Year Founded: 2016
  • HQ Location: New York, New York
  • LinkedIn® Page: www.linkedin.com
    590 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 86% Small, 3% Medium

What Do G2 Reviewers Say About BigID CMP Express?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in BigID CMP Express remarkable, facilitating quick setup and seamless integration.
  • Users appreciate the quick and easy setup of BigID CMP Express, which enhances client branding effortlessly.
  • Users praise the flexibility and customization of BigID CMP Express for cookie management, enhancing their compliance experience.
  • Users value the intuitive design for GDPR compliance of BigID CMP Express, simplifying the management of data privacy regulations.
  • Users appreciate the flexibility of customization with BigID CMP Express, enabling tailored cookie consent solutions that fit their needs.
Cons
  • Users note the limited customization options in BigID CMP Express, wishing for more advanced tailoring capabilities.
  • Users find the manual deselection of advertising partners tedious, wishing for a reusable template feature.
  • Users find the difficult customization options of BigID CMP Express limiting for tailored solutions and advanced needs.
  • Users desire more flexibility in banner customization, including options for colors, fonts, and button sizes.
  • Users find the limited template customization frustrating, wishing for more flexibility in design and style options.

What Are Recent G2 Reviews of BigID CMP Express?

Securiti

Securiti is the pioneer of the DataAI Command Center, a centralized platform that enables the safe use of data and GenAI. It provides unified data intelligence, controls and orchestration across hybrid multicloud environments. Large global enterprises rely on Securiti's Data Command Center for data security, privacy, governance, and compliance. Securiti has been recognized with numerous industry and analyst awards, including "Most Innovative Startup" by RSA, "Top 25 Machine Learning Startups" by Forbes, "Most Innovative AI Companies'' by CB Insights, "Cool Vendor in Data Security" by Gartner, and "Privacy Management Wave Leader'' by Forrester. For more information, please follow us on LinkedIn and visit Securiti.ai.

Average Rating: 4.6/5.0

Total Reviews: 110

How Do G2 Users Rate Securiti?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Auto scans: 9.2/10 (Category avg: 9.1/10)
  • Easy installation: 9.2/10 (Category avg: 9.3/10)
  • Reporting: 9.5/10 (Category avg: 9.1/10)

Who Is the Company Behind Securiti?

  • Seller: Veeam
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Kirkland, WA
  • LinkedIn® Page: www.linkedin.com
    7,515 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Banking
  • Company Size: 59% Large, 20% Medium

What Do G2 Reviewers Say About Securiti?

AI-generated summary from verified user reviews

Pros
  • Users find Securiti to be very user-friendly, appreciating its ease of use and excellent customer support.
  • Users praise the excellent customer support from Securiti, highlighting quick responses and helpful assistance.
  • Users appreciate the ease of use and excellent customer support provided by Securiti, enhancing their overall experience.
  • Users appreciate the helpful customer service of Securiti, which enhances their overall experience and support.
  • Users value the effective automation and centralization of privacy tasks, significantly reducing manual effort and improving efficiency.
Cons
  • Users face a complexity in usability due to functional limitations and a steep learning curve.
  • Users find a noticeable learning curve with Securiti, making it challenging to fully utilize its features.
  • Users face implementation issues with Securiti, including slow support, functional limitations, and a steep learning curve.
  • Users struggle with the complexity issues in Securiti, finding it hard to customize and configure effectively.
  • Users face a noticeable learning curve with Securiti, finding it challenging to navigate and utilize effectively.

What Are Recent G2 Reviews of Securiti?

What Are G2 Users Discussing About Securiti?

Osano

Stop sweating privacy—Osano’s got your back. Osano is the all-in-one data-privacy platform that turns compliance from a headache into a strategic advantage. One line of JavaScript drops a powerhouse toolkit into your stack: award-winning Cookie Consent, a unified hub for every consent and preference, automated DSAR fulfillment, data-mapping, vendor privacy scoring, and streamlined assessments. Built and maintained by bona-fide privacy pros, Osano keeps you ahead of 95+ global laws and backs it up with the industry-only “No Fines, No Penalties” guarantee. That’s real peace of mind—not more policy PDFs. Join thousands of organizations that process 1 B+ consents every month. Whether you’re a startup taking your first privacy steps or a global enterprise leveling up a mature program, Osano gives you visible compliance, visible operations, and visible risk management—so you can focus on growth while we handle the alphabet soup of CCPA, GDPR, and whatever comes next.

Average Rating: 4.5/5.0

Total Reviews: 171

How Do G2 Users Rate Osano?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Auto scans: 8.9/10 (Category avg: 9.1/10)
  • Easy installation: 9.1/10 (Category avg: 9.3/10)
  • Reporting: 8.1/10 (Category avg: 9.1/10)

Who Is the Company Behind Osano?

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 55% Medium, 32% Small

What Do G2 Reviewers Say About Osano?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the exceptional ease of use of Osano, allowing seamless compliance integration with intuitive functionality.
  • Users praise the efficient and prompt customer support of Osano, enhancing compliance management with ease.
  • Users commend the easy setup of Osano, highlighting intuitive onboarding and efficient support throughout the process.
  • Users value the seamless cookie management of Osano, appreciating its efficient handling and user-friendly features.
  • Users find the powerful automation features of Osano transformative, enhancing compliance efficiency without heavy resource demands.
Cons
  • Users note that Osano's high cost may deter some, but find it justifiable for its usability and maintenance.
  • Users express concern over limited customization options in Osano, hindering tailored solutions for specific organizational needs.
  • Users find lack of clarity in Osano's UI, leading to confusion over clickable elements and dashboard navigation.
  • Users find Osano has limited features, resulting in challenges for larger corporations needing customized workflows.
  • Users highlight missing features in Osano, particularly regarding data discovery and insufficient support for larger corporations.

What Are Recent G2 Reviews of Osano?

What Are G2 Users Discussing About Osano?

ObservePoint

ObservePoint is a web governance platform that audits website analytics, privacy compliance, accessibility, consent validation (cookie banners), page performance, unapproved cookies, unapproved tags, and much more. ObservePoint helps privacy officers, analytics managers, developers, product managers, and security analysts ensure their digital experiences are working perfectly. Modern websites change constantly, and every release can introduce problems. ObservePoint detects issues by automatically scanning websites so teams can keep their websites working perfectly. ObservePoint is capable of scanning at scale: from a few pages to millions of pages. From a single domain to tens of thousands. This helps teams detect issues earlier, understand their impact, and reduce the time it takes to investigate and resolve problems. For privacy officers, ObservePoint scans from 30+ locations around the world, so teams can validate that their websites behave perfectly for visitors across many jurisdictions, including GDPR, DPDP, LGPD, and more. This is especially important for privacy officers who are responsible for complying with web privacy laws around the world. ObservePoint can interact with every major consent management platform (cookie banner) to validate the website’s behavior in every consent state. ObservePoint can simulate Global Privacy Control (GPC) to ensure websites comply with CCPA. For analytics managers, ObservePoint reports every tag on every page, including tag payloads and data layers. Analytics managers can validate that every tag carries the data they expect, and that data is collected consistently across all pages. ObservePoint helps you trust the web analytics data you use to make important business decisions, by ensuring it’s correct at the source.

Average Rating: 4.6/5.0

Total Reviews: 86

How Do G2 Users Rate ObservePoint?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.4/10)
  • Auto scans: 9.3/10 (Category avg: 9.1/10)
  • Easy installation: 9.0/10 (Category avg: 9.3/10)
  • Reporting: 9.3/10 (Category avg: 9.1/10)

Who Is the Company Behind ObservePoint?

  • Seller: ObservePoint
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Pleasant Grove, UT
  • LinkedIn® Page: www.linkedin.com
    92 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 61% Large, 25% Small

What Do G2 Reviewers Say About ObservePoint?

AI-generated summary from verified user reviews

Pros
  • Users find ObservePoint to be easy to use, significantly enhancing efficiency and simplifying marketing technology management.
  • Users highly value the incredible pace of innovation and new AI tools that enhance their workflows and insights.
  • Users appreciate ObservePoint's innovative AI tools and automated audits, enhancing tag performance and ensuring data quality.
  • Users value the dedicated support from ObservePoint's staff, enhancing overall effectiveness and streamlining workflows.
  • Users value the data accuracy of ObservePoint, enhancing analytics and ensuring compliance across digital platforms.
Cons
  • Users find the complex usability of ObservePoint hinders initial understanding and regular application, complicating their experience.
  • Users face a steep learning curve with ObservePoint, although onboarding sessions help simplify the process.
  • Users find the learning process challenging, requiring time and support to effectively navigate ObservePoint's complexities.
  • Users desire more features on the mobile app, wishing for enhanced functionality to improve their overall experience.
  • Users desire missing features in ObservePoint's mobile app, hoping for enhanced functionality and improved user experience.

What Are Recent G2 Reviews of ObservePoint?

What Are G2 Users Discussing About ObservePoint?

Transcend

Transcend is the platform that answers "Can I use this data?", powering real-time data decisions across AI, personalization, and growth initiatives. By encoding data use permissions directly into enterprise systems, Transcend creates a centralized source of truth for consent, preferences, and business rules. This allows organizations to automate data subject requests, enforce governance policies, and activate customer data with confidence. Unlike traditional privacy tools, Transcend operates as a real-time decisioning layer, reducing operational overhead while enabling compliant, scalable data use across the business.

Average Rating: 4.6/5.0

Total Reviews: 111

How Do G2 Users Rate Transcend?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.4/10)
  • Auto scans: 9.4/10 (Category avg: 9.1/10)
  • Easy installation: 8.6/10 (Category avg: 9.3/10)
  • Reporting: 9.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Transcend?

  • Seller: Transcend
  • Company Website:
  • Year Founded: 2017
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    143 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 75% Medium, 19% Large

What Do G2 Reviewers Say About Transcend?

AI-generated summary from verified user reviews

Pros
  • Users value the automated compliance management capabilities of Transcend, significantly reducing privacy-related risks and workload.
  • Users value the ease of use of Transcend, appreciating its intuitive interface and helpful customer support.
  • Users value the automation capabilities of Transcend, significantly enhancing efficiency and simplifying privacy management processes.
  • Users praise the excellent customer support of Transcend, making setup and automation processes seamless.
  • Users appreciate the automation of privacy data management, significantly reducing compliance risks and simplifying legal processes.
Cons
  • Users face integration issues that complicate the onboarding process and awareness of app connectivity interruptions.
  • Users find the setup difficulty challenging due to lengthy integrations and insufficient documentation for guidance.
  • Users note the complex implementation process of Transcend, mentioning challenges in timeline management and resource dependency.
  • Users experience delays due to bugs and slow support, hindering the development of templates and affecting business operations.
  • Users face delayed support from Transcend, complicating solutions and impacting business processes significantly.

What Are Recent G2 Reviews of Transcend?

Privado AI

Privado AI is the modern privacy platform to reduce compliance risk at scale. With AI agents and real-time software scanning designed for privacy teams, Privado AI can automate risk discovery, assessments, and data maps. Prevent website and mobile app privacy violations with automated audits that continuously verify compliance. Populate entire assessments with agents that analyze documentation. Build dynamic data maps by scanning web, app, backend, and third-party software.

Average Rating: 4.6/5.0

Total Reviews: 23

How Do G2 Users Rate Privado AI?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Auto scans: 9.4/10 (Category avg: 9.1/10)
  • Easy installation: 8.8/10 (Category avg: 9.3/10)
  • Reporting: 9.4/10 (Category avg: 9.1/10)

Who Is the Company Behind Privado AI?

  • Seller: Privado AI
  • Company Website:
  • Year Founded: 2020
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    644 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 54% Medium, 33% Large

What Do G2 Reviewers Say About Privado AI?

AI-generated summary from verified user reviews

Pros
  • Users value the visibility into data movement offered by Privado AI, enhancing privacy reviews and compliance efforts.
  • Users appreciate the ease of use of Privado AI, enjoying its intuitive interface and seamless workflow integration.
  • Users appreciate the seamless integration of privacy management into development cycles, streamlining compliance and preventing data leaks.
  • Users value the effective data management of Privado AI, seamlessly integrating privacy into the development cycle.
  • Users value the robust security features of Privado AI, enhancing privacy awareness and compliance across teams.
Cons
  • Users report a high potential for false positives, which can confuse developers and complicate their workflow.
  • Users struggle with integration issues in Privado AI, often facing difficulties connecting to programming languages and inadequate support.
  • Users report slow performance of Privado AI, noting that updates can delay results and affect productivity.
  • Users are disappointed by the limited customization, especially for complex data flows and integration with various tech stacks.
  • Users find the missing features in Privado AI limit its functionality and complicate integration with existing systems.

What Are Recent G2 Reviews of Privado AI?

What Are G2 Users Discussing About Privado AI?

Brandon Summers-Miller
BS
Researched and written by Brandon Summers-Miller
Updated October 9, 2026