AdOpt Reviews & Product Details

AdOpt’s Cookie Banner is a type of Consent Management Platform (CMP) solution designed to help businesses comply with various privacy regulations by managing user consents for cookies and tracking technologies on their websites. This tool serves as a crucial interface for visitors, providing them with transparency and control over their data while ensuring that companies adhere to legal requirements such as GDPR, LGPD, CCPA, and others. The target audience for AdOpt’s Cookie Banner encompasses businesses of all sizes that operate online and need to navigate the complex landscape of data privacy laws. As data protection and privacy concerns continue to grow, organizations must implement effective consent management strategies to build trust with their users. The Cookie Banner not only facilitates compliance but also enhances user experience by allowing visitors to make informed decisions regarding their data. This dual focus on legal adherence and user engagement positions AdOpt as a valuable resource for businesses looking to maintain a positive online presence. AdOpt’s technology is designed to recognize each visitor upon their arrival at the website. For new visitors, the Cookie Banner prompts them to provide consent for the use of cookies, ensuring that companies obtain the necessary permissions before any tracking occurs. Once consent is granted, AdOpt records this approval and activates the cookies, streamlining the process for both the user and the business. This approach minimizes interruptions while maximizing compliance, as returning visitors will not be prompted for consent again unless they choose to update or revoke their previous permissions. This seamless experience is essential for maintaining user satisfaction while adhering to regulatory requirements. Key features of AdOpt’s Cookie Banner include customizable consent options, user-friendly interfaces, and robust reporting capabilities. Businesses can tailor the appearance and messaging of the banner to align with their branding while providing clear information about the types of cookies in use. Additionally, the platform offers comprehensive analytics that allow companies to monitor consent rates and user interactions, enabling them to refine their strategies over time. These features not only aid in compliance but also empower businesses to understand their audience better and improve their overall digital strategy. By integrating AdOpt’s Cookie Banner into their websites, organizations can effectively manage user consent, reduce legal risks, and foster a positive relationship with their visitors. The platform stands out in its category by offering a seamless blend of compliance, user engagement, and operational efficiency, making it an essential tool for any business looking to navigate the complexities of data privacy regulations.

Seller

AdOpt

Discussions

AdOpt Community

Languages Supported

Arabic, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Irish, Hindi, Croatian, Hungarian, Italian, Japanese, Latvian, Lithuanian, Dutch, Polish, Portuguese, Romanian, Slovak, Spanish, Swedish, Chinese (Simplified), Maltese

Solution Type

Best-of-Breed

Overview by

João Bruno Soares (I help companies with cookie compliance)

Used by Android and 2 others

Beta

Pricing

Pricing provided by AdOpt.

Starter

Free

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AdOpt Integrations

(15)

Verified by AdOpt

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Francis T.

CEO

Small-Business (50 or fewer emp.)

7/10/2023

"GoAdopt: From MVP to Definitive Solution in Consents and Cookies"

5/5

What do you like best about AdOpt?

The GoAdopt system really hits the mark, offering features and compatibility that not only meet LGPD standards but also comply with GDPR, making the management of cookies and consents a piece of cake.

We've been suggesting GoAdopt to a ton of clients, given the platform's relentless drive for innovation and their commitment to really listen to user feedback. We feel confident using GoAdopt's system because it's clear that this isn't some fly-by-night operation that'll up and leave the market. The founders have some serious tech chops.

Pricing is fair, and it's obvious that a whole lot of companies in Brazil have already jumped on board. Review collected by and hosted on G2.com.

What do you dislike about AdOpt?

At first, the tool operated on an MVP model, which bothered me a bit, but after some time, it began offering more features, which was enough to boost my confidence in the platform. Review collected by and hosted on G2.com.

What problems is AdOpt solving and how is that benefiting you?

GoAdopt came in as a real game-changer, sorting out headaches with cookie and consent management for both my company and our clients. We used to spend a crazy amount of time analyzing and managing tags manually. But then came GoAdopt, automatically spotting new tags and letting us quickly decide whether to accept or disable them. On top of that, it categorizes these tags according to type, making everything even easier.

Now, when it comes to saving time, that's where GoAdopt really shines. We used to spend hours tangled up in complicated and tedious operations managing cookies and consents. But with GoAdopt, these tasks got a lot more efficient. Now we can spend our time on more important things in our business. And that, my friends, is priceless. Review collected by and hosted on G2.com.

Response from Emanuel Oliveira of AdOpt

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Hi Francis, thank you so much for this incredibly detailed review! It really means a lot to see how GoAdopt's evolution, from an early MVP to a more complete platform, has translated into real time savings for your company and the clients you support.

Automating tag detection and categorization so your team can decide what to accept or disable, instead of managing everything manually, is exactly the kind of efficiency we set out to deliver alongside full LGPD and GDPR compliance. And we're glad the pricing and our commitment to listening to user feedback give you the confidence to keep recommending us.

Thank you for being such a strong advocate for GoAdopt and for sharing this journey with us!

Bruno S.

CEO

Small-Business (50 or fewer emp.)

8/8/2025

"Best tool for compliance with data protection laws (LGPD/GDPR) on the market."

5/5

What do you like best about AdOpt?

Easy to set up. The cookie consent popup has a beautiful and minimalist look. I use it on all my clients' websites (in Brazil and abroad) as it perfectly meets the requirements of LGPD and GDPR laws.

The implementation/integration with WordPress sites is simple and fast.

Support has always been very responsive and efficient, although I've only needed it a few times, just to clarify some doubts. Review collected by and hosted on G2.com.

What do you dislike about AdOpt?

I have no complaints about the AdOpt Plugin. Review collected by and hosted on G2.com.

Response from Emanuel Oliveira of AdOpt

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Obrigado pelo retorno, Bruno! Como CEO que utiliza o AdOpt em sites de clientes no Brasil e no exterior, é ótimo saber que o popup de consentimento, a conformidade com a LGPD e o GDPR, e a integração simples com WordPress estão atendendo tão bem às suas necessidades.

Leonardo D.

Técnico de Gestão Pública

Mid-Market (51-1000 emp.)

1/19/2026

"Simple and efficient tool for consent management"

5/5

What do you like best about AdOpt?

I like AdOpt because it greatly facilitates compliance with the LGPD and GDPR, making cookie consent management very clear and organized. Another positive point is the ease of implementation, as everything can be configured without technical complications. Additionally, I find the control over script loading very good, ensuring that third-party tools are only activated after user consent. Review collected by and hosted on G2.com.

What do you dislike about AdOpt?

The only point I don't like about AdOpt is the lack of more detailed reports on user consent. I miss a dashboard with more visual metrics, such as acceptance and rejection rates over time, which would help both in audits and decision-making. Review collected by and hosted on G2.com.

What problems is AdOpt solving and how is that benefiting you?

AdOpt helps me mainly resolve the issue of compliance with the LGPD and other privacy laws, preventing the site from collecting data without user consent. I also like the fact that it blocks third-party cookies and scripts until authorization is given, which provides more security. Furthermore, it greatly simplifies the technical part, as I don't need to deal with code to implement consent control, and it also improves transparency for those who access the site. Review collected by and hosted on G2.com.

Response from Emanuel Oliveira of AdOpt

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Obrigado pelo retorno detalhado, Leonardo! Como técnico da gestão pública, seu reconhecimento sobre a conformidade com a LGPD e o GDPR, e sobre o controle no carregamento de scripts de terceiros só após o consentimento, tem um peso especial para a gente. Sobre relatórios mais detalhados e um dashboard com métricas visuais de aceitação e rejeição ao longo do tempo, é um ponto muito relevante para auditorias e tomada de decisão, agradecemos por detalhar.

Lucas d.

Analista de comunicação

Small-Business (50 or fewer emp.)

6/30/2025

"Great Tool to guide our clients through their wordpress Sites"

5/5

What do you like best about AdOpt?

Adopt has been super helpful for our agency. We use it to create quick, easy walkthroughs for the WordPress sites we build, so clients can understand how to use their own site without long training sessions. The no-code setup saves us time, and the tooltips make the handoff process much smoother. It's a great way to add value to our service and reduce support questions. Review collected by and hosted on G2.com.

What do you dislike about AdOpt?

If I had to mention one thing, the interface could be a bit more polished in some areas, but it’s nothing that affects usability. Overall, it's a fantastic tool that makes onboarding much easier. Review collected by and hosted on G2.com.

What problems is AdOpt solving and how is that benefiting you?

AdOpt helps us solve the challenge of onboarding clients to their new WordPress websites. Instead of spending hours on training calls or writing long manuals, we use AdOpt to create simple in-app guides and tooltips. This makes it easier for clients to learn on their own and reduces the number of support questions we get. It saves us time, improves the client experience, and adds more value to our service. Review collected by and hosted on G2.com.

Response from João Bruno Soares of AdOpt

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Hey, Lucas! Thank you for the review!

I've just shared on inputs on our dashboard with the team... we are constantly working on the UX, so all feedbacks are welcome!

Robson C.

WordPress Developer

Small-Business (50 or fewer emp.)

1/13/2026

"Secure, Easy LGPD Solution—Highly Recommended for WordPress Users"

5/5

What do you like best about AdOpt?

I use Adopt on some client websites; I consider it a secure and easy-to-implement platform. Any user can install it, especially using a WordPress plugin. The Adopt panel also has several tools to help with LGPD consent implementation. I recommend the tool; in Brazil, I believe it's the most widely used platform among users. Review collected by and hosted on G2.com.

What do you dislike about AdOpt?

For beginner users, it can seem a bit confusing to look at the dashboard and try to identify which tools to use under the LGPD (Brazilian General Data Protection Law), so I believe that good tutorials provided by the Adopt team are important. Review collected by and hosted on G2.com.

Response from Emanuel Oliveira of AdOpt

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Thanks for the thorough review, Robson! As a WordPress developer, it's great to hear AdOpt's plugin and LGPD tools have worked well across your client sites. We hear your point about the dashboard being less intuitive for beginners, more tutorials would help there, and we appreciate you flagging it.

Eu Quero C.

sócio

Small-Business (50 or fewer emp.)

9/22/2026

"Seamless integration with WordPress and helpful support from start to finish"

5/5

What do you like best about AdOpt?

I really like how AdOpt combines technical simplicity with user respect. The ease of connecting the platform to the WORDPRESS ecosystem saves a lot of development time. Additionally, the cookie notice naturally integrates into the store layout, collecting consent without interrupting the customer's navigation. The support was also very helpful, guiding us step by step and facilitating the entire initial setup. These features are part of the reason why I recommend AdOpt — something I've already done for several friends and colleagues. Review collected by and hosted on G2.com.

What do you dislike about AdOpt?

We had no complaints, everything was super intuitive and easy to set up Review collected by and hosted on G2.com.

Response from Emanuel Oliveira of AdOpt

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Olá! Muito obrigado pela recomendação, isso significa muito para a gente. Ficamos felizes que a integração da AdOpt com o WordPress tenha sido tão rápida e que o aviso de cookies tenha se encaixado bem no layout da loja, coletando o consentimento sem atrapalhar a navegação dos seus clientes. É ótimo saber também que o suporte acompanhou de perto toda a configuração inicial. Contar com sócios como você, que confiam e indicam a AdOpt, é um baita incentivo para seguirmos entregando uma boa experiência de gestão de consentimentos para lojas virtuais.

Emanuel O.

Marketing

Small-Business (50 or fewer emp.)

6/11/2026

"Simple and practical installation for privacy legislations"

5/5

What do you like best about AdOpt?

Very simple to install and practical for all privacy legislations. Review collected by and hosted on G2.com.

What do you dislike about AdOpt?

Some interventions when needing to downgrade a plan or quickly cancel an account Review collected by and hosted on G2.com.

Altemir Lima P.

Founder

Small-Business (50 or fewer emp.)

7/28/2026

"Paid Subscription, Disabled Dashboard, Weeks Without Resolution"

0.5/5

What do you like best about AdOpt?

AdOpt offers useful tools for managing cookie consent and privacy preferences in a centralized way. We were able to customize the consent banner to match our website’s visual identity and use it across a multilingual corporate website. Its integration with Google Tag Manager, Google Analytics, and Consent Mode is also valuable for controlling measurement technologies according to each visitor’s consent choices. Review collected by and hosted on G2.com.

What do you dislike about AdOpt?

Our main concern is the support and billing experience. Our account dashboard was disabled even though the monthly subscription had already been paid. We opened a support request and provided the necessary information, but the issue has remained unresolved for several weeks. During this period, we have been unable to access and manage important consent and cookie settings for our production website. Billing and account-access incidents should receive priority handling, clearer communication, and a defined resolution timeline. Review collected by and hosted on G2.com.

What problems is AdOpt solving and how is that benefiting you?

AdOpt was implemented to centralize cookie consent management across our multilingual corporate website. It helps us present consistent privacy choices to visitors, organize cookies by category, and control Google Tag Manager and Google Analytics according to each user’s consent. This reduces manual configuration and supports our privacy and compliance processes. However, these benefits are currently interrupted because our dashboard remains disabled despite the subscription having been paid. Review collected by and hosted on G2.com.

Response from Emanuel Oliveira of AdOpt

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Thank you for the detailed feedback, and for recognizing the value of AdOpt's consent management, banner customization, and Google Tag Manager, Analytics, and Consent Mode integrations for your multilingual site. We're sorry to hear about the trouble with your dashboard access and billing, that's not the standard we hold ourselves to for a paid account. We'd like to look into this directly, so please reach out to our support team with your account email and ticket number so we can take a closer look.

Fernando A.

Small-Business (50 or fewer emp.)

10/8/2026

"Effortless Compliance, Unmatched Support"

5/5

What do you like best about AdOpt?

I find AdOpt super easy to use and install, which makes maintaining it a breeze. Living in Brazil, I really appreciate their support team because they're extremely effective and speak Portuguese. Compared to other tools, they have the best support system and team. I love using their dashboard and find the user experience very intuitive since I'm familiarized with their design system. I also value the scanner, analytics, and auto-blocking features because they're very automatic and easy to use. Plus, I like how fast things work with AdOpt. Review collected by and hosted on G2.com.

What do you dislike about AdOpt?

I wish they had an SDK app for my mobile app. Today I have a mobile application with iOS and Android, so if they had this kind of integration directly for mobile applications, it would be way more useful and simpler for me. But so far, so good. Review collected by and hosted on G2.com.

Response from Emanuel Oliveira of AdOpt

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Thank you, Fernando. It’s great to hear the setup was quick and that the scanner and auto blocking features run smoothly in the background. We’re also glad our Portuguese speaking support has made a difference. We understand the interest in a mobile SDK for iOS and Android, that’s a fair ask given your use case. We appreciate you relying on AdOpt for consent management alongside GA and Google Ads.

Thaís F.

Desenvolvedora de Software Back-End - Pleno

Mid-Market (51-1000 emp.)

7/21/2026

"Adaptation to the LGPD in a simple way"

5/5

What do you like best about AdOpt?

It is a simple and intuitive platform. I was able to do all the configuration by myself, without needing to contact support, from the creation and publication of the Privacy Policy and Terms of Use documents to the configuration of the cookie banner. The experience was smooth and quick. Additionally, even on the free plan, it is possible to consult the consent logs, which makes it easier to track acceptances. The paid plans also offer excellent value for money, with affordable prices compared to market alternatives. Review collected by and hosted on G2.com.

What do you dislike about AdOpt?

A feature I missed was the ability to manually add cookies in the categorization of tags. In my case, some cookies are only created after authentication on the platform. Although the authenticated scanner can solve this scenario, it becomes difficult to use when the application has two-factor authentication (2FA). It would be interesting if the standard scanner allowed manually registering custom cookies, specifying their characteristics (name, purpose, category, duration, etc.), to address these cases. Review collected by and hosted on G2.com.

What problems is AdOpt solving and how is that benefiting you?

AdOpt simplified the adaptation of the platform to the LGPD. Instead of developing its own solution for consent management, policies, and cookie banners, I was able to centralize everything in a single tool. This significantly reduced implementation time, facilitated the publication of legal documents, and brought more security by having the record of user consents. Review collected by and hosted on G2.com.

Response from Emanuel Oliveira of AdOpt

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Obrigado por compartilhar sua experiência, Thaís! É ótimo saber que você conseguiu configurar tudo sozinha, da política de privacidade ao banner de cookies, e que os logs de consentimento ajudam no acompanhamento mesmo no plano gratuito. Sua sugestão sobre cadastro manual de cookies para áreas com 2FA faz sentido, principalmente quando o scanner autenticado não cobre bem esse cenário.