--- title: AdOpt Reviews meta_title: 'AdOpt Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 424 reviews by the users' company size, role or industry to find out how AdOpt works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 424 scale: '5' date_modified: '2026-09-18' parent_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # AdOpt Reviews **Vendor:** AdOpt **Category:** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp) **Average Rating:** 4.9/5.0 **Total Reviews:** 424 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About AdOpt AdOpt’s Cookie Banner is a type of Consent Management Platform (CMP) solution designed to help businesses comply with various privacy regulations by managing user consents for cookies and tracking technologies on their websites. This tool serves as a crucial interface for visitors, providing them with transparency and control over their data while ensuring that companies adhere to legal requirements such as GDPR, LGPD, CCPA, and others. The target audience for AdOpt’s Cookie Banner encompasses businesses of all sizes that operate online and need to navigate the complex landscape of data privacy laws. As data protection and privacy concerns continue to grow, organizations must implement effective consent management strategies to build trust with their users. The Cookie Banner not only facilitates compliance but also enhances user experience by allowing visitors to make informed decisions regarding their data. This dual focus on legal adherence and user engagement positions AdOpt as a valuable resource for businesses looking to maintain a positive online presence. AdOpt’s technology is designed to recognize each visitor upon their arrival at the website. For new visitors, the Cookie Banner prompts them to provide consent for the use of cookies, ensuring that companies obtain the necessary permissions before any tracking occurs. Once consent is granted, AdOpt records this approval and activates the cookies, streamlining the process for both the user and the business. This approach minimizes interruptions while maximizing compliance, as returning visitors will not be prompted for consent again unless they choose to update or revoke their previous permissions. This seamless experience is essential for maintaining user satisfaction while adhering to regulatory requirements. Key features of AdOpt’s Cookie Banner include customizable consent options, user-friendly interfaces, and robust reporting capabilities. Businesses can tailor the appearance and messaging of the banner to align with their branding while providing clear information about the types of cookies in use. Additionally, the platform offers comprehensive analytics that allow companies to monitor consent rates and user interactions, enabling them to refine their strategies over time. These features not only aid in compliance but also empower businesses to understand their audience better and improve their overall digital strategy. By integrating AdOpt’s Cookie Banner into their websites, organizations can effectively manage user consent, reduce legal risks, and foster a positive relationship with their visitors. The platform stands out in its category by offering a seamless blend of compliance, user engagement, and operational efficiency, making it an essential tool for any business looking to navigate the complexities of data privacy regulations. ## AdOpt Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users commend the **ease of use** of AdOpt, finding it intuitive and beginner-friendly with excellent support. (26 reviews) - Users appreciate the **easy implementation** of AdOpt, highlighting its straightforward setup and user-friendly experience. (13 reviews) - Users appreciate the **painless cookie and consent compliance** of AdOpt, benefiting from quick setup and extensive customization. (13 reviews) - Users commend the **outstanding customer support** of AdOpt, enhancing their experience with efficient and humanized assistance. (12 reviews) - Users commend the **user-friendly interface** of AdOpt, finding it intuitive and efficient for seamless operations. (12 reviews) - Users appreciate the **easy integrations** of AdOpt, making setup and implementation seamless across multiple websites. (9 reviews) - Users praise AdOpt for its **user-friendly features** and seamless integration, making privacy compliance effortless and effective. (9 reviews) - Implementation Ease (8 reviews) - Installation Ease (8 reviews) - Compliance (7 reviews) **What users dislike:** - Users mention a **steep learning curve** with AdOpt, making it challenging for new users to grasp advanced features. (5 reviews) - Users find the **insufficient guidance** for advanced features hinders their understanding and increases the learning curve. (3 reviews) - Users find the **learning curve challenging** , particularly due to unclear advanced features and the complex dashboard layout. (3 reviews) - Users find the **limited customization options** in AdOpt restrict their ability to tailor layouts and reports effectively. (3 reviews) - Users find that **cookie tracking speed** could improve, and initial setup may challenge those unfamiliar with compliance tools. (2 reviews) - Users find AdOpt **expensive** , especially with locked features and payment in U.S. dollars, limiting accessibility and usability. (2 reviews) - Feature Limitations (2 reviews) - Users find the **plan limitations** of AdOpt restrictive, especially regarding customization and domain setup on the free version. (2 reviews) - Subscription Limitations (2 reviews) - Complex Configuration (1 reviews) ## AdOpt Reviews ### 1. Paid Subscription, Disabled Dashboard, Weeks Without Resolution **Rating:** 0.5/5.0 stars **Reviewed by:** Altemir Lima P. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 28, 2026 **What do you like best about AdOpt?** AdOpt offers useful tools for managing cookie consent and privacy preferences in a centralized way. We were able to customize the consent banner to match our website’s visual identity and use it across a multilingual corporate website. Its integration with Google Tag Manager, Google Analytics, and Consent Mode is also valuable for controlling measurement technologies according to each visitor’s consent choices. **What do you dislike about AdOpt?** Our main concern is the support and billing experience. Our account dashboard was disabled even though the monthly subscription had already been paid. We opened a support request and provided the necessary information, but the issue has remained unresolved for several weeks. During this period, we have been unable to access and manage important consent and cookie settings for our production website. Billing and account-access incidents should receive priority handling, clearer communication, and a defined resolution timeline. **What problems is AdOpt solving and how is that benefiting you?** AdOpt was implemented to centralize cookie consent management across our multilingual corporate website. It helps us present consistent privacy choices to visitors, organize cookies by category, and control Google Tag Manager and Google Analytics according to each user’s consent. This reduces manual configuration and supports our privacy and compliance processes. However, these benefits are currently interrupted because our dashboard remains disabled despite the subscription having been paid. ### 2. Adaptation to the LGPD in a simple way **Rating:** 5.0/5.0 stars **Reviewed by:** Thaís F. | Desenvolvedora de Software Back-End - Pleno, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** July 21, 2026 **What do you like best about AdOpt?** It is a simple and intuitive platform. I was able to do all the configuration by myself, without needing to contact support, from the creation and publication of the Privacy Policy and Terms of Use documents to the configuration of the cookie banner. The experience was smooth and quick. Additionally, even on the free plan, it is possible to consult the consent logs, which makes it easier to track acceptances. The paid plans also offer excellent value for money, with affordable prices compared to market alternatives. **What do you dislike about AdOpt?** A feature I missed was the ability to manually add cookies in the categorization of tags. In my case, some cookies are only created after authentication on the platform. Although the authenticated scanner can solve this scenario, it becomes difficult to use when the application has two-factor authentication (2FA). It would be interesting if the standard scanner allowed manually registering custom cookies, specifying their characteristics (name, purpose, category, duration, etc.), to address these cases. **What problems is AdOpt solving and how is that benefiting you?** AdOpt simplified the adaptation of the platform to the LGPD. Instead of developing its own solution for consent management, policies, and cookie banners, I was able to centralize everything in a single tool. This significantly reduced implementation time, facilitated the publication of legal documents, and brought more security by having the record of user consents. ### 3. Intuitive Platform with Exceptional Real-Time Support Including Sundays **Rating:** 5.0/5.0 stars **Reviewed by:** Boutique Jardins I. | Especialista em negócios imobiliários, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** July 12, 2026 **What do you like best about AdOpt?** What I liked most about AdOpt was the combination of an intuitive platform and truly exceptional support. Even during the implementation, I received real-time assistance, with clear guidance, prompt service, and a genuine commitment to ensuring everything worked perfectly. **What do you dislike about AdOpt?** I would like some visual customization features to be available in the free plan, as this would allow for better integration of the site's visual identity during the initial implementation. **What problems is AdOpt solving and how is that benefiting you?** AdOpt is helping me structure the compliance of the Boutique Jardins Imóveis website with the LGPD in an organized and secure manner. The platform centralizes the management of cookie consent, generates essential documents such as the Privacy Policy, Cookie Policy, and Terms of Use, and also provides a channel for exercising the rights of data subjects. This has brought more legal security, conveyed greater trust to the site's visitors, and simplified a process that, without a specialized tool, would be much more complex and time-consuming. ### 4. Excellent platform for consent management and compliance with the LGPD **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel T. | Analista de SI e Privacidade, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** October 03, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** What I like most about AdOpt is the combination of ease of use and efficiency. The platform is intuitive, making the configuration and management of cookie consent very simple. Additionally, the implementation is quick, the technical support is agile and qualified, and the solution helps maintain compliance with the LGPD without adding complexity to operations. The centralized management and the constant evolution of the tool are also differentiators that add significant value to daily operations. **What do you dislike about AdOpt?** flexibility for complex casesWhat I like most about AdOpt is the flexibility to handle more complex use cases. The platform allows for customizations and configurations that adapt to different business scenarios, without losing ease of administration. This, combined with simple implementation, an intuitive interface, and excellent support, makes the solution very efficient for organizations that need to balance compliance with the LGPD and specific operational requirements. **What problems is AdOpt solving and how is that benefiting you?** Before the implementation of AdOpt, we had a more complex process for managing cookie consent and ensuring compliance with the LGPD across different sites and applications. One of the biggest challenges was meeting specific business scenarios that required greater configuration flexibility, in addition to maintaining centralized and efficient management. With AdOpt, we were able to standardize consent management, address more complex cases simply, and significantly reduce the operational effort to maintain compliance. The platform's flexibility allowed us to adapt configurations to our needs without the need for additional developments, speeding up new implementations and facilitating continuous maintenance. The interface is intuitive and provides an excellent experience for administrators, making the configuration and monitoring of policies quite simple. Integrations occurred smoothly and the solution's performance is consistent, with no noticeable impact on the end-user experience. Another highlight is the support from the AdOpt team. From onboarding to meeting day-to-day demands, we always received quick, technical, and solution-oriented responses, which contributed to a very efficient adoption of the tool. In terms of return on investment, the solution reduced the time spent on consent management, increased confidence in regulatory compliance, and decreased the need for internal customizations, generating significant operational gains. Additionally, the continuous evolution of the platform demonstrates the company's commitment to adding new features and enhancing the customer experience. ### 5. Excellent tool, with proactive and attentive support **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas O. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** June 24, 2026 **What do you like best about AdOpt?** What I like most about AdOpt is the peace of mind it brings to consent management on the site. The tool is practical, works well, and makes the process clearer for visitors. I also really like the support, which is super proactive, attentive, and really follows up closely, even taking care to check if AdOpt is active on the site or not. **What do you dislike about AdOpt?** So far, I don't have any significant negative points about AdOpt. My experience has been very positive, especially due to the tool's practicality and the proactive support, which closely monitors the site's operation. **What problems is AdOpt solving and how is that benefiting you?** AdOpt resolves cookie consent management and helps keep the site more compliant with privacy requirements. This benefits me because it brings more security, transparency for visitors, and practicality in daily life, as I can rely on an efficient tool and proactive support that closely monitors if everything is working correctly on the site. ### 6. Easy onboarding, high performance, and advanced features with integrations and AI **Rating:** 5.0/5.0 stars **Reviewed by:** Roberto G. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** September 03, 2026 **Describe the project or task AdOpt helped with:** The platform provides a comprehensive overview of service tasks, ensuring all aspects are covered. **What do you like best about AdOpt?** The platform offers easy onboarding, with quick and clear installation steps. Compared to other platforms I've tested, the ease of use and performance are the best. Additionally, it is a complete tool with advanced features like integrations with other systems and AI for GDPR documents. **What do you dislike about AdOpt?** Currently, we have no negative points to highlight. The platform delivers very well for the price, even considering the pricing in dollars. **Recommendations to others considering AdOpt:** We recommend this platform for its comprehensive features and ease of use. **What problems is AdOpt solving and how is that benefiting you?** The solution covers the entire scope of GDPR for websites, fully addressing the needs of marketing and IT teams regarding GDPR compliance on the site. ### 7. Efficient and stable solution for cookie management **Rating:** 5.0/5.0 stars **Reviewed by:** Giovanna M. | Estagiária, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** June 17, 2026 **What do you like best about AdOpt?** The platform is quite intuitive and well-structured, which facilitates day-to-day management. AdOpt simplifies a naturally complex theme, bringing more organization and clarity to the operation. It stands out for its practicality in configuration and ease of integration with GTM. The centralized management also makes a difference, allowing for quick monitoring and adjustment of settings. The interface is simple, functional, and efficient, contributing to greater team autonomy and reducing the dependency on technical demands. Additionally, the platform shows good stability and does not negatively impact the site's performance. I also highlight the support, which has been quick and efficient so far. **What do you dislike about AdOpt?** There is an opportunity for improvement in the reporting layer, especially regarding customization and data visualization. This could enhance analytical capabilities and make insights clearer. **What problems is AdOpt solving and how is that benefiting you?** The tool helps to structure and maintain consent management in a more organized manner and in compliance with the LGPD, reducing operational complexity. This improves control over cookies, bringing more security and efficiency to the operation. ### 8. Great Tool to guide our clients through their wordpress Sites **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas d. | Analista de comunicação, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 30, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** Adopt has been super helpful for our agency. We use it to create quick, easy walkthroughs for the WordPress sites we build, so clients can understand how to use their own site without long training sessions. The no-code setup saves us time, and the tooltips make the handoff process much smoother. It's a great way to add value to our service and reduce support questions. **What do you dislike about AdOpt?** If I had to mention one thing, the interface could be a bit more polished in some areas, but it’s nothing that affects usability. Overall, it's a fantastic tool that makes onboarding much easier. **What problems is AdOpt solving and how is that benefiting you?** AdOpt helps us solve the challenge of onboarding clients to their new WordPress websites. Instead of spending hours on training calls or writing long manuals, we use AdOpt to create simple in-app guides and tooltips. This makes it easier for clients to learn on their own and reduces the number of support questions we get. It saves us time, improves the client experience, and adds more value to our service. **Official Response from João Bruno Soares:** > Hey, Lucas! Thank you for the review! I've just shared on inputs on our dashboard with the team... we are constantly working on the UX, so all feedbacks are welcome! ### 9. Easy and intuitive cookie management, with simple updates for new laws **Rating:** 5.0/5.0 stars **Reviewed by:** Shirley d. | Gerente, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** August 26, 2026 **What do you like best about AdOpt?** I manage cookie authorizations on my site easily and intuitively. Whenever I need to update a function to comply with new laws, I find a simple step-by-step guide to follow. The integration with the site is also smooth, the performance is good, and the tool does what it promises, without crashes or major issues, even when using the free plan, at no cost to the company. When I needed help with legal compliance, I received very efficient support via AI. **What do you dislike about AdOpt?** So far, there are no negative factors, which is why I have been using it since I discovered the tool. **What problems is AdOpt solving and how is that benefiting you?** The problem of cookie management and authorization ### 10. Easy Implementation and Centralized Cookie Management with AdOpt **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael M. | Analista de Comunicação e Marketing, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 12, 2026 **What do you like best about AdOpt?** What I valued most about AdOpt's service was the ease of implementation on the websites where I had to use the service. We used the platform for the Arena Hotels & Suites and Anna Suites websites, and the centralized cookie management made our workflow much more agile. The interface is quite intuitive and ensures that we are in full compliance with data protection legislation (GDPR/LGPD) in an uncomplicated way. **What do you dislike about AdOpt?** I believe that what could be improved is the customization of the icon that is visible to consumers. In terms of the tool itself, that aspect is somewhat limited. **What problems is AdOpt solving and how is that benefiting you?** The biggest benefit for us is centralizing LGPD compliance for both our brands (Arena and Anna Suites) on a single, intuitive platform. It's quick to implement, doesn't affect website loading times, and gives us peace of mind regarding fines and audits. ### 11. Effortless Setup and Compliance with AdOpt **Rating:** 5.0/5.0 stars **Reviewed by:** Gustavo A. | Gerente de TI, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** January 12, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** I use AdOpt to manage cookies and LGPD on my website, and it helps me comply with LGPD in Brazil in a simple way. I like the ease of deployment; it doesn't take much time to set up on my site compared to other solutions. The starter plan being free is another plus because it lets me try it out before deciding to upgrade to a more robust plan. Setting up AdOpt on the VTEX e-commerce platform is easy too; I can do it with just a few clicks. **What do you dislike about AdOpt?** Maybe the customization of the banner dimensions and colors. **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt for managing cookies and LGPD compliance easily on my site. It saves me time on setup compared to other solutions, and the free starter plan lets me test before upgrading. AdOpt's robust features surpass VTEX's simple solution. ### 12. AdOpt makes cookie management simple and organized, with great integration with Google Tag Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Leandro M. | Design e Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** May 12, 2026 **What do you like best about AdOpt?** What I like most about AdOpt is that it greatly facilitates the management of cookies and consents on the site. The tool is practical, simple to configure, and helps keep everything more organized, especially when we need to separate analysis, marketing, and other categories of cookies. Another positive point is the integration with tools like Google Tag Manager, which greatly helps in controlling tags and scripts. **What do you dislike about AdOpt?** There could be a more automatic way to identify and register new cookies that are not so common, facilitating configuration and reducing the need for manual adjustments. **What problems is AdOpt solving and how is that benefiting you?** AdOpt helps solve an important point for any website today: organizing cookie consent in a clearer and more professional way. It facilitates the control of categories, improves transparency for the user, and helps keep the site more compliant with privacy requirements. This greatly facilitates because it reduces technical complexity, makes cookie management more organized, and helps with integration with tools like Google Tag Manager and analytics and marketing platforms. ### 13. Easy LGPD Cookie Compliance with Customizable Features **Rating:** 4.5/5.0 stars **Reviewed by:** Thiago H. | Executive Director at Trocamotor, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 25, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** What I like about AdOpt is that it's a software as a service which has intelligence, and you're able to customize it. It's easy for the consumer to understand about the cookies. It's easy to implement. They have a good team, and their platform has different features, so you can manage it well and organize it. It manages the cookies coming from several service providers, which helps us comply with the LGPD here in Brazil. The initial setup has always been quite easy for us. **What do you dislike about AdOpt?** {"I think since we have cookies coming from several providers, we just need an intelligence better better so that we can make sure that we are managing all the cookies as we have to do it since you also have a CRM involved.","I think it has always been quite easy, but it became a little bit more complicated since now it involves more cookies and we have to extract data and also integrate with WhatsApp and several other platforms.","I think, for cookies, it needs more and more management so that we comply with the regulations."} **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt for our B2C retail marketplace platform to manage cookies coming from several service providers. In Brazil we have the LGPD, a strict government norm, and AdOpt lets us comply with that. It's easy to implement and easy for consumers to understand the cookies. ### 14. Intuitive Platform for LGPD with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Vanessa R. | Analista Pleno, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** October 04, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** I really like how AdOpt has a very intuitive and technological platform that offers the ideal solution for LGPD. The sales team is amazing, and the after-sales service truly happens, unlike many places. The platform is affordably priced and is global with certifications, which gives us a lot of confidence in the quality. Additionally, I value the commercial and technical closeness they offer. Cookie management is a specific feature that I use and value the most. The configuration is intuitive, and support is also available. **What do you dislike about AdOpt?** there is nothing that I don't like **What problems is AdOpt solving and how is that benefiting you?** AdOpt solves problems related to the legislation on the LGPD, offering an intuitive and technological platform, as well as providing security with its certifications. ### 15. Learning and Collaboration Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Kamila S. | Assistente Administrativo, Executive Office, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** August 27, 2026 **What do you like best about AdOpt?** the way the company combines technology and purpose, offering innovative solutions that truly help brands connect better with their customers. **What do you dislike about AdOpt?** some internal processes could still be more agile... sometimes this causes small delays, but I see it as an opportunity for improvement **What problems is AdOpt solving and how is that benefiting you?** AdOpt helps solve the difficulty of analyzing scattered data by centralizing relevant information. This benefits me because I have more confidence in making decisions and can see opportunities more quickly. ### 16. Ease and security in compliance with the LGPD **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel L. | Coordenador de CRM, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** April 07, 2026 **What do you like best about AdOpt?** What I like most about AdOpt is the combination of ease of use and efficiency in results. The platform is intuitive, and the support is very helpful when needed, which makes the experience very positive. **What do you dislike about AdOpt?** What I like least about AdOpt is that, although it is generally easy, some more advanced features are not so intuitive and may require a bit more learning. I also believe that the platform could improve in reports and customization, especially in data visualization and interface customization. **What problems is AdOpt solving and how is that benefiting you?** AdOpt primarily helps to resolve compliance with the LGPD and manage data consent on the site. It facilitates cookie control by blocking collection until user authorization, in addition to bringing more transparency and organization without requiring much technical knowledge to implement. ### 17. Simplified and Efficient Compliance with AdOpt **Rating:** 5.0/5.0 stars **Reviewed by:** Cleber G. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** August 27, 2026 **What do you like best about AdOpt?** I like the simple-to-use and implement interface of AdOpt. The implementation is very straightforward, even for WordPress sites. The cookie notice management is effective, and the tool is user-friendly, with a more affordable price that meets our needs. Additionally, the initial setup was very easy. **What do you dislike about AdOpt?** At the moment, there is nothing I dislike about the tool. **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt to keep my site compliant with the LGPD, creating automated cookie management, privacy policies, and terms of use quickly and practically. ### 18. Complete and Intuitive Solution for Consent Management **Rating:** 5.0/5.0 stars **Reviewed by:** Sandro L. | Gerente de Marketing Digital & E-commerce, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** April 07, 2026 **What do you like best about AdOpt?** I use AdOpt for its ease of implementation and practicality in daily use. It's interesting how user consent is organized and recorded, ensuring the necessary legal security. The customization of the cookie banner is a great feature, as it does not compromise the application of our branding. Additionally, the initial setup of AdOpt was simple, quick, and intuitive. **What do you dislike about AdOpt?** Overall, I think the customization could be improved, as it sometimes requires more technical knowledge. Perhaps having more ready-made templates and documentation would be enough. **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt to manage cookie consent, ensuring compliance with the LGPD, centralizing management, and automating tag blocking, which improves transparency with the user. ### 19. Facilitated cookie and permission management, with quick and helpful support **Rating:** 5.0/5.0 stars **Reviewed by:** Franz K. | Coordenador de Growth, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** July 16, 2026 **What do you like best about AdOpt?** Ease in managing cookies and site permissions, helping to avoid issues related to user data. The support responds quickly and is very helpful. **What do you dislike about AdOpt?** I had difficulty understanding the actual performance after the integration with my e-commerce. **What problems is AdOpt solving and how is that benefiting you?** This helps in the management of cookies, also helping to avoid issues related to LGPT, which in itself is worth the entire investment and price paid. ### 20. Facilitate Cookie Management with Ease and Customization **Rating:** 5.0/5.0 stars **Reviewed by:** CLEBER G. | Chief Security Officer, Computer Networking, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** March 31, 2026 **What do you like best about AdOpt?** I like the ease of setting up and managing the banner on AdOpt and the possibility of customization in the paid plan. Additionally, the administration panel is very intuitive, and the AI helps create cookie and privacy policies. I admire the simplicity in management and consider the prices more fair. **What do you dislike about AdOpt?** Improve the knowledge base, because although it is simple to implement, the KBS are not well explained. **What problems is AdOpt solving and how is that benefiting you?** AdOpt allows my site to be in compliance with the LGPD. I like the ease of configuring and managing the banner, and the customization options in the paid plan. The administration panel is very intuitive and the AI helps create cookie and privacy policies. ### 21. Great LGPD tool **Rating:** 5.0/5.0 stars **Reviewed by:** Caio N. | Cofundador, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** May 29, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** The GoAdopt Cookie Notice tool was essential for LGPD compliance on our website. The installation was quick and easy, with an intuitive interface that allowed us to customize the notice according to our needs. In addition to ensuring that our users were informed and could manage their cookie preferences, the tool reinforced visitors' trust in our commitment to privacy. GoAdopt's customer support was also very good, always available and efficient. I highly recommend this tool for any company seeking LGPD compliance and transparency for its users. **What do you dislike about AdOpt?** I have nothing to complain about, the tool is quite comprehensive. **What problems is AdOpt solving and how is that benefiting you?** AdOpt solves the compliance problem with the LGPD by providing an easy-to-install and customize cookie notice tool. This benefits our company by ensuring that we inform and allow users to manage their privacy preferences, increasing their trust in our site. Additionally, the excellent customer support makes it easy to resolve any questions or issues quickly. ### 22. Functional, intuitive, and easy-to-understand LGPD platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Liz C. | Administrativo, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** September 04, 2026 **What do you like best about AdOpt?** It is a platform I find functional and intuitive, with a simple and straightforward user experience. **What do you dislike about AdOpt?** No remarks at the moment; the product meets our needs perfectly. **What problems is AdOpt solving and how is that benefiting you?** It meets our transparency and data collection requirements as stipulated by the LGPD. ### 23. visual security indicator **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** April 07, 2026 **What do you like best about AdOpt?** The tool generates a visual dashboard that shows the maturity level of your compliance. I find it excellent for presenting in meetings or to clients, because it transforms something more abstract — like laws and codes — into a clear visual indicator of security. **What do you dislike about AdOpt?** In the simpler plans, the customization of colors, fonts, and banner formats is quite limited. In some cases, the banner may end up looking like a "foreign body" on the site, without fully integrating into the original layout. **What problems is AdOpt solving and how is that benefiting you?** To complete your evaluation, let's "separate the wheat from the chaff." AdOpt solves latent problems that can be costly (literally), but it also brings operational challenges. Here is a frank analysis of the problems it solves and how this translates into benefits for you: 🛑 What problems does AdOpt solve? (The "Pains") The Fine Ghost (LGPD): The biggest problem is legal insecurity. Without a CMP, you are collecting data irregularly. AdOpt solves this by creating the "proof of consent" ### 24. AdOpt: Intuitive, efficient, and with fast support **Rating:** 5.0/5.0 stars **Reviewed by:** Valéria R. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** April 07, 2026 **What do you like best about AdOpt?** What I like most about AdOpt is the ease of use combined with the efficiency of the results. The platform is intuitive, which greatly speeds up the daily routine, and at the same time delivers truly effective optimizations. Additionally, the support is quick and helpful, which provides a lot of confidence in the continuous use of the tool. **What do you dislike about AdOpt?** Honestly, there are few negative points. If I were to mention something, I would say that at the beginning it takes a little time to explore the full potential of the platform, since it offers many features. But this ends up being a positive thing, because it shows how complete and robust AdOpt is. **What problems is AdOpt solving and how is that benefiting you?** AdOpt primarily solves the difficulty of managing and optimizing campaigns efficiently and at scale. Before, this process was much more manual, time-consuming, and prone to errors. With the platform, I can automate tasks, make quicker decisions based on data, and keep everything much more organized. This has directly benefited me with time savings, improved campaign performance, and more control over the results, allowing me to focus on strategies that truly make a difference in business growth. ### 25. Simple and efficient tool for consent management **Rating:** 5.0/5.0 stars **Reviewed by:** Leonardo D. | Técnico de Gestão Pública, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** January 19, 2026 **What do you like best about AdOpt?** I like AdOpt because it greatly facilitates compliance with the LGPD and GDPR, making cookie consent management very clear and organized. Another positive point is the ease of implementation, as everything can be configured without technical complications. Additionally, I find the control over script loading very good, ensuring that third-party tools are only activated after user consent. **What do you dislike about AdOpt?** The only point I don't like about AdOpt is the lack of more detailed reports on user consent. I miss a dashboard with more visual metrics, such as acceptance and rejection rates over time, which would help both in audits and decision-making. **What problems is AdOpt solving and how is that benefiting you?** AdOpt helps me mainly resolve the issue of compliance with the LGPD and other privacy laws, preventing the site from collecting data without user consent. I also like the fact that it blocks third-party cookies and scripts until authorization is given, which provides more security. Furthermore, it greatly simplifies the technical part, as I don't need to deal with code to implement consent control, and it also improves transparency for those who access the site. ### 26. Simplicity in formatting and insertion that facilitates daily life **Rating:** 4.5/5.0 stars **Reviewed by:** Cris M. | Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** September 01, 2026 **What do you like best about AdOpt?** Its simplicity in formatting and insertion. **What do you dislike about AdOpt?** At the moment, I have no opinions in this regard. **What problems is AdOpt solving and how is that benefiting you?** My online store sells to Italy, where privacy policies are well-defined and clear. ### 27. AdOpt Made LGPD Compliance Easy and Keeps Evolving with Global Regulations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 05, 2026 **What do you like best about AdOpt?** When the LGPD was introduced in Brazil, AdOpt was the first solution to emerge, becoming the easiest way to meet legal requirements in the country. Since then, the company has continued to evolve and adapt to new regulations around the world. **What do you dislike about AdOpt?** There was an ad for another piece of software that would appear after you accepted the AdOpt banner. And this happened to a client of ours who was on a paid plan. It seems to have been resolved now. **What problems is AdOpt solving and how is that benefiting you?** Compliance with the LGPD and data protection laws of other countries, such as the GDPR, etc. ### 28. Ease and Reliability in Using AdOpt **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandro C. | Lawyer | Nexialist Law and Technologies, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** July 01, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** I appreciate the ease of installation of AdOpt, which is extremely easy. Features like the control panel with a user-friendly interface and essential functionalities for consent and cookie monitoring are truly valuable. Additionally, I love the reliability and practicality of using AdOpt. It is a tool that really helps to align the website with regulatory aspects regarding data protection. **What do you dislike about AdOpt?** Development of integration and handling through the Wordpress dashboard. **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt to adapt the site to data protection rules, and the dashboard facilitates the monitoring of consent and cookies. ### 29. Easy installation and automatic site data capture **Rating:** 4.5/5.0 stars **Reviewed by:** Mauro R. | Tech Coordinator, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** February 18, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** I liked the ease of installing the script and the automatic capture of my site's data. **What do you dislike about AdOpt?** The layout of the popup shown on the site could be improved. **What problems is AdOpt solving and how is that benefiting you?** Use of cookies ### 30. Intuitive and Efficient Tool That Streamlines Complex Tasks **Rating:** 4.5/5.0 stars **Reviewed by:** Antonio A. | Director of Information Technology, Information Technology and Services, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 10, 2026 **What do you like best about AdOpt?** What I like best about AdOpt is how intuitive and efficient it is. The interface is easy to navigate, and it simplifies complex tasks without sacrificing flexibility. It saves time, improves decision-making, and fits naturally into existing workflows, which makes it genuinely useful rather than just another tool. **What do you dislike about AdOpt?** One thing I dislike about AdOpt is that some advanced features are not immediately obvious, which can make the learning curve a bit steeper at first. With clearer guidance or more in-app explanations, it would be easier for new users to unlock its full potential. **What problems is AdOpt solving and how is that benefiting you?** AdOpt is solving the problem of fragmented and inefficient decision-making by bringing data, analysis, and optimization into a single workflow. This reduces manual effort, minimizes errors, and allows me to make faster, more informed decisions, which ultimately improves productivity and confidence in the outcomes. **Official Response from João Bruno Soares:** > Thank you for your review, Antonio! I'll share your words with our product team... please do not hesitate to contact us for any further need! ### 31. AdOpt: Intuitive Platform for Cookie Management and LGPD Compliance **Rating:** 5.0/5.0 stars **Reviewed by:** Victor M. | Analista de Compliance e Risco Sênior | DPO, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** August 27, 2026 **What do you like best about AdOpt?** I really like the autonomy and intuitive platform of AdOpt. This ease of use makes everything very easy for cookie management, LGPD compliance, and tracking blocks. These features please me throughout the platform. **What do you dislike about AdOpt?** There is nothing I dislike. **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt for cookie management, LGPD compliance, and tracking blocks. ### 32. Incredible integration and lightweight performance: AdOpt is comprehensive and with attentive support **Rating:** 5.0/5.0 stars **Reviewed by:** Giovani P. | Founder & Lead Developer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** August 14, 2026 **What do you like best about AdOpt?** The integration and experience with AdOpt is incredible! I always recommend it to my clients because its performance doesn't weigh down the sites, the support is attentive, and it doesn't affect the user experience on the site! **What do you dislike about AdOpt?** Nothing that I don't like. The Platform is complete. **What problems is AdOpt solving and how is that benefiting you?** I never had any problems. But the support called me several times asking if I would like any help. They are amazing! ### 33. Practical, easy to install, and very good! **Rating:** 5.0/5.0 stars **Reviewed by:** Héric P. | Usuario, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** August 27, 2026 **What do you like best about AdOpt?** Practical and easy to install; very good!! **What do you dislike about AdOpt?** Plan prices could be more affordable **What problems is AdOpt solving and how is that benefiting you?** Website cookie policy ### 34. Ease of managing client cookies on a daily basis **Rating:** 5.0/5.0 stars **Reviewed by:** Renan S. | Analist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** August 26, 2026 **What do you like best about AdOpt?** The ease of managing cookies for my clients. The value offered by adopt is the best on the market, without a doubt. **What do you dislike about AdOpt?** So far, in my daily routine, I haven't found anything that discredits the platform. **What problems is AdOpt solving and how is that benefiting you?** Solving cookie management issues and, after signing up, we achieved great results within Google. ### 35. Excellent company, with very good support **Rating:** 5.0/5.0 stars **Reviewed by:** Héric Peixoto . | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** August 27, 2026 **What do you like best about AdOpt?** Excellent company, and very good support!! **What do you dislike about AdOpt?** Plan prices could be more affordable **What problems is AdOpt solving and how is that benefiting you?** Cookie Policy ### 36. Intuitive Installation and Comprehensive Features **Rating:** 5.0/5.0 stars **Reviewed by:** Stefane X. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** April 08, 2026 **What do you like best about AdOpt?** I like the ease of configuration and installation of AdOpt. I use and recommend it for its practicality, in addition to the installation being intuitive. The company's name in the market helps to convince clients about its use. The tool's features are all in one place, which is very convenient. The privacy policy generated by the tool is fantastic, as it facilitates a process that was previously a real bottleneck in website projects. I found the initial setup extremely simple and intuitive. **What do you dislike about AdOpt?** No comments. **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt for its ease and practicality in configuration and installation, which is extremely simple and intuitive. It helps generate privacy policies, speeding up a bureaucratic process and resolving bottlenecks in website projects. ### 37. LGPD Compliance Made Effortless for Agency’s Client Websites **Rating:** 5.0/5.0 stars **Reviewed by:** Fillipe Neyl W. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 09, 2026 **What do you like best about AdOpt?** As a digital marketing agency, when a customer asks about LGPD compliance, we recommend AdOpt without hesitation. Easy to set-up, several integrations and excellent support articles. **What do you dislike about AdOpt?** You can pay only in USD. I wish they offred the option to pay in Brazilian Reais (BRL). **What problems is AdOpt solving and how is that benefiting you?** AdOpt makes it easy to implement cookie and consent policies on any website, regardless of the platform used. It tracks the tags present on the site and simplifies the process of customizing options to fit your policy and specific needs. Many websites do not use a proper consent management platform, even though they need to comply with LGPD (Brazil). Often, both users and site owners are unsure about the correct steps to take to meet LGPD requirements, AdOpt solves this majestically! **Official Response from João Bruno Soares:** > Thank you for your kind review and for recommending us, Fellipe! Have you heard about the AdOpters program? https://goadopt.io/adopters-program/ We have developed a partnership program for marketing agencies just like yours, let's talk about it! About the payment method, we do accept BRL for all annual and custom plans! Please do not hesitate to contact us for any further need! Cheers! ### 38. Smooth Installation and Modern Look **Rating:** 5.0/5.0 stars **Reviewed by:** Sinergia A. | Analista de Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** April 09, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** I like the modernity and ease of installation of AdOpt. The site looks beautiful with it and its implementation is very smooth. It meets my expectations and the initial setup was very easy. **What do you dislike about AdOpt?** It meets our needs in all matters. Today, there are no negative points. **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt to manage terms of use and cookie policy on my site. It is modern and easy to install, making the site look nice and ensuring a smooth implementation. ### 39. Evaluation of Tecfy **Rating:** 5.0/5.0 stars **Reviewed by:** Matheus F. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** July 15, 2026 **What do you like best about AdOpt?** Easy integration of services and security **What do you dislike about AdOpt?** Reduced settings in the initial plan **What problems is AdOpt solving and how is that benefiting you?** Cookie and user management is divine! It is making my life much easier by ensuring security and reliability in accordance with the LGPD. ### 40. Reliable Third-Party Cookie Management — Stable and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Hugo B. | Gerente de Planejamento Comercial, Inteligencia de Mercado e Operações, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** June 30, 2026 **What do you like best about AdOpt?** I like the ease of use and the guarantee of service stability. It brings me peace of mind and ensures the management of third-party cookies. Today it is a very complete and stable tool. The initial setup was very easy. **What do you dislike about AdOpt?** Nothing. **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt for the company's website cookie management. It brings me peace of mind and ensures third-party cookie management, with ease of use and service stability. ### 41. Ease and Practicality with Small Accessibility Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** João Victor Martins D. | Desenvolvedor Web, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** January 14, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** I like the ease of AdOpt, especially the privacy policy template feature that is easy to use and reuse. I also appreciate the ability to view the number of cookie consents. The initial setup was easy and practical. **What do you dislike about AdOpt?** AdOpt could have better accessibility for blind people. The color contrast could be better, and it could have audio assistance. **What problems is AdOpt solving and how is that benefiting you?** AdOpt provides easy-to-use and reusable privacy policy templates, as well as the ability to view the number of cookie consents. I like the convenience provided. ### 42. The integration and configuration of AdOpt are simply sensational! **Rating:** 5.0/5.0 stars **Reviewed by:** Rian N. | Consultor, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** August 26, 2026 **What do you like best about AdOpt?** The ease of integration and configuration of AdOpt is simply sensational. **What do you dislike about AdOpt?** Nothing, it's simply perfect. The integration is very easy, fast, and works very well. **What problems is AdOpt solving and how is that benefiting you?** It is one of the best cookie consent plugins I have ever used. The setup is simple, fast, and very efficient. ### 43. Plug & play, easy to configure, and with impeccable commercial service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** June 11, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** Plug & play, with easy setup and impeccable commercial service. **What do you dislike about AdOpt?** I would like to have more design flexibility in the banner, so that it aligns with the UX of my site. **What problems is AdOpt solving and how is that benefiting you?** Easy adaptation to the LGPD, without the need to develop source code or hire legal advice ### 44. Intuitive Interface and Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Victor d. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** March 13, 2026 **What do you like best about AdOpt?** I like that the AdOpt portal is intuitive and easy to handle. This reduces adaptation time and there are no delays in using the platform. The ease of using the features in a clear and objective way generates agility in cookie management. Furthermore, the initial configuration experience was very good, with support always available to offer assistance. **What do you dislike about AdOpt?** It can be a more fluid usability, expansion of functionalities, bringing the other policies and data protection holder channel for managing this demand. **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt for cookie management, operational work optimization, and legal compliance. The portal is intuitive, reduces adaptation time, without delays in use, and facilitates agility in cookie management. ### 45. Simplify Cookie Management with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Alípio J. | Designer gráfico, Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** January 10, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about AdOpt?** I use AdOpt to optimize my website and improve how my content appears on Google. What I like most about AdOpt is how it simplifies cookie management, which is crucial for meeting legal requirements not only in Brazil but globally. Additionally, the initial setup process was very simple and quick. It was enough to log in and connect with my site, which made it much easier. **What do you dislike about AdOpt?** So far it has been working well for me. But I believe having more customization options would be great. I think more control over colors and effects. **What problems is AdOpt solving and how is that benefiting you?** I use AdOpt to optimize my site and improve how the content appears on Google. It helps me manage cookie consent on the site. **Official Response from João Bruno Soares:** > Thank you for the review and trust, Alípio! ### 46. Ligth, easy and very effective **Rating:** 4.5/5.0 stars **Reviewed by:** Cláudia W. | PMO/VMO, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 13, 2026 **What do you like best about AdOpt?** It’s very lightweight and easy to use. It’s also really nice overall, and it connects to our applications quickly, making any implementation and integration easy and smooth. We always refer to AdOpt to our clients as it has many different features to use, as well as they also have great customer support. Today, AdOpt is our first option, making our frequency of use very high. **What do you dislike about AdOpt?** As developers, we don’t have much room to change the phrasing or customize the user UI. **What problems is AdOpt solving and how is that benefiting you?** The GDPR and LGPD are changing every day, with new requests, new decisions, and new UI requirements. AdOpt helps reduce the time We spend on software development around these matters, which in turn shortens time to market and lowers overall costs. ### 47. Intuitive Interface and Effortless Workflow Management **Rating:** 5.0/5.0 stars **Reviewed by:** Maria L. | Sales Trainee, Information Technology and Services, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 12, 2026 **What do you like best about AdOpt?** AdOpt distinguishes itself with an intuitive interface and a thoughtfully organized workflow, making both adoption and product feedback processes straightforward and efficient. Navigating the platform is simple, even for newcomers, and it effectively helps in organizing valuable insights. What I value most is how it centralizes information and promotes ongoing engagement, all without ever becoming overwhelming. **What do you dislike about AdOpt?** While AdOpt performs very well overall, there are a few areas where it could be improved. For instance, providing additional customization options for dashboards or reports would be helpful. Also, some of the more advanced features might be easier to use with more in-platform guidance or tutorials. However, these are minor issues and do not detract from the platform’s overall value. **What problems is AdOpt solving and how is that benefiting you?** AdOpt simplifies the challenges of managing user consent, privacy compliance, and data subject requests by providing a clear and centralized solution. Previously, maintaining compliance with regulations such as GDPR and handling cookies, policies, and DSARs meant relying on several different tools or manual workflows. With AdOpt, all these tasks are consolidated into a single platform, which reduces operational workload, lowers compliance risks, and saves valuable time. This enables me to dedicate more attention to my core responsibilities, knowing that privacy requirements are being managed accurately and transparently. ### 48. Easy-to-Use Tool for Keeping Websites Legal and Transparent **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel P. | Estagiário, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 03, 2026 **What do you like best about AdOpt?** Intuitive interface, easy to use and providing resources to keep websites fully legal and transparent. **What do you dislike about AdOpt?** No downsides noted what so ever, only positive aspects **What problems is AdOpt solving and how is that benefiting you?** Keeping website legal by digital data laws, list cookies by categories and facilitating use and management of resources ### 49. Ease, Integration, and Compliance: AdOpt Exceeds Expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Cristian D. | Psicanalista e administrador do blog, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** January 09, 2026 **What do you like best about AdOpt?** The ease of use, seamless integration, and wide range of configuration options that comply with the Brazilian LGPD made the AdOpt plugin my favorite. That's why I chose to keep it, even using only the free version, which already offers more features than most other plugins. With AdOpt, I was able to follow all the guidelines on my WordPress blog and get approval on Google Adsense. **What do you dislike about AdOpt?** I have nothing negative to say about AdOpt, but I would like to suggest that prices be presented in local currency. When amounts are charged in dollars, it ends up being very expensive for small entrepreneurs like me. I'm not saying that the service isn't worth the price — in fact, I believe it's worth even more. However, in Brazil, our currency is devalued, which makes it difficult for me to keep up with the payments. **What problems is AdOpt solving and how is that benefiting you?** The product helps me comply with data protection and privacy legislation, as well as follow the guidelines established by the Google Adsense program. **Official Response from João Bruno Soares:** > Thank you for the review and comments, Cristian! I understand the frustration with the exchange rate fluctuations, it really makes predictability difficult. If you want - as we accept BRL for annual and customized plans, we can talk to help you with the payment conditions. ### 50. Simple and Efficient Processes with Reliable Support **Rating:** 5.0/5.0 stars **Reviewed by:** Tammy d. | Head de ecommerce, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** January 09, 2026 **What do you like best about AdOpt?** What I like most about AdOpt is the way it makes the whole process simple, intuitive, and efficient. The platform is easy to use, has a clear interface, and offers tools that truly help optimize decisions and results. Additionally, the support and reliability of the system convey a lot of security, which makes all the difference in daily life. **What do you dislike about AdOpt?** What I like least about AdOpt is that some features could be even more flexible and customizable, and certain processes could be a bit faster. However, these are points that do not compromise the overall quality of the platform and have great potential for improvement. **What problems is AdOpt solving and how is that benefiting you?** AdOpt solves the problem of data-driven decision-making by automating processes and reducing manual errors. This benefits me by saving time, increasing operational efficiency, and improving the quality of results, allowing for faster, strategic, and reliable decisions in daily activities. **Official Response from João Bruno Soares:** > Tammy, thank you very much for your review and comments! I have already forwarded your points to our product and customer service team... please, do not hesitate to contact us for anything you need! - [View AdOpt pricing details and edition comparison](https://www.g2.com/products/adopt-adopt/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-18+02%3A30%3A18+-0500&secure%5Bsession_id%5D=598bcf4a-abbf-4290-85d3-fb5d7e2717e3&secure%5Btoken%5D=2963934743f710c4f7c241e965e3307d9cc5a9ecf18149dd4d9e69c7d8404c67&format=llm_user) ## AdOpt Features **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Functionality** - Auto scans - Auto privacy policy update - Cookie notice report - Easy installation - Reporting **Functionality** - Generates privacy policies - Downloadable format - Embeddable format - Updates Automatically - Manually override updates - Dashboard **Functionality** - Identity Verification - Workflow - DSAR Portal - Reporting and logs ## Top AdOpt Alternatives - [CookieYes](https://www.g2.com/products/cookieyes/reviews) - 4.8/5.0 (307 reviews) - [CookieScript](https://www.g2.com/products/cookiescript/reviews) - 4.6/5.0 (524 reviews) - [TrustArc](https://www.g2.com/products/trustarc/reviews) - 4.2/5.0 (325 reviews)