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Compare Celtra and Demandbase One 
Featured Products
At a Glance
Market Segments
Mid-Market (43.9% of reviews)
Mid-Market (49.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Celtra
Star Rating
(397)4.4 out of 5
Market Segments
Mid-Market (43.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about CeltraDemandbase One
Star Rating
(1,917)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in providing a robust user interface that simplifies the process of gathering data from various lead platforms. Users appreciate how this feature allows for seamless communication updates and tailored account recommendations based on purchase intent.
- Users say that Celtra stands out for its ease of use, particularly in mobile rich media applications. Reviewers highlight the intuitive user interface, which makes it easier for teams to manage creative projects effectively, especially on mobile devices.
- According to verified reviews, Demandbase One has a significant edge in support quality, with users praising the promptness and effectiveness of the support team. Many users noted that their issues were addressed quickly, enhancing their overall experience with the platform.
- Reviewers mention that while both platforms offer strong customization options, Demandbase One is particularly noted for its flexibility in automating account-based advertising and retargeting strategies, making it a preferred choice for organizations looking to tailor their marketing efforts.
- Users highlight that Celtra provides excellent design options and a wide range of opportunities for creative development, which is particularly beneficial for teams focused on innovative advertising solutions. This aspect is often praised in the context of enhancing creative workflows.
- G2 reviewers indicate that Demandbase One has a higher volume of recent reviews, suggesting a more current user experience. This is complemented by feedback emphasizing the platform's extensive feature set, which users feel is almost limitless, contributing to its overall satisfaction ratings.
Pricing
Entry-Level Pricing
Celtra
No pricing availableDemandbase One
No pricing availableFree Trial
Celtra
No trial information availableDemandbase One
No trial information availableRatings
Meets Requirements
8.4
278
8.5
1,486
Ease of Use
8.3
277
8.5
1,545
Ease of Setup
8.3
119
8.4
700
Ease of Admin
8.3
115
8.5
442
Quality of Support
8.8
267
8.8
1,298
Has the product been a good partner in doing business?
8.5
115
8.8
439
Product Direction (% positive)
8.1
267
8.2
1,423
Features by Category
Data Availability
Not enough data
7.5
617
Not enough data
8.4
635
Not enough data
8.1
597
Not enough data
7.8
86
Data Accuracy
Not enough data
7.2
616
Not enough data
8.0
629
Not enough data
7.8
84
Agentic AI - Sales Intelligence
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Platform
Not enough data
7.5
180
Not enough data
8.2
223
Not enough data
8.5
246
Not enough data
8.3
180
Not enough data
7.1
153
Not enough data
8.1
173
Features
Not enough data
8.2
480
Not enough data
8.7
515
Not enough data
7.7
441
Not enough data
8.1
473
Not enough data
8.5
601
Not enough data
8.1
518
Not enough data
7.9
480
Not enough data
8.0
418
Not enough data
7.3
316
Channel Functionality
8.6
144
Not enough data
Platform Interoperability
8.1
29
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
8.2
39
8.0
134
8.0
39
8.4
123
8.6
38
7.9
112
7.6
33
8.1
111
7.9
32
8.1
100
7.9
33
Feature Not Available
8.0
31
8.2
90
7.2
28
Feature Not Available
7.9
30
8.4
136
7.9
35
9.0
170
7.7
27
8.6
115
Feature Not Available
8.9
157
Feature Not Available
Targeting
8.7
84
8.8
37
8.5
77
8.6
35
8.4
93
8.6
35
8.5
79
8.3
33
Platform
8.0
92
8.5
33
8.3
132
8.4
35
8.7
149
8.8
38
8.7
162
8.4
38
8.5
118
8.5
35
8.3
143
8.6
36
8.6
147
8.4
35
8.5
117
7.5
33
8.2
104
8.4
36
Lead Intelligence
Not enough data
8.8
290
|
Verified
Not enough data
8.9
308
Not enough data
8.7
234
Lead Management
Not enough data
8.7
297
Not enough data
8.3
279
Not enough data
8.5
306
Marketing Campaigns
Not enough data
8.5
264
Not enough data
8.2
247
Not enough data
8.4
253
Not enough data
8.4
271
Not enough data
8.5
276
Campaign Execution
Not enough data
8.5
249
Not enough data
8.7
238
Not enough data
8.7
236
Not enough data
8.4
203
Agentic AI - Account Data Management
Not enough data
8.3
39
Not enough data
8.4
38
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.3
37
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
8.8
76
Not enough data
8.3
69
Not enough data
8.6
72
Not enough data
8.0
56
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
66
Not enough data
8.7
64
Not enough data
Publishing Tools
Feature Not Available
Not enough data
8.6
58
Not enough data
8.8
52
Not enough data
Data Availability
Not enough data
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Platform Additional Functionality
Not enough data
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Attribution Modeling
Not enough data
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Reporting
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Platform Basics
Not enough data
8.5
75
Not enough data
8.8
74
Not enough data
8.4
71
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.3
70
Not enough data
8.1
67
Platform Additional Functionality
Not enough data
8.5
72
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
46
Not enough data
8.1
40
Platform Reporting
Not enough data
8.5
55
Not enough data
8.3
55
Platform Basics
Not enough data
8.4
144
Platform Data
Not enough data
8.4
148
Not enough data
8.1
138
Platform Additional Functionality
Not enough data
7.6
126
Not enough data
8.2
142
Agentic AI - Account-Based Advertising
Not enough data
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.7
25
Not enough data
Mobile Functionality
8.7
184
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
8.2
39
8.0
134
8.0
39
8.4
123
8.6
38
7.9
112
7.6
33
8.1
111
7.9
32
8.1
100
7.9
33
Feature Not Available
8.0
31
8.2
90
7.2
28
Feature Not Available
7.9
30
8.4
136
7.9
35
9.0
170
7.7
27
8.6
115
Feature Not Available
8.9
157
Feature Not Available
Targeting
8.7
84
8.8
37
8.5
77
8.6
35
8.4
93
8.6
35
8.5
79
8.3
33
Mobile
8.6
113
Not enough data
8.6
115
Feature Not Available
8.9
157
Feature Not Available
Platform
8.0
92
8.5
33
8.3
132
8.4
35
8.7
149
8.8
38
8.7
162
8.4
38
8.5
118
8.5
35
8.3
143
8.6
36
8.6
147
8.4
35
8.5
117
7.5
33
8.2
104
8.4
36
Platform Interoperability
8.2
14
Not enough data
Video Functionality
8.3
46
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
8.2
39
8.0
134
8.0
39
8.4
123
8.6
38
7.9
112
7.6
33
8.1
111
7.9
32
8.1
100
7.9
33
Feature Not Available
8.0
31
8.2
90
7.2
28
Feature Not Available
7.9
30
8.4
136
7.9
35
9.0
170
7.7
27
8.6
115
Feature Not Available
8.9
157
Feature Not Available
Targeting
8.7
84
8.8
37
8.5
77
8.6
35
8.4
93
8.6
35
8.5
79
8.3
33
Platform
8.0
92
8.5
33
8.3
132
8.4
35
8.7
149
8.8
38
8.7
162
8.4
38
8.5
118
8.5
35
8.3
143
8.6
36
8.6
147
8.4
35
8.5
117
7.5
33
8.2
104
8.4
36
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Agentic AI - Lead Intelligence
Not enough data
7.8
6
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.8
61
Not enough data
8.3
64
Not enough data
8.0
69
Not enough data
8.4
65
Not enough data
8.4
65
Segment Trending
Not enough data
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analysis
Not enough data
8.5
58
Not enough data
8.8
59
Not enough data
8.9
58
Platform
Not enough data
8.3
66
Not enough data
8.6
56
Not enough data
7.9
50
Not enough data
8.3
60
Not enough data
8.5
54
Not enough data
8.8
55
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
28
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
8.2
39
8.0
134
8.0
39
8.4
123
8.6
38
7.9
112
7.6
33
8.1
111
7.9
32
8.1
100
7.9
33
Feature Not Available
8.0
31
8.2
90
7.2
28
Feature Not Available
7.9
30
8.4
136
7.9
35
9.0
170
7.7
27
8.6
115
Feature Not Available
8.9
157
Feature Not Available
Targeting
8.7
84
8.8
37
8.5
77
8.6
35
8.4
93
8.6
35
8.5
79
8.3
33
Demand Side Platforms
Not enough data
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Platform
8.0
92
8.5
33
8.3
132
8.4
35
8.7
149
8.8
38
8.7
162
8.4
38
8.5
118
8.5
35
8.3
143
8.6
36
8.6
147
8.4
35
8.5
117
7.5
33
8.2
104
8.4
36
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Discovery
Not enough data
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Management
Not enough data
8.3
10
Not enough data
8.0
10
Platform
Not enough data
7.8
12
Not enough data
8.3
11
Agentic AI - Marketing Account Intelligence
Not enough data
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Lead Intelligence
Not enough data
8.4
238
Not enough data
8.6
242
Not enough data
8.2
208
Lead Management
Not enough data
8.3
215
Not enough data
8.0
110
Not enough data
8.6
238
Marketing Campaigns
Not enough data
8.1
162
Not enough data
7.6
148
Not enough data
7.9
163
Not enough data
8.0
158
Not enough data
8.2
162
Data Availability - Marketing Account Intelligence
Not enough data
7.9
42
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
40
Agentic AI - Account-Based Analytics
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Lead Intelligence
Not enough data
8.3
257
Not enough data
8.9
286
Not enough data
8.3
256
Lead Management
Not enough data
8.4
258
Not enough data
8.0
167
Not enough data
8.7
273
Marketing Campaigns
Not enough data
8.3
217
Not enough data
7.2
139
Not enough data
7.8
212
Not enough data
8.0
226
Not enough data
8.2
223
Not enough data
8.4
185
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Management
Not enough data
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Celtra and Demandbase One are categorized as Display Advertising
Unique Categories
Celtra is categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, and Creative Management Platforms
Demandbase One is categorized as AI Agents For Business Operations, Marketing Account Intelligence, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Account Data Management, Account-Based Advertising, Market Intelligence, Sales Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Digital Advertising Intelligence, Data Quality, Lead Intelligence, Lead Scoring, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Celtra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
48.1%
Media Production
5.1%
Publishing
4.8%
Design
4.3%
Online Media
4.0%
Other
33.6%
Computer Software
26.9%
Information Technology and Services
18.3%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
6.0%
Other
35.6%
Alternatives
Discussions
Can I create Videos in this tool
2 Comments
AD
Nothing compared to after effect. But celtra helps you to turn your video in creative advertising formatsRead more
Is there a community of engineers/developers familiar with Celtra who can help with custom builds?
1 Comment
JP
support@celtra.com helped us out with many custom builds. There are also samples and tutorials available in their extensive help site.Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
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