G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, enabling teams to execute highly personalized customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance the overall effectiveness of their marketing strategies.
Users say that Yext stands out for its quick implementation process, with many highlighting features like automatic listing updates and customizable local landing pages. These functionalities help brands create location-specific content efficiently, making it a valuable tool for local marketing efforts.
According to verified reviews, Braze's ease of use is frequently praised, with users noting that its technical capabilities and webhook integrations allow for more complex audience paths. This flexibility contributes to a smoother workflow and improved efficiency in managing customer interactions.
Reviewers mention that while Yext offers a user-friendly setup experience, some users find it challenging to match their specific workflow needs. However, features like auto content scheduling are highlighted as particularly beneficial for running marketing campaigns smoothly.
G2 reviewers indicate that both platforms provide quality support, but Braze's documentation is often described as more comprehensive and easier to understand. This can significantly impact the onboarding experience and ongoing user satisfaction.
Users report that while Yext has a solid performance in certain areas, such as ease of setup, Braze's overall higher G2 Score reflects a broader satisfaction among users, particularly in advanced features like A/B testing and behavioral targeting, which are crucial for data-driven marketing strategies.
Pricing
Entry-Level Pricing
Braze
No pricing available
Yext
No pricing available
Free Trial
Braze
Free Trial is available
Yext
Free Trial is available
Ratings
Meets Requirements
8.5
953
8.8
761
Ease of Use
8.3
1,161
8.5
779
Ease of Setup
7.6
645
8.4
566
Ease of Admin
8.5
354
8.5
397
Quality of Support
8.5
906
8.5
721
Has the product been a good partner in doing business?
Absolutely not. It's provided negative value to us. Worst product and customer support of any company I've ever worked with.Read more
What does Yext do?
3 Comments
RM
Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you...Read more
What is YEXT used for?
2 Comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
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