Compare Braze and Yext 
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Enterprise (40.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,498)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeYext
Star Rating
(1,008)4.4 out of 5
Market Segments
Enterprise (40.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about YextSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Yext excels in managing multiple online platforms from a single interface, making it easier for users to pull business listing profiles together. This feature is particularly appreciated by those who need to categorize postings by location and schedule them in advance.
- Users say that Braze stands out for its robust segmentation capabilities, allowing for highly targeted email communications. Reviewers highlight how this feature ensures that the right messages reach the right audience, significantly enhancing engagement and results.
- According to verified reviews, Yext offers a smoother setup experience compared to Braze, with users noting the intuitive onboarding process that helps them get started quickly. This ease of setup is a crucial factor for teams looking to implement new tools without extensive downtime.
- Reviewers mention that Braze's advanced features, such as its A/B testing and triggered messaging capabilities, provide a significant advantage for marketers aiming to optimize their campaigns. Users appreciate how these tools help them refine their strategies and improve overall performance.
- Users highlight that both platforms provide quality support, but Braze has received slightly higher praise for its responsiveness and helpfulness. This can be a deciding factor for businesses that prioritize ongoing assistance and partnership in their software solutions.
- G2 reviewers indicate that while Yext has a solid overall satisfaction score, Braze's higher G2 Score reflects a broader market presence and user satisfaction, particularly among mid-market companies. This suggests that Braze may be better suited for businesses looking for a comprehensive personalization engine with proven results.
Pricing
Entry-Level Pricing
Braze
No pricing availableYext
No pricing availableFree Trial
Braze
Free Trial is available
Yext
Free Trial is available
Ratings
Meets Requirements
8.5
976
8.8
783
Ease of Use
8.3
1,185
8.5
801
Ease of Setup
7.6
664
8.4
586
Ease of Admin
8.5
362
8.5
404
Quality of Support
8.5
926
8.5
740
Has the product been a good partner in doing business?
8.9
370
8.7
405
Product Direction (% positive)
9.2
940
8.4
762
Features by Category
Email Marketing
8.8
567
Not enough data
8.8
537
Not enough data
8.4
539
Not enough data
8.3
450
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
479
Not enough data
8.7
521
Not enough data
8.4
493
Not enough data
7.2
371
Not enough data
Lead Management
7.5
391
Not enough data
7.5
397
Not enough data
8.6
536
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
383
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Not enough data
Reporting & Analytics
7.7
533
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
449
Not enough data
Feature Not Available
Not enough data
8.5
445
Not enough data
7.7
350
Not enough data
7.7
401
Not enough data
8.5
431
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
451
Not enough data
8.1
433
Not enough data
7.9
393
Not enough data
Content
Not enough data
8.1
114
Not enough data
7.7
113
Not enough data
7.7
107
Not enough data
7.5
104
Not enough data
7.9
106
Not enough data
7.8
111
Not enough data
8.0
114
Not enough data
8.0
115
Not enough data
7.9
107
Design
Not enough data
7.5
106
Not enough data
7.5
104
Not enough data
7.9
105
Not enough data
7.6
110
Platform
Not enough data
7.8
112
Not enough data
8.1
116
Not enough data
7.9
113
Not enough data
8.4
120
Not enough data
8.3
117
Not enough data
7.7
102
Not enough data
8.0
122
Not enough data
8.0
109
Agentic AI - Web Content Management
Not enough data
5.2
17
Not enough data
6.1
17
Monitoring
Not enough data
7.3
24
Not enough data
8.0
27
Not enough data
7.8
27
Administration
Not enough data
7.7
29
Not enough data
7.8
27
Not enough data
8.3
26
Not enough data
7.5
27
Standards
Not enough data
7.8
30
Not enough data
7.1
26
Not enough data
7.1
21
Not enough data
7.2
23
Agentic AI - Digital Governance
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.9
7
Content Management
Not enough data
8.5
27
Not enough data
8.1
25
Not enough data
8.5
26
Content Discovery
Not enough data
8.7
28
Not enough data
8.0
24
Not enough data
8.0
23
Not enough data
8.0
23
Not enough data
8.2
25
Not enough data
7.8
23
Generative AI
Not enough data
7.1
16
Not enough data
7.2
16
Administration
Not enough data
7.8
50
Not enough data
7.6
47
Not enough data
7.5
50
Knowledge Management
Not enough data
8.6
49
Not enough data
8.0
41
Not enough data
8.1
49
Compliance
Not enough data
8.0
46
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.7
43
Customer Support
Not enough data
8.0
39
Not enough data
7.9
38
Not enough data
7.2
31
Data Security
Not enough data
7.6
38
Not enough data
7.9
39
Not enough data
8.2
43
Not enough data
7.7
37
Administration
Not enough data
7.5
40
Not enough data
8.4
47
Not enough data
8.6
45
Generative AI
Not enough data
7.1
25
Campaigns
8.6
449
Not enough data
9.0
485
Not enough data
8.6
443
Not enough data
8.8
493
Not enough data
8.9
469
Not enough data
Analytics
8.2
491
Not enough data
7.7
453
Not enough data
Optimization
8.7
473
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Business Tools
Not enough data
8.6
93
Not enough data
8.1
64
Not enough data
7.8
62
Not enough data
8.1
81
Not enough data
7.8
66
Customer Tools
Not enough data
9.0
104
Not enough data
8.6
87
Not enough data
8.3
75
Not enough data
8.1
84
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.7
10
Not enough data
6.5
11
Not enough data
7.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Segmentation
8.8
212
5.3
12
8.5
200
5.6
12
Targeting
8.6
193
5.6
12
8.5
178
5.7
12
Triggered Content
7.8
118
5.8
12
9.1
201
5.6
12
9.1
197
5.6
12
Personalized Content
7.4
117
5.3
12
7.1
111
5.4
12
7.0
108
5.4
12
Agentic AI - Personalization Engines
7.0
9
4.7
6
7.0
10
4.7
6
7.5
10
4.7
6
6.7
9
4.7
6
6.9
9
4.7
6
6.5
9
5.0
6
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Listing Management
Not enough data
8.8
224
|
Verified
Not enough data
8.6
203
|
Verified
Not enough data
8.3
230
|
Verified
Not enough data
8.6
226
|
Verified
Performance
Not enough data
8.5
233
|
Verified
Not enough data
8.3
234
|
Verified
Knowledge Pages
Not enough data
8.1
82
Not enough data
8.0
74
Not enough data
7.7
70
Not enough data
7.4
64
Not enough data
8.2
77
Not enough data
8.1
74
Knowledge Dissemination
Not enough data
8.2
81
Not enough data
8.4
79
Not enough data
8.4
84
Not enough data
8.3
80
Not enough data
7.9
77
Not enough data
7.8
60
Not enough data
8.2
74
Not enough data
8.1
72
Not enough data
8.2
76
Agentic AI - Knowledge Base
Not enough data
7.0
19
Not enough data
6.9
18
Not enough data
6.9
18
Local Search Optimization
Not enough data
8.0
128
Not enough data
8.8
145
|
Verified
Not enough data
8.7
153
|
Verified
Not enough data
8.6
133
|
Verified
Not enough data
7.2
108
|
Verified
Not enough data
8.2
149
|
Verified
SEO Auditing & Monitoring
Not enough data
6.3
17
Not enough data
6.5
18
Not enough data
6.4
16
Not enough data
5.7
15
Agentic AI - SEO Tools
Not enough data
6.1
12
Not enough data
6.4
12
Not enough data
6.0
12
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
5.4
12
Not enough data
6.0
12
SEO Content & Rankings
Not enough data
5.7
29
Not enough data
6.1
31
Not enough data
5.8
29
Not enough data
6.6
16
Not enough data
6.5
14
SEO Reporting
Not enough data
5.6
29
Not enough data
6.1
15
Not enough data
6.0
14
Not enough data
6.3
14
Generative AI
Not enough data
6.3
13
Not enough data
5.8
12
Content & Collaboration
Not enough data
8.0(won by default)
97
Not enough data
8.1(won by default)
93
Not enough data
7.8(won by default)
89
Not enough data
7.8(won by default)
92
Not enough data
8.1(won by default)
99
Not enough data
8.0(won by default)
90
Social Management
Not enough data
7.9(won by default)
144
Not enough data
8.4(won by default)
149
Not enough data
8.0(won by default)
142
Not enough data
8.1(won by default)
145
Not enough data
7.4(won by default)
129
Not enough data
7.7(won by default)
99
Not enough data
7.8(won by default)
101
Agentic AI - Social Media Management
Not enough data
6.9(won by default)
22
Not enough data
7.3(won by default)
22
Not enough data
7.1(won by default)
22
Not enough data
7.2(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.1(won by default)
21
Not enough data
7.3(won by default)
21
Compatibility
Not enough data
8.1
18
Not enough data
8.0
17
Not enough data
7.6
15
Agentic AI - Enterprise Search Software
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Search Queries
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
8.2
16
Not enough data
7.4
13
Not enough data
8.4
17
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.5
17
Not enough data
7.9
19
Not enough data
7.4
17
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Search Setup
Not enough data
7.7
29
Not enough data
7.5
29
Not enough data
7.8
31
Not enough data
7.5
25
Product Discovery
Not enough data
7.7
30
Not enough data
7.6
28
Not enough data
7.9
28
Not enough data
7.2
23
Not enough data
8.0
29
Integration
Not enough data
7.9
26
Not enough data
7.2
24
Not enough data
7.3
22
Page Customization
Not enough data
7.0
40
Not enough data
7.1
37
Not enough data
7.2
38
Not enough data
7.4
36
Page Optimization
Not enough data
6.4
31
Not enough data
7.3
38
Not enough data
7.5
40
Not enough data
7.6
42
Integrations
Not enough data
6.9
32
Not enough data
7.2
30
Not enough data
7.7
35
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
4.8
10
Data collection
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
4.5
7
Not enough data
4.8
7
Segment Trending
Not enough data
4.5
7
Not enough data
4.8
7
Not enough data
4.5
7
Not enough data
4.8
7
Analysis
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
5.2
7
Platform
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
5.5
7
Not enough data
6.2
7
Not enough data
6.2
7
Not enough data
6.7
7
Agentic AI - Market Intelligence
Not enough data
5.5
7
Not enough data
5.7
7
Policy Management - Digital Communications Governance
Not enough data
8.0
14
Not enough data
7.7
14
Surveillance - Digital Communications Governance
Not enough data
8.1
14
Not enough data
8.0
14
Analytics and Reporting - Digital Communications Governance
Not enough data
8.0
14
Not enough data
8.1
13
Compliance Management - Digital Communications Governance
Not enough data
8.2
14
Not enough data
8.2
14
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
AI Visibility & Tracking
Not enough data
6.2
7
Not enough data
6.7
8
Sentiment & Brand Analysis
Not enough data
7.1
7
Not enough data
6.5
8
Competitive Benchmarking
Not enough data
6.2
7
Not enough data
6.7
8
AI Content Optimization
Not enough data
6.4
7
Not enough data
6.7
8
Reporting & Alerts
Not enough data
6.7
8
Not enough data
6.7
8
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.3
188
Not enough data
7.6
175
|
Verified
Not enough data
8.0
179
|
Verified
Reporting
Not enough data
7.0
125
Not enough data
7.7
152
|
Verified
Not enough data
8.5
199
|
Verified
Media Monitoring
Not enough data
7.6
153
Not enough data
7.4
137
Not enough data
7.7
133
In-House Management
Not enough data
7.1
120
Not enough data
7.5
133
|
Verified
Generative AI
Not enough data
6.9
86
Agentic AI - Online Reputation Management
Not enough data
7.1
29
Not enough data
7.4
28
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.2
29
Not enough data
7.2
29
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
374
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
463
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
369
|
Verified
Not enough data
7.9
324
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Yext are categorized as Personalization Engines
Unique Categories
Yext is categorized as Multi-Location Marketing Platforms, Store Locator, Local SEO, Local Listing Management, Landing Page Builders, Digital Governance, Contact Center Knowledge Base, Insight Engines, Market Intelligence, Online Reputation Management, Social Media Management, SEO Tools, Enterprise Search Software, Web Content Management, Answer Engine Optimization (AEO), Knowledge Base, Digital Communications Governance, and E-Commerce Search
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yext
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Financial Services
19.1%
Hospital & Health Care
9.1%
Marketing and Advertising
8.0%
Insurance
7.6%
Retail
6.6%
Other
49.7%
Discussions
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Is YEXT worth the cost?
4 Comments
DM
Absolutely not. It's provided negative value to us. Worst product and customer support of any company I've ever worked with.Read more
What does Yext do?
3 Comments
RM
Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you...Read more
What is YEXT used for?
2 Comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
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