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Compare Braze and Pega Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Enterprise (66.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,482)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazePega Platform
Star Rating
(276)4.2 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Pega PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, enabling teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance their ability to create complex audience paths.
- Users say that Pega Platform offers a unique advantage with its ability to create user interfaces without the need for software developers. This feature, along with its seamless integration capabilities, allows businesses to easily connect their accounting and eCommerce systems, making it a strong choice for organizations looking to streamline operations.
- Reviewers mention that while both platforms have similar ease of use ratings, Braze stands out for its quality documentation and user-friendly interface. This makes it easier for teams to adopt and utilize the platform effectively, enhancing overall productivity.
- According to verified reviews, Pega Platform shines in advanced data filtering and dynamic segmentation, with users highlighting its ability to create comprehensive business data rules. This feature is particularly beneficial for organizations that require detailed analytics and reporting capabilities.
- G2 reviewers note that Braze's support quality is consistently rated highly, with users appreciating the responsive assistance they receive. This level of support can be crucial for teams that rely on timely help to navigate challenges and optimize their use of the platform.
- Users report that Pega Platform's implementation process is generally smooth, with many praising its intuitive onboarding wizard. However, some users have expressed a desire for more streamlined setup processes, indicating that while it is manageable, there is room for improvement compared to Braze's more straightforward approach.
Pricing
Entry-Level Pricing
Braze
No pricing availablePega Platform
No pricing availableFree Trial
Braze
Free Trial is available
Pega Platform
Free Trial is available
Ratings
Meets Requirements
8.5
966
8.4
160
Ease of Use
8.3
1,174
8.3
161
Ease of Setup
7.6
653
8.0
105
Ease of Admin
8.5
358
8.1
99
Quality of Support
8.5
916
8.2
152
Has the product been a good partner in doing business?
8.9
366
8.3
93
Product Direction (% positive)
9.2
930
8.0
159
Features by Category
Email Marketing
8.8
566
Not enough data
8.8
536
Not enough data
8.4
538
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
355
Not enough data
8.4
478
Not enough data
8.7
520
Not enough data
8.4
492
Not enough data
7.3
370
Not enough data
Lead Management
7.5
390
Not enough data
7.4
396
Not enough data
8.6
535
Not enough data
6.8
323
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
382
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.7
532
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
398
Not enough data
Feature Not Available
Not enough data
Platform
8.3
448
Not enough data
Feature Not Available
Not enough data
8.5
444
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
450
Not enough data
8.1
432
Not enough data
7.9
392
Not enough data
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
User Tools - Warranty Management
Not enough data
9.7
6
Not enough data
9.5
7
Not enough data
9.5
7
Customer Insights
Not enough data
9.3
7
Not enough data
9.7
6
Software Integrations
Not enough data
9.4
8
Not enough data
9.7
6
Setup
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Administration
Not enough data
8.2
10
|
Verified
Not enough data
7.9
12
|
Verified
Not enough data
8.5
12
|
Verified
Not enough data
8.5
12
|
Verified
Not enough data
8.9
12
|
Verified
Not enough data
9.1
11
|
Verified
Automation
Not enough data
8.8
12
|
Verified
Not enough data
8.9
12
|
Verified
Not enough data
8.3
12
|
Verified
Development
Not enough data
8.3
8
Not enough data
8.9
12
|
Verified
Not enough data
8.9
6
Not enough data
8.6
11
|
Verified
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Automation Building
Not enough data
8.5
16
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.7
19
|
Verified
Not enough data
8.9
16
|
Verified
Not enough data
9.2
14
|
Verified
Not enough data
8.2
10
|
Verified
Bot Management & Execution
Not enough data
9.0
14
|
Verified
Not enough data
9.1
15
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.7
15
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
8.2
10
|
Verified
Intelligent Automation
Not enough data
9.2
6
Not enough data
8.5
8
|
Verified
Not enough data
8.8
8
|
Verified
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
110
9.1
9
|
Verified
8.5
106
8.7
10
|
Verified
Platform Data
7.6
109
8.1
9
|
Verified
7.4
103
7.9
8
|
Verified
7.6
109
8.8
11
|
Verified
7.5
107
9.0
10
Platform Additional Functionality
7.7
105
8.5
8
7.6
104
9.2
10
|
Verified
Feature Not Available
8.8
10
|
Verified
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Digital Workflows
Not enough data
8.5
12
Not enough data
8.6
13
|
Verified
Not enough data
8.1
12
|
Verified
Forms
Not enough data
7.8
12
|
Verified
Not enough data
7.8
12
|
Verified
Not enough data
8.0
11
Automation
Not enough data
8.9
12
Not enough data
8.8
13
|
Verified
Not enough data
7.9
12
|
Verified
Not enough data
8.1
9
|
Verified
Agentic AI - Digital Process Automation (DPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Process Mining
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.8
10
Not enough data
8.5
10
Not enough data
8.3
8
Not enough data
7.8
10
Not enough data
9.0
10
Not enough data
8.0
10
Not enough data
8.0
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Before the Job
Not enough data
8.7
10
Not enough data
8.8
8
Not enough data
9.2
10
Not enough data
9.0
8
On the Job
Not enough data
9.0
10
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
9.4
9
Not enough data
8.9
9
After the Job
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.6
9
Not enough data
9.4
9
Agentic AI - Field Service Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
9.2
6
Not enough data
8.5
77
Not enough data
8.3
5
Not enough data
8.3
7
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
9.0
7
Customization
Not enough data
8.4
76
Not enough data
8.6
82
Not enough data
8.4
73
Not enough data
8.3
68
Not enough data
9.3
5
Collaboration
Not enough data
8.5
69
Not enough data
8.3
69
Not enough data
8.5
77
Not enough data
9.7
5
Agentic AI - Business Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Development
Not enough data
9.0
7
Functionality - Process Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration & Adaptability - Process Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Workflow Design & Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Integrations & Connectivity
Not enough data
Not enough data
Not enough data
Not enough data
Automation Execution & Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Development & Customization
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Security
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Automation Platforms (BAPs)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Application Design
Not enough data
8.3
49
|
Verified
Not enough data
8.0
49
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
9.1
47
|
Verified
Data Control
Not enough data
8.4
44
|
Verified
Not enough data
8.2
47
|
Verified
Not enough data
8.9
45
|
Verified
Publishing
Not enough data
8.7
50
|
Verified
Not enough data
8.3
48
|
Verified
Not enough data
8.6
50
|
Verified
Agentic AI - Low-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
459
|
Verified
Not enough data
Engagement
7.4
266
Not enough data
Platform
8.3
390
Not enough data
8.2
364
|
Verified
Not enough data
7.9
321
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Pega Platform are categorized as Customer Journey Analytics
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Pega Platform is categorized as Application Development Platforms, Workflow Management, Warranty Management, Digital Process Automation (DPA), Workplace Innovation Platforms, Process Mining, Robotic Process Automation (RPA), Bot Platforms, Low-Code Development Platforms, Business Process Management, Field Service Management, Business Automation Platforms (BAPs), and Process Orchestration
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pega Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Information Technology and Services
21.0%
Financial Services
12.3%
Banking
11.8%
Computer Software
10.8%
Insurance
8.2%
Other
35.9%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
What is PEGA platform?
1 Comment
AV
An integrated platform that provides low code implementation of predominantly workflow based process automations.
Read more
What is Pega Platform used for?
1 Comment
AN
Its a low code platform where all the things comes with pre defined code which makes us to build the application faster and smoother and moreover its a low...Read more
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