Introducing G2.ai, the future of software buying.Try now
Compare Apollo.io and Snov.io 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Seamless.AI
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Outreach
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Alta | AI Revenue Workforce
Visit Website
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (72.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial Per Month
Apollo.io
Star Rating
(9,344)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSnov.io
Star Rating
(472)4.5 out of 5
Market Segments
Small-Business (72.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in providing a comprehensive solution for sales teams, combining prospecting and outreach in one platform. Users appreciate its ability to manage sequences, track engagement, and prioritize leads, which enhances the overall sales workflow.
- Users say Snov.io simplifies the lead generation process by integrating email finding, verification, and outreach automation features. This all-in-one approach is particularly valued by those who prefer not to juggle multiple tools, making it a convenient option for cold email outreach.
- Reviewers mention that Apollo.io's user interface is both feature-rich and clean, making it easy to navigate. This intuitive design is highlighted by users who find it straightforward to implement and use, contributing to a smoother onboarding experience.
- According to verified reviews, Snov.io is praised for its ease of use and good human-computer interaction. Users appreciate having everything in one place, which helps streamline their workflow, although some may find it less robust in features compared to Apollo.io.
- G2 reviewers highlight that Apollo.io has a significantly higher overall satisfaction score, reflecting its strong market presence and user trust. With thousands of reviews, users consistently report positive experiences, particularly in lead quality and data accuracy.
- Users note that while Snov.io has a solid offering, it faces challenges in comparison to Apollo.io's extensive feature set and higher ratings in areas like lead analysis and market insights. This may impact users looking for a more comprehensive sales intelligence tool.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Snov.io
Trial
Free Trial
Per Month
Trial is a renewable plan that lets you test Snov.io tools before you commit to a paid plan. On trial you can search for leads, verify emails, warm up your sender account, send campaigns and manage deals in the CRM.
- 50 credits
- 100 email recipients
- 1 email warm-up slot
Free Trial
Apollo.io
Free Trial is available
Snov.io
Free Trial is available
Ratings
Meets Requirements
9.1
7,387
8.9
375
Ease of Use
9.0
7,484
9.1
385
Ease of Setup
8.9
3,716
8.8
185
Ease of Admin
9.1
2,436
9.0
127
Quality of Support
8.8
6,329
9.1
358
Has the product been a good partner in doing business?
9.2
2,419
9.1
125
Product Direction (% positive)
9.4
7,107
9.1
362
Features by Category
Sales Force Automation
Not enough data
8.3
50
Not enough data
8.0
43
Not enough data
8.1
51
Not enough data
8.3
50
Not enough data
8.0
45
Not enough data
8.3
44
Not enough data
8.2
42
Not enough data
8.1
43
Not enough data
8.4
43
Marketing Automation
Not enough data
9.0
47
Not enough data
8.6
48
Not enough data
8.7
50
Not enough data
7.9
47
Customer Support
Not enough data
8.3
47
Not enough data
8.7
47
Not enough data
8.7
40
Not enough data
8.1
48
Not enough data
8.4
46
Reporting & Analytics
Not enough data
8.4
50
Not enough data
8.4
51
Not enough data
7.8
45
Mobile & Social
Not enough data
8.2
46
Not enough data
8.5
47
Not enough data
8.2
43
Platform
Not enough data
7.7
42
Not enough data
8.2
41
Not enough data
8.4
41
Not enough data
8.1
44
Not enough data
7.7
38
Not enough data
8.1
39
Not enough data
8.5
41
Not enough data
7.7
42
Integration
Not enough data
8.7
42
Not enough data
7.9
41
Not enough data
8.3
39
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
7.8
17
Not enough data
7.2
17
Not enough data
7.3
16
Not enough data
7.1
16
Not enough data
7.3
17
Not enough data
7.3
16
Not enough data
7.5
16
Data Availability
8.8
2630
8.6
44
8.9
2585
8.7
44
8.6
2419
8.3
43
7.5
596
7.1
15
Data Accuracy
8.3
2570
8.0
39
8.6
2508
7.9
38
7.4
580
7.9
17
Agentic AI - Sales Intelligence
7.7
192
6.4
7
7.7
189
6.0
7
7.6
186
7.1
7
7.6
188
6.9
7
7.3
186
7.4
7
7.6
186
6.9
6
Platform
8.4
1147
8.0
35
8.8
1725
|
Verified
8.0
36
8.9
1850
8.3
38
8.6
1684
|
Verified
8.0
36
7.7
1337
|
Verified
7.5
33
8.3
1339
7.5
34
Features
8.9
2144
8.1
37
8.6
1886
7.7
38
8.5
1954
|
Verified
8.0
38
8.7
2083
|
Verified
8.1
36
9.0
2422
|
Verified
8.0
39
8.2
1657
7.3
34
8.3
1082
7.5
37
8.4
1870
|
Verified
7.9
38
8.5
1799
|
Verified
8.0
39
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
672
7.5
14
8.3
712
7.7
14
8.4
708
8.4
15
8.0
677
6.9
14
Organization
8.3
682
7.8
13
8.3
682
7.7
13
8.3
676
7.3
13
Performance Analysis
7.9
697
7.5
12
8.4
714
7.6
13
Sales Analysis
7.8
685
7.1
12
8.0
690
6.5
12
Generative AI
7.9
569
8.3
8
7.9
567
8.3
8
Agentic AI - AI Sales Assistant
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
8.4
36
Not enough data
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
403
Not enough data
8.1
397
Not enough data
Tracking
8.0
403
Not enough data
7.8
394
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.8
388
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
383
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2255
|
Verified
Not enough data
9.0
2607
|
Verified
Not enough data
8.0
1830
|
Verified
Not enough data
8.4
2053
Not enough data
8.5
2175
|
Verified
Not enough data
8.4
1909
Not enough data
8.4
1931
Not enough data
Repeatability and Reportability
8.5
2064
|
Verified
Not enough data
8.7
2131
|
Verified
Not enough data
8.7
2118
|
Verified
Not enough data
8.3
1985
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2158
Not enough data
8.5
2132
Not enough data
8.5
1990
Not enough data
8.3
1935
Not enough data
8.1
1777
Not enough data
Generative AI
7.7
979
Not enough data
Agentic AI - Sales Engagement
7.4
120
Not enough data
7.6
118
Not enough data
7.2
120
Not enough data
7.3
120
Not enough data
7.2
119
Not enough data
7.1
122
Not enough data
7.5
121
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Agent Performance Management
8.4
115
Not enough data
8.3
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3307
|
Verified
8.6
72
8.9
3157
|
Verified
8.5
69
8.8
3348
|
Verified
8.6
69
8.8
3029
|
Verified
8.7
70
9.2
3130
8.8
69
Agentic AI - Lead Intelligence
8.0
79
6.9
9
Lead Monitoring
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Not enough data
Analytics
8.6
876
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
7.5
75
Feature Not Available
Feature Not Available
Agentic AI - Email Verification
7.9
96
8.2
10
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
370
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
357
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
241
Not enough data
8.3
235
Not enough data
Administrative
8.4
235
Not enough data
8.4
230
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Not enough data
Customizations
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Not enough data
Generative AI
7.9
619
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
7.2
6
8.1
15
7.2
6
7.9
15
7.8
6
7.8
15
6.7
6
Lead Intelligence
8.8
1025
8.6
19
8.8
602
8.3
19
9.0
1075
8.8
20
Lead Management
9.0
1012
9.2
17
8.6
902
8.6
15
9.0
1029
8.6
14
Marketing Campaigns
Feature Not Available
8.3
14
Feature Not Available
7.7
14
Feature Not Available
8.2
14
Feature Not Available
7.9
15
8.9
950
8.2
15
Data Availability - Marketing Account Intelligence
8.3
97
8.3
10
Data Accuracy - Marketing Account Intelligence
8.3
96
8.3
10
Categories
Categories
Shared Categories
Apollo.io and Snov.io are categorized as Email Verification, Lead Intelligence, Sales Intelligence, AI Sales Assistant, and Marketing Account Intelligence
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Snov.io is categorized as CRM
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snov.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Marketing and Advertising
23.3%
Information Technology and Services
19.9%
Computer Software
15.6%
Telecommunications
2.4%
Management Consulting
2.4%
Other
36.5%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Will there be a Pipedrive Integration?
1 Comment
MN
Hello Alex!
Our Pipedrive integration is in Beta status.
Read how to set up your integration with Pipedrive here →...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
