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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Small-Business (72.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial Per Month
Apollo.io
Star Rating
(9,259)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSnov.io
Star Rating
(470)4.5 out of 5
Market Segments
Small-Business (72.8% of reviews)
Entry-Level Pricing
Free Trial Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in its Browser Extension feature, scoring 9.2, which allows seamless integration with web browsers for quick access to contact information. In contrast, Snov.io's extension scores lower at 8.8, indicating a less robust user experience.
- Reviewers mention that Apollo.io's Lead Validation feature, rated at 8.9, provides more accurate and reliable lead data compared to Snov.io's 8.6, which some users feel lacks depth in validation processes.
- G2 users highlight Apollo.io's superior Meeting Scheduling capabilities, scoring 8.0, which streamline the process significantly. Snov.io, however, falls short with a score of 6.9, leading to frustrations in scheduling efficiency.
- Users on G2 appreciate Apollo.io's Lead Quality rating of 8.8, which indicates a higher standard of leads generated, while Snov.io's score of 8.6 suggests that users may encounter less qualified leads.
- Reviewers mention that Apollo.io's Account-level Insights feature, scoring 8.8, provides detailed analytics that help in strategic decision-making, whereas Snov.io's score of 8.3 indicates a more basic level of insight that may not meet all user needs.
- Users say that Apollo.io's Quality of Support is rated at 8.8, with many praising the responsiveness and helpfulness of the support team, while Snov.io's score of 9.1 suggests a slightly better support experience, though some users still report delays in response times.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Snov.io
Trial
Free Trial
Per Month
Trial is a renewable plan that lets you test Snov.io tools before you commit to a paid plan. On trial you can search for leads, verify emails, warm up your sender account, send campaigns and manage deals in the CRM.
- 50 credits
- 100 email recipients
- 1 email warm-up slot
Free Trial
Apollo.io
Free Trial is available
Snov.io
Free Trial is available
Ratings
Meets Requirements
9.1
7,336
8.9
372
Ease of Use
9.0
7,433
9.1
382
Ease of Setup
8.9
3,666
8.8
182
Ease of Admin
9.1
2,418
9.0
127
Quality of Support
8.8
6,282
9.1
355
Has the product been a good partner in doing business?
9.2
2,401
9.1
125
Product Direction (% positive)
9.4
7,057
9.1
359
Features by Category
Sales Force Automation
Not enough data
8.3
48
Not enough data
8.0
41
Not enough data
8.2
49
Not enough data
8.3
48
Not enough data
8.0
43
Not enough data
8.3
42
Not enough data
8.2
40
Not enough data
8.1
41
Not enough data
8.4
41
Marketing Automation
Not enough data
9.0
45
Not enough data
8.6
46
Not enough data
8.6
48
Not enough data
7.8
45
Customer Support
Not enough data
8.2
45
Not enough data
8.6
45
Not enough data
8.6
38
Not enough data
8.2
46
Not enough data
8.4
44
Reporting & Analytics
Not enough data
8.4
48
Not enough data
8.4
49
Not enough data
7.7
43
Mobile & Social
Not enough data
8.2
44
Not enough data
8.5
45
Not enough data
8.1
41
Platform
Not enough data
7.7
42
Not enough data
8.2
41
Not enough data
8.4
41
Not enough data
8.1
44
Not enough data
7.7
38
Not enough data
8.1
39
Not enough data
8.5
41
Not enough data
7.7
42
Integration
Not enough data
8.7
42
Not enough data
7.9
41
Not enough data
8.3
39
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
7.4
14
Not enough data
7.1
14
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
7.3
14
Not enough data
7.5
14
Data Availability
8.8
2589
8.6
44
8.9
2561
8.7
44
8.6
2402
8.3
43
7.5
580
7.1
15
Data Accuracy
8.3
2532
8.0
39
8.6
2488
7.9
38
7.4
565
7.9
17
Agentic AI - Sales Intelligence
7.7
179
6.4
7
7.7
178
6.0
7
7.6
176
7.1
7
7.5
178
6.9
7
7.3
177
7.4
7
7.6
176
6.9
6
Platform
8.4
1139
8.0
35
8.8
1717
|
Verified
8.0
36
8.9
1838
8.3
38
8.6
1676
|
Verified
8.0
36
7.7
1330
|
Verified
7.5
33
8.3
1332
7.5
34
Features
8.9
2107
8.1
37
8.6
1864
7.7
38
8.5
1931
|
Verified
8.0
38
8.7
2049
|
Verified
8.1
36
9.0
2389
|
Verified
8.0
39
8.2
1643
7.3
34
8.3
1069
7.5
37
8.4
1855
|
Verified
7.9
38
8.5
1781
|
Verified
8.0
39
Lead Intelligence
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Not enough data
Lead Management
8.5
585
Not enough data
7.8
578
Not enough data
8.4
575
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Not enough data
Agentic AI - Account Data Management
8.3
20
Not enough data
8.3
20
Not enough data
8.2
20
Not enough data
7.8
20
Not enough data
8.3
20
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
671
7.5
14
8.3
711
7.7
14
8.4
707
8.4
15
8.0
676
6.9
14
Organization
8.3
681
7.8
13
8.3
681
7.7
13
8.3
675
7.3
13
Performance Analysis
7.9
696
7.5
12
8.4
713
7.6
13
Sales Analysis
7.8
684
7.1
12
8.0
689
6.5
12
Generative AI
7.9
568
8.3
8
7.9
566
8.3
8
Agentic AI - AI Sales Assistant
7.9
35
Not enough data
8.1
35
Not enough data
8.1
35
Not enough data
8.3
35
Not enough data
8.0
35
Not enough data
7.8
34
Not enough data
8.5
34
Not enough data
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
397
Not enough data
Tracking
8.0
403
Not enough data
7.8
394
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Not enough data
Reporting
8.2
391
Not enough data
8.1
388
Not enough data
7.8
383
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.8
65
Not enough data
7.8
64
Not enough data
7.6
63
Not enough data
7.7
64
Not enough data
7.4
64
Not enough data
Integrated Workflows
8.6
2253
|
Verified
Not enough data
9.0
2603
|
Verified
Not enough data
8.0
1827
|
Verified
Not enough data
8.4
2051
Not enough data
8.5
2172
|
Verified
Not enough data
8.4
1906
Not enough data
8.4
1929
Not enough data
Repeatability and Reportability
8.5
2062
|
Verified
Not enough data
8.7
2128
|
Verified
Not enough data
8.7
2116
|
Verified
Not enough data
8.3
1983
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2155
Not enough data
8.5
2129
Not enough data
8.5
1988
Not enough data
8.3
1933
Not enough data
8.2
1776
Not enough data
Generative AI
7.8
976
Not enough data
Agentic AI - Sales Engagement
7.4
118
Not enough data
7.6
116
Not enough data
7.3
118
Not enough data
7.3
118
Not enough data
7.2
117
Not enough data
7.1
120
Not enough data
7.5
119
Not enough data
Dialing Options
8.0
80
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agent Tools
6.6
77
Not enough data
7.0
79
Not enough data
7.9
80
Not enough data
Automation
7.1
77
Not enough data
6.8
77
Not enough data
7.1
77
Not enough data
Agentic AI - Auto Dialer
8.7
9
Not enough data
8.7
9
Not enough data
AI Capabilities - Auto Dialer
6.0
8
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.6
118
Not enough data
Agent Performance Management
8.5
115
Not enough data
8.4
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
8.3
7
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Grammar
8.8
217
Not enough data
8.4
213
Not enough data
8.6
213
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
201
Not enough data
8.6
206
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.5
241
Not enough data
8.5
248
Not enough data
7.6
237
Not enough data
Platform Additional Functionality
8.5
253
Not enough data
8.2
242
Not enough data
7.7
238
Not enough data
8.1
239
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3300
|
Verified
8.6
72
8.9
3148
|
Verified
8.5
69
8.8
3338
|
Verified
8.6
69
8.8
3022
|
Verified
8.7
70
9.2
3123
8.8
69
Agentic AI - Lead Intelligence
8.0
72
6.9
9
Lead Monitoring
8.7
895
Not enough data
8.5
892
Not enough data
8.4
888
Not enough data
Agentic AI - Lead Capture
7.7
98
Not enough data
7.4
97
Not enough data
Data Capture
8.0
885
Not enough data
8.4
849
Not enough data
8.1
845
Not enough data
8.5
873
Not enough data
Analytics
8.6
870
Not enough data
8.5
857
Not enough data
Customization
8.1
846
Not enough data
8.3
864
Not enough data
8.3
842
Not enough data
8.5
867
Not enough data
Matching
8.5
155
Not enough data
8.1
152
Not enough data
8.1
151
Not enough data
Routing
8.2
151
Not enough data
8.3
147
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
148
Not enough data
8.3
144
Not enough data
8.3
147
Not enough data
8.0
147
Not enough data
8.4
146
Not enough data
8.5
148
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.5
59
Not enough data
7.5
59
Not enough data
Shared Calendar
7.5
58
Not enough data
7.6
59
Not enough data
Accessibility
7.9
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
7.9
58
Not enough data
7.7
59
Not enough data
Notifications
7.7
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
89
Not enough data
8.6
94
Not enough data
7.7
87
Not enough data
8.0
88
Not enough data
7.8
84
Not enough data
Branding & Customizatio
7.8
86
Not enough data
7.9
88
Not enough data
7.8
84
Not enough data
Automatic Rules & Configurations
8.6
90
Not enough data
8.7
85
Not enough data
8.3
85
Not enough data
Agentic AI - Business Scheduling
7.7
18
Not enough data
7.7
17
Not enough data
Generative AI
7.8
699
7.5
75
Feature Not Available
Feature Not Available
Agentic AI - Email Verification
8.0
92
8.2
10
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
76
Not enough data
7.6
76
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.5
47
Not enough data
8.1
45
Not enough data
8.1
46
Not enough data
Attribution
8.9
361
Not enough data
8.9
358
Not enough data
8.6
332
Not enough data
Discovery
9.1
366
Not enough data
8.7
340
Not enough data
8.7
359
Not enough data
Management
8.5
331
Not enough data
8.7
353
Not enough data
Platform
8.8
335
Not enough data
8.8
342
Not enough data
Agentic AI - Sales Performance Management
8.1
22
Not enough data
8.8
22
Not enough data
8.3
22
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
240
Not enough data
8.3
235
Not enough data
Administrative
8.4
234
Not enough data
8.4
230
Not enough data
8.2
229
Not enough data
Agentic AI - Email Tracking
7.9
87
Not enough data
7.7
87
Not enough data
7.7
87
Not enough data
7.7
86
Not enough data
7.5
86
Not enough data
7.6
85
Not enough data
7.6
85
Not enough data
Analytics
8.4
727
Not enough data
8.3
715
Not enough data
8.0
704
Not enough data
Customizations
8.5
715
Not enough data
8.8
720
Not enough data
8.4
720
Not enough data
8.3
712
Not enough data
8.5
702
Not enough data
Generative AI
7.9
614
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
8.0
44
Not enough data
Calling
8.1
332
Not enough data
7.9
324
Not enough data
8.1
321
Not enough data
8.3
318
Not enough data
7.6
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
319
Not enough data
Insights
8.4
316
Not enough data
8.2
314
Not enough data
7.8
309
Not enough data
8.5
315
Not enough data
8.2
307
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
15
7.2
6
8.1
14
7.2
6
8.0
14
7.8
6
8.0
14
6.7
6
Lead Intelligence
8.8
1024
8.6
19
8.8
601
8.3
19
9.0
1074
8.8
20
Lead Management
9.0
1011
9.2
17
8.6
901
8.6
15
9.0
1028
8.6
14
Marketing Campaigns
Feature Not Available
8.3
14
Feature Not Available
7.7
14
Feature Not Available
8.2
14
Feature Not Available
7.9
15
8.9
949
8.2
15
Data Availability - Marketing Account Intelligence
8.3
96
8.3
10
Data Accuracy - Marketing Account Intelligence
8.3
95
8.3
10
Categories
Categories
Shared Categories
Apollo.io and Snov.io are categorized as Email Verification, Lead Intelligence, Sales Intelligence, AI Sales Assistant, and Marketing Account Intelligence
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Snov.io is categorized as CRM
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snov.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.1%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Marketing and Advertising
23.5%
Information Technology and Services
20.0%
Computer Software
15.7%
Telecommunications
2.4%
Management Consulting
2.4%
Other
36.1%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Will there be a Pipedrive Integration?
1 Comment
MN
Hello Alex!
Our Pipedrive integration is in Beta status.
Read how to set up your integration with Pipedrive here →...Read more
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