Compare Apollo.io and Snov.io
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (71.9% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial Per Month
Apollo.io
Star Rating
(9,638)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plans
Snov.io
Star Rating
(489)4.5 out of 5
Market Segments
Small-Business (71.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 8 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Snov.io. Users appreciate its comprehensive features for lead generation and outreach, with one reviewer noting the effectiveness of its AI-generated email suggestions for personalizing cold outreach.
- Users say Apollo.io's implementation process is notably smooth, with many highlighting the intuitive onboarding wizard that simplifies setup. In contrast, while Snov.io offers a free trial, some users find its setup less straightforward, which can lead to initial configuration challenges.
- Reviewers mention that Apollo.io provides superior contact information, making it easier to generate leads efficiently. One user remarked on how Apollo.io's features help streamline tasks, while Snov.io users appreciate its all-in-one sales automation capabilities but sometimes feel it lacks depth in specific areas.
- According to verified reviews, Apollo.io shines in its ability to support sales data management and prospecting, with users finding it an inexpensive tool that offers valuable business insights. Snov.io, while praised for its speed in finding email addresses, may not deliver the same level of comprehensive data for sales outreach.
- Users highlight the quality of support provided by Snov.io, which scores higher in this area compared to Apollo.io. However, Apollo.io's users often mention that the platform has been a reliable partner in their business efforts, indicating a strong overall relationship with the product.
- Reviewers note that Apollo.io's extensive feature set, including lead analysis and market insights, contributes to its higher ratings in usability. In contrast, while Snov.io is recognized for its quick updates and new features, some users feel it lacks the same level of integration and depth that Apollo.io offers.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Snov.io
Trial
Free Trial
Per Month
Trial is a renewable plan that lets you test Snov.io tools before you commit to a paid plan. On trial you can search for leads, verify emails, warm up your sender account, send campaigns and manage deals in the CRM.
- 50 credits
- 100 email recipients
- 1 email warm-up slot
Free Trial
Apollo.io
Free Trial is available
Snov.io
Free Trial is available
Ratings
Meets Requirements
9.1
7,519
8.9
387
Ease of Use
9.0
7,624
9.1
399
Ease of Setup
8.9
3,850
8.8
199
Ease of Admin
9.1
2,526
9.0
129
Quality of Support
8.8
6,453
9.1
370
Has the product been a good partner in doing business?
9.1
2,508
9.1
127
Product Direction (% positive)
9.4
7,235
9.1
373
Features by Category
Sales Force Automation
Not enough data
8.4
53
Not enough data
8.0
42
Not enough data
8.1
50
Not enough data
8.3
49
Not enough data
8.0
44
Not enough data
8.3
45
Not enough data
8.2
41
Not enough data
8.1
42
Not enough data
8.4
43
Marketing Automation
Not enough data
9.1
54
Not enough data
8.7
51
Not enough data
8.8
57
Not enough data
7.8
49
Customer Support
Not enough data
8.0
47
Not enough data
8.6
46
Not enough data
8.6
39
Not enough data
8.1
47
Not enough data
8.4
45
Reporting & Analytics
Not enough data
8.2
51
Not enough data
8.4
52
Not enough data
7.7
45
Mobile & Social
Not enough data
8.2
45
Not enough data
8.5
51
Not enough data
8.2
43
Platform
Not enough data
7.7
42
Not enough data
8.2
42
Not enough data
8.4
43
Not enough data
8.1
44
Not enough data
7.7
38
Not enough data
8.0
39
Not enough data
8.4
45
Not enough data
7.7
41
Integration
Not enough data
8.8
42
Not enough data
7.9
42
Not enough data
8.3
39
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
7.8
16
Not enough data
7.1
16
Not enough data
7.2
15
Not enough data
7.1
16
Not enough data
7.1
16
Not enough data
7.2
15
Not enough data
7.4
16
Data Availability
8.8
2717
8.6
45
8.9
2611
8.7
45
8.6
2431
8.3
43
7.6
607
7.1
15
Data Accuracy
8.3
2655
8.1
40
8.6
2522
7.9
39
7.5
584
7.9
17
Agentic AI - Sales Intelligence
7.7
197
6.4
7
7.8
195
6.0
7
7.6
189
7.1
7
7.6
190
6.9
7
7.4
187
7.4
7
7.7
187
6.9
6
Platform
8.4
1146
8.0
35
8.8
1724
|
Verified
8.0
36
8.9
1851
8.4
39
8.6
1682
|
Verified
8.0
36
7.7
1334
|
Verified
7.5
34
8.3
1338
7.5
34
Features
8.9
2211
8.1
37
8.6
1918
7.7
38
8.5
1980
|
Verified
8.0
38
8.7
2133
|
Verified
8.1
36
9.0
2472
|
Verified
8.0
39
8.2
1663
7.3
34
8.3
1092
7.5
37
8.4
1879
|
Verified
7.9
38
8.5
1818
|
Verified
8.0
39
Lead Intelligence
8.1
577
Not enough data
8.3
574
Not enough data
8.3
572
Not enough data
Lead Management
8.5
588
Not enough data
7.8
578
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
540
Not enough data
8.3
544
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.3
22
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
669
7.5
14
8.3
709
7.7
14
8.4
705
8.4
15
8.0
674
6.9
14
Organization
8.3
680
7.8
13
8.3
682
7.7
13
8.3
673
7.3
13
Performance Analysis
7.9
694
7.5
12
8.4
711
7.6
13
Sales Analysis
7.8
682
7.1
12
8.0
688
6.5
12
Generative AI
7.9
567
8.3
8
7.9
565
8.3
8
Agentic AI - AI Sales Assistant
7.8
36
Not enough data
8.0
36
Not enough data
8.0
36
Not enough data
8.2
36
Not enough data
8.0
36
Not enough data
7.9
35
Not enough data
8.3
36
Not enough data
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
396
Not enough data
Tracking
8.0
402
Not enough data
7.8
393
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Not enough data
Reporting
8.2
392
Not enough data
8.1
388
Not enough data
7.8
382
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.7
66
Not enough data
7.7
63
Not enough data
7.6
62
Not enough data
7.5
63
Not enough data
7.4
63
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2611
|
Verified
Not enough data
8.0
1832
|
Verified
Not enough data
8.4
2055
Not enough data
8.5
2181
|
Verified
Not enough data
8.4
1913
Not enough data
8.4
1932
Not enough data
Repeatability and Reportability
8.5
2068
|
Verified
Not enough data
8.7
2136
|
Verified
Not enough data
8.7
2120
|
Verified
Not enough data
8.3
1986
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2162
Not enough data
8.5
2136
Not enough data
8.5
1993
Not enough data
8.3
1937
Not enough data
8.2
1779
Not enough data
Generative AI
7.7
982
Not enough data
Agentic AI - Sales Engagement
7.5
122
Not enough data
7.6
120
Not enough data
7.3
122
Not enough data
7.3
123
Not enough data
7.2
121
Not enough data
7.2
124
Not enough data
7.5
123
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.7
10
Not enough data
Agent Tools
6.7
78
Not enough data
7.0
80
Not enough data
7.9
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.3
11
Not enough data
8.3
11
Not enough data
AI Capabilities - Auto Dialer
6.2
10
Not enough data
6.9
9
Not enough data
6.9
9
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
215
Not enough data
8.4
211
Not enough data
8.6
211
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
199
Not enough data
8.6
204
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
168
Not enough data
8.4
169
Not enough data
Data Availability
8.4
245
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
46
Not enough data
Transcription
8.4
46
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.0
45
Not enough data
Editing
8.4
45
Not enough data
8.1
45
Not enough data
8.5
45
Not enough data
8.1
44
Not enough data
Integration
7.9
45
Not enough data
7.7
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
45
Not enough data
Agentic AI - Transcription
6.4
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Lead Intelligence
8.9
3311
|
Verified
8.7
75
8.9
3161
|
Verified
8.5
69
8.8
3357
|
Verified
8.6
70
8.8
3029
|
Verified
8.6
69
9.2
3131
8.8
71
Agentic AI - Lead Intelligence
8.1
80
6.5
8
Lead Monitoring
8.7
905
Not enough data
8.5
900
Not enough data
8.4
897
Not enough data
Agentic AI - Lead Capture
7.7
103
Not enough data
7.5
101
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
852
Not enough data
8.5
883
Not enough data
Analytics
8.6
880
Not enough data
8.5
866
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
875
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
Not enough data
CRM Data Enrichment
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Not enough data
Account Management
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.7
59
Not enough data
7.8
60
Not enough data
Accessibility
8.0
59
Not enough data
7.6
60
Not enough data
Integration
8.0
60
Not enough data
8.0
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
92
Not enough data
8.7
88
Not enough data
8.3
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.3
20
Not enough data
Generative AI
7.7
705
7.5
74
Feature Not Available
Feature Not Available
Agentic AI - Email Verification
8.0
98
8.1
9
Meeting Prep - AI Meeting Assistants
7.5
22
Not enough data
7.0
22
Not enough data
6.8
22
Not enough data
Meeting Automation - AI Meeting Assistants
8.2
21
Not enough data
7.9
21
Not enough data
7.3
20
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Not enough data
Accessibility - AI Meeting Assistants
6.8
21
Not enough data
7.0
21
Not enough data
7.3
21
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.1
83
Not enough data
7.7
81
Not enough data
Agentic AI - Visitor Identification
8.3
6
Not enough data
Agentic AI - Lead Scoring
8.2
47
Not enough data
8.4
47
Not enough data
7.9
46
Not enough data
7.9
47
Not enough data
Attribution
8.9
363
Not enough data
8.9
360
Not enough data
8.6
333
Not enough data
Discovery
9.0
368
Not enough data
8.6
341
Not enough data
8.7
360
Not enough data
Management
8.5
331
Not enough data
8.7
356
Not enough data
Platform
8.7
336
Not enough data
8.8
342
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
243
Not enough data
8.3
236
Not enough data
Administrative
8.4
237
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
89
Not enough data
7.7
89
Not enough data
7.7
89
Not enough data
7.7
88
Not enough data
7.5
88
Not enough data
7.5
87
Not enough data
7.6
87
Not enough data
Analytics
8.4
728
Not enough data
8.3
716
Not enough data
8.0
705
Not enough data
Customizations
8.5
717
Not enough data
8.8
724
Not enough data
8.4
722
Not enough data
8.3
713
Not enough data
8.5
703
Not enough data
Generative AI
7.9
616
Not enough data
Agentic AI - Outbound Call Tracking
7.8
44
Not enough data
7.9
44
Not enough data
Calling
8.2
332
Not enough data
7.9
324
Not enough data
8.1
320
Not enough data
8.3
318
Not enough data
7.5
47
Not enough data
Contacts
8.3
321
Not enough data
8.1
314
Not enough data
8.3
318
Not enough data
Insights
8.4
315
Not enough data
8.2
314
Not enough data
7.8
308
Not enough data
8.5
315
Not enough data
8.2
306
Not enough data
8.2
46
Not enough data
Agentic AI - Sales Coaching
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
54
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
16
7.2
6
8.2
15
7.2
6
8.2
16
7.8
6
8.0
16
6.7
6
Lead Intelligence
8.8
1025
8.6
19
8.8
602
8.3
19
9.0
1075
8.8
20
Lead Management
9.0
1013
9.2
17
8.6
902
8.6
15
9.0
1029
8.6
14
Marketing Campaigns
Feature Not Available
8.3
14
Feature Not Available
7.7
14
Feature Not Available
8.2
14
Feature Not Available
7.9
15
8.9
950
8.2
15
Data Availability - Marketing Account Intelligence
8.3
96
8.3
10
Data Accuracy - Marketing Account Intelligence
8.3
95
8.3
10
Categories
Categories
Shared Categories
Apollo.io and Snov.io are categorized as Email Verification, Lead Intelligence, Sales Engagement, Sales Intelligence, AI Sales Assistant, and Marketing Account Intelligence
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Snov.io is categorized as CRM
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snov.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.4%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.1%
Marketing and Advertising
23.1%
Information Technology and Services
19.3%
Computer Software
16.1%
Telecommunications
2.5%
Management Consulting
2.3%
Other
36.7%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
