Introducing G2.ai, the future of software buying.Try now
Compare AdRoll ABM (Formerly RollWorks) and Foundry Intent 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
SmartSites
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
IPLocate
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Reachdesk
Visit Website
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(568)4.3 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Foundry Intent
Star Rating
(144)4.3 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Foundry IntentSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Foundry Intent excels in user experience, with many praising its ease of use and the ability to track intent activity effectively. Users appreciate the actionable data it provides, making it easier to filter and analyze information.
- According to verified reviews, AdRoll ABM (Formerly RollWorks) stands out for its simple and intuitive user interface. Reviewers highlight that the campaign setup is straightforward and quick, allowing users to get campaigns up and running without much hassle.
- Users say that Foundry Intent offers excellent customer support, with many noting that the customer management team is always available to assist. This level of support contributes to a positive overall experience for users.
- Reviewers mention that AdRoll ABM's use of AI to optimize campaign performance is a significant advantage, providing quick insights that help in crafting targeted campaigns. This feature has been particularly beneficial for users looking to enhance their marketing strategies.
- G2 reviewers highlight that while Foundry Intent has a higher overall satisfaction score, AdRoll ABM has a larger volume of recent reviews, indicating a more active user base. This could suggest that AdRoll ABM is continuously evolving based on user feedback.
- According to recent user feedback, Foundry Intent's ability to filter and pull actionable data is a strong point, while AdRoll ABM's precision in targeting accounts down to the individual level is noted as a key feature that enhances campaign personalization.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableFoundry Intent
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableFoundry Intent
No trial information availableRatings
Meets Requirements
8.4
471
8.6
107
Ease of Use
8.5
476
8.3
109
Ease of Setup
8.4
303
8.3
60
Ease of Admin
8.6
250
8.3
58
Quality of Support
8.9
453
8.6
100
Has the product been a good partner in doing business?
8.9
254
8.5
57
Product Direction (% positive)
8.7
439
7.7
101
Features by Category
Data Availability
8.0
64
Feature Not Available
8.4
67
Feature Not Available
7.1
50
|
Verified
Feature Not Available
6.2
20
Not enough data
Data Accuracy
8.1
59
Feature Not Available
8.3
62
Feature Not Available
6.8
18
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Feature Not Available
Feature Not Available
8.4
48
|
Verified
Feature Not Available
8.7
45
Feature Not Available
8.0
50
|
Verified
Feature Not Available
5.9
32
|
Verified
Feature Not Available
7.4
35
Feature Not Available
Features
8.2
54
Feature Not Available
8.7
60
Feature Not Available
7.1
32
Feature Not Available
8.0
48
Feature Not Available
8.0
57
|
Verified
Feature Not Available
7.2
31
Feature Not Available
Feature Not Available
Feature Not Available
8.0
56
|
Verified
Feature Not Available
7.4
46
|
Verified
Feature Not Available
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Lead Intelligence
8.2
84
|
Verified
Not enough data
8.6
86
Not enough data
7.8
71
Not enough data
Lead Management
8.4
92
Not enough data
7.6
75
Not enough data
8.0
86
Not enough data
Marketing Campaigns
7.9
81
Not enough data
7.6
73
Not enough data
7.7
76
Not enough data
7.8
72
|
Verified
Not enough data
7.9
78
Not enough data
Campaign Execution
7.2
61
Not enough data
8.2
83
Not enough data
8.4
80
Not enough data
7.4
62
Not enough data
Agentic AI - Account Data Management
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
8.5
20
8.1
96
8.2
30
6.9
60
Feature Not Available
Platform Additional Functionality
8.4
94
8.1
27
7.9
71
8.2
15
7.3
51
7.7
14
8.0
76
7.8
15
8.2
88
7.9
17
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Not enough data
Platform Data
8.4
38
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.3
6
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3(won by default)
171
Not enough data
7.9(won by default)
164
Not enough data
8.3(won by default)
163
Not enough data
7.6(won by default)
135
Not enough data
8.3(won by default)
145
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
109
Not enough data
7.8(won by default)
111
Not enough data
8.2(won by default)
143
Not enough data
7.7(won by default)
134
Not enough data
7.8(won by default)
110
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
96
Not enough data
Targeting
8.6(won by default)
176
Not enough data
8.9(won by default)
175
Not enough data
8.3(won by default)
146
Not enough data
8.0(won by default)
128
Not enough data
Platform
8.2(won by default)
139
Not enough data
7.6(won by default)
140
Not enough data
8.7(won by default)
161
Not enough data
8.6(won by default)
164
Not enough data
8.3(won by default)
134
Not enough data
7.9(won by default)
136
Not enough data
8.1(won by default)
125
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
125
Not enough data
Lead Intelligence
7.8
9
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.0
9
Not enough data
Agentic AI - Lead Intelligence
7.7
5
Not enough data
Data collection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segment Trending
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Data Types
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integrations
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Availability
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Feature Not Available
8.4
77
Feature Not Available
7.6
59
Feature Not Available
Lead Management
8.6
71
Feature Not Available
7.8
49
Feature Not Available
8.4
57
Feature Not Available
Marketing Campaigns
7.8
48
Feature Not Available
7.3
40
Feature Not Available
7.8
42
Feature Not Available
8.1
42
Feature Not Available
8.1
47
Feature Not Available
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
108
Not enough data
Lead Management
8.3
122
Not enough data
7.8
102
Not enough data
8.4
122
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
118
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Foundry Intent are categorized as Buyer Intent Data Providers, Marketing Account Intelligence, Visitor Identification, and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Account Data Management, Lead Intelligence, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Foundry Intent
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.7%
Information Technology and Services
15.1%
Marketing and Advertising
12.1%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
36.9%
Computer Software
24.6%
Information Technology and Services
21.1%
Marketing and Advertising
11.3%
Computer & Network Security
4.9%
Internet
2.8%
Other
35.2%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What does KickFire do?
1 Comment
VM
It de-anonymizes your website visitors so you know from which domain your users are visiting your site and which pages. Extremely useful in determining if...Read more
How does LeadSift work?
1 Comment
OK
LeadSift mines the public web and uses research-based intent to find buying signals and provides leads to fuel ad targeting, outbound sales, ABM strategy,...Read more
Foundry Intent has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
