# How does LeadSift work?

How does LeadSift work?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

LeadSift mines the public web and uses research-based intent to find buying signals and provides leads to fuel ad targeting, outbound sales, ABM strategy, and more. 

Signals are found across social networks, hiring boards, public forums, blogs, and beyond, searching for buyers engaging with competitors, researching relevant topics, or hiring for roles that might need your help.

Users set up their intent streams based on custom keywords, competitors, hiring roles, and other relevant signals to cast the net, then filter by firmographic and persona level details. Intent at the contact level means along with the leads, you get visibility into what those intent signals are for better timing and messaging.

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Head of Marketing




## Related Product
[Foundry Intent](https://www.g2.com/products/foundry-intent/reviews)

## Related Category
[Lead Mining](https://www.g2.com/categories/lead-mining)

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