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Compare ActiveCampaign and Shape Software 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (60.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$119.00 Per Month
ActiveCampaign
Star Rating
(14,582)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansShape Software
Star Rating
(65)4.5 out of 5
Market Segments
Small-Business (60.3% of reviews)
Pros & Cons
Entry-Level Pricing
$119.00 Per Month
Learn more about Shape SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its effective functions and responsive customer support. One user noted, "The marketing automation functions really well, and if there is a question, the customer support will find a solution."
- Users say that Shape Software shines in lead capture and management, offering tools that help users efficiently manage leads through the sales pipeline. Reviewers appreciate the platform's ability to create custom workflows and automate repetitive tasks, enhancing overall efficiency.
- According to verified reviews, ActiveCampaign is favored for its user-friendly interface and affordable pricing structure. Users with minimal experience in email automation find it easy to navigate, with one stating, "As someone who has minimal experience in email automations, this site is very easy to use."
- Reviewers mention that Shape Software provides a comprehensive suite of marketing automation tools, including email campaigns and landing pages. This versatility allows users to tailor their marketing strategies effectively, although some users may find the overall experience less intuitive compared to ActiveCampaign.
- G2 reviewers highlight that while ActiveCampaign has a higher overall satisfaction score, Shape Software's quality of support is also commendable, with users rating it highly for responsiveness and helpfulness in resolving issues.
- Users report that ActiveCampaign's implementation process is quick and straightforward, with many praising the intuitive onboarding wizard that helps new users get started efficiently, contrasting with Shape Software, which may require more time to fully leverage its features.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Shape Software
Software User License
$119.00
Per Month
With Shape, you don't need to decide between different product offerings. Most of our features are included in one system for an affordable month-to-month price.
- CRM
- Built-in Calling
- Text Messaging
Free Trial
ActiveCampaign
Free Trial is available
Shape Software
No trial information availableRatings
Meets Requirements
8.8
11,110
8.9
42
Ease of Use
8.2
11,226
9.3
41
Ease of Setup
8.0
7,159
7.8
13
Ease of Admin
8.4
6,328
8.2
12
Quality of Support
8.5
10,285
9.1
40
Has the product been a good partner in doing business?
8.8
6,185
8.3
12
Product Direction (% positive)
8.2
10,517
8.3
34
Features by Category
Signature Process
Not enough data
9.7
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
9.7
11
Not enough data
10.0
10
Not enough data
10.0
10
Not enough data
9.8
11
Agentic AI - E-Signature
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Scalability
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
11
Platform
Not enough data
9.8
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Sales Force Automation
8.2
2100
|
Verified
9.1
20
7.0
1016
9.3
19
7.9
1763
|
Verified
8.8
20
7.7
1677
|
Verified
9.3
20
7.0
1220
|
Verified
8.9
20
7.6
1429
|
Verified
9.0
19
7.0
1205
|
Verified
8.9
19
6.9
1138
|
Verified
9.0
19
7.3
1277
|
Verified
9.0
21
Marketing Automation
9.0
2311
|
Verified
9.1
22
8.8
2201
|
Verified
8.8
20
8.5
2148
|
Verified
9.0
21
7.8
1481
|
Verified
8.9
20
Customer Support
7.6
1467
|
Verified
8.9
20
7.7
1626
|
Verified
9.2
19
7.9
1759
|
Verified
9.1
19
7.0
1322
|
Verified
9.0
19
7.5
1447
|
Verified
9.0
19
Reporting & Analytics
7.7
1948
|
Verified
9.0
20
7.9
2140
|
Verified
9.1
21
7.1
1287
|
Verified
9.1
19
Mobile & Social
7.3
1223
|
Verified
8.8
20
7.3
1327
|
Verified
9.6
17
7.1
1370
|
Verified
9.0
19
Platform
7.8
1979
|
Verified
8.8
12
8.0
1932
|
Verified
8.6
13
8.1
2025
|
Verified
8.9
12
7.3
1450
|
Verified
8.6
12
7.0
1348
|
Verified
8.8
12
Feature Not Available
8.8
12
8.3
2096
|
Verified
8.3
13
7.4
1475
|
Verified
8.3
13
Integration
8.1
1928
|
Verified
9.0
12
8.1
1934
|
Verified
8.9
12
7.8
1634
|
Verified
9.1
11
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6471
|
Verified
9.4
19
8.9
6304
|
Verified
9.7
18
8.5
6138
|
Verified
9.8
17
8.8
5760
|
Verified
9.4
18
Online Marketing
7.4
4385
|
Verified
9.4
17
7.9
4077
|
Verified
9.3
17
7.8
3534
|
Verified
9.6
16
8.1
4865
|
Verified
9.6
16
7.8
3468
|
Verified
9.4
18
Lead Management
8.3
4358
|
Verified
9.7
17
8.0
3959
|
Verified
9.8
17
8.5
5103
|
Verified
9.3
17
8.0
3488
|
Verified
9.7
16
8.5
4348
|
Verified
9.8
16
8.1
3995
|
Verified
9.2
17
8.2
3793
|
Verified
9.7
16
8.0
3571
|
Verified
9.5
18
Campaign Management
8.0
3488
|
Verified
9.3
18
7.8
3105
|
Verified
9.6
16
7.2
2635
9.4
18
6.8
2334
|
Verified
9.3
18
Social
6.9
2322
|
Verified
9.8
16
7.3
2675
|
Verified
9.8
16
7.3
2547
|
Verified
9.2
16
7.1
2440
|
Verified
9.8
15
7.0
2398
|
Verified
9.4
16
Reporting & Analytics
8.1
5186
|
Verified
9.8
16
7.6
3588
|
Verified
9.7
16
7.2
2916
|
Verified
9.6
16
7.1
2722
|
Verified
9.9
16
6.9
2441
|
Verified
9.6
16
Platform
7.9
3719
|
Verified
9.8
10
8.2
3518
|
Verified
10.0
10
8.3
3704
|
Verified
8.9
11
7.5
2401
|
Verified
9.7
10
7.0
2134
|
Verified
8.9
11
8.4
3714
|
Verified
10.0
9
7.5
2425
|
Verified
9.8
10
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
9.4
11
8.1
3650
|
Verified
9.1
11
7.8
3127
|
Verified
8.9
11
Messenger
7.4
1123
Not enough data
5.9
976
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Dialing Options
Not enough data
10.0
11
Not enough data
9.3
10
Not enough data
Not enough data
Agent Tools
Not enough data
9.8
10
Not enough data
9.2
11
Not enough data
9.4
11
Automation
Not enough data
10.0
10
Not enough data
9.3
10
Not enough data
9.3
12
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
10.0
12
6.3
1515
9.3
12
7.0
1615
9.6
12
7.6
1679
9.9
12
Edit
7.4
1754
9.5
13
8.0
1967
9.9
12
7.4
1661
9.4
13
Logistics
7.8
1816
10.0
12
7.0
1579
9.7
12
7.8
1773
9.4
13
7.8
1543
9.4
13
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Content
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
9.8
10
Not enough data
10.0
10
Collaboration
Not enough data
9.7
10
Not enough data
10.0
9
Not enough data
10.0
11
Not enough data
9.8
11
Not enough data
9.7
11
Not enough data
10.0
11
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.0
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.7
11
Customizations
Not enough data
10.0
11
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.7
12
Not enough data
10.0
11
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
9.4
11
Not enough data
10.0
10
Not enough data
9.2
11
Not enough data
10.0
10
Not enough data
Not enough data
Contacts
Not enough data
9.7
10
Not enough data
9.1
11
Not enough data
10.0
10
Insights
Not enough data
10.0
10
Not enough data
9.2
11
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
10
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.8
11
Not enough data
9.4
12
Not enough data
9.3
12
Tracking
Not enough data
9.7
11
Not enough data
9.8
10
Not enough data
9.8
10
Analytics
Not enough data
9.4
11
Not enough data
10.0
11
Not enough data
9.4
11
Not enough data
9.8
10
Call Routing
Not enough data
10.0
9
Not enough data
9.4
11
Not enough data
9.2
11
Administration
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
10
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Shape Software are categorized as Marketing Automation, CRM, Email Template Builder, SMS Marketing, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Shape Software is categorized as Auto Dialer, Client Portal, E-Signature, Email Tracking, Outbound Call Tracking, and Inbound Call Tracking
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shape Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Financial Services
12.1%
Accounting
10.3%
Real Estate
8.6%
Marketing and Advertising
6.9%
Banking
6.9%
Other
55.2%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Shape Software has no discussions with answers
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