# ActiveCampaign, Shape Software vs HubSpot Marketing Hub Comparison

| | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 14,689 | 65 | 14,758 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (60.3% of reviews) | Small-Business (51.5% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | $119.00 Per Month | $0.00 | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (1270 reviews)
- Automation (1254 reviews)

Cons:
- Learning Curve (601 reviews)
- Missing Features (535 reviews)

### Shape Software

Pros:
- Email Marketing (2 reviews)
- Lead Management (2 reviews)

Cons:
- Editing Limitations (2 reviews)
- Expensive (2 reviews)

### HubSpot Marketing Hub

Pros:
- Ease of Use (1981 reviews)
- Features (1103 reviews)

Cons:
- Learning Curve (808 reviews)
- Missing Features (609 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (11212 reviews) | 8.9 (42 reviews) | 8.5 (9904 reviews) | 
  | **Ease of Use** | 8.2 (11331 reviews) | 9.3 (41 reviews) | 8.6 (11591 reviews) | 
  | **Ease of Setup** | 8.0 (7266 reviews) | 7.8 (13 reviews) | 8.1 (7288 reviews) | 
  | **Ease of Admin** | 8.4 (6350 reviews) | 8.2 (12 reviews) | 8.5 (5033 reviews) | 
  | **Quality of Support** | 8.5 (10376 reviews) | 9.1 (40 reviews) | 8.7 (9364 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6208 reviews) | 8.3 (12 reviews) | 8.7 (4951 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10603 reviews) | 8.3 (34 reviews) | 8.8 (9516 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Shape Software

#### Entry-Level Pricing

Plan: Software User License

Price: $119.00 Per Month

Description: With Shape, you don't need to decide between different product offerings. Most of our features are included in one system for an affordable month-to-month price.

Key Features:
- CRM
- Built-in Calling
- Text Messaging

[Learn more about Shape Software](https://www.g2.com/products/shape-software-shape-software/reviews)

#### Free Trial

No

### HubSpot Marketing Hub

#### Entry-Level Pricing

Plan: Marketing Hub Free

Price: $0.00

Description: For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

Key Features:
- Forms
- Contact activity
- Contact management

[Browse all 4 editions](https://www.g2.com/products/hubspot-marketing-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### E-Signature

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | 9.9/10 | 11 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Signature Process

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Document Signing** | Not enough data | 9.7 (11 reviews) | Not enough data | 
| **Reminders and Expirations** | Not enough data | 10.0 (11 reviews) | Not enough data | 
| **Sign-In Process** | Not enough data | 10.0 (11 reviews) | Not enough data | 
| **Mobile Signatures** | Not enough data | 10.0 (11 reviews) | Not enough data | 
| **Signature Workflow** | Not enough data | 9.7 (11 reviews) | Not enough data | 
| **Bulk Digital Signatures ** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Reporting** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Signature Document Creation** | Not enough data | 9.8 (11 reviews) | Not enough data | 

#### Agentic AI - E-Signature

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Security and Scalability

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Regulatory Compliance** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Signature History and Audit** | Not enough data | 10.0 (11 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | 10.0 (11 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Custom Branding** | Not enough data | 9.8 (8 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 10.0 (8 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 10.0 (8 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 10.0 (8 reviews) | Not enough data | 
| **Integration APIs** | Not enough data | 10.0 (8 reviews) | Not enough data | 

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3773 |
| **Shape Software** | 8.9/10 | 26 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Sales Force Automation

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Contact & Account Management** | 8.2 (2114 reviews) ✓ Verified | 9.1 (20 reviews) | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | 9.3 (19 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | 8.8 (20 reviews) | Not enough data | 
| **Task / Activity Management** | 7.7 (1689 reviews) ✓ Verified | 9.3 (20 reviews) | Not enough data | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | 8.9 (20 reviews) | Not enough data | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | 9.0 (19 reviews) | Not enough data | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | 8.9 (19 reviews) | Not enough data | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | 9.0 (19 reviews) | Not enough data | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | 9.0 (21 reviews) | Not enough data | 

#### Marketing Automation

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Email Marketing** | 9.0 (2327 reviews) ✓ Verified | 9.1 (22 reviews) | Not enough data | 
| **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | 8.8 (20 reviews) | Not enough data | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | 9.0 (21 reviews) | Not enough data | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | 8.9 (20 reviews) | Not enough data | 

#### Customer Support

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | 8.9 (20 reviews) | Not enough data | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | 9.2 (19 reviews) | Not enough data | 
| **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | 9.1 (19 reviews) | Not enough data | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | 9.0 (19 reviews) | Not enough data | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | 9.0 (19 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Reporting** | 7.7 (1960 reviews) ✓ Verified | 9.0 (20 reviews) | Not enough data | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | 9.1 (21 reviews) | Not enough data | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | 9.1 (19 reviews) | Not enough data | 

#### Mobile & Social

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | 8.8 (20 reviews) | Not enough data | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | 9.6 (17 reviews) | Not enough data | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | 9.0 (19 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Customization** | 7.8 (1997 reviews) ✓ Verified | 8.8 (12 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (1948 reviews) ✓ Verified | 8.6 (13 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | 8.9 (12 reviews) | Not enough data | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | 8.6 (12 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | 8.8 (12 reviews) | Not enough data | 
| **Document & Content Mgmt.** | Feature Not Available | 8.8 (12 reviews) | Not enough data | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | 8.3 (13 reviews) | Not enough data | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | 8.3 (13 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | 9.0 (12 reviews) | Not enough data | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | 8.9 (12 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | 9.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 6.5 (89 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.7 (91 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.3 (87 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.5 (89 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.5 (88 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.6 (89 reviews) | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7453 |
| **Shape Software** | 9.5/10 | 23 |
| **HubSpot Marketing Hub** | 8.0/10 | 6933 |

#### Email Marketing

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6497 reviews) ✓ Verified | 9.4 (19 reviews) | 8.8 (5640 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (6335 reviews) ✓ Verified | 9.7 (18 reviews) | 8.9 (5481 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | 9.8 (17 reviews) | 8.6 (5419 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (5796 reviews) ✓ Verified | 9.4 (18 reviews) | 8.8 (5157 reviews) ✓ Verified | 

#### Online Marketing

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | 9.4 (17 reviews) | 8.5 (5313 reviews) ✓ Verified | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | 9.3 (17 reviews) | 8.2 (4586 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | 9.6 (16 reviews) | 8.1 (4305 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | 9.6 (16 reviews) | 8.1 (4818 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | 9.4 (18 reviews) | 8.1 (4468 reviews) ✓ Verified | 

#### Lead Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Marketing Lead Database** | 8.3 (4375 reviews) ✓ Verified | 9.7 (17 reviews) | 8.5 (5076 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | 9.8 (17 reviews) | 8.1 (4756 reviews) ✓ Verified | 
| **Segmentation** | 8.5 (5126 reviews) ✓ Verified | 9.3 (17 reviews) | 8.4 (4883 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | 9.7 (16 reviews) | 8.0 (4372 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (4362 reviews) ✓ Verified | 9.8 (16 reviews) | 8.4 (4832 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | 9.2 (17 reviews) | 8.2 (4551 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | 9.7 (16 reviews) | 8.4 (4508 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (3580 reviews) ✓ Verified | 9.5 (18 reviews) | 8.4 (4575 reviews) ✓ Verified | 

#### Campaign Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | 9.3 (18 reviews) | 8.2 (4131 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | 9.6 (16 reviews) | 7.9 (3694 reviews) ✓ Verified | 
| **Calendaring** | 7.2 (2638 reviews) | 9.4 (18 reviews) | 7.9 (3640 reviews) ✓ Verified | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | 9.3 (18 reviews) | 7.2 (2778 reviews) ✓ Verified | 

#### Social

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | 9.8 (16 reviews) | 7.7 (3734 reviews) ✓ Verified | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | 9.8 (16 reviews) | 8.1 (4138 reviews) ✓ Verified | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | 9.2 (16 reviews) | 8.1 (4135 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | 9.8 (15 reviews) | 8.0 (3987 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | 9.4 (16 reviews) | 7.7 (3212 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Basic Reporting** | 8.1 (5204 reviews) ✓ Verified | 9.8 (16 reviews) | 8.3 (5262 reviews) ✓ Verified | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | 9.7 (16 reviews) | 8.0 (4833 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | 9.6 (16 reviews) | 7.6 (3988 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | 9.9 (16 reviews) | 7.6 (3671 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | 9.6 (16 reviews) | 7.7 (4075 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Customization ** | 7.9 (3731 reviews) ✓ Verified | 9.8 (10 reviews) | 7.9 (3558 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (3547 reviews) ✓ Verified | 10.0 (10 reviews) | 8.5 (3626 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | 8.9 (11 reviews) | 8.7 (3506 reviews) ✓ Verified | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | 9.7 (10 reviews) | 8.0 (2474 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | 8.9 (11 reviews) | 7.4 (2370 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.4 (3737 reviews) ✓ Verified | 10.0 (9 reviews) | 8.6 (3352 reviews) ✓ Verified | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | 9.8 (10 reviews) | 7.9 (2546 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (221 reviews) | Not enough data | 6.8 (298 reviews) | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 6.8 (289 reviews) | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 6.8 (297 reviews) | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 6.6 (291 reviews) | 
| **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | 6.7 (293 reviews) | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 6.7 (294 reviews) | 

#### Integration

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | 9.4 (11 reviews) | 8.4 (3536 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (3660 reviews) ✓ Verified | 9.1 (11 reviews) | 8.0 (3223 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (3141 reviews) ✓ Verified | 8.9 (11 reviews) | 8.1 (3017 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.5/10 | 1628 |

#### Lead Intelligence

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Market Insights ** | Not enough data | Not enough data | 7.7 (1154 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | Not enough data | 7.9 (1190 reviews) | 
| **Lead Analysis ** | Not enough data | Not enough data | 8.1 (1245 reviews) | 

#### Lead Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 8.3 (1332 reviews) | 
| **Predictive Scoring ** | Not enough data | Not enough data | 7.5 (1155 reviews) | 
| **Account Identification ** | Not enough data | Not enough data | 8.0 (1211 reviews) | 

#### Marketing Campaigns

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Not enough data | 7.9 (1176 reviews) | 
| **Revenue Planning ** | Not enough data | Not enough data | 7.3 (1062 reviews) | 
| **Media Attribution ** | Not enough data | Not enough data | 7.5 (1118 reviews) | 
| **Opportunity Timeline ** | Not enough data | Not enough data | 7.8 (1104 reviews) ✓ Verified | 
| **Customization ** | Not enough data | Not enough data | 8.1 (1267 reviews) | 

#### Campaign Execution

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Website Personalization ** | Not enough data | Not enough data | 7.8 (1155 reviews) | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 7.8 (1089 reviews) | 
| **Trending Accounts ** | Not enough data | Not enough data | 7.7 (1032 reviews) | 
| **Email Campaigns ** | Not enough data | Not enough data | 8.7 (1406 reviews) | 

#### Agentic AI - Account Data Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (90 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.7 (90 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.6 (89 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.7 (90 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.5 (91 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 2061 |

#### Messenger

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 8.0 (1215 reviews) ✓ Verified | 
| **AI** | 5.9 (976 reviews) | Not enough data | 7.4 (1043 reviews) ✓ Verified | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 7.9 (1258 reviews) ✓ Verified | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 7.8 (1180 reviews) ✓ Verified | 

#### Channels

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 8.0 (1443 reviews) ✓ Verified | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 8.2 (1420 reviews) ✓ Verified | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 7.1 (840 reviews) | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 6.8 (737 reviews) ✓ Verified | 
| **Other** | 6.0 (839 reviews) | Not enough data | 7.4 (796 reviews) ✓ Verified | 

#### Customers

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 8.2 (1487 reviews) ✓ Verified | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 8.2 (1473 reviews) ✓ Verified | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 8.3 (1619 reviews) ✓ Verified | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 8.4 (1572 reviews) ✓ Verified | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 8.2 (1474 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 6.6 (67 reviews) | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 6.5 (67 reviews) | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 6.7 (68 reviews) | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 6.4 (67 reviews) | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 6.5 (67 reviews) | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 6.6 (67 reviews) | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 6.6 (69 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **IP Address ** | Not enough data | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Processing Time** | Not enough data | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | 9.5/10 | 12 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Dialing Options

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Preview Dialing** | Not enough data | 10.0 (11 reviews) | Not enough data | 
| **Progressive Dialing** | Not enough data | 9.3 (10 reviews) | Not enough data | 
| **Predictive Dialing** | Not enough data | Not enough data | Not enough data | 

#### Agent Tools

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Whisper Coaching ** | Not enough data | 9.8 (10 reviews) | Not enough data | 
| **Callback Scheduling ** | Not enough data | 9.2 (11 reviews) | Not enough data | 
| **Call Recording ** | Not enough data | 9.4 (11 reviews) | Not enough data | 

#### Automation

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Voice Activity Detection** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | Not enough data | 9.3 (10 reviews) | Not enough data | 
| **Call Scrubbing** | Not enough data | 9.3 (12 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Shape Software** | 9.6/10 | 13 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | 10.0 (12 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | 9.3 (12 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | 9.6 (12 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | 9.9 (12 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | 9.5 (13 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | 9.9 (12 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | 9.4 (13 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | 10.0 (12 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | 9.7 (12 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | 9.4 (13 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | 9.4 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.4/10 | 94 |

#### Design and Customization

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 6.8 (85 reviews) | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 7.6 (83 reviews) | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 7.8 (85 reviews) | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 7.7 (83 reviews) | 

#### Campaigns

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 7.4 (80 reviews) | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 7.5 (79 reviews) | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 7.6 (80 reviews) | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 7.6 (77 reviews) | 

#### Integrations

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 8.0 (81 reviews) | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 7.1 (74 reviews) | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 6.9 (68 reviews) | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 7.5 (76 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 6.4 (75 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | Feature Not Available | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | Feature Not Available | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.3/10 | 343 |

#### Attribution Modeling

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 8.0 (283 reviews) | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 7.7 (278 reviews) | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 7.2 (255 reviews) | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 7.3 (249 reviews) | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 6.9 (246 reviews) | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 7.4 (259 reviews) | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 6.0 (37 reviews) | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 6.2 (36 reviews) | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 6.0 (37 reviews) | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 5.8 (38 reviews) | 

#### Marketing

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 7.8 (255 reviews) | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 7.2 (236 reviews) | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 8.2 (282 reviews) | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 8.3 (289 reviews) | 

#### Reporting

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 8.4 (312 reviews) | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 8.3 (295 reviews) | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 8.1 (301 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.6/10 | 314 |

#### Platform Basics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Centralization** | Not enough data | Not enough data | 8.5 (242 reviews) | 
| **Account Identification and Segmentation** | Not enough data | Not enough data | 8.5 (242 reviews) | 
| **Lead-to-Account Matching** | Not enough data | Not enough data | 8.4 (241 reviews) | 
| **Multichannel Engagement** | Not enough data | Not enough data | 8.1 (26 reviews) | 
| **Personalized Content and Messaging** | Not enough data | Not enough data | 8.0 (25 reviews) | 

#### Platform Data

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Measurement** | Not enough data | Not enough data | 8.2 (236 reviews) | 
| **Revenue Analytics** | Not enough data | Not enough data | 7.9 (232 reviews) | 

#### Platform Additional Functionality 

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Integrations** | Not enough data | Not enough data | 8.3 (257 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (28 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (28 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.9 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.5 (26 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.9 (26 reviews) | 

#### Artificial Intelligence

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | Not enough data | 7.0 (25 reviews) | 
| **AI Personalization** | Not enough data | Not enough data | 7.3 (25 reviews) | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.5/10 | 773 |

#### Platform Basics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Website Personalization** | Not enough data | Not enough data | 8.2 (558 reviews) | 
| **Content Creation and Distribution** | Not enough data | Not enough data | 8.5 (640 reviews) | 

#### Platform Reporting

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Measurement** | Not enough data | Not enough data | 8.4 (656 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.6 (699 reviews) | 

### Client Portal

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | 9.9/10 | 11 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Content

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Document Collaboration** | Not enough data | 9.8 (10 reviews) | Not enough data | 
| **Versioning** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **E-Signature** | Not enough data | 10.0 (11 reviews) | Not enough data | 
| **File Request** | Not enough data | 9.8 (10 reviews) | Not enough data | 
| **Feedback** | Not enough data | 10.0 (10 reviews) | Not enough data | 

#### Collaboration

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Billing and Invoicing** | Not enough data | 9.7 (10 reviews) | Not enough data | 
| **Instant Messaging** | Not enough data | 10.0 (9 reviews) | Not enough data | 
| **Project Management** | Not enough data | 10.0 (11 reviews) | Not enough data | 
| **Analytics** | Not enough data | 9.8 (11 reviews) | Not enough data | 
| **Time Tracking** | Not enough data | 9.7 (11 reviews) | Not enough data | 
| **Mobile Application** | Not enough data | 10.0 (11 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.8/10 | 2905 |

#### Content & Collaboration

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Content Calendar** | Not enough data | Not enough data | 8.3 (1275 reviews) | 
| **Content Library** | Not enough data | Not enough data | 8.3 (1330 reviews) | 
| **Shared Inbox** | Not enough data | Not enough data | 8.1 (1020 reviews) | 
| **Approval Workflows** | Not enough data | Not enough data | 8.3 (1094 reviews) | 
| **Users and Permissions** | Not enough data | Not enough data | 8.7 (1408 reviews) | 
| **Content Creation** | Not enough data | Not enough data | 8.3 (969 reviews) | 

#### Social Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Social Analytics** | Not enough data | Not enough data | 8.2 (2195 reviews) | 
| **Social Publishing** | Not enough data | Not enough data | 8.6 (2373 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.4 (2107 reviews) | 
| **Social Engagement** | Not enough data | Not enough data | 8.3 (2254 reviews) | 
| **Social Ads** | Not enough data | Not enough data | 8.0 (1675 reviews) | 
| **Campaign Planning** | Not enough data | Not enough data | 8.2 (956 reviews) | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 7.3 (325 reviews) | 

#### Agentic AI - Social Media Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (73 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.9 (70 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.0 (72 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.8 (69 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.0 (72 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.0 (72 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.9 (74 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 528 |

#### Platform Basics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 8.1 (430 reviews) | 
| **Journey Optimization** | Not enough data | Not enough data | 8.0 (441 reviews) | 

#### Platform Data

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 8.0 (438 reviews) | 
| **Trends Reporting** | Not enough data | Not enough data | 7.9 (436 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.5 (488 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 8.2 (440 reviews) | 

#### Platform Additional Functionality

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 8.0 (424 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.2 (444 reviews) | 
| **Automated Alerts** | Not enough data | Not enough data | 8.2 (440 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.6 (86 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.8 (85 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (86 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.8 (86 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 1710 |

#### Platform Interoperability

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 8.0 (593 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 7.0 (62 reviews) | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 7.1 (61 reviews) | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 6.9 (58 reviews) | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 7.0 (62 reviews) | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 7.0 (62 reviews) | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 7.4 (68 reviews) | 

#### Social Functionality

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 8.1 (1311 reviews) | 

#### Campaign Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 8.3 (1330 reviews) | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 8.2 (1265 reviews) | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 8.2 (1190 reviews) | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | Feature Not Available | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | Feature Not Available | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 8.3 (1085 reviews) | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | Feature Not Available | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | Feature Not Available | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | Feature Not Available | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 8.1 (1117 reviews) | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 8.0 (1067 reviews) | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | Feature Not Available | 

#### Targeting

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 8.3 (1191 reviews) | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 8.2 (1110 reviews) | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 8.0 (1006 reviews) | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 8.0 (983 reviews) | 

#### Platform

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 8.3 (1162 reviews) | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 8.2 (1309 reviews) | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 8.8 (1336 reviews) | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 8.7 (1359 reviews) | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 8.6 (1183 reviews) | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 8.3 (1308 reviews) | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 8.6 (1348 reviews) | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 8.4 (1054 reviews) | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 8.4 (1249 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 8.0/10 | 27 |

#### Responses

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | 9.0 (23 reviews) | 
| **Route To Human** | Not enough data | Not enough data | 8.9 (22 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 8.0 (22 reviews) | 

#### Automation - AI Agents

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 7.8 (23 reviews) | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 7.4 (24 reviews) | 
| **Lead Generation** | Not enough data | Not enough data | 8.0 (23 reviews) | 
| **Document Processing** | Not enough data | Not enough data | Feature Not Available | 
| **Feedback Collection** | Not enough data | Not enough data | 7.6 (24 reviews) | 

#### Platform

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 8.2 (23 reviews) | 
| **Integration** | Not enough data | Not enough data | 8.9 (23 reviews) | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 8.0 (22 reviews) | 

#### Autonomy -  AI Agents

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | Feature Not Available | 
| **Adaptive Responses** | Not enough data | Not enough data | 7.1 (23 reviews) | 
| **Task Execution** | Not enough data | Not enough data | 7.5 (23 reviews) | 
| **Problem Solving** | Not enough data | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.3 (24 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.9 (24 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.9/10 | 1617 |

#### Page Customization

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 8.4 (1358 reviews) ✓ Verified | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 7.9 (1397 reviews) ✓ Verified | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 7.8 (1281 reviews) ✓ Verified | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 8.1 (1319 reviews) ✓ Verified | 

#### Page Optimization

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 8.1 (1185 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 8.0 (1293 reviews) ✓ Verified | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 8.2 (1333 reviews) ✓ Verified | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 7.8 (1222 reviews) ✓ Verified | 

#### Integrations

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 7.4 (756 reviews) ✓ Verified | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 8.7 (1248 reviews) ✓ Verified | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 8.5 (1245 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 7.1 (349 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 6.5 (85 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | Not enough data | 

#### Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | 9.9/10 | 12 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Open Rates** | Not enough data | 10.0 (12 reviews) | Not enough data | 
| **Link Activity** | Not enough data | 9.9 (12 reviews) | Not enough data | 
| **Attachment Activity** | Not enough data | 9.7 (11 reviews) | Not enough data | 

#### Customizations

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Email Platform Integration** | Not enough data | 10.0 (11 reviews) | Not enough data | 
| **Email Scheduling** | Not enough data | 10.0 (12 reviews) | Not enough data | 
| **Notifications** | Not enough data | 9.9 (12 reviews) | Not enough data | 
| **Email Categorization** | Not enough data | 9.7 (12 reviews) | Not enough data | 
| **Templates** | Not enough data | 10.0 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | Not enough data | Not enough data | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | Not enough data | 
| **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | Not enough data | 
| **Data Segmentation** | 8.1 (331 reviews) | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | Not enough data | Not enough data | 
| **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | Not enough data | 
| **Risk Analysis** | 7.3 (241 reviews) | Not enough data | Not enough data | 
| **Live Forecasting** | 7.4 (267 reviews) | Not enough data | Not enough data | 

#### Sales Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | Not enough data | 
| **Sales Gamification** | 7.6 (181 reviews) | Not enough data | Not enough data | 
| **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | Not enough data | 
| **Activity Tracking** | 8.3 (350 reviews) | Not enough data | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | 9.7/10 | 12 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Calling

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Record Calls** | Not enough data | 9.4 (11 reviews) | Not enough data | 
| **Generate Location** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Call Types** | Not enough data | 9.2 (11 reviews) | Not enough data | 
| **Click-to-Call** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Auto Dialer** | Not enough data | Not enough data | Not enough data | 

#### Contacts

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Personalization** | Not enough data | 9.7 (10 reviews) | Not enough data | 
| **Information Locater** | Not enough data | 9.1 (11 reviews) | Not enough data | 
| **Record Prospect Data** | Not enough data | 10.0 (10 reviews) | Not enough data | 

#### Insights

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Notes** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Daily Summary** | Not enough data | 9.2 (11 reviews) | Not enough data | 
| **Automated Voicemails** | Not enough data | 9.8 (10 reviews) | Not enough data | 
| **Automated Emails** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Sorts Prospects** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Automated Note Taking** | Not enough data | Not enough data | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 1121 |

#### Agentic AI - Account-Based Analytics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (77 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (77 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.9 (77 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.1 (78 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.1 (77 reviews) | 

#### Lead Intelligence

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Market Insights ** | Not enough data | Not enough data | 8.0 (793 reviews) | 
| **Account-level Insights ** | Not enough data | Not enough data | 8.3 (826 reviews) | 
| **Lead Analysis ** | Not enough data | Not enough data | 8.3 (844 reviews) | 

#### Lead Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 8.4 (912 reviews) | 
| **Predictive Scoring ** | Not enough data | Not enough data | 7.7 (781 reviews) | 
| **Account Identification ** | Not enough data | Not enough data | 8.1 (851 reviews) | 

#### Marketing Campaigns

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Not enough data | 8.0 (813 reviews) | 
| **Revenue Planning ** | Not enough data | Not enough data | 7.6 (719 reviews) | 
| **Media Attribution ** | Not enough data | Not enough data | 7.8 (779 reviews) | 
| **Opportunity Timeline ** | Not enough data | Not enough data | 8.0 (775 reviews) | 
| **Customization ** | Not enough data | Not enough data | 8.2 (889 reviews) | 
| **Journey Analytics** | Not enough data | Not enough data | 8.1 (830 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | 9.7/10 | 12 |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Phone Number Management

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Local Phone Numbers** | Not enough data | 9.8 (11 reviews) | Not enough data | 
| **Toll-Free Numbers** | Not enough data | 9.4 (12 reviews) | Not enough data | 
| **Port Existing Numbers** | Not enough data | 9.3 (12 reviews) | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Visitor & Keyword Tracking** | Not enough data | 9.7 (11 reviews) | Not enough data | 
| **Dynamic Number Insertion** | Not enough data | 9.8 (10 reviews) | Not enough data | 
| **Multi-Channel Call Attribution** | Not enough data | 9.8 (10 reviews) | Not enough data | 

#### Analytics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Call Data** | Not enough data | 9.4 (11 reviews) | Not enough data | 
| **Call Recording** | Not enough data | 10.0 (11 reviews) | Not enough data | 
| **Advanced Reporting** | Not enough data | 9.4 (11 reviews) | Not enough data | 
| **Conversation Intelligence** | Not enough data | 9.8 (10 reviews) | Not enough data | 

#### Call Routing

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **IVR** | Not enough data | 10.0 (9 reviews) | Not enough data | 
| **Call Scheduling** | Not enough data | 9.4 (11 reviews) | Not enough data | 
| **Geo-Routing** | Not enough data | 9.2 (11 reviews) | Not enough data | 

#### Administration

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Martech Integrations** | Not enough data | 10.0 (10 reviews) | Not enough data | 
| **Privacy, Security, and Compliance** | Not enough data | 10.0 (11 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 10.0 (10 reviews) | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | 7.7/10 | 3568 |

#### Marketing Operations

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 7.7 (2242 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.3 (2683 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 8.0 (2454 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.5 (2479 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.3 (2877 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.4 (3126 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 7.8 (2376 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.1 (2563 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 8.0 (2394 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | 7.5 (540 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (172 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.9 (167 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.6 (166 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Shape Software** | N/A | N/A |
| **HubSpot Marketing Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to ActiveCampaign (17):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [CRM Software](https://www.g2.com/categories/crm), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Shape Software (10):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Client Portal Software](https://www.g2.com/categories/client-portal), [E-Signature Software](https://www.g2.com/categories/e-signature), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [CRM Software](https://www.g2.com/categories/crm), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring)

**Unique to HubSpot Marketing Hub (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Shape Software | HubSpot Marketing Hub | 
|---|---|---|---|
| **Small-Business** | 91.9% | 60.3% | 51.5% | 
| **Mid-Market** | 7.2% | 36.2% | 42.0% | 
| **Enterprise** | 1.0% | 3.4% | 6.4% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.9%

#### Shape Software

- **Financial Services:** 12.1%
- **Accounting:** 10.3%
- **Real Estate:** 8.6%
- **Marketing and Advertising:** 6.9%
- **Banking:** 6.9%
- **Information Technology and Services:** 5.2%
- **Telecommunications:** 3.4%
- **Automotive:** 3.4%
- **Commercial Real Estate:** 3.4%
- **Computer Software:** 3.4%
- **Other:** 36.2%

#### HubSpot Marketing Hub

- **Computer Software:** 15.8%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 4.9%
- **Education Management:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Internet:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Higher Education:** 1.9%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 42.1%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5421 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

### Alternatives to Shape Software

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [SuiteDash](https://www.g2.com/products/suitedash/reviews) — 4.8/5 stars (617 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1995 reviews)
- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (865 reviews)
- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — 4.6/5 stars (682 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3046 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (662 reviews)

### Alternatives to HubSpot Marketing Hub

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5421 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1430 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1065 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Shape Software

No discussions available for this product.

### HubSpot Marketing Hub

- Title: [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I would say it's worth it!</p>"
- Title: [What is HubSpot marketing hub?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub) — 6 comments
  > **Top comment:** "Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in..."
- Title: [How do I easily remove all duplicated contacts?](https://www.g2.com/discussions/how-do-i-easily-remove-all-duplicated-contacts) — 5 comments, 1 upvote
  > **Top comment:** "It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed."
- Title: [Why is HubSpot a marketing hub?](https://www.g2.com/discussions/why-is-hubspot-a-marketing-hub) — 4 comments, 1 upvote
  > **Top comment:** "Because its a marketing software that offers different solutions to manage leads, analyze customer behavior, transactions and activities through different..."
- Title: [What is the best way to use the workflow tool?](https://www.g2.com/discussions/what-is-the-best-way-to-use-the-workflow-tool) — 4 comments, 5 upvotes
  > **Top comment:** "Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.

Here's a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-shape-software-shape-software-vs-hubspot-marketing-hub)