Compare Act-On and Dotdigital 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (46.1% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Contact Us
Act-On
Star Rating
(1,069)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansDotdigital
Star Rating
(1,198)4.4 out of 5
Market Segments
Mid-Market (46.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users praising its modular construction for emails and segments, making it easy for teams to get trained quickly. In contrast, while Act-On is also noted for its ease of use, some users mention that it can be less intuitive in certain configurations.
- Users say that Dotdigital's interface has been significantly simplified, enhancing the practicality of building marketing campaigns. This is a notable advantage over Act-On, where users appreciate the email builder but have pointed out that it may not be as streamlined for campaign creation.
- Reviewers mention that both platforms offer strong support for marketing automation, but Dotdigital stands out with its ability to automate diverse services, including social media integration. Act-On users enjoy its automated engagement programs, but some feel that Dotdigital's offerings are more robust.
- According to verified reviews, Dotdigital has a slight edge in customer support quality, with users highlighting its responsive assistance and comprehensive resources. Act-On users also appreciate the support they receive, but some have noted that it can be less accessible during peak times.
- G2 reviewers report that Act-On's setup process is generally stress-free, with users enjoying the recent updates to its email builder, which now includes features like mobile-friendly designs and auto-tagging for analytics. However, Dotdigital's recent feedback suggests that its overall campaign management process is more efficient.
- Users say that while both platforms cater well to mid-market businesses, Dotdigital's higher G2 Score reflects a broader satisfaction among users, particularly in areas like email deliverability and dynamic content, where it consistently receives higher ratings compared to Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Act-On
No trial information availableDotdigital
Free Trial is available
Ratings
Meets Requirements
8.2
897
8.5
991
Ease of Use
8.0
904
8.7
1,004
Ease of Setup
7.7
514
8.1
536
Ease of Admin
8.2
518
8.4
389
Quality of Support
8.7
863
8.9
971
Has the product been a good partner in doing business?
8.6
498
8.6
388
Product Direction (% positive)
8.1
886
8.8
978
Features by Category
Email Marketing
Not enough data
8.7
135
Not enough data
8.4
139
Not enough data
9.1
127
Not enough data
8.8
145
Not enough data
9.1
130
Not enough data
8.6
125
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
50
Reporting & Analytics
Not enough data
8.3
108
|
Verified
Not enough data
8.6
131
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.5
90
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.8
51
Not enough data
7.1
46
Not enough data
7.5
46
Email Marketing
8.4
709
|
Verified
8.9
575
|
Verified
8.8
697
|
Verified
9.1
553
|
Verified
8.3
692
|
Verified
8.8
536
|
Verified
8.5
616
|
Verified
8.6
514
|
Verified
Online Marketing
7.9
641
|
Verified
8.1
453
|
Verified
7.8
540
|
Verified
8.3
494
|
Verified
7.9
518
|
Verified
8.3
480
|
Verified
7.9
603
|
Verified
8.3
497
|
Verified
7.8
519
|
Verified
7.8
403
Lead Management
8.1
580
|
Verified
8.1
379
|
Verified
8.0
560
|
Verified
8.1
410
|
Verified
8.4
626
|
Verified
8.7
507
|
Verified
8.2
591
|
Verified
7.8
349
|
Verified
8.2
575
|
Verified
8.0
362
|
Verified
8.1
572
|
Verified
8.0
385
|
Verified
8.0
515
|
Verified
7.8
351
|
Verified
8.0
535
|
Verified
7.8
372
|
Verified
Campaign Management
8.1
507
|
Verified
8.3
440
|
Verified
7.9
429
|
Verified
8.0
358
|
Verified
7.4
336
|
Verified
7.6
324
|
Verified
7.3
79
7.4
316
Social
6.9
306
|
Verified
7.0
302
7.1
373
|
Verified
7.4
321
|
Verified
7.0
317
|
Verified
7.1
314
|
Verified
7.6
97
|
Verified
7.2
304
|
Verified
6.8
233
|
Verified
7.1
293
|
Verified
Reporting & Analytics
7.9
649
|
Verified
8.4
512
|
Verified
7.7
576
|
Verified
8.0
411
|
Verified
7.1
411
|
Verified
7.8
381
|
Verified
6.9
355
|
Verified
7.7
362
|
Verified
7.3
389
|
Verified
7.3
328
Platform
7.6
377
|
Verified
8.1
362
|
Verified
7.8
338
|
Verified
8.2
320
|
Verified
8.3
398
|
Verified
8.7
370
|
Verified
7.8
206
|
Verified
7.6
279
|
Verified
7.1
204
|
Verified
7.6
305
|
Verified
8.3
392
|
Verified
8.8
358
|
Verified
7.7
259
|
Verified
7.8
283
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Integration
8.2
395
|
Verified
8.3
366
|
Verified
7.8
308
|
Verified
7.9
356
|
Verified
7.4
282
|
Verified
7.6
312
|
Verified
Administration
8.0
37
8.5
151
7.3
36
7.8
138
8.0
36
7.8
144
8.3
36
8.8
145
6.7
26
Feature Not Available
7.6
30
7.7
128
Integrations
7.1
26
7.4
110
7.2
24
7.4
111
7.1
25
7.6
116
7.8
31
7.7
120
Platform
7.6
26
8.0
123
7.3
25
8.0
123
7.6
28
7.6
114
7.4
28
8.0
122
7.6
27
8.2
134
7.9
36
8.4
138
7.4
29
7.8
114
7.8
37
8.7
137
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.8
250
Not enough data
7.8
258
Not enough data
8.3
283
Not enough data
8.2
257
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
303
Not enough data
8.5
283
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.3
5
Not enough data
9.0
5
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
269
Edit
Not enough data
7.7
247
Not enough data
8.8
284
Not enough data
8.3
265
Logistics
Not enough data
8.4
289
Not enough data
7.8
249
Not enough data
8.0
258
Not enough data
8.2
253
Generative AI
Not enough data
7.3
195
Not enough data
7.1
189
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
Not enough data
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
60
Not enough data
8.1
58
Not enough data
8.4
57
Not enough data
7.4
53
Not enough data
8.6
61
Not enough data
8.2
56
SMS Platform
Not enough data
7.9
60
Not enough data
8.4
60
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Agentic AI - SMS Marketing
Not enough data
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Data Sourcing
Not enough data
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Intelligence
Not enough data
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
8.7
120
7.5
17
8.6
115
Platform Data
7.3
17
8.3
123
6.4
13
8.0
110
7.5
19
8.2
125
6.8
17
8.0
113
Platform Additional Functionality
7.1
15
8.3
77
7.1
17
8.1
116
7.8
15
7.9
106
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
182
Not enough data
8.8
203
Page Customization
7.8
40
8.7
87
7.4
39
8.4
84
7.2
36
8.2
78
7.6
39
8.3
62
Page Optimization
7.2
31
Feature Not Available
7.2
43
8.5
77
7.3
34
8.1
70
6.6
27
7.3
64
Integrations
5.4
17
7.7
65
7.9
34
8.3
73
7.8
31
8.0
69
Generative AI
6.7
10
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Analysis
Not enough data
8.2
84
|
Verified
Not enough data
8.6
99
Not enough data
8.0
81
|
Verified
Not enough data
7.9
84
|
Verified
Campaigns
Not enough data
8.3
83
Not enough data
7.7
79
|
Verified
Not enough data
7.9
82
Not enough data
7.7
77
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.7
97
|
Verified
Engagement
Not enough data
7.7
79
|
Verified
Platform
Not enough data
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Dotdigital are categorized as Customer Journey Analytics, Landing Page Builders, Transactional Email, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Marketing Analytics, Lead Scoring, and Visitor Identification
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Retail
11.3%
Marketing and Advertising
8.2%
Non-Profit Organization Management
7.9%
Financial Services
3.6%
Leisure, Travel & Tourism
3.1%
Other
65.8%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What is Dotdigital used for?
1 Comment
Official Response from Dotdigital
Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can...Read more
How much does Dotmailer cost?
1 Comment
SG
Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On...Read more
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