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Compare Act-On and Dotdigital 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Contact Us
Act-On
Star Rating
(1,055)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansDotdigital
Star Rating
(1,130)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users finding it straightforward to navigate. One user mentioned, "I think Dotdigital is really straightforward to use," highlighting its accessibility for those who may not be tech-savvy.
- Users say that Act-On offers a robust email builder that has been recently updated for better mobile compatibility. Reviewers appreciate features like auto-tagging for analytics and the ability to preview emails in dark mode, making it a versatile tool for marketing campaigns.
- According to verified reviews, Dotdigital's personalization capabilities stand out, allowing users to tailor email content effectively. One user noted the ability to personalize links and information based on specific audience segments, which enhances engagement and relevance.
- Reviewers mention that Act-On's automated engagement programs are a significant advantage, helping users reach their target audience efficiently. A recent user expressed satisfaction with how these features assist in connecting with customers, indicating strong support for marketing efforts.
- G2 reviewers highlight Dotdigital's analytical tools, which provide valuable insights into email performance. Users appreciate the tracking of opens and clicks, with one mentioning the effectiveness of AI tools for optimizing send times, which can lead to improved engagement rates.
- Users report that while Act-On has a solid setup process, some find it challenging to configure for specific workflows. This feedback suggests that while the platform is generally user-friendly, there may be hurdles for those with unique requirements.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Act-On
No trial information availableDotdigital
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.6
953
Ease of Use
8.0
898
8.7
964
Ease of Setup
7.7
508
8.1
507
Ease of Admin
8.2
516
8.4
379
Quality of Support
8.7
857
8.9
933
Has the product been a good partner in doing business?
8.6
496
8.7
378
Product Direction (% positive)
8.1
882
8.9
939
Features by Category
Email Marketing
Not enough data
8.6
124
Not enough data
8.4
127
Not enough data
9.1
119
Not enough data
8.7
130
Not enough data
9.1
120
Not enough data
8.6
120
Not enough data
8.2
104
Not enough data
9.0
47
Not enough data
8.3
47
Reporting & Analytics
Not enough data
8.2
102
|
Verified
Not enough data
8.5
122
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.4
84
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.5
44
Email Marketing
8.4
707
|
Verified
8.9
556
|
Verified
8.8
697
|
Verified
9.1
546
|
Verified
8.3
692
|
Verified
8.8
534
|
Verified
8.5
615
|
Verified
8.6
507
|
Verified
Online Marketing
7.9
640
|
Verified
8.0
448
|
Verified
7.8
539
|
Verified
8.3
487
|
Verified
7.9
518
|
Verified
8.3
478
|
Verified
7.9
603
|
Verified
8.3
496
|
Verified
7.8
519
|
Verified
7.8
402
Lead Management
8.1
579
|
Verified
8.1
379
|
Verified
8.0
560
|
Verified
8.1
411
|
Verified
8.4
625
|
Verified
8.7
495
|
Verified
8.2
590
|
Verified
7.8
349
|
Verified
8.2
575
|
Verified
8.0
360
|
Verified
8.1
572
|
Verified
8.0
385
|
Verified
8.0
514
|
Verified
7.8
351
|
Verified
8.0
533
|
Verified
7.8
371
|
Verified
Campaign Management
8.1
507
|
Verified
8.3
440
|
Verified
7.9
428
|
Verified
8.0
359
|
Verified
7.4
336
|
Verified
7.6
324
|
Verified
7.3
79
7.4
317
Social
6.9
306
|
Verified
7.0
302
7.1
373
|
Verified
7.4
321
|
Verified
7.0
317
|
Verified
7.1
314
|
Verified
7.6
97
|
Verified
7.2
304
|
Verified
6.8
233
|
Verified
7.1
293
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.4
507
|
Verified
7.7
576
|
Verified
8.1
412
|
Verified
7.1
411
|
Verified
7.8
382
|
Verified
6.9
355
|
Verified
7.7
362
|
Verified
7.3
389
|
Verified
7.4
329
Platform
7.6
377
|
Verified
8.0
358
|
Verified
7.8
337
|
Verified
8.2
316
|
Verified
8.3
398
|
Verified
8.7
370
|
Verified
7.8
206
|
Verified
7.6
279
|
Verified
7.1
204
|
Verified
7.6
305
|
Verified
8.3
392
|
Verified
8.8
354
|
Verified
7.7
259
|
Verified
7.8
284
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Integration
8.2
394
|
Verified
8.3
366
|
Verified
7.8
307
|
Verified
7.9
352
|
Verified
7.4
282
|
Verified
7.6
312
|
Verified
Administration
8.0
36
8.5
149
7.3
36
7.8
138
8.0
35
7.8
144
8.3
35
8.8
142
6.7
26
Feature Not Available
7.6
30
7.7
128
Integrations
7.1
26
7.4
110
7.2
24
7.4
111
7.1
25
7.6
116
7.8
30
7.7
120
Platform
7.6
26
8.0
123
7.3
25
8.0
123
7.6
28
7.6
114
7.4
28
8.0
122
7.6
27
8.2
134
7.8
35
8.4
137
7.4
29
7.8
114
7.7
36
8.7
137
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.3
5
Not enough data
9.0
5
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Edit
Not enough data
7.7
248
Not enough data
8.8
284
Not enough data
8.3
264
Logistics
Not enough data
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Generative AI
Not enough data
7.3
196
Not enough data
7.1
190
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
Not enough data
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
SMS Platform
Not enough data
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Agentic AI - SMS Marketing
Not enough data
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Data Sourcing
Not enough data
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Intelligence
Not enough data
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
8.7
120
7.5
17
8.6
116
Platform Data
7.3
17
8.3
124
6.4
13
8.0
111
7.5
19
8.2
126
6.8
17
8.1
114
Platform Additional Functionality
7.1
15
8.3
78
7.1
17
8.1
116
7.8
15
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
7.8
40
8.7
86
7.4
39
8.4
82
7.2
36
8.2
78
7.6
39
8.3
61
Page Optimization
7.2
31
Feature Not Available
7.2
43
8.5
77
7.3
34
8.1
70
6.6
27
7.3
64
Integrations
5.4
17
7.7
65
7.9
34
8.3
72
7.8
31
8.0
69
Generative AI
6.7
10
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Analysis
Not enough data
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Campaigns
Not enough data
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Engagement
Not enough data
7.8
78
|
Verified
Platform
Not enough data
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Dotdigital are categorized as Customer Journey Analytics, Landing Page Builders, Transactional Email, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Marketing Analytics, Lead Scoring, and Visitor Identification
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Retail
11.6%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.3%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
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