Reduce your software costs by 18% overnight
Act-On

Act-On Alternatives & Competitors

(875)4.1 out of 5

Looking for alternatives to Act-On? Tons of people want Marketing Automation Software to help with budgeting, social engagement, and search tracking and optimization. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Marketing Automation Software that reviewers voted best overall compared to Act-On. Based on reviewer data you can see how Act-On stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. SharpSpring, Semrush, HubSpot Marketing Hub, and Autopilot are the most popular alternatives and competitors to Act-On.

Top Alternatives to Act-On

  • SharpSpring
  • Semrush
  • HubSpot Marketing Hub
  • Autopilot
  • Spotler

Top 20 Alternatives & Competitors to Act-On

    #1
    #1
  1. SharpSpring

    (618)4.5 out of 5
    Optimized for quick response

    SharpSpring is Simple Marketing Automation for Agencies & SMBs

    Categories in common with Act-On:
  2. SharpSpring is Simple Marketing Automation for Agencies & SMBs

    Categories in common with Act-On:

    UA
    What I find most striking about this software is that we can perform tracking and identification operations of each of the most demanding customers or rather powerful, which maintain more activity...Read more

    Reviewers say compared to Act-On, SharpSpring is:

    Easier to do business with
    Better at meeting requirements
    Easier to set up
    #2
    #2
  3. Semrush

    (1,004)4.5 out of 5

    Online Visibility and Content Marketing SaaS Platform

    Categories in common with Act-On:
  4. Online Visibility and Content Marketing SaaS Platform

    Categories in common with Act-On:

    NB
    The ON-Page suggestions, Keyword research, Keywords Magic tool is one of the best thing that I like the most.

    Reviewers say compared to Act-On, Semrush is:

    Easier to set up
    Better at meeting requirements
    More expensive
    18%   of software applications aren't well liked by teams using them.
    Find out how your team feels about your stack with G2 Pulse Surveys.
    Learn More
    #3
    #3
  5. HubSpot Marketing Hub

    (6,397)4.4 out of 5
    Optimized for quick response

    HubSpot is an all-in-one growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    Categories in common with Act-On:
  6. HubSpot is an all-in-one growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    Categories in common with Act-On:

    Nijil K.
    NK
    I cannot praise HubSpot enough for my fellow product marketers! The data that the tool provides for every piece of communication is invaluable to my job. The tool is simple enough for me to do...Read more

    Reviewers say compared to Act-On, HubSpot Marketing Hub is:

    Slower to reach roi
    More expensive
    More usable
    #4
    #4
  7. Autopilot

    (377)4.5 out of 5
    Optimized for quick response

    Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

    Categories in common with Act-On:
  8. Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

    Categories in common with Act-On:

    AG
    Autopilot email marketing software is best one to promote business using email campaign. We are based on Autopilot email marketing software to design and develop email campaigns. Autopilot email...Read more

    Reviewers say compared to Act-On, Autopilot is:

    Easier to set up
    More usable
    Easier to admin
    #5

    AF
    Communigator is a fast growing, versatile lead gen and management tool. Their lead scoring method puts them head and shoulders over other IP tracking tools, whilst integrating it with email...Read more

    Reviewers say compared to Act-On, Spotler is:

    Slower to reach roi
    Better at support
    Better at meeting requirements
    #6
    #6
  9. SALESmanago

    (161)4.4 out of 5

    SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. They are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online advertising, and mobile marketing.

    Categories in common with Act-On:
  10. SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. They are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online advertising, and mobile marketing.

    Categories in common with Act-On:

    PP
    This platform allows you to improve the entire process and development of email marketing through the creation of dynamic content for marketing on social networks, website personalization,...Read more

    Reviewers say compared to Act-On, SALESmanago is:

    Better at meeting requirements
    Easier to do business with
    Easier to set up
    #7
    #7
  11. Marketo Engage

    (2,177)4.1 out of 5
    Optimized for quick response

    Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.

    Categories in common with Act-On:
  12. Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.

    Categories in common with Act-On:

    GL
    It's versatile and effective and assists us in an integral manner in the region of advertising. It's likely to present a personalized expertise to every customer, with full reports Marketo is an...Read more

    Reviewers say compared to Act-On, Marketo Engage is:

    Slower to reach roi
    More expensive
    Better at meeting requirements
    #8
    #8
  13. dotdigital Engagement Cloud

    (397)4.3 out of 5
    Optimized for quick response

    Email marketing software and marketing automation for SMEs, retailers, and big brands.

    Categories in common with Act-On:
  14. Email marketing software and marketing automation for SMEs, retailers, and big brands.

    Categories in common with Act-On:

    AR
    the ease of building email templates and the campaign builder

    Reviewers say compared to Act-On, dotdigital Engagement Cloud is:

    Slower to reach roi
    More usable
    Better at meeting requirements
    #9
    #9
  15. Adobe Campaign

    (292)4.0 out of 5

    New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

    Categories in common with Act-On:
  16. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

    Categories in common with Act-On:

    AP
    Adobe campaign analytics dashboard along with dark grey themed UI is a significant plus for me as it's less stressful to the eyes and provides a seamless experience. I love the way geographical...Read more

    Reviewers say compared to Act-On, Adobe Campaign is:

    Slower to reach roi
    More expensive
    Better at meeting requirements
    #10
    #10
  17. ActiveCampaign

    (6,498)4.6 out of 5
    Optimized for quick response

    ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

    Categories in common with Act-On:
  18. ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

    Categories in common with Act-On:

    AI
    Decent price, quality is awesome, easy to use

    Reviewers say compared to Act-On, ActiveCampaign is:

    Better at meeting requirements
    Easier to set up
    More usable
    #11
    #11
  19. Pardot

    (1,758)3.9 out of 5
    Optimized for quick response

    Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    Categories in common with Act-On:
  20. Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    Categories in common with Act-On:

    JC
    Coming from Marketo, it is night and day... ie, Marketo STILL looks like it was developed with Windows 95, STEEP learning curve, and prone to errors. So when I switched to Pardot, it was a...Read more

    Reviewers say compared to Act-On, Pardot is:

    Slower to reach roi
    More expensive
    #12
    #12
  21. Keap (formerly Infusionsoft)

    (1,051)4.1 out of 5
    Optimized for quick response

    Small business CRM, e-commerce, email and social marketing solution all in one place

    Categories in common with Act-On:
  22. Small business CRM, e-commerce, email and social marketing solution all in one place

    Categories in common with Act-On:

    Suzette S.
    SS
    I like the automation and broadcasts. They are easy to use. Every time I have a question, I have received quick, knowledgeable service. I feel the intake process is great. Our training was...Read more

    Reviewers say compared to Act-On, Keap (formerly Infusionsoft) is:

    Slower to reach roi
    More expensive
    Better at meeting requirements
    #13
    #13
  23. Oracle Eloqua

    (550)3.8 out of 5
    Optimized for quick response

    Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

    Categories in common with Act-On:
  24. Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

    Categories in common with Act-On:

    UH
    The Multi-step campaign functionality is robust and user-friendly if you have prior experience (I would hestitate to call it intuitive).

    Reviewers say compared to Act-On, Oracle Eloqua is:

    Slower to reach roi
    More expensive
    Better at meeting requirements
    #14
    #14
  25. GetResponse

    (617)4.1 out of 5
    Optimized for quick response

    Web-based email marketing software that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence.

    Categories in common with Act-On:
  26. Web-based email marketing software that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence.

    Categories in common with Act-On:

    AP
    Price point for the basic plan was great. Easy to use format and straightforward, so it seemed.

    Reviewers say compared to Act-On, GetResponse is:

    Easier to set up
    More usable
    Better at meeting requirements
    #15
    #15
  27. inBOX25

    (44)4.4 out of 5

    inBOX25 is an automated social and email marketing solution.

    Categories in common with Act-On:
  28. inBOX25 is an automated social and email marketing solution.

    Categories in common with Act-On:

    Jennifer C.
    JC
    I have to admit I was a skeptic after using Marketo at a larger company and having a painful experience trying to use inbox25 with SugarCRM, but since we've switched to Salesforce for our CRM , and...Read more

    Reviewers say compared to Act-On, inBOX25 is:

    Better at support
    Easier to do business with
    Easier to admin
    #16
    #16
  29. Hootsuite

    (2,975)4.1 out of 5
    Optimized for quick response

    With Hootsuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, and measure your success.

    Categories in common with Act-On:
  30. With Hootsuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, and measure your success.

    Categories in common with Act-On:

    Elena H.
    EH
    Hootsuite is my daily requirement to manage the content for my various channels so that I can never left behind to provide my customers amazing offers. It has allowed me to track effectiveness in...Read more

    Reviewers say compared to Act-On, Hootsuite is:

    Easier to set up
    More usable
    Easier to admin
    #17
    #17
  31. Mailchimp All-in-One Marketing Platform

    (4,393)4.4 out of 5

    Turn audience insights into personalized marketing with a platform that gets smarter over time.

    Categories in common with Act-On:
  32. Turn audience insights into personalized marketing with a platform that gets smarter over time.

    Categories in common with Act-On:

    CM
    MailChimp's new All-in-One marketing Platform is easy and well supported. The on-line support is current and clear. They also make available a free Mail chimp Academy to hone your skills and...Read more

    Reviewers say compared to Act-On, Mailchimp All-in-One Marketing Platform is:

    Easier to set up
    More usable
    Better at meeting requirements
    #18
    #18
  33. Bronto Marketing Platform

    (242)3.9 out of 5
    Optimized for quick response

    The Bronto Marketing Platform combines email, mobile and social messaging with drag-and-drop automation in one easy to use platform that allows you to design and execute personalized campaigns.

    Categories in common with Act-On:
  34. The Bronto Marketing Platform combines email, mobile and social messaging with drag-and-drop automation in one easy to use platform that allows you to design and execute personalized campaigns.

    Categories in common with Act-On:

    UR
    Bronto's Browse and Cart Recovery programs are able to scrape additional emails to retarget, expanding the scope of our recovery email program.

    Reviewers say compared to Act-On, Bronto Marketing Platform is:

    More expensive
    #19
    #19
  35. Sprout Social

    (1,415)4.3 out of 5

    Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

    Categories in common with Act-On:
  36. Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

    Categories in common with Act-On:

    AC
    Easy scheduling. Post previews so I know posts when look good when live. Post time suggestions based on when our audiences engage the most. Awesome analytics and workflows to keep our team moving...Read more

    Reviewers say compared to Act-On, Sprout Social is:

    Slower to reach roi
    Easier to set up
    More usable
    #20
    #20
  37. Omnisend

    (537)4.6 out of 5
    Optimized for quick response

    Omnisend is an all-in-one omnichannel marketing automation platform for ecommerce. Omnisend powers you to improve your engagement, customer retention, and purchase rate with highly targeted messages in all channels.

    Categories in common with Act-On:
  38. Omnisend is an all-in-one omnichannel marketing automation platform for ecommerce. Omnisend powers you to improve your engagement, customer retention, and purchase rate with highly targeted messages in all channels.

    Categories in common with Act-On:

    Alberto N.
    AN
    It simply does effectively what is ment to do. I have a shop on Shopify, and in minutes I can communicate with my Customers.

    Reviewers say compared to Act-On, Omnisend is:

    Easier to set up
    More usable
    Easier to admin