# Top 10 Act-On Alternatives & Competitors **Average Rating:** 4.1/5 **Total Number of Reviews:** 1,071 If you are considering Act-On, you may also want to investigate similar alternatives or competitors to find the best solution. Marketing Automation Software is a widely used technology, and many people are seeking secure, powerful software solutions with event / webinar marketing, budgeting, and social media advertising. Other important factors to consider when researching alternatives to Act-On include lead generation and customer service. The best overall Act-On alternative is Constant Contact Advanced Automation. Other similar apps like Act-On are HubSpot Marketing Hub, Ortto, Dotdigital, and Click. Act-On alternatives can be found in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) but may also be in [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) or [Email Marketing Software](https://www.g2.com/categories/email-marketing). ## Best Paid & Free Alternatives to Act-On - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Click](https://www.g2.com/products/clickdimensions-click/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) ## Top 10 Alternatives to Act-On Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Act-On stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Financial Services, and Insurance, and find the best product for your business. ### 1. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) By Constant Contact **Average Rating:** 4.4/5 **Total Reviews:** 960 Constant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results. Reviewers say compared to Act-On, Constant Contact Advanced Automation is: - Easier to set up - Easier to do business with - More usable Categories in common with Act-On: [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Act-On vs Constant Contact Advanced Automation](https://www.g2.com/compare/act-on-vs-constant-contact-advanced-automation) **Compare Constant Contact Advanced Automation with other alternatives:** - [Constant Contact Advanced Automation vs HubSpot Marketing Hub](https://www.g2.com/compare/constant-contact-advanced-automation-vs-hubspot-marketing-hub) - [Constant Contact Advanced Automation vs Ortto](https://www.g2.com/compare/constant-contact-advanced-automation-vs-ortto) - [Constant Contact Advanced Automation vs Dotdigital](https://www.g2.com/compare/constant-contact-advanced-automation-vs-dotdigital) - [Constant Contact Advanced Automation vs Click](https://www.g2.com/compare/clickdimensions-click-vs-constant-contact-advanced-automation) - [Constant Contact Advanced Automation vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-constant-contact-advanced-automation) - [Constant Contact Advanced Automation vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-constant-contact-advanced-automation) - [Constant Contact Advanced Automation vs GetResponse](https://www.g2.com/compare/constant-contact-advanced-automation-vs-getresponse) - [Constant Contact Advanced Automation vs Ontraport](https://www.g2.com/compare/constant-contact-advanced-automation-vs-ontraport) - [Constant Contact Advanced Automation vs LocaliQ](https://www.g2.com/compare/constant-contact-advanced-automation-vs-localiq) ### 2. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,921 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Act-On, HubSpot Marketing Hub is: - Slower to reach roi - More expensive - More usable Categories in common with Act-On: [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Act-On vs HubSpot Marketing Hub](https://www.g2.com/compare/act-on-vs-hubspot-marketing-hub) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Ortto](https://www.g2.com/compare/hubspot-marketing-hub-vs-ortto) - [HubSpot Marketing Hub vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Click](https://www.g2.com/compare/clickdimensions-click-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs GetResponse](https://www.g2.com/compare/getresponse-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Ontraport](https://www.g2.com/compare/hubspot-marketing-hub-vs-ontraport) - [HubSpot Marketing Hub vs LocaliQ](https://www.g2.com/compare/hubspot-marketing-hub-vs-localiq) ### 3. [Ortto](https://www.g2.com/products/ortto/reviews) By Ortto **Average Rating:** 4.4/5 **Total Reviews:** 624 Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards. Reviewers say compared to Act-On, Ortto is: - Easier to set up - More usable - Easier to admin Categories in common with Act-On: [Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Lead Scoring](https://www.g2.com/categories/lead-scoring), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Act-On vs Ortto](https://www.g2.com/compare/act-on-vs-ortto) **Compare Ortto with other alternatives:** - [Ortto vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-ortto) - [Ortto vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-ortto) - [Ortto vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-ortto) - [Ortto vs Click](https://www.g2.com/compare/clickdimensions-click-vs-ortto) - [Ortto vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-ortto) - [Ortto vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-ortto) - [Ortto vs GetResponse](https://www.g2.com/compare/getresponse-vs-ortto) - [Ortto vs Ontraport](https://www.g2.com/compare/ontraport-vs-ortto) - [Ortto vs LocaliQ](https://www.g2.com/compare/localiq-vs-ortto) ### 4. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,237 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Reviewers say compared to Act-On, Dotdigital is: - Slower to reach roi - More usable - More expensive Categories in common with Act-On: [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Transactional Email](https://www.g2.com/categories/transactional-email), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Act-On vs Dotdigital](https://www.g2.com/compare/act-on-vs-dotdigital) **Compare Dotdigital with other alternatives:** - [Dotdigital vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-dotdigital) - [Dotdigital vs HubSpot Marketing Hub](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub) - [Dotdigital vs Ortto](https://www.g2.com/compare/dotdigital-vs-ortto) - [Dotdigital vs Click](https://www.g2.com/compare/clickdimensions-click-vs-dotdigital) - [Dotdigital vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-dotdigital) - [Dotdigital vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-dotdigital) - [Dotdigital vs GetResponse](https://www.g2.com/compare/dotdigital-vs-getresponse) - [Dotdigital vs Ontraport](https://www.g2.com/compare/dotdigital-vs-ontraport) - [Dotdigital vs LocaliQ](https://www.g2.com/compare/dotdigital-vs-localiq) ### 5. [Click](https://www.g2.com/products/clickdimensions-click/reviews) By Click **Average Rating:** 4.0/5 **Total Reviews:** 312 Marketing Automation for Microsoft Dynamics CRM Reviewers say compared to Act-On, Click is: - Slower to reach roi - More expensive Categories in common with Act-On: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Transactional Email](https://www.g2.com/categories/transactional-email), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Act-On vs Click](https://www.g2.com/compare/act-on-vs-clickdimensions-click) **Compare Click with other alternatives:** - [Click vs Constant Contact Advanced Automation](https://www.g2.com/compare/clickdimensions-click-vs-constant-contact-advanced-automation) - [Click vs HubSpot Marketing Hub](https://www.g2.com/compare/clickdimensions-click-vs-hubspot-marketing-hub) - [Click vs Ortto](https://www.g2.com/compare/clickdimensions-click-vs-ortto) - [Click vs Dotdigital](https://www.g2.com/compare/clickdimensions-click-vs-dotdigital) - [Click vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-clickdimensions-click) - [Click vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-clickdimensions-click) - [Click vs GetResponse](https://www.g2.com/compare/clickdimensions-click-vs-getresponse) - [Click vs Ontraport](https://www.g2.com/compare/clickdimensions-click-vs-ontraport) - [Click vs LocaliQ](https://www.g2.com/compare/clickdimensions-click-vs-localiq) ### 6. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) By ActiveCampaign **Average Rating:** 4.4/5 **Total Reviews:** 14,780 ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster. Reviewers say compared to Act-On, ActiveCampaign is: - Slower to reach roi - Better at meeting requirements - Easier to set up Categories in common with Act-On: [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring](https://www.g2.com/categories/lead-scoring), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Act-On vs ActiveCampaign](https://www.g2.com/compare/act-on-vs-activecampaign) **Compare ActiveCampaign with other alternatives:** - [ActiveCampaign vs Constant Contact Advanced Automation](https://www.g2.com/compare/activecampaign-vs-constant-contact-advanced-automation) - [ActiveCampaign vs HubSpot Marketing Hub](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [ActiveCampaign vs Ortto](https://www.g2.com/compare/activecampaign-vs-ortto) - [ActiveCampaign vs Dotdigital](https://www.g2.com/compare/activecampaign-vs-dotdigital) - [ActiveCampaign vs Click](https://www.g2.com/compare/activecampaign-vs-clickdimensions-click) - [ActiveCampaign vs Adobe Campaign](https://www.g2.com/compare/activecampaign-vs-adobe-campaign) - [ActiveCampaign vs GetResponse](https://www.g2.com/compare/activecampaign-vs-getresponse) - [ActiveCampaign vs Ontraport](https://www.g2.com/compare/activecampaign-vs-ontraport) - [ActiveCampaign vs LocaliQ](https://www.g2.com/compare/activecampaign-vs-localiq) ### 7. [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 347 New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Reviewers say compared to Act-On, Adobe Campaign is: - Slower to reach roi - More expensive - Better at meeting requirements Categories in common with Act-On: [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Act-On vs Adobe Campaign](https://www.g2.com/compare/act-on-vs-adobe-campaign) **Compare Adobe Campaign with other alternatives:** - [Adobe Campaign vs Constant Contact Advanced Automation](https://www.g2.com/compare/adobe-campaign-vs-constant-contact-advanced-automation) - [Adobe Campaign vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-campaign-vs-hubspot-marketing-hub) - [Adobe Campaign vs Ortto](https://www.g2.com/compare/adobe-campaign-vs-ortto) - [Adobe Campaign vs Dotdigital](https://www.g2.com/compare/adobe-campaign-vs-dotdigital) - [Adobe Campaign vs Click](https://www.g2.com/compare/adobe-campaign-vs-clickdimensions-click) - [Adobe Campaign vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-adobe-campaign) - [Adobe Campaign vs GetResponse](https://www.g2.com/compare/adobe-campaign-vs-getresponse) - [Adobe Campaign vs Ontraport](https://www.g2.com/compare/adobe-campaign-vs-ontraport) - [Adobe Campaign vs LocaliQ](https://www.g2.com/compare/adobe-campaign-vs-localiq) ### 8. [GetResponse](https://www.g2.com/products/getresponse/reviews) By GetResponse **Average Rating:** 4.3/5 **Total Reviews:** 1,140 GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerce brands, we make it easier to launch campaigns, drive revenue, and keep customers coming back – all in one affordable, scalable platform. No send limits. No rented reach. Just owned growth that scales Reviewers say compared to Act-On, GetResponse is: - Easier to set up - More usable - Better at meeting requirements Categories in common with Act-On: [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Transactional Email](https://www.g2.com/categories/transactional-email), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Act-On vs GetResponse](https://www.g2.com/compare/act-on-vs-getresponse) **Compare GetResponse with other alternatives:** - [GetResponse vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-getresponse) - [GetResponse vs HubSpot Marketing Hub](https://www.g2.com/compare/getresponse-vs-hubspot-marketing-hub) - [GetResponse vs Ortto](https://www.g2.com/compare/getresponse-vs-ortto) - [GetResponse vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-getresponse) - [GetResponse vs Click](https://www.g2.com/compare/clickdimensions-click-vs-getresponse) - [GetResponse vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-getresponse) - [GetResponse vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-getresponse) - [GetResponse vs Ontraport](https://www.g2.com/compare/getresponse-vs-ontraport) - [GetResponse vs LocaliQ](https://www.g2.com/compare/getresponse-vs-localiq) ### 9. [Ontraport](https://www.g2.com/products/ontraport/reviews) By Ontraport **Average Rating:** 4.5/5 **Total Reviews:** 255 Ontraport is an all-in-one integrated platform that delivers essential business features, including a powerful CRM system, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and our innovative business automation suite. Reviewers say compared to Act-On, Ontraport is: - Better at support - Better at meeting requirements - Easier to do business with Categories in common with Act-On: [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring](https://www.g2.com/categories/lead-scoring), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Act-On vs Ontraport](https://www.g2.com/compare/act-on-vs-ontraport) **Compare Ontraport with other alternatives:** - [Ontraport vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-ontraport) - [Ontraport vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-ontraport) - [Ontraport vs Ortto](https://www.g2.com/compare/ontraport-vs-ortto) - [Ontraport vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-ontraport) - [Ontraport vs Click](https://www.g2.com/compare/clickdimensions-click-vs-ontraport) - [Ontraport vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-ontraport) - [Ontraport vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-ontraport) - [Ontraport vs GetResponse](https://www.g2.com/compare/getresponse-vs-ontraport) - [Ontraport vs LocaliQ](https://www.g2.com/compare/localiq-vs-ontraport) ### 10. [LocaliQ](https://www.g2.com/products/localiq/reviews) By USA TODAY Co. **Average Rating:** 4.5/5 **Total Reviews:** 1,087 Guided Marketing Solution for Small Business Owners Reviewers say compared to Act-On, LocaliQ is: - Easier to set up - More usable - Easier to admin Categories in common with Act-On: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Lead Scoring](https://www.g2.com/categories/lead-scoring), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Act-On vs LocaliQ](https://www.g2.com/compare/act-on-vs-localiq) **Compare LocaliQ with other alternatives:** - [LocaliQ vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-localiq) - [LocaliQ vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-localiq) - [LocaliQ vs Ortto](https://www.g2.com/compare/localiq-vs-ortto) - [LocaliQ vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-localiq) - [LocaliQ vs Click](https://www.g2.com/compare/clickdimensions-click-vs-localiq) - [LocaliQ vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-localiq) - [LocaliQ vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-localiq) - [LocaliQ vs GetResponse](https://www.g2.com/compare/getresponse-vs-localiq) - [LocaliQ vs Ontraport](https://www.g2.com/compare/localiq-vs-ontraport) --- ## Act-On Alternatives FAQs ### How does Act-On compare to Constant Contact Advanced...? According to G2 data, [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) outperforms [Act-On](https://www.g2.com/products/act-on/reviews) across all key user-rated dimensions, holding a lead of 0.5 to 0.9 points: Better at Meeting Requirements (8.7 vs 8.2), More Usable (8.5 vs 8.0), Easier to Set Up (8.4 vs 7.7), Easier to Administer (8.8 vs 8.2), Better at Support (9.0 vs 8.7), and Easier to Do Business With (9.1 vs 8.6). This reflects a stronger overall user satisfaction with Constant Contact Advanced Automation's usability, setup, administration, and support. In terms of features, Constant Contact Advanced Automation offers Predictive Analytics, which Act-On lacks, while Act-On provides A/B Testing, Spend Management, and White Label capabilities not found in Constant Contact Advanced Automation. User sentiment highlights that Constant Contact Advanced Automation has 49 mentions of ease of use and 31 mentions of automation benefits, compared to Act-On's 25 mentions of ease of use and 14 mentions of automation. Both platforms receive praise for email marketing and automation, but Constant Contact Advanced Automation is noted for its time-saving and intuitive automation features. However, both products have reported cons around limited customization and missing features, with Constant Contact Advanced Automation having 21 mentions of limited customization and 20 mentions of missing features, slightly higher than Act-On's 12 mentions of missing features and 4 mentions of limited customization. Overall, Constant Contact Advanced Automation is favored for its superior ease of use, administration, and support, making it a stronger choice for users prioritizing these aspects. ### What are the best alternatives to Act-On? According to G2 data, the best alternatives to Act-On in the Marketing Automation category include [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) (4.4/5 stars, 960 reviews), [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14,768 reviews), and [Ortto](https://www.g2.com/products/ortto/reviews) (4.4/5 stars, 622 reviews). Other notable alternatives are [Dotdigital](https://www.g2.com/products/dotdigital/reviews) (4.4/5 stars, 1,205 reviews) and [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) (4.4/5 stars, 14,695 reviews). These alternatives consistently outperform Act-On in ease of administration, support, meeting requirements, usability, and setup ease. They also offer higher average ratings and strong review counts, indicating broad user satisfaction and reliability. ### What features do alternatives offer that Act-On does not? Alternatives to Act-On offer native predictive analytics capabilities, which Act-On lacks. Specifically, Constant Contact Advanced Automation, HubSpot Marketing Hub, Ortto, and Adobe Campaign provide predictive analytics features natively. Additionally, some alternatives provide more advanced and intuitive automation builders, deeper reporting customization, and more seamless integrations with CRM and third-party tools compared to Act-On. For example, HubSpot Marketing Hub and ActiveCampaign offer more powerful automation workflows and AI-assisted content suggestions. Some alternatives also provide multi-channel marketing capabilities including SMS, WhatsApp, and push notifications integrated within the platform, which Act-On has limited support for. ### Which Marketing Automation tools do reviewers recommend instead of Act-On? Reviewers recommend [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) for its ease of use, intuitive automation builder, and excellent customer support, making it ideal for small businesses and teams seeking straightforward email marketing and automation. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is favored for its all-in-one CRM platform, powerful automation, and seamless integration across marketing, sales, and service teams, suitable for scaling inbound marketing campaigns. [Ortto](https://www.g2.com/products/ortto/reviews) is praised for its unified customer data platform combined with marketing automation and real-time analytics, providing an intuitive visual journey builder and AI-powered features that enhance personalization and campaign optimization. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) is recommended for its robust automation workflows, AI integration, and flexible segmentation, supporting omnichannel communication including email, SMS, and WhatsApp. These tools are suggested as superior alternatives to Act-On for marketers seeking advanced automation, better reporting, and multi-channel capabilities. ### Why do users choose Constant Contact Advanced... over Act-On? Users choose [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) over [Act-On](https://www.g2.com/products/act-on/reviews) primarily due to its higher ease of use and better support experience. With 49 mentions of ease of use and 25 mentions of automation benefits, Constant Contact Advanced Automation is praised for its intuitive drag-and-drop email editor, straightforward automation workflows, and user-friendly interface that suits non-technical users and small businesses. Additionally, Constant Contact Advanced Automation holds a 0.3-point advantage in Better Support (9.0 vs 8.7) and a 0.5-point lead in Easier to Do Business With (9.1 vs 8.6), reflecting superior customer service and smoother vendor interactions. Users appreciate the platform's time-saving automation features, real-time reporting, and integration capabilities that help streamline marketing activities. While some users note limitations in advanced automation complexity and customization, the platform's simplicity and reliability make it a preferred choice for organizations seeking effective email marketing with minimal technical overhead. The 4.4-star average rating across 960 reviews further confirms strong overall satisfaction with Constant Contact Advanced Automation's balance of functionality and ease of use. ## Explore Articles - [Best security compliance tools for SaaS companies](https://www.g2.com/discussions/what-are-the-best-security-compliance-tools-for-saas-companies) - [What are the top robotic process automation tools for startups ?](https://www.g2.com/discussions/what-are-the-top-robotic-process-automation-tools-for-startups) - [Which desktop search platforms help knowledge workers reclaim time spent on document location each week?](https://www.g2.com/discussions/which-desktop-search-platforms-help-knowledge-workers-reclaim-time-spent-on-document-location-each-week) - [Which insurance suite platforms provide the best cloud capabilities for modern insurance operations?](https://www.g2.com/discussions/which-insurance-suite-platforms-provide-the-best-cloud-capabilities-for-modern-insurance-operations) - [Best desktop software for spending oversight](https://www.g2.com/discussions/best-desktop-software-for-spending-oversight-which-tools-offer-the-clearest-view) - [Best compensation software for managing employee benefits](https://www.g2.com/discussions/best-compensation-software-for-managing-employee-benefits) ## Spotlight Categories - [Environmental Health and Safety Software](https://www.g2.com/categories/environmental-health-and-safety) - [Employee Intranet Software](https://www.g2.com/categories/employee-intranet) - [Online Community Management Software](https://www.g2.com/categories/online-community-management)