# How best can I use Act-on to support sales through insights and trends?

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##### Post Metadata
- Posted at: almost 7 years ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define specific automatic marketing programs based on behavioral score.
-  Implement progressive profiling in order to better know your customers
-  Use A/B testing in order to evaluate the effectiveness of your email marketing campaigns.
-  CRM integration

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Manager




## Related Product
[Act-On](https://www.g2.com/products/act-on/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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